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Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Where does the competition fit in your Strategy On A Page (SOAP)?

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저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on February 26, 2024 20:53 (1+ y ago). Last successful fetch was on November 30, 2022 08:44 (3y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 347837724 series 3410620
Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to episode four of the Intrapreneur Podcast, brought to you by the Stone and Chalk Group.
Hi, there. I'm Ben Dunn, and I work in the advisory team at Stone and Chalk. Today I'm here to talk with Stone and Chalk's Chris Busson about competition, specifically why everyone needs competition even if they don't want it, and what to do to properly leverage them. If you want to discuss this further, there are going to be details at the end of the podcast.
Today we will ask how this fits into a Strategy on a Page (SOAP).
The soap is meant to capture where you play and how you win. So there are the two key facets of the strategy we are going to chat about today; understanding who your competition is and what they're trying to do. What's different about what they're doing and how are you going to succeed?
You can have a purpose, but you need to understand how you are comparing against what's already in the market. What is your differentiator, and will it work?

  continue reading

5 에피소드

Artwork
icon공유
 

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on February 26, 2024 20:53 (1+ y ago). Last successful fetch was on November 30, 2022 08:44 (3y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 347837724 series 3410620
Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Host, Ben Dunn. Producer, Tom Finnigan for the Stone & Chalk Group, Ben Dunn. Producer, Tom Finnigan for the Stone, and Chalk Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to episode four of the Intrapreneur Podcast, brought to you by the Stone and Chalk Group.
Hi, there. I'm Ben Dunn, and I work in the advisory team at Stone and Chalk. Today I'm here to talk with Stone and Chalk's Chris Busson about competition, specifically why everyone needs competition even if they don't want it, and what to do to properly leverage them. If you want to discuss this further, there are going to be details at the end of the podcast.
Today we will ask how this fits into a Strategy on a Page (SOAP).
The soap is meant to capture where you play and how you win. So there are the two key facets of the strategy we are going to chat about today; understanding who your competition is and what they're trying to do. What's different about what they're doing and how are you going to succeed?
You can have a purpose, but you need to understand how you are comparing against what's already in the market. What is your differentiator, and will it work?

  continue reading

5 에피소드

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