EP173: How to John Madden Your Music Marketing


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Player FM과 저희 커뮤니티의 Kyle Lemaire 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

When a marketing campaign ends for a single release, an EP, an album or anything in between, what's next? How do you figure out what worked and what didn't? Artists (especially Indies) need a process!

On episode, Corrin and Jack discuss how to "John Madden" your marketing campaigns with a post mortem analysis! Learn how post mortems can help you uncover the strengths and weaknesses of any kind of campaign, what metrics to look for, and how to use that data to define the next step in your music marketing!

Ever scratch your head wondering how to make your marketing work better and move beyond trial and error? Learn how to run a post mortem in this episode and take your process to the next level!


  1. What questions to ask in a post mortem analysis

  2. Why post mortems work for both campaigns and ongoing sales funnels

  3. How to run a post mortem for TOFU, MOFU, and BOFU marketing efforts

  4. What impact retrospective analysis has on your future planning efforts


Want a post mortem template? Check out the NEW "How To Profit with a Launch" training inside INDIEPRO

EP 163: Backplanning Your Music Marketing for a Successful 2021

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX!

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