122 // Eric Toda // Tech + Community Leader // Words Into Action

Dear Asian Americans

Eric Toda, Global Head of Social Marketing at Facebook, joins Jerry to share his story of growing up as a 4th generation Japanese American, experiencing racism and stereotypes in the corporate world, and changing the conversation around race for his children. Learn about how his viral ADWeek article came to be and what he’s doing to continue the fight against the injustices through LAAUNCH, TAAF, and his current role in the marketing industry.

In this episode:

• Multi-cultural background and upbringing
• Back story of the ADWeek article
• Changing the conversation around race for his children
• How his experiences and work portfolio played a role in speaking up for injustices

Meet Eric, in his own words:
Hi, I’m a marketing executive, angel investor, and active advocate for the Asian American community.

I’ve held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results.

As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.

The most proud work i’ve done is for my community. I proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I’ve been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I’m Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal, and CNBC I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the Wall Street Journal. (Source: EricToda.com)

Connect with Eric:
IG @toda
Twitter @toda

TAAF: The Asian American Foundation
LAAUNCH: Leading Asian Americans United for Change

The Adweek Article

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