Taelon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Taelon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
Taelon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Taelon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Engage And Thrive (EAT) is a dynamic digital video first series solo hosted by myself, Taelon, diving into modern business strategies, digital marketing, and entrepreneurial success. Each episode debunks myths and provides actionable insights, and practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!
Taelon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Taelon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Engage And Thrive (EAT) is a dynamic digital video first series solo hosted by myself, Taelon, diving into modern business strategies, digital marketing, and entrepreneurial success. Each episode debunks myths and provides actionable insights, and practical tips to help businesses thrive in today's competitive landscape. Episodes are designed to be bite-size so I will endeavour to keep them under 10 mins, grab a cup of coffee and let's catch up!
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down a misconception that keeps too many businesses playing it safe. The idea that your competitors are only the ones selling what you sell. They’re not. I’ll show you how to identify different types of competitors and the often-overlooked threat of your customer doing nothing at all. I also share how I personally monitor competitors. I pay attention to what shapes my positioning, pricing, and messaging. If you’re not mapping your real competition, you’re leaving strategy and revenue behind. Got a myth to bust? Send it my way! Vocab: 📝 Direct Competitor Indirect Competitor Substitutes Dark Horse SWOT Analysis PESTLE Analysis Kitbox Google Alerts SEMRush Meta Business Suite Benchmarking Answer The Public ManyChat ChatGPT Google Gemini ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (01:27) Vocab (02:07) Number One: Types Of Competitors (06:35) Number Two: How To Analyse Competitors (10:47) Number Three: Use Insights To Win (13:52) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that brand awareness campaigns are a waste of money. Just because you can’t always track a direct sale doesn’t mean awareness isn’t doing the heavy lifting. It happens behind the scenes. Brand awareness is what keeps you top of mind when your audience is ready to take action. I explain how to measure its impact. You learn how much budget to allocate depending on your stage of growth and why increased visibility lowers your cost per acquisition across all marketing channels. For long-term results, brand awareness is not optional. Got a myth to bust? Send it my way! VOCABS 📝 TOF - Top Of Funnel Active Customer Passive Customer CPA - Cost Per Acquisition CX - Customer Experience SOV - Share of Voice KITBOX 🧰 Google Analytics Google Search Console Google Alerts Mention Focus Digital - Average Touchpoints Per Purchase by Industry (2025): 28.87 touchpoints Alore - How Many Touchpoints Before a Sale (2025) HoneyStack B2B Customer Journey Touchpoints (2024) ----------------------------------- TIMING 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (01:45) Vocab (02:57) Number One: What Is Brand Awareness? (08:06) Number Two: Budgeting And Measuring (12:57) Number Three: Long-term Strategy (15:32) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m breaking down the myth that you need fancy, expensive tools to succeed in digital marketing. The truth is, most businesses don’t have a tech problem. They have a strategy problem. I walk you through why tools won’t fix poor planning. You likely already have access to free or low-cost platforms, and how your stage of business should shape your marketing tech stack. I also explore the reality of tool fatigue. You're overwhelmed by dashboards, data, and never-ending demos. If you’re feeling stuck in your digital marketing setup, this episode will help you get clear on what really matters. Got a myth to bust? Send it my way! Vocab: 📝 MarTech Marketing Stack CX - Customer Experience UX - User Experience KPI - Key Performance Indicator ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:11) EAT Intro (00:45) Myth Bust (02:35) Vocab (04:00) Number One - Talent Over Tools (08:40) Number Two - Timing The Tech (12:51) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that SEO is no longer relevant with the emergence of AI tools like ChatGPT, Google Gemini, Co-Pilot, and others. The truth? SEO is evolving, not disappearing. I unpack the rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), and what this means for how your brand is discovered across chatbots, AI assistants, and traditional search engines. We’ll cover what Google’s SGE, LLMs like GPT-4, and tools like Gemini and Claude are changing user behavior and why now is the time to audit your brand and content strategy. From brand visibility to personalisation and discoverability, I explore why the future of search is about thinking human-first, writing clearly, and building trust across platforms where paid ads can’t even reach yet. If you’ve ever asked an AI tool for recommendations, you’re already part of the shift. Let’s talk about SEO versus AEO and how to thrive in the era of generative search. Got a myth to bust? Send it my way! Vocab: 📝 SEO - Search Engine Optimisation SGE - Search Generative Experience AEO - Answer Engine Optimisation GEO - Generative Engine Optimisation LLM - Large Language Model E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:11) EAT Intro (00:45) Myth Bust (02:08) Vocab (03:44) Number One: Search Everywhere Optimisation (08:16) Number Two: Think Human First (11:00) Number Three: Future of Search (14:00) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that personal branding is just for influencers. Whether you're a founder, freelancer, or leading a team, you've already got a personal brand. The question is: are you using it intentionally? We break down the difference between personal brands, influencers, and KOLs, and explore how being purposeful with your presence builds trust, credibility, and long-term business growth. You’ll come away with tips on developing a personal brand strategy that aligns with your goals and connects with your audience both online and in the real world. If you’ve ever hesitated to “put yourself out there,” this is your sign to do it with clarity, consistency, and confidence. Got a myth to bust? Send it my way! Vocab: 📝 Branding PB - Personal Branding EB - Employer Branding Influencer KOL - Key Opinion Leader KPI - Key Person of Influence Reputation Strategy ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:11) EAT Intro (00:45) Myth Bust (02:18) Vocab (03:56) Number One: What Is A Personal Brand? (06:09) Number Two: Who Needs A Personal Brand? (12:38) Number Three: What Can You Start Doing? (15:00) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive (also known as EAT With Taelon), we’re busting the myth that social media growth is all about how fast you get followers. It’s not about the size of your audience. It’s about the depth of your impact. We’re unpacking why follower count is a vanity metric and what you should really be measuring to grow with purpose. From engagement rates and story views to click-throughs and conversions, we break down what the numbers actually mean and how many of your followers are truly paying attention. Whether you’ve got 500 followers or 50,000, this episode is your no-fluff guide to turning social growth into real business results. Got a myth to bust? Send it my way! Vocab: 📝 Vanity Metrics Engagement Rate Conversion Community Growth Rate CTR - Click-Through Rate ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:11) EAT Intro (00:45) Myth Bust (01:16) Vocab (02:28) Number One: Set The Scene (05:13) Number Two: Quality Over Quantity (09:30) Number Three: Optimize And Evolve (13:11) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re challenging the idea that all customer feedback is created equal. Because here’s the truth—a quick survey isn’t a stand-in for real insight, and not all data helps when you’re trying to make meaningful decisions. We’re breaking down the difference between quantitative and qualitative feedback—and how to choose the right approach depending on what you need to know. From formal focus groups and interviews to Instagram story polls and LinkedIn DMs, we’ll show you how to turn everyday conversations into sharp, strategic intel. Got a myth to bust? Send it my way! Vocab: 📝 Quantitative Data Qualitative Data Survey Focus Group Interview ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:13) EAT Intro (00:47) Myth Bust (01:38) Vocab (02:38) Number One - Surveys (04:58) Number Two - Focus Groups (09:53) Number Three - Interviews (13:34) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re revisiting a classic: the BCG Matrix. Remember it from business studies? It’s back—and more useful than ever. This tool helps you make strategic decisions about your products or services by sorting them into four categories: Stars, Cash Cows, Question Marks, and Dogs. Whether you’re nurturing high-performers, wondering what to do with your legacy offers, or debating where to invest next, this episode helps you decode what to scale, shelve, or spotlight. Got a myth to bust? Send it my way! Vocab: 📝 BCG Matrix Product Life Cycle Market Growth Market Share PMF - Product-Market Fit Beta ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:10) EAT Intro (00:44) Myth Bust (02:36) Vocab (04:03) Number One - Cash Cows (05:11) Number Two - Stars (05:57) Number Three - Question Marks (07:33) Number Four - Dogs (08:52) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling one of the most persistent myths in business—that outsourcing is too expensive and that doing everything in-house is the more cost-effective route. But here’s the truth—handling it all yourself could be slowing your growth, draining your energy, and costing you more in missed opportunities. In this episode, we unpack the real value of outsourcing, when it makes sense, and how to do it without compromising quality or control. If you’re tired of juggling everything on your own or looking to scale smarter, this episode will help you build a more sustainable and impactful way forward. Got a myth to bust? Send it my way! Vocab: 📝 Outsource Freelancer Agency Fractional Retainer Fixed-Fee SOW - Scope Of Work ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (02:06) Vocab (03:58) Number One - Cost Vs Value (05:46) Number Two - When To Outsource (09:20) Number Three - Make It Work (11:47) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re celebrating a milestone with Episode 60 and a special extended episode to match! We’re diving deep into the power of Ideal Customer Profiles (ICPs) and why making sales doesn’t always mean, you’re attracting the right people. Just because the money’s coming in doesn’t mean, you’re attracting the right people. Without a clear ICP, businesses risk burning through their marketing budget, misjudging their pricing, creating content that doesn’t land, or missing out on retention and upsell opportunities. In other words, you’re leaving money on the table. Whether you’re in B2B or B2C, product-based or service-led, this is a strategic deep-dive you don’t want to miss. Let’s celebrate 60 episodes with an insight-packed session. Grab a coffee, open the notes app, and let’s get into it. Got a myth to bust? Send it my way! Vocab: 📝 ICP - Ideal Customer Profile Target Audience Decision Maker Segmentation Segment LTV - Customer Lifetime Value CAC - Customer Acquisition Cost CPA - Cost Per Acquisition IEP - Ideal Employee Profile ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:13) EAT Intro (00:46) Extended Episode Alert (01:14) Myth Bust (05:38) Vocab (09:16) Number One - Really Understand Who (23:03) Number Two - Profiles Drive Performance (38:58) Number Three - Revisit And Refine (53:45) Bonus (55:02) Wrap Up ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the common misconception that a CRM is just a digital Rolodex for contacts and sales tracking. The truth is, a strategic CRM system is one of the most powerful tools in your marketing and customer experience toolkit. When used right, it becomes your single source of truth—bringing together data, automation, segmentation, lead scoring, and reporting to drive smarter decisions and more personalised experiences. If your CRM is just ticking boxes, it’s time to rethink how you use it. Tune in for practical tips on making it a central driver of growth and customer loyalty. Got a myth to bust? Send it my way! Vocab: 📝 CRM - Customer Relationship Management Segmentation Lead Nurturing Lead Scoring Customer Lifecycle Marketing Automation CPA - Cost Per Acquisition ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (01:19) Vocab (02:24) Number One - Memory Bank (04:44) Number Two - Customise It (09:46) Number Three - Data Driven Relationships ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the common misconception that a CRM is just a digital Rolodex for contacts and sales tracking. The truth is, a strategic CRM system is one of the most powerful tools in your marketing and customer experience toolkit. When used right, it becomes your single source of truth—bringing together data, automation, segmentation, lead scoring, and reporting to drive smarter decisions and more personalised experiences. If your CRM is just ticking boxes, it’s time to rethink how you use it. Tune in for practical tips on making it a central driver of growth and customer loyalty. Got a myth to bust? Send it my way! Vocab: 📝 CRM - Customer Relationship Management Segmentation Lead Nurturing Lead Scoring Customer Lifecycle Marketing Automation CPA - Cost Per Acquisition ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (01:19) Vocab (02:24) Number One - Memory Bank (04:44) Number Two - Customise It (09:46) Number Three - Data Driven Relationships ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s podcast episode of Engage And Thrive—also known as EAT With Taelon, I’m diving into the real meaning of localisation and why it’s so much more than just translation. From mistranslated slogans to overlooked cultural nuances, we explore how ignoring localisation can hurt your business. I break down how you can build trust through culturally relevant content and why localisation should be part of your long-term strategy—not an afterthought. Whether you’re entering new markets or just want to make your content resonate better, this episode is packed with practical tips, real-life fails, and tools to help you localise with confidence. Got a myth to bust? Send it my way! Vocab: 📝 L10n - Localisations Translation Transcreation TMS - Translation Management Systems Cultural Adaptation UX – User Experience ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:12) EAT Intro (00:46) Myth Bust (02:38) Vocab (03:43) Number One - Trust Through Local Relevance (10:22) Number Two - Long-term investment ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s podcast episode of Engage And Thrive—also known as EAT With Taelon, I'm myth busting why brand guidelines aren’t just for big businesses, why everyone needs Brand Guidelines even for a personal brand. Branding isn’t just about having a logo. Without clear guidelines, your brand can feel inconsistent, making it harder to build trust and recognition. Whether you’re a solopreneur, a growing business, or running a team, having structured brand guidelines helps maintain a strong, cohesive identity across every touchpoint. I’ll explain why even small businesses need brand guidelines, what key elements should be included, and how to create a brand guide that’s practical and easy to follow. I’ll also share free and affordable tools that help keep your branding consistent, without the need for a big budget or design team. Got a myth to bust? Send it my way! Vocab: 📝 Brand Guidelines / Brand Book Brand Identity Style Guide TOV - Tone Of Voice Rebranding Target Customer DAM - Digital Asset Management ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:10) EAT Intro (00:46) Myth Bust (02:01) Vocab (03:22) Number One - Why Brand Guidelines Matter (05:04) Number Two - What To Include In Your Brand Guidelines (11:22) Number Three - How Brand Guidelines Makes Marketing Easier (13:05) Bonus! Tools ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re breaking down exactly what every website needs to attract, engage, and convert visitors. If your website is just sitting there without the right content, it’s not driving results. A homepage alone won’t turn visitors into customers, and a contact form isn’t enough to build trust. So, what should your website actually include to rank well and drive conversions?This episode covers:✅ The must-have pages every website needs for engagement and conversions✅ How branding, SEO, and UX work together to create a high-performing website✅ Why ongoing updates are critical for visibility and user trust✅ The mobile-first mindset—because Google and your audience expect itStop letting your website be a passive placeholder—learn how to make it a conversion-driving asset for your business. Got a myth to bust? Send it my way! Vocab: 📝 CTA - Call to Action UX - User Experience UI - User Interface ATF - Above the Fold BTF - Below the Fold Landing Page CR - Conversion Rate SEO - Search Engine Optimisation ----------------------------------- Timestamps 🎯 (00:00) Misconception (00:10) EAT Intro (00:44) Myth Bust (02:03) Vocab (04:16) Number One - Core Pages (06:48) Number Two - Engaging Content (09:39) Number Three - Regular Updates (12:17) Bonus! ----------------------------------- Let’s thrive together 🖤 Watch on YouTube Connect with me on LinkedIn Follow me on Facebook Follow me on Instagram Want to explore a collaboration? Sign up to Curious Chronicles monthly newsletter -----------------------------------…
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플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.