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Adobe Experience Cloud에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adobe Experience Cloud 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In Her Ellement
1 Bringing Your Whole Self to Work with Port of Rotterdam’s Saskia Mureau 21:38
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21:38People want to feel supported and safe at work – and inspired to innovate. What can people working at large corporations do to create this kind of environment? Saskia Mureau is the Director of Customer Digital at the Port of Rotterdam where she is harnessing digital systems to reduce emissions. She is passionate about creating inclusive workplaces where psychological safety and collaboration drive meaningful change. In this episode, Kamila sits down with Suchi to talk about why she chose to work at large corporations rather than startups. Saskia also reflects on her personal experiences, including navigating IVF while at work, and discusses how organizations can foster environments where employees feel empowered to bring their whole selves to work. Links: Saskia Mureau on Linkedin WHO infertility research BCG 2024 report on psychological safety in the workplace Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Data: Retail's most important inventory.
Manage episode 339454382 series 75772
Adobe Experience Cloud에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adobe Experience Cloud 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies. You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html
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78 에피소드
Manage episode 339454382 series 75772
Adobe Experience Cloud에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adobe Experience Cloud 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies. You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html
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×Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn: -How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for using data in smart, safe ways to personalize healthcare…
Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.
1 Personalization At Scale: Technology And Technology Services Industry Spotlight 29:19
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29:19Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html…
Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.…
This year, media and entertainment brands are giving customer retention top billing. Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html…
In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity. Learn more: https://business.adobe.com/resources/digital-trends-report.html
1 Personalization At Scale: Financial Services Industry Spotlight 25:50
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25:50The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come. Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generate and deploy content quickly, and deliver the next best experiences for customers. You can read this content here: tps://business.adobe.com/resources/financial-services-personalization-at-scale-report.html…
1 Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight 28:26
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28:26PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/personalization-at-scale-media-and-entertainment-report.html…
2023 DIGITAL TRENDS — RETAIL IN FOCUS This year, retailers are making ultra-personalization a priority. Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/retail-digital-trends.html…
In retail, it pays to personalize. Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/retail-personalization-at-scale-report.html…
1 Personalization at Scale: Bring Forth the Customer and Business Benefits of Experience Excellence 40:22
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40:22Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html…
Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html…
Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape. Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html…
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS. Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html…
1 Moving Beyond The Basics Of Digital Government With Personalization 17:45
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17:45Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud
High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation. Engage with empathy Make every experience friction free Show up for everyone, everywhere--across channels Create content more efficiently with modern content management technologies Automate workflows and processes in one application Stats: 71% of consumers expect companies to deliver personalized interactions Quotes: We’re headed into a totally new kind of space. The convergence of physical and digital worlds will go even further. It includes outer space. It includes virtual worlds. It includes exploring our minds and our intelligence. The internet will break free from our devices and be all around us. It unlocks opportunity. Cathy Hackl Co-Founder & Chief Metaverse Officer, Journey Increasingly, we’re using the digital world to do things that we once only did in the physical world. The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring. Shantanu Narayen CEO, Adobe You can read this content here: https://business.adobe.com/resources/sdk/get-your-content-up-to-speed.html…
Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html…
The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies. You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html…
Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization. Listen now.
Dive into 2022 Digital Trends — B2B in Focus and learn how leaders within the high tech and manufacturing industries are accelerating adoption of online solutions to satisfy buyers. Get the full report at: https://business.adobe.com/resources/reports/b2b-digital-trends.html
Pivots made today will help you be stronger through this crisis and the next disruption. We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward. Learn more at https://business.adobe.com/resources/changed-for-good.html…
The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers. You can read this content and learn more here: https://business.adobe.com/solutions/cookieless.html…
1 Adobe Chats - The Debunk: Has the High Street Changed Forever? 23:26
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23:26The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever? - The real impact of COVID-19 on the high street - How local businesses can win big with bricks and mortar stores - What businesses should be doing to get both on and offline interaction right…
1 Adobe Chats - The Debunk: Are you focusing on price more than your customers? 26:37
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26:37The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price - How real businesses are creating positive customer experiences to generate loyalty - The hidden factors outside of price that matter more - Best practices, tips and examples from real brands…
1 Adobe Chats - The Debunk: Data should inform every business decision 23:42
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23:42The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Data should inform every business decision. - Why businesses sometimes rely solely on data-driven decisions - How to effectively use data to get inside your customers’ heads - The less scientific information that you shouldn’t overlook…
The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead - Why email is no longer a one size fits all approach - The importance of real-time data in writing emails that get results - How to use hyper-personalisation to maximum effect…
1 Adobe Chats - The Debunk: Customers Always Want More Personalisation 30:38
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30:38The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe. For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. : - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right…
1 Experience Essentials: Building Connected Experiences in the Era of Algorithmic Marketing 14:22
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14:22In this installment of the Experience Essential series, we help you get a sense of what a good, connected marketing experience looks like. We show you what cross-channel marketing should look like and how to knit your customer experience together more tightly. Learn more: https://www.adobe.com/experience-cloud/role/marketer.html…
Learn how a unified, secure, and scalable system can help you build captivating customer experiences from the ground up. Listed to The Foundation for Success to discover why you need to revolutionize your content management and delivery technology and what components you need to lead in your market.
1 Experience Essentials: Mastering the Complex Buyer Journey 22:52
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22:52By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketing
1 Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success 14:14
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14:14Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration…
1 The great DAM renaissance: From storing assets to building experiences 15:56
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15:56Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.
1 Why Digital Needs to Get Physical: 2020 Adobe Content Management Report 26:03
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26:03You want to create the kind of content your audience wants to receive. We surveyed both consumers and marketers to get you answers on how to do that, and how your marketing colleagues are rising to the challenge.
1 How a cloud-native CMS makes content delivery faster and easier 12:58
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12:58By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect. Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html…
1 Adobe Gaining a Foothold in the Quest for More Customers: Content Management Report 12:34
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12:34We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.
Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.
1 AI-powered personalization — above expectation, beyond imagination. 11:11
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11:11Experience Makers in Travel and Hospitality by Adobe Experience Cloud
Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.
1 Carina Wong (Sr. Advisor Innovation & Scale, Bill & Melinda Gates Foundation) 9:36
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9:36Carina is the Senior Advisor of Innovation & Scale for the Bill & Melinda Gates Foundation. She leads the foundation’s programmatic work on teacher support related to standards, assessment, curriculum and instruction. She sat down with us to talk about learning agility and the union of traditional school and learning.…
Elliot is the Founder & CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.…
1 Gary Shapiro (President & CEO, Consumer Technology Association) 15:32
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15:32Gary Shapiro is president and CEO of the Consumer Technology Association--the U.S. trade association representing more than 2,200 consumer technology companies. He also owns and produces the Consumer Electronics Show. Each year, Shapiro works with his staff, volunteers and tech companies to create transcendent five-sense experiences that keep us coming back year after year.…
Jason leads the OpenIDEO team in expanding the impact of IDEO’s "Design Thinking" methodology by allowing people everywhere to collaborate on pressing global issues. OpenIDEO is an open innovation platform and community that hosts sponsored challenges on topics ranging from Ebola and renewable energy, to early childhood development and youth employment.…
Kim is a Seattle Market Executive for Bank of America (BOA), Kim is responsible for local business strategy and community engagement. She sits down with us to talk about how listening and gathering feedback is a huge component to being an "Experience Maker."
Shannon Schuyler is a Principal with PricewaterhouseCoopers (PwC) and serves as the firm's Chief Purpose Officer and Responsible Business Leader. She is also the President of the PwC Charitable Foundation, Inc. A strong voice in the global business community, she works to infuse Purpose into PwC’s core business strategy by elevating the global conversation on building trust, collaboration and acting with intention and meaning in every practice, service offering and engagement.…
Staci is the Director of Thought Leadership, Office Policy, Research & International Affairs at AARP. She shared with us a bit of history around why AARP was founded, how they create solutions by helping others experience how problems actually feel, and how today, they continue to be a social mission organization.…
As Head of Global Public Policy @ Postmates, Vikrum Aiyer shares his thoughts on what it means to be experience driven. He talks about how brands need to use their "superpower for good," and how Postmates used logistics to provide relief for evacuees from recent disasters.
1 Tara Leweling (VP of Stakeholder Relations & Corporate Thought Leadership, Allstate) 18:40
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18:40Tara Leweling, VP of Stakeholder Relations & Thought Leadership @ Allstate, sits down with us to discuss how Allstate is creating community leaders out of employees and personalizing experiences beyond just insurance coverage.
Integration is key for a multi-branded company like WPP. Listen in as Sir Martin Sorrell, CEO @ WPP, shares with us how each function of a brand comes together to produce an integrated solution that works more efficiently for their clients.
The Founder of Not Impossible Labs, Mick Ebeling, joins us @ CES 2018 to talk about how Not Impossible is changing the world through technology and story. His team of, punk rock, Robin Hood, hackers/engineers, travel the world searching for "absurdities" and create solutions that accomplish a specific social need.…
Andrea Wood, Director of Community Relations @ Best Buy, is dedicated to improving communities and creating opportunities for future generations. Prior to the beginning of CES, Best Buy opened its 14th Teen Tech Center in Las Vegas. Best Buy is creating experiences for underserved teens and helping to prepare them for the tech reliant jobs of the future.…
1 Dalila Wilson-Scott (SVP Community Investment & President of NBCU Foundations, Comcast) 22:11
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22:11Dalila Wilson-Scott, President of NBCU Foundations @ Comcast, stands at the forefront of digital media consumption and innovation. She sat down with us at CES 2018 to talk about how experiences shape who we are. We also discussed how Comcast is leveraging tech for good and changing the way people experience the world.…
1 Sjoerd Gehring (VP of Talent Acquisition, Johnson Johnson) 18:30
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18:30Talent is the most important concept for Johnson & Johnson. In 2017, they filled over 28,000 roles across the globe. Sjoerd Gehring, VP of Talent Acquisition, discusses how they design experiences to find and retain the best talent for their brand.
Gwen Migita, Chief Sustainability Officer @ Caesars joins us to talk about how Caesars tackles hospitality, events, policy work, diversity inclusion, environmental sustainability work and even philanthropy.
The single most important shift we have seen in the last 10 years is the online and offline convergence of our lives. Social media maven Toby Daniels shares his thoughts on that merging, the current state of social media, and how today’s companies can use technology (AI, VR, etc.) to bring a customer closer to the brand. The experiences we provide for our consumers needs to get better as technology continues to evolve. Learn more: adobe.ly/2zoP7SS…
Steven Cook understands what it takes to become an experience-driven business. He has made a career out of this, helping create experiences for some of the best brands in the world, including Coca-Cola and Samsung. Tune in as Steven shares his thoughts on the attributes of an experience business and tips on how to personalize the relationship with consumers. Learn more: adobe.ly/2zoP7SS…
1 David Polinchock (Founder/CXO, Experiential Advertising Group) 48:30
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48:30David Polinchock, Founder and CXO of the Experiential Advertising Group, shares how he has been focused on creating great experiences for 25 years. His first job out of college was with one of the world’s best experience providers – Disney. David had the opportunity to see the amount of effort that Disney put into making sure that every guest had the most incredible experience possible. Those experiences with Disney helped set where he thought experiences should be. Join us as we discuss experiences and specifically how technology like virtual reality can be used to create better experiences.…
Rana June understands the need to focus on experiences. She runs Lightwave, a company that helps organizations measure the physiological implications of emotion on experiences. How are experiences driving or hurting your business? Rana believes that we are very quickly moving to a post-click world. This conversation can leave you thinking: will emotion become the measure of success in the future? Learn more: adobe.ly/2zoP7SS…
Steve DeAngelis believes the secret to creating good experiences is making them “full funnel,” consistent no matter where the consumer engages with your brand. As VP of North America at M&C Saatchi Mobile, he brings an advertising perspective to our podcast series. Join us as we chat about providing an authentic, genuine and valuable experience to consumers. Learn more: adobe.ly/2zoP7SS…
Nandini Nayak feels companies must design with data, design for data, and design by data. We need data scientists and designers to work together. Consumers need companies to predict their needs and provide a relevant and meaningful experience. Join us as we talk with Nandini about data and design. Learn more: adobe.ly/2zoP7SS…
1 Greg Galant (CEO/Co-Founder of Muck Rack, The Shorty Awards & Sawhorse Media) 38:18
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38:18Greg Galant knows a good experience makes all the difference. He created the Shorty Awards, honoring the best in social media each year, and Muck Rack, a powerful PR tool. Here he joins us to talk about modern brand-to-consumer relationships, the integration of social media throughout the company, and more. Learn more: adobe.ly/2zoP7SS…
In order to drive success, marketers need to focus on “experiences” in business. Join us as we talk with David Cooperstein, Former CMO Practice Lead at Forrester Research. Brands must create a good customer experience no matter the channel (mobile, offline, online, etc.) — and create seamless experiences throughout the entire customer journey. Customers should start to be guided along the journey like customers and not cattle. Learn more: adobe.ly/2zoP7SS…
Experiences have played a big role in both Dave’s personal and professional life as Chairman of Likeable Media. Dave’s career has skyrocketed since his first big entrepreneurial opportunity — his own wedding. He partnered with a minor league baseball team to create an unforgettable wedding experience, including sponsorships from David’s Bridal and 1800flowers. Hear Dave’s ideas and examples around becoming an experience-driven business. Learn more: adobe.ly/2zoP7SS…
1 Ep 04 – Wipro CMO Naveen Rajdev on B2B customer experience 19:00
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19:00Wipro’s CMO Naveen Rajdev has dedicated his career to breaking conventional norms through human-centricity - an ethos he’s used to build a global marketing team which is constantly innovating and preempting change. Join Rajdev and your hosts Siva and Janie for an enlightening discussion of human-centricity, APAC marketing, the value of unconventional channels and corporate flexibility on this week’s episode of The Experience Makers.…
The rapid adoption of digital technologies across Asia is fast overhauling the hospitality industry and the same time opening new channels for restaurateurs to connect with potential customers. In this episode of Adobe Experience Makers, the General Manager of UberEATS in Asia Pacific, Simon Rossi, discusses how the sharing economy is changing the way culinary delights are experienced in Asia.…
1 Ep 02 – Electrolux India’s Vinay Dixit on the way to a customer’s heart 28:35
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28:35Across Asia Pacific, cultural differences like these pose a serious challenge to brands attempting to promote a consistent message to their consumers. For Vinay Dixit, the Head of Electrolux India, effective localisation requires a deep understanding of an audience’s unique relationship to food. Join your hosts Siva Ganeshanandan and Janie Lim on this tasty episode of The Experience Makers.…
1 Ep 01 – iflix Malaysia CEO Azran Osman-Rani on entertaining the millions 18:31
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18:31Azran Osman-Rani is the CEO of iflix Malaysia and believes success in Asia simmers down to one thing - understanding culture. iflix has focused on the subtle differences between Bahasa languages in Malaysia and Indonesia, the importance of censoring content in Vietnam and the opportunities that lie in South Korea’s insatiable demand for celebrities. This extra effort has empowered iflix to localise its offering across a region that many believe to be unscalable.In this first episode of the Experience Makers we discover how Osman-Rani is helping iflix bring digital entertainment to the region, and how culture has inspired his other official title - Dragon Keeper of the Tao.…
The New Content Frontier by Adobe Experience Cloud
1 IT and Marketing: Finding the Harmony in the Yin and Yang of the Digital World 22:15
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22:15IT and Marketing: Finding the Harmony in the Yin and Yang of the Digital World by Adobe Experience Cloud
1 Your Business Has a New Secret Weapon. How You Can Use Design as a Competitive Advantage 15:08
15:08
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15:08Your Business Has a New Secret Weapon. How You Can Use Design as a Competitive Advantage by Adobe Experience Cloud
The New Era of Marketing Magic
Reinventing the Customer Experience
From Mobile Analytics to Mobile First
Keep Your App Users Engaged
10 Ways Cross Channel Marketing is Not Rock Science
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