Rowena Morgan-Cox of Palefire || Start Something New

Up With The Lark And

Welcome to the latest episode in the START series. Today we have Rowena Morgan-Cox founder of Palefire. We are going to consider 'Start Something New'.
Over the last few years, the number of people registering new business has increased dramatically In March 2021, more new businesses were created that month than any other month since HMRC records began in 1989. Or put another way, in the first half of 2021, nearly 80 new businesses were registered each hour according to Companies House. This wave of entrepreneurialism is likely the result of various factors - necessity for those who have lost jobs or work, altered ambitions, a desire to make a change in one's life, having more time to devote to a passion project or perhaps just an infectious sense of possibility.
I felt that it was really important to incorporate an episode on the idea of starting something new so I could explore how you know whether an idea is a good one, how to develop a new product or brand, how to keep going when its tough and how you know that you are ready to go full time.
I have found an absolute treat for you - someone right at the very beginning. To share her start up story, we have Rowena Morgan-Cox founder of Palefire.
Palefire is a design studio which takes a flamboyant approach drawing on art nouveau, the Omega Workshops, Abstract Expressionism and mid-century Murano glass making to name just a few. The debut collection comprises eight decorative light designs using recycled paper pulp manufactured in small batches in Barcelona and then assembled and hand-painted in the London studio. Rowena has an extraordinary eye for design, detail and colour and I am quite sure that we have caught her just as her star is on the rise.