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Bruno Singulani | Playing at the NBA of Package Design | E22
Manage episode 294314824 series 2791175
Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.
Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.
In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions.
Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.
Resources:
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
Subscribe:
Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.
61 에피소드
Manage episode 294314824 series 2791175
Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury.
Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.
In this episode, we discuss how to achieve a healthy balance between a global brand strategy and the freedom to be locally relevant. He also tells me why creating intimacy with a brand is key to develop impactful design solutions.
Working with major Food & Beverage brands, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.
Resources:
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
Subscribe:
Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.
61 에피소드
모든 에피소드
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1 Hernán Braberman por Jesús Núñez | Packaging Design Playlists | E54 31:30
1 Charlotte Ellis Maldari | Harder, Better, Faster. Stronger Lead Generation | E53 29:36
1 Adriana Cortese, Virginia Gines & Hernán Braberman | Los tres Tridimage | E50 35:02
1 Sylvia Vitale Rotta | The Universal Language of Design | E48 37:11
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