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Daniel Englebretson | What’s Working Today in Account-Based Marketing
Manage episode 316663062 series 3262645
Steffen Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steffen Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Tech startup Phononic has semiconductor products that could well revolutionize the refrigeration and cooling industries. As Director of Integrated Marketing for the company, it’s Daniel Englebretson’s job to make sure the world takes notice.
He’s found the best way to target ideal prospects – the right companies and the right decision-makers at those companies – is with an account-based marketing approach. But if you think you know account-based marketing, it’s changed quite a lot in just the last few years, says Daniel.
We talk about…
- What account-based marketing meant three years ago… and how it’s changed radically today
- The integral part your sales team plays in these efforts
- How to avoid being “creepy” in personalized marketing
- Key ways account-based marketing is different for startups and established companies
- And more
227 에피소드
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