How to create great content your audience craves for while developing your brand voice
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In this episode, Flavilla is joined by Raj Goodman Anand. They discuss how to create great content your audience craves for while developing your brand voice.
Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing and software development services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £55m.
Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.
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