13. Why You Need to Build an Inclusive and Empowered Brand with Crystal Whiteaker

Mind-Reading Marketing with Isabel Kateman

Is your brand inclusive? Are your brand values being clearly conveyed through your messaging? Today, I’m bringing in Crystal Whiteaker, your go-to inclusive branding expert. Crystal shares how you can build an inclusive and empowered brand, the importance of ensuring your brand is welcoming to everyone, and how you can create content and offers that reflect your core values to attract aligned clients.

In today’s episode we cover:

- What exactly is Inclusive Branding (and what it’s not!)

- How Inclusive Branding can transform your business in clearly communicating your core values to create engaging content to inspire and connect with your ideal clients

- How to get unstuck on saying or doing the wrong things when it comes to your messaging

- Importance of being open to making mistakes, accepting them, and receiving constructive feedback as a business owner

- Establishing and narrowing down on your brand values to make strategic and aligned decisions for your business

- Tips on how to keep your clients aligned with your vision, mission, and brand statement

- Steps you can take to help you develop a clear, concise brand message that is authentic and true to who you are

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to stripeddogcreative.com/podcast