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The Pakistan Experience에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Pakistan Experience 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Waqar Zaka, Branding Yourself and the Advertisement Industry - Babar Khan Javed - TPE #109

1:49:25
 
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Manage episode 293229066 series 2599143
The Pakistan Experience에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Pakistan Experience 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Babar Khan Javed is an investigative journalist that covers the $2B advertising & media industry in Pakistan. Currently reporting via Profit, he is credited with helping the marketing community understand the value of data-driven influencer marketing, the path to repositioning media as an investment, creating a platform for female executives to share POVs that deviate from the status quo, and more. He can be reached at [email protected] for pitches while whistleblowers can reach him at [email protected] in order to create real change. Babar comes on the podcast to discuss Waqar Zaka, branding, the agency model, media ratings and the Advertisement Industry in Pakistan.

Will Amazon coming to Pakistan really matter? Is the ad agency model flawed? How to brand yourself to make money online? Watch on this week's episode of The Pakistan Experience.

The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan, and Pakistanis, through the lost art of conversation.

We do deep dive long form podcasts to show you the many shades that encapsulate The Pakistan Experience. Please consider supporting us on Patreon: https://www.patreon.com/thepakistanexperience

And Please stay in touch: https://twitter.com/ThePakistanExp1 https://www.facebook.com/thepakistanexperience https://instagram.com/thepakistanexpeperience

The podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. He can be found on Facebook, Instagram, Twitter and Tinder. https://www.facebook.com/Shehzadgs/ https://twitter.com/shehzad89 https://instagram.com/shehzadghiasshaikh

Chapters: 0:00 Introducion 3:49 Advertising Agency model if flawed 6:00 The media ratings system is corrupt 15:00 Content and captive audience 23:00 Brands and Tik Tok 29:30 Amazon and sehtiya culture 44:00 Corruption in Advertising in Media 51:18 There will not be Amazon.pk 1:00:00 Branding and Digital Marketing 1:20:00 The agency model 1:30:00 Podcast and Patreon 1:33:00 Internal Brain Drain 1:40:00 Disagreeing respectfully 1:45:00 Female Executives

  continue reading

743 에피소드

Artwork
icon공유
 
Manage episode 293229066 series 2599143
The Pakistan Experience에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Pakistan Experience 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Babar Khan Javed is an investigative journalist that covers the $2B advertising & media industry in Pakistan. Currently reporting via Profit, he is credited with helping the marketing community understand the value of data-driven influencer marketing, the path to repositioning media as an investment, creating a platform for female executives to share POVs that deviate from the status quo, and more. He can be reached at [email protected] for pitches while whistleblowers can reach him at [email protected] in order to create real change. Babar comes on the podcast to discuss Waqar Zaka, branding, the agency model, media ratings and the Advertisement Industry in Pakistan.

Will Amazon coming to Pakistan really matter? Is the ad agency model flawed? How to brand yourself to make money online? Watch on this week's episode of The Pakistan Experience.

The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan, and Pakistanis, through the lost art of conversation.

We do deep dive long form podcasts to show you the many shades that encapsulate The Pakistan Experience. Please consider supporting us on Patreon: https://www.patreon.com/thepakistanexperience

And Please stay in touch: https://twitter.com/ThePakistanExp1 https://www.facebook.com/thepakistanexperience https://instagram.com/thepakistanexpeperience

The podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. He can be found on Facebook, Instagram, Twitter and Tinder. https://www.facebook.com/Shehzadgs/ https://twitter.com/shehzad89 https://instagram.com/shehzadghiasshaikh

Chapters: 0:00 Introducion 3:49 Advertising Agency model if flawed 6:00 The media ratings system is corrupt 15:00 Content and captive audience 23:00 Brands and Tik Tok 29:30 Amazon and sehtiya culture 44:00 Corruption in Advertising in Media 51:18 There will not be Amazon.pk 1:00:00 Branding and Digital Marketing 1:20:00 The agency model 1:30:00 Podcast and Patreon 1:33:00 Internal Brain Drain 1:40:00 Disagreeing respectfully 1:45:00 Female Executives

  continue reading

743 에피소드

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