Launching from no man’s land


Manage episode 286500804 series 2526735
Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Today, Brian and Jordan are talking about what it’s like in no man’s land and their struggles with imposter’s syndrome. Brian shares more details about his newest venture. Jordan talks about his need for structure. They do a deep dive into the launch process and various launch strategies as well as updates on their various projects, their opinions on Clubhouse, and how they avoid feeling overwhelmed with new ideas.

Here are today’s conversation points:

  • Launching a brand new product… with no product yet
  • What to do when you’re in no man’s land:
    • Jordan’s three goals each week
  • How Brian uses the Day One app
  • Zipmessage updates
  • Launch strategies
  • Content and web copy versus product
    • Does nobody read anymore?
    • What format works?
  • Clubhouse and Twitter
    • The “I’d rather do X” conundrum
    • Live broadcasts
  • Jordan’s new chief-of-staff
  • AudienceOps updates
    • Delegating duties


Day One







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