RVE 242: Why It Can Be Difficult to Build a Community Based on Free Content and Lessons Learned From Publishing Four Magazines with Demian Ross From RV Today

The RV Entrepreneur

I’m excited for todays episode, I’m joined by Demian Ross. Demian is a repeat guest on the podcast but this time around he is a bit more of an RV Entrepreneur than the last go around. Demian has created two magazines for the RV community - Rootless Living and the newly launched RV Today Magazine. While his first magazine, Rootless Living, that was for digital nomads, by digital nomads was successful, Demian noticed that there was a huge hole in the market for RVer’s and there was no independent magazine who’s mission it was to serve the rv community from an unattached standpoint. RV Today is a magazine for RVers, by RVers and because its not tied to any other RV organization it is truly an independent magazine in all sense of the words.

In this episode we talk about:

• How Demian created his own hashtag that is now being used throughout the entire RV community and how #rootless is sometimes misunderstood
• What its like building a very niched down magazine and podcast and what lessons he’s learned from Rootless Living that is now being applied to launching RV Today
• How equipment advances have put the power of production at a super attainable level for everyone
• We talk about why Demian doesn’t think he’ll ever hire “full time” staff for his businesses
• The generator genesis and how it sparked the creation of Demian’s RV related magazine

Connect with Demian and his teams:

Demian’s Instagram: https://www.instagram.com/demianross/

RVToday

Website: https://rvtoday.com/

Instagram: https://www.instagram.com/rvtodaymag/

Rootless LivingWebsite: www.rootlessliving.com

Instagram: https://www.instagram.com/rootlesslivingmag/

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