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Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
Manage episode 345220597 series 3408901
Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The quality of our life is in direct relationship to the number of difficult conversations that we’re willing to have. Sometimes letting go of a client is a necessary step towards driving revenue, profitability, and employee satisfaction.
On this episode of AEC Marketing for Principals, hosts Judy Sparks and Katie Cash are joined by Bill Hinsley from PSMJ to discuss the value equation, when to raise your costs, and the importance of sales training. As an established AEC consultant and speaker, Hinsley will walk you through how to have the difficult conversations that lead to revenue growth and staff retention.
What you’ll learn about in this episode:
- How listening will help you grow your business and win more work
- Using the Value Equation to drive revenue while building staff retention
- When to raise or lower costs, and how to have the conversation.
- How to train your “doers” to sell.
Resources:
76 에피소드
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