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How One Company Is Changing The Customer Experience In A $200B Industry With Ed Vincent
Manage episode 300551949 series 2686684
Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Meet Ed Vincent, founder of festivalPass, the world's first live events subscription service across music, film, food and wine, sports, theater, tech innovation and more. Betsy Westhafer and Tony Bodoh excitedly talk about how this model changes customer experience! For a long time, concert-goers and show-watchers have been trained to be subject to crazy convenience fees and surcharges for each performance. But now, users can enjoy thousands of events locally and globally for one monthly fee.
Ed talks about the desire to build a community around the $200B live event industry to make things easy, social and frictionless for his customers. While data is a huge part of their business, his approach is not something we’ve discussed on the podcast before. Ed covers four fundamentals needed to really make a marketplace successful:
- Root vs global density
- Hetero vs. homogeneous inventory
- Inverse Volume Price (1 high/1 low)
- Reason to come back
He is also generous enough to share his untraditional methods to raise capital.
What does this all mean and how can it help grow your business? Listen to find out more!
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