Carl Gould #70secondCEO podcast

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you’re getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn’t matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Why Building a Business Is Rocket Science And How to Launch Yours 1:29

2 days ago1:29

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I’ll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-When Your Business Learns to Walk on Its Own 1:24

3 days ago1:24

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So as I just discussed, you have to build your business in a certain manner if you will. You need to focus in certain areas at certain times and that areas should have major focus and a minor focus and when we talk about the 7 stages you’ll find that every stage has a personality. Ultimately though the business must develop its personality at every stage and then when it gets to stage 5 for example, this is where the business has fully developed its own personality and it has cut the umbilical cord from the owner, that process actually begins in stage 4 but its really stage 5 that the business begins to walk on its own. In stage 4 you’re still helping your baby walk, there still training wheels on the bicycle and all though there on “their own” you're still right behind them with your hand on the bicycle seat just in case they fall. It’s stage 5 that they walk, run on their own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Some Assembly Required Why Most People Build Their Business Backwards 1:23

6 days ago1:23

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you’ve tried to put it together in the past, you’ve got this model airplane or bicycle, here’s what you did. You did the I part, you got it and you said “wow! This is really great” that you so much for getting me this, it’s exactly what I want it and then you try to implement a systems, I’ll pull everything out of the box, I’ll lay all my tools around and I’ll put myself in the shop and then step by step I’ll put this thing together. And then you’ll start to realize you’ve got more parts laying around as you get closer and closer than you should have and you’ll realize this isn’t going so well. So, I’ve got to tighten the screws up a little bit more and I’ve got to maybe get a better screwdriver, you’ll try all of a sudden race the quality of what your doing and then when you realize that the things should be built in 20 minutes, you’ve been doing it for 2 hours, you’re not half way through, everyone else is wondering where is this great creation. It’s only then that you say “maybe I should read the instructions”. And that’s the way most people try to build the business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Why Most Entrepreneurs Build Backwards and How to Fix It 1:24

7 days ago1:24

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now there are a lot of patterns and we work with thousands of companies around the world at any given time and we notice patterns of success and patterns of failure. And patterns of success and businesses that aren’t successful they build in the order of D, I, C and then S. Most owners and most entrepreneurs try it totally different way, god bless you entrepreneurs you have your own way, you're gonna do it your own way anyway. Here’s the way most people try, most people start in the I, they try to create sales then the feedback they get for most people is you need systems. So what do they do? They run and they try to implement a system. After that it’s not going so all say–say “oh we better get some controls in place because our sales aren’t so good, we’re losing money and we don’t have any systems, we better get some controls in here. And then and only then after those three don’t work out then we say “you know what, we should go back to basics and start planning. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Vision First Systems Last Build Your Business in the Right Order 1:22

8 days ago1:22

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Looking at this particular diagram, we need to build our businesses in the following order: we need to start with the D, the direction. Think big picture first then sell your business, you’ll create it later, you need to sell your business first create it later then go diametrically opposed to the controls, that’s the third stop on the wheel. Build quality, build your controls, once you have very high D, very high I, very high C then and only then do you start putting in systems. Have a big vision, start selling your vision, create the quality product then put the systems in. Systems as you may notice in the 7 stages comes out in stage four, that’s what makes its appearance, stage four. You need to get through stage 1, 2 and 3 first before implementing strong and rigid systems. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Why Be Better Isnt a Goal Its a Category 1:07

9 days ago1:07

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s a category of improvement there is no end,right? So you can set mini goals around that but there is no such thing as the goal of being a better father, that is a category of life improvement that you're gonna work on throughout your life inside of that you would set smaller goals that would be symptomatic of you being a better father, right? More time around homer you know read it–read bed stories to the kids, those are goals but a category of improvement is not a goal so people set a goal and there like alright I wanna be a better student, I wanna do this and they set a category of improvement, target and then they don’t see results right away and then they see this goal suck, I’m not doing resolution F this, this is forget it you know but they–they’re using the wrong tool and they set themselves up wrong. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Why 90-Day Goals Work Turning Big Dreams into Achievable Wins 1:25

10 days ago1:25

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When they set goals number one is the–there’s a difference between a goal and a project,right? You know or task in a project, I think once–what some people do is they’ll be two vague or they’ll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you’re not gonna lose a hundred pounds and you know you might lose a hundred pounds in a year in two years, what’s your 90 day goal?, right? And what is it that you can do,right? So take a goal, chunk it down put it in 90 day steps, it’s been a long held coaching principle that you set goals in 90 day increments and a number of management systems that have taken that on bezels, rockefeller habits, eos, you know our rocks are priorities, you know that’s a long held coaching concept, 90 day goals. So take it, chunk it down and go after smaller bits but then understand what a goal actually is? A goal is actually a destination, it is–it is a project or some sort of endeavor that has an end point, that which is different than a category of improvement, so somebody says I wanna be a better father. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Understand Your Client or Get Left Behind Evolving the Customer Experience 0:58

13 days ago0:58

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It’s the companies that are not aligned with their clientele or don’t really understand their clientele you know and the experience has gotten stale those are the ones that are suffering. You know right now they talk about retail like why’s retail suffering? Well they say amazon and online shopping, am like oh oh well wait a minute there’s plenty of retail outlets that are doing really well because the client experience is very good. What online shopping did was they made part of the shopping experience a commodity and retail has to up their game to the next generation of client experience and if they do that they’ll be busy and if they don’t do that they’re gonna get slaughtered. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Stage 5: When Your Business Becomes Bigger Than Your Product 1:06

14 days ago1:06

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Stage 5: When Your Business Becomes Bigger Than Your Product Hi Everyone, Carl Gould here with your #70secondCEO, I’m also the author of The 7 Stage Growth Method. Today’s topic- Stage 5- The Sustainability Stage This is the stage when you can first start considering scaling your business. You’ve laid the foundation in stages one through four. Let’s see how you doing in Stage 5, give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they’ve created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience, McDonald’s- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One, we’re not known for that at all, 10, we are, all the ancillary benefits people really know and know really well. Put your score in the comments section. Like and follow this podcast. This is Carl Gould, and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Stage 4 From Chaos to Consistency – The Systems Stage 1:07

15 days ago1:07

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Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, just a little bit more than a one minute investment per day for a lifetime of results. Today’s topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you’re going to be. Up to this point, you’ve been an entrepreneurial-run business, now we’re making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the most frustrating part of your business and work your way back from there because any frustration in your business means that you lack a consistent and viable system in that particular area of your business. Give yourself a rank, 1-we- we haven’t figured out what we want to be when we grow up, 10- we’ve nailed it! Put your score in the comments section below. Like and follow this podcast. This is Carl Gould, and this is your #70secondCEO.…

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Carl-Gould-#70secondCEO-Stage 3: How Aligned Is Your Team? 0:58

16 days ago0:58

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Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today’s topic -Stage 3. Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you’re building your implementation team. If you have a great plan you’re an authority in your niche now you’re busy and in demand and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values Your purpose for your business Give yourself a ranking on a scale of 1 to 10, how aligned and enthusiastic is your team about your mission? All right, because that’ll tell you how dedicated they are to the long-term goals of your company. Put a comment below, what’s your score? I wanna know, all right? Like and follow this podcast, my name is Carl Gould, and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-The Specialty Stage 2: Becoming the Go-To Expert 1:13

17 days ago1:13

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The Specialty Stage 2: Becoming the Go-To Expert Hi Everyone, this is Carl Gould author of The 7 Stage Growth Method and your #70secondCEO, just a little over a one minute investment each day for a lifetime of results. Today’s topic is stage 2 the specialty stage. Alright, here we’re judging how much of an expert in your niche are you. How much of an authority? Give yourself a ranking on a scale of 1 to 10. One, nobody knows who I am. Then, I’m an ABSOLUTE authority in my niche. Here’s how you know. Somebody unsolicited comes up to you at an industry conference or somebody in the industry contacts you and says, “Hey, can I bug you a little bit can I ask you a few questions? Buy you a cup of coffee and pick your brain because you’ve figured out some things that I just haven’t been able to figure out and you seem to really have that worked out.” So, how often does that happen to you and how much of an expert are you in your niche? One, you’re a Houdini, nobody knows who you are, you’re a disappearing act, 10, you’re a celebrity in your niche. Put a comment at the bottom to let me know what your score is. Like, follow this podcast. This is Carl Gould and this is your #70secondCEO.…

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Carl-Gould-#70secondCEO-Stage 1 Starts Here: Rank Your Strategy 0:57

20 days ago0:57

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Stage 1 Starts Here: Rank Your Strategy Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method, and your #70secondCEO just a little over a one-minute investment per day for a lifetime of results. Today we are going to start ranking your business according to the 7 stage method. Stage 1- give yourself a ranking, one low, BORING! 10 high, inspiring and compelling. To what degree are your strategic planning documents, all those great ideas you got out of your head and onto paper not only are they documented they are inspiring and compelling. What you do, how you do it, why you’re doing it, all that together has to be a 10, a 10 in each one so give yourself a ranking. Like and follow this podcast and send me a comment, what is your score? Okay so, this is Carl Gould and this has been your #70secondCEO.…

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Carl-Gould-#70secondCEO-Theyre Not Buying the Product 1:52

21 days ago1:52

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They’re Not Buying the Product Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She already has an old guy in her life, she doesn’t need another one. That’s what she would say. Right, however if I would allow her to go to see her favorite pop star, she’d pay for that, right. She’d empty the piggy-bank for that, “I’ll go, I’ll travel.” Right, because that’s important to her. So, don’t fall in love with the...quick story. I was going to take my daughter to her favorite pop star, right, the ticket was $75. An in-person handshake before the concert was $1,600! So what are we paying more for here folks? The music or the relationship with the brand? Ah ha, yeah, that’s what I thought too. Alright so, we didn’t go by the way. We chose another adventure for her birthday. We kind of considered doing it until she said, “I want to bring my friends.” Ha, ha no chance, not paying 10 grand for 4 handshakes, not gonna happen! Alright, I’ll buy you plenty of downloads of music for that, but we’re not going there. Right, so think about it again, think about falling in love with your customer, and giving your customer access to the products and services that would be meaningful to them. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-Peace of Mind Has a Price—And It's Worth It 1:35

22 days ago1:35

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don’t have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They’re like, I’m already there Dad. There’s nothing to, there’s no cost there. It’s priceless to us because they’re featuring us, they’re featuring what’s important to us in the commercial. So, the bonuses that come with using the card are more valuable than the card. Does that make sense? Alright, let’s take credit cards while we’re on that topic. They have different types of cards, there’s the regular card, there’s the gold card, there’s the platinum card. There’s different membership levels and different features, advantages and benefits that come with those levels. So, a second way you can get obnoxious here, is to create membership levels or loyalty programs or levels of service or levels of access. Each one of them has a price to it. What should the price be? Let’s go back to the first part of the exercise, you listed your price - that’s your bronze offering. You doubled it, that’s your silver offering. You doubled it again, that’s your gold or platinum offering. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl Gould-#70secondCEO-The Rolex Effect Why Higher Prices Build Perceived Value 1:32

23 days ago1:32

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The Rolex Effect: Why Higher Prices Build Perceived Value Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Wel,l guess what? People judge your quality based on your fees. Think about it, I asked you the question, what’s a better watch? A Timex or a Rolex? And some of you are like, “Timex, do they even make them anymore?” Like pretending you don’t know. And then when I said, How about a Rolex? You all knew what that cost, “oh, $5000 well it depends on which one you get. How much are we blinging this one out Carl?” Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes Benz, Jaguar, Tiffany’s, you know, Rolex, and other high-end brands. What makes them high end? How do you know they’re as good as they claim? The reality is you don’t! The way that you judge quality is based on their price. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO- Flexible Consumption: Stop Making It Hard to Buy from You Part 2 1:39

24 days ago1:39

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Flexible Consumption: Stop Making It Hard to Buy from You Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got, it’s like an act of congress to be able to cash these damn things in. They’re ridiculous. It’s too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client and they don’t go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That’s right, they come in they look at the Chinese menu, you say, I’ll have one of those, one of those, one of those. I’m happy! I’ll come in and I’ll want to buy a car. So instead of you just showing me what’s on the lot, I want to go to the website and I want to design it. I love that. Where else can you allow the customer to design their invention. So take your product, here’s how you do it, take your product and service offering, break it down into its smallest bits and allow them to buy those little tiny bits. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-Flexible Consumption: Stop Making It Hard to Buy from You Part 1 1:33

27 days ago1:33

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Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle’s taking too long Dad, I’m not getting the clients I want, they’re not paying what I want. He said, “Carl, Carl, it’s really simple, you’re not making it easy enough for them to say yes. You make it easy for them to say yes, they’re going to say, yes. If you’re not getting the results you want in business, you’re not making it easy enough to say yes. You’re making it too complicated.” Good one Dad. Alright, so, I’ve got to go back and I’ve got to look at my product and service offering. How can I make it easier to say - YES! Well, here’s a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I’d just like an omelet. What kind of egg? I don’t know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you wnat parmesan? Eh, you know, if it’s that hard to order an omelette, I don’t want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-70secondCEO-Winter Buyers Want ExpertsHeres How to Be One 1:43

28 days ago1:43

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Winter Buyers Want Experts—Here’s How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it’s for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you’re on social media and you aren’t saying anything significant, you aren’t adding to thought leadership you aren’t saying anything that is really relevant to your audience, you’re just making noise. Now it’s not a total waste of time for everybody if you’re just making noise, because you elevate those who are thought leaders. Your job is not to elevate the thought leaders, your job is to become a thought leader. Remember in the last video we talked about how in winter, purchasers defer to experts. Well, social media is a waste of time if you aren’t saying anything significant, however, if you are saying something significant, then all of a sudden you’re a journalist, you’re a thought leader, you’re somebody who is adding value to their clientele or to your audience. So remember, we need to: Differentiate Define your niche Define your clientele What are the things that are on their mind most of the time? If you can answer these 2 questions, you can create all your social media around these 2 questions. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO- The Revenue Blind Spot: How Much Are You Really Making? Part 4 1:14

29 days ago1:14

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won’t even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there’s suspicion of fraud like, how often do you find it? And they said every time! And I’m like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it’s happening. I’m not saying you're being stolen from, but we were like seriously? He’s like yeah, 100%? And we were like wow, wow! You know. So, the, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 3 1:19

4 weeks ago1:19

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, let me ask you a question. I’m going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let’s imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you’d want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you’re not going to use it I’m not going to give it to you next year, right? But you would ask questions would you not? You gave me $5000 and I spent $4950, what would you say to me? Nice try, you’d say well done! It gets better, you wouldn’t even look at the bill. Fair? Good job, you’ve got bigger problems you seem to be...go! Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 2 1:11

4 weeks ago1:11

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you’ll take notice, your team way outperforms, or if your team way underperforms, you’ll take notice. That’ll wake you up, that’s your thermostat. That’s your management thermostat. If it goes too low the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don’t, in between that number, right, in between that number, you don’t take notice. So, if you’re say 10%, take 10% of your revenue, that’s how much I can steal from you before you would even notice. And as long as I was stealing within that range you wouldn’t even know where to look. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-The Revenue Blind Spot: How Much Are You Really Making? Part 1 1:23

5 weeks ago1:23

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Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. I do this thing, remember I said I could show you how much money I can steal from you? And you’d never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down the range of what you think it is. Ah, it’s between this and between this…..I think it’s like between 1.2 and 1.4, it’s eh 600 and 650 eh, I don’t know. 5.2 to 5. somewhere in there. Ok, what’s the difference percentage-wise between those two? 5%, 10%, 15%? 20? Alright, 10 is the most common answer by the way. Alright, I just asked you about sales. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO- Trial by Fire: What 10 Meetings a Month Will Teach You 1:52

5 weeks ago1:52

1:52

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Go on 10 appointments per month, for six months. What they've learned in this organization called the Institute for Independent Business, they had business mentors in 50 countries, so there are about almost 7,000 of them. What they learned was, if you go on 10 appointments per month, a lot of things happen. You get really good at your pitch, you really understand your ideal client, you understand what works and doesn't, you figure out how to close, you overcome the objections, you really hone your presentation. And so here's what he said, what’s that? Trial by fire. Trial by fire. And here's what he learned. Statistically, your chances of getting your client on the first 10 appointments is actually very low, very low. It's like under ten percent. Now doesn't mean that has to be your experience. You might walk out like I don’t know what happened to them, I got 8 out of 10. Good on you. Your probability of getting a client with your next 10 appointments on something that's new or something you change are actually very low. Your chances of not having a client- not having a client after 60 appointments is almost impossible. Meaning the probability of you having clients after 60 appointments is ridiculously high. The probability is ridiculously high one and a way. It’s a count explore. Pardon me? It's a count explore. It's a count explore, but you could I could, we could have a count explore 60 times and you could lose every time because why? You figured it out basically. Yeah. Because you guys are too talented not to get it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-Risk vs. Preservation: The Two Mindsets of a CEO 1:29

5 weeks ago1:29

1:29

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher. You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark. I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up. I've had some success, I've got this good business. Maybe I inherited it, maybe I bought it, or maybe I bought out my partner. But however I got here, I've got this really good business. I don't wanna screw it up, I don't want this to go bad because this is my annuity for the rest of my life. Maybe this is for the next generation. Maybe this is for, you know, my kids or whatever. But I don't, you know, so I fall in one of these two buckets so early on, most of them are, I wanna make a mark, right? So they have a high risk tolerance. And so they're all over the place. But once you get to, I don't wanna screw it up, now you're in that place where you're not, you don't wanna change what you're doing as much. You know, I don't understand this next generation, what is going on? You know, I hear that, I'm like, I don't care what you think, but they are the primary purchasing power and you sell to them now. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-The Business of Behavior: Service vs. Product 1:34

5 weeks ago1:34

1:34

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Business is simple, and it's elegantly simple, but it's not easy, right? Because of what you have to overcome, if you are in a service business, you are doing your service so your clients don't have to change their behavior, okay? What do I mean by that? I had a landscaping company, right? If you owned a building, I'd do a service of cutting the grass so you don't have to go out and do it. You don't have to change your behavior and become a lawn cutter. I cut my grass so you can continue to be the building manager. However, if I'm in the product business, I build a product so you will change your behavior. It's exactly what it's designed for. If I make this great TV with all this capability, you're going to have to use it as a monitor. You're going to change how you use the TV. So in order for me to do that, I've gotta convince you that I either have the right service or I have the right product. And my product is so good, I want you to change your behavior. And my service is so good, you're never gonna have to change your behavior, right? The done for you part. So that's the relentless, never-ending part of business, sales and marketing, where I have to message and convince you to either keep your behavior the same with my service or change your behavior with my product. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-Your Business is Only as Strong as Its Weakest System 1:04

5 weeks ago1:04

1:04

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're gonna ask me.And to be honest, since the interview is going to feature my audio, you don't actually need to be here. But could you have written the questions and then handed that out to 10 interviewers, 10 teenagers, that just said, hey, Carl, Mr. Gould, whatever, I'm gonna read you these questions, don't worry about me. I'm gonna read them out loud, but we're only capturing you. You could do 10 of these, right? So the system of how you do an interview could be replicated. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-70secondCEO-Breaking the Feast-or-Famine Cycle in Business 1:05

6 weeks ago1:05

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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on. So in other words, when you're a small business and you don't have any business, (0:20) you go out and you get all clients. Now you have all this work to do. You're like, oh, I'm really busy. I better go and build my widget or do my service or whatever it is. And you stop marketing at the time because you're so busy fulfilling. So you get done with that engagement or you build that product and you ship it off. You're like, oh, that was good. Now, as soon as you're done, you're like, wait a minute, we don't have any more projects, right? So what do you do? You pedal back and you start working hard on sales and marketing. And so you get on this roller coaster where if you're doing sales and marketing, you're not fulfilling. And when you're fulfilling, you're not doing sales and marketing. That is a hard roller coaster to get off. And it never ends. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.…

Carl Gould #70secondCEO

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Carl-Gould-#70secondCEO-Mastering the Last Mile: The Future of Delivery and Convenience 1:14

6 weeks ago1:14