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Dave Jackson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dave Jackson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Why Podcast Advertising Rates Don't Work For You: PART 1

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Manage episode 348651378 series 2401170
Dave Jackson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dave Jackson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.

Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode).

Advertising is Still Content

My friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product?

Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters.

Podcast Advertising Is Not Your Only Monetization Option

We all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers.

We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast

I'm Not Here to Crush Your Soul

While I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations.

Mentioned In This Episode

School of Podcasting

Profit From Your Podcast

Dave In Your Pocket

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
  continue reading

215 에피소드

Artwork
icon공유
 
Manage episode 348651378 series 2401170
Dave Jackson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dave Jackson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.

Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode).

Advertising is Still Content

My friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product?

Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters.

Podcast Advertising Is Not Your Only Monetization Option

We all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers.

We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast

I'm Not Here to Crush Your Soul

While I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations.

Mentioned In This Episode

School of Podcasting

Profit From Your Podcast

Dave In Your Pocket

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations


This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
  continue reading

215 에피소드

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