[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io

Actionable Marketing Podcast

Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nathan Ellering and CoSchedule: The Only Way To Organize Your Marketing In One Place. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 24:34

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CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.

These days, you need to create both a great Website and great content to rank on Google.

Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.

Some of the highlights of the show include:

Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google
Google penalized sites using Black Hat SEO strategy
White Hat SEO: Show Google everything you did to optimize your site
Backlinko teaches people White Hat SEO strategies
SEO Elements: Keyword and topic research; create content around them
Two types of keywords: Information and commercial
Create and optimize content that gets the most searches around keywords/topics
Differences between well-researched and not researched content and topics
Provide one-stop shopping for all the information customers need
Skyscraper Technique: Research to figure out what content will perform well
Ways to improve content - go bigger and better, curate, storytelling, and more
Focus on quality over quantity; create less content, make it more valuable
Common missteps when implementing “less is more” strategy and ranking

Links:

Quotes by Brian Dean:

“You really have to create legitimately great content and a legitimately great Website to rank in Google.”

“Everything starts with a keyword with SEO.”

“They just regurgitate what’s already out there and that’s not the type of content that’s going to rank as well on Google.”

“There’s tons of ways to make your content more valuable than the competition.”

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