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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Radio San Sebastián
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Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Donostia en la Cadena SER
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60 episodes
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Manage series 1536998
Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Donostia en la Cadena SER
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60 episodes
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1 Entrevista en 'Hoy por Hoy San Sebastián' a Ana Pimenta, directora de la compañía de teatro Vaivén 22:35
22:35
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Toda la información de Euskadi del 20 de febrero de 2025 a las seis de la tarde.
Toda la información de Euskadi del 20 de febrero de 2025 a las cinco de la tarde.
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1 Zumaia, Getaria y Azpeitia lanzan una oferta pública conjunta para policías locales 1:07
1:07
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La actualidad deportiva de Gipuzkoa: Real Sociedad, Eibar, Gipuzkoa Basket, balonmano, remo, ciclismo, motor…
Toda la información de Euskadi del 20 de febrero de 2025 a las cuatro de la tarde.
El referente informativo del mediodía en Gipuzkoa. Aixa Sánchez nos acerca las noticias más destacadas de la jornada.
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1 Hoy por Hoy San Sebastián (20/02/2025) 1:40:00
1:40:00
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El programa de actualidad de Radio San Sebastián. Eva Monente toma cada mediodía el testigo de Àngels Barceló. WhatsApp de participación: 670 46 08 04
El referente informativo del mediodía en Euskadi. Miguel Ángel Garrosa nos acerca las noticias más destacables de la jornada.
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1 Las noticias de Euskadi, 14:06 (20/02/2025) 13:34
13:34
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Toda la información de Euskadi del 20 de febrero de 2025 a las dos de la tarde.
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1 Entrevista en 'Hoy por Hoy San Sebastián' a Ana Pimenta, directora de Vaivén Producciones 22:35
22:35
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Toda la información de Euskadi del 20 de febrero de 2025 a las once de la mañana.
Toda la información de Euskadi del 20 de febrero de 2025 a las diez de la mañana.
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1 Hoy por Hoy San Sebastián 8:20 Horas (20/02/2025) 9:57
9:57
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El referente informativo de primera hora de la mañana en San Sebastián
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