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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Los mejores momentos de Anda Ya!
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Content provided by LOS40 and Anda Ya!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LOS40 and Anda Ya! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Escucha los podcast y mejores momentos de Anda Ya. Bromas, entrevistas, nuestros VIPS,... para que no te pierdas nada del morning show número 1 en España
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312 episodes
Mark all (un)played …
Manage series 1340667
Content provided by LOS40 and Anda Ya!. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LOS40 and Anda Ya! or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Escucha los podcast y mejores momentos de Anda Ya. Bromas, entrevistas, nuestros VIPS,... para que no te pierdas nada del morning show número 1 en España
…
continue reading
312 episodes
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Los mejores momentos de Anda Ya!
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1 Anda Ya, Lo Mejor, 07-08h - 22/02/2025 1:00:00
1:00:00
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Los mejores momentos de Anda Ya!
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Los mejores momentos de Anda Ya!
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1 [T29 PGM 113] La famosa que se ha manifestado desde el más allá, la broma de San BernarChino, y todas las novedades musicales 27:41
27:41
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Los mejores momentos de Anda Ya!
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1 Viernes de SanBernarchino en la broma de Anda Ya 4:16
4:16
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Los mejores momentos de Anda Ya!
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1 Descubre qué famosa se ha manifestado desde el más allá 6:12
6:12
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Los mejores momentos de Anda Ya!
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1 Descubre los nuevos temas de Tate McRae, Morat e Imagine Dragons 2:58
2:58
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Los mejores momentos de Anda Ya!
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Anda Ya (Tramo de 09:00 a 10:00)
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Los mejores momentos de Anda Ya!
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Anda Ya (Tramo de 08:00 a 09:00)
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Los mejores momentos de Anda Ya!
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Anda Ya (Tramo de 07:00 a 08:00)
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Los mejores momentos de Anda Ya!
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Anda Ya (Tramo de 06:00 a 07:00)
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Los mejores momentos de Anda Ya!
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1 [T29 PGM112] Top momentos históricos de las Isla de las Tentaciones, el Gallo sale a la calle a buscar a turistas ingleses y Mario Vaquerizo organizará una boda al más puro estilo manchego 31:25
31:25
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Los mejores momentos de Anda Ya!
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Anda Ya (Tramo de 10:00 a 11:00)
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Los mejores momentos de Anda Ya!
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1 Mario Vaquerizo se casará de nuevo con Alaska al estilo más manchego 7:05
7:05
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Los mejores momentos de Anda Ya!
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1 El Gallo sale a la calle a buscar a yayos que se hagan pasar por ingleses 2:28
2:28
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Los mejores momentos de Anda Ya!
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1 Top momentazos históricos de la Isla de las Tentaciones con Kike Belmonte 5:15
5:15
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