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#14 Reinforce direct mailing in the 21st century? Step back or step forward?
Manage episode 311239637 series 3096336
Lea Skapetze에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lea Skapetze 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Within the last year the idea of reinforcing direct mailing as a mean of marketing has confronted me several times. I have even talked to the founders of a German company that has dedicated itsself to that sole mission: direct mailing. But isn't this a step back in the evolution of transportation of information? In this episode I will talk with you about what I am thinking of the idea and what I expect it to lead towards within the next years.
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