EP28: Building Growth teams, Scaling & Marketing for Startups {Daman, Marketing at WeCash, MilkBasket, Mobikwik}

Stars & Startups

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4+ y ago 1:23:55

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EP28: {Damandeep Singh Soni, Marketing at WeCash, MilkBasket, Mobikwik}

This episode is going to be a little different from other Stars & Startups Episodes. Think of this episode as a Growth Masterclass for Startups.

Startups all too often don’t identify how to grow their users, plan acquisition and do things that help them scale during the early days. We explore a few concepts to help build the growth function, build trust with customers, demystify and think through concepts that could be thought of as hard. I learned a lot from this episode, hope you do too.

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Damandeep blogs at https://www.damansoni.com/

Don’t forget to share the episode if you think it could add some value to others. Do write in to me or tweet at @varunvummidi if you liked this episode. Maybe we could do more such episodes exploring more such topics in the near future.

Stay Safe

- V

Timeline:

00:45 - Intro to Daman

01:01 - Framework for building Growth Teams

09:55 - Growth lead as a bootstrapped company should be the founder

15:25 - Marketing is not Growth

18:46 - Who can apply the framework

21:14 - Building Trust for New Brands

24:43 - a. Treat organic customers in a special way. Treat them like a VIP

b. Give customers a voice

27:05 - c. Creating authentic PR

30:50 - d. Social Proof

i. Soliciting those who are using your product

ii. Using logos of familiarity

37:32 - e. Customer Service

43:24 - Acquiring more users without much $$

48:55 - Canva’s method of SEO

50:12 - Referrals & Word of Mouth

56:25 - Importance of writing a Blog

57:55 -Influencers, and how to identify an influencer

01:02:13 - Meetups, Freebies and using Testimonials to engage

01:13:42 - Creating KPIs for Growth & Marketing teams

01:21:04 - How to WOW the investor

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