25 | Max Koh, Marketing lessons for Investing

Compounding Curiosity

My guest today is Max Koh (@heymaxkoh). Max is a private investor from Singapore with a background in marketing.

In this conversation, we cover how marketing and investing intertwine, some interesting ways to research a company, and the lessons he’s learned along the way.

I hope you enjoy my conversation with Max Koh.

For the full show notes, transcript, and links to mentioned content, check out the episode page on https://compoundingpodcast.com/ep25

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Show Notes:

[00:00:31] - [First question] - Max’s background

[00:10:06] - Lessons from Marketing applicable to Investing?

[00:13:10] - Customer psychology and what to look for

[00:16:22] - Max’s idea generation process

[00:18:24] - Max’s most painful investing lesson

[00:26:20] - Investments that Max avoids

[00:28:23] - Interesting and alternative research methods

[00:30:33] - What makes an interesting founder?

[00:36:11] - The secret to growing Max’s twitter account

[00:39:53] - Max’s favourite books?

[00:44:09] - Most unvalued life experience?

[00:48:06] - Plans for the future?

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Connect with Max:

Follow Max on Twitter: https://twitter.com/heymaxkoh

Connect with Max on LinkedIn: https://www.linkedin.com/in/maxkohgo/

Max’s Newsletter: https://maxkoh.substack.com/

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Mentioned/Recommended Content:

Nick Sleep Letters: https://igyfoundation.org.uk/wp-content/uploads/2021/03/Full_Collection_Nomad_Letters_.pdf

The Investment Checklist by Michael Shearn: https://www.amazon.com/Investment-Checklist-Art-Depth-Research-ebook/dp/B005OYGOZW

How to Fail at Almost Everything and Still Win Big by Scott Adams: https://www.amazon.com/How-Fail-Almost-Everything-Still/dp/0241003709

So Good They Can't Ignore You by Cal Newport: https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124

The Education of a Value Investor by Guy Spier: https://www.amazon.com.au/Education-Value-Investor-Guy-Spier/dp/1137278811

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