Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Welcome to the WAVE Communications Podcast, where business growth should feel like surfing on the crest of a wave, instead of swimming against the tide. Whether you’re a tech CEO, professional coach, or service provider, business growth can be easy, ethical, sustainable—and fun! Hosted by Chris Hallett, founder of WAVE Communications Group, this podcast shares powerful strategies, proven sales techniques, and interviews with industry experts to help you build a high-performing team that shares your vision and makes your life a dream to live.
Welcome to the WAVE Communications Podcast, where business growth should feel like surfing on the crest of a wave, instead of swimming against the tide. Whether you’re a tech CEO, professional coach, or service provider, business growth can be easy, ethical, sustainable—and fun! Hosted by Chris Hallett, founder of WAVE Communications Group, this podcast shares powerful strategies, proven sales techniques, and interviews with industry experts to help you build a high-performing team that shares your vision and makes your life a dream to live.
Special Guest Jeff Herring Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk In this episode of the Business Growth Podcast, I, Chris Hallett, have the pleasure of welcoming Jeff Herring from Content Profit Systems. Jeff is a content profit coach who empowers creators to transform their passion into profitable digital products. Our conversation traces Jeff's fascinating journey from traditional counseling to online entrepreneurship, famously dubbed his shift from the "couch to the mouse." Jeff passionately emphasizes the critical importance of repurposing content, a strategy he has honed over his 18 years online. While some might declare "content is dead," Jeff insists that the demand for engaging, high-quality content remains ever-present. He provides valuable insights into the evolving landscape of content creation and the necessity for creators to pivot in response to industry shifts, highlighting the potential of platforms like Substack. Together, we reflect on the mental challenges of remote work, the value of continuous learning, and the profound satisfaction derived from helping others through our online ventures. We also discuss how technology has revolutionized our work lives, enabling global connections and the flexibility of working from home. One of the standout concepts from our discussion is the use of templates as a creative tool, likening it to the nostalgic fun of "Mad Libs" or "painting by numbers." Jeff shares how these templates can alleviate writer's block and allow creators to produce various outputs—from eBooks to courses—from a single piece of content. Jeff further stresses the importance of adaptability in content creation, noting how his templates have evolved to incorporate AI tools like ChatGPT. He encourages listeners to view AI as an ally in content creation, highlighting that unique human perspectives will always be essential. Packed with practical insights, this episode encourages listeners to embrace templates and AI to enhance their content marketing and business growth strategies. Jeff offers resources, including valuable templates available on his website, to help you implement these strategies effectively. Tune in for a wealth of actionable advice to elevate your content creation journey!…
Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk . Welcome to another episode of The Business Growth Podcast! I’m your host, Chris Hallett, and today we dive into the transformative concept of empowered leadership. Throughout our discussion, I share my personal journey from the early days of my career in the 1980s to discovering the principles of Neuro-Linguistic Programming (NLP) that reshaped my approach to leadership. Key Takeaways: Understanding Empowered Leadership: Empowered leaders are free from emotional constraints and understand their purpose. They possess a compelling vision for their future, allowing them to lead authentically. The Importance of Clean Data: Just as I learned in my early career, having structured, clean data is crucial. Before we can help others, we must first ensure that our own systems and processes are in order. Overcoming Limiting Beliefs: I delve into self-limiting beliefs, such as imposter syndrome, that can hinder our success. Identifying and addressing the root causes of these beliefs is essential for personal and professional growth. Embracing Vulnerability: True empowerment comes from embracing vulnerability and recognizing that success is not just about financial achievements but also about balance and well-being. Throughout the episode, I share stories of resilience, including my experience with public speaking fears and how confronting those challenges has led to significant personal growth. If you’ve ever struggled with self-doubt or feel that your beliefs are holding you back, this episode is for you! I encourage you to listen on Apple Podcasts or Spotify, subscribe to the show, and leave a review. Your feedback helps us reach more people on their leadership journeys. If you’re inspired by today’s episode, please share it with a friend or colleague who could benefit from these insights. For more information about empowering your leadership and building high-performing teams, connect with me through the details in the show notes. Together, let’s cultivate a community of empowered leaders ready to drive business growth!…
In this episode of The Business Growth Podcast , I sit down with Chris O’Connell from Base Mindset to dive deep into his story of resilience, reinvention, and purpose-led leadership. Chris shares his inspiring journey, from overcoming a challenging childhood to rising as a top biller in a multi-billion-pound recruitment company and building his own firm, valued at £25 million. However, he’s open about the costs of success: burnout, strained relationships, and ultimately, a court battle that left him bankrupt and struggling with his mental health. Chris speaks candidly about the realisation that he had put everything into his business while neglecting his personal well-being. Losing his company forced him to take a step back and become what he calls the “CEO of his life.” This shift led him to focus on personal growth and balance, believing that issues in one’s personal life often impact business success. Now, he advises the leaders he coaches to prioritise self-care, relationships, and health alongside their professional ambitions. Key takeaways from this episode include the value of having a strong support network, staying focused on your niche, and maintaining a proactive sales and marketing strategy. Chris emphasises that traditional techniques like cold calling are still powerful tools, even in an age of social media. Relying solely on online posts doesn’t drive growth without active, personal engagement with clients and prospects. We also discuss purpose-led leadership, which Chris defines as putting purpose before profit. He believes a true leader’s role is to bring out the best in their team and create other leaders. This purpose-first approach has allowed him to connect more authentically with his audience, making his business relationships more meaningful and impactful. Tune in to learn from Chris’s journey and gain insights on balancing personal and professional growth, building authentic connections, and leading with purpose. Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk .…
Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk . Welcome to The Business Growth Podcast , where we explore ethical, sustainable strategies for business and personal growth. I’m Chris Hallett, your host, and today kicks off a new series on one of the most crucial aspects of your business: sales. In this episode, I reflect on my own journey from project management to entrepreneurship and the profound insights I’ve gained from relationships in sales, especially the psychology behind successful, trust-based sales processes. I share a compelling story about my experience with David, a branding specialist and a self-proclaimed “sales prevention officer.” David’s approach to sales was unlike any I’d encountered—he never employed high-pressure sales tactics or pushed for a quick decision. Instead, he focused on truly understanding my vision and needs for my brand, crafting a solution that exceeded my expectations. Through trust, clarity, and a collaborative approach, David built a brand that not only stood the test of time but also set my business apart in a competitive field. Key Takeaways: Sales Without Selling: Sales doesn’t have to be a pushy or uncomfortable experience. As David demonstrated, focusing on the client’s genuine needs creates a natural buying environment. Trust is Paramount: Building a trusting relationship is essential; clients are more likely to buy when they feel understood and valued. Client-Centred Approach: Sales should empower clients to make confident decisions. When clients feel in control, they’re more likely to stay engaged and refer others. Avoid Buyer’s Remorse: By ensuring clients buy solutions that genuinely serve their needs, you can prevent buyer’s remorse and cultivate long-term loyalty. If you’re ready to transform your sales approach and unlock authentic connections with your clients, don’t miss this episode. Subscribe on Apple Podcasts or Spotify, leave a review, and share with friends who could benefit from a fresh perspective on ethical sales practices. Join me next time as we dive deeper into the psychology of sales and explore how you can apply these strategies in your business. Find me on LinkedIn or Facebook to continue the conversation!…
Welcome to The Business Growth Podcast , where we explore the intersection of business growth and personal development to empower ethical and sustainable success. I’m your host, Chris Hallett, and in today’s episode, I’m thrilled to welcome David Mitchell, Marketing Director, President of Chemic Chase Chamber of Commerce, and Founder of The Marketing People. David shares his wealth of experience in strategic branding and marketing, helping businesses create impactful growth while achieving their goals. In this episode, David and I reflect on our 15+ years of collaboration and dive deep into what it takes to develop a brand that doesn’t just exist but thrives . From his early days revolutionizing communications for BT to enabling entrepreneurs to retire early or build group companies, David reveals the strategic insights behind successful branding. Key Takeaways: A Brand is More Than a Logo: Many startups mistakenly think their brand begins and ends with a logo. David explains why a logo is just the tip of the iceberg, with brand strategy being the foundation that ensures consistent communication, tone, and positioning. The Power of Research: Before creating a visual identity, it’s essential to analyze your business, audience, competitors, and market position. Skipping this step can leave your business misaligned or stagnant. Points of Parity vs. Points of Difference: Understand what makes you fit into your sector (parity) and what sets you apart (difference). David shares how to uncover these elements and use them to establish authority and differentiation in the marketplace. Consistency is Key: A well-crafted brand ensures all messaging—from your tone of voice to how your team answers the phone—aligns with your identity, helping build trust and recognition among your audience. David’s perspective on branding as an ongoing process, rather than a one-time task, will change how you approach your business’s growth. Whether you’re a startup or an established business ready to rebrand, this episode offers actionable insights to help you stand out. Tune in now to uncover how branding can transform your business! Find more insights and a free eBook on goal setting at wavecommsgroup.co.uk .…
Welcome to another episode of The Business Growth Podcast , where we empower business owners to create ethical, sustainable growth that impacts both you and your team positively. I’m your host, Chris Hallett, and in today’s episode, I’m diving into the crucial topic of goal setting and achieving in a way that can truly transform your approach to growth. In this episode, I break down the key difference between goals and objectives . While objectives are often written as future hopes—something to achieve later—goals, like in sports, are binary. Either you've hit them, or you haven’t. I explain how focusing on goals as immediate, clear outcomes provides greater clarity and motivation. We also dive into the power of aligning your conscious and unconscious minds. Your conscious mind sets the goal, but it's your unconscious mind that drives the action, like the crew on a ship following orders. Getting the two to work together can make a massive difference in reaching your goals. Throughout the episode, I highlight common goal-setting pitfalls such as vague language, setting goals for others, or setting goals that are too small. I offer tips on how to overcome these barriers by being specific, setting big personal goals, and ensuring you have a clear goal-achieving process in place. Key takeaways: Understand the difference between goals and objectives. Align your conscious and unconscious minds to drive goal achievement. Avoid vague language; be specific and clear with your goals. Set big, personal goals that excite and motivate you. Develop a clear process for both setting and achieving your goals. Be sure to subscribe to The Business Growth Podcast on Apple or Spotify, leave a review, and share with a friend. Let’s continue growing your business together! Find more insights and a free eBook on goal setting at wavecommsgroup.co.uk .…
Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk . Welcome to the first episode of the Business Growth Podcast, In this special kickoff episode, I have the pleasure of interviewing Chris Hallett, a business growth specialist, about his unique approach to helping business owners create sustainable and ethical growth in just 90 days. Chris shares his journey, starting from a pivotal experience in 2009 that broke him down but ultimately built him up. He talks about his transformative journey from unemployment and doubt to discovering Neuro-Linguistic Programming (NLP) and becoming an accredited business growth coach. This breakthrough led him to develop a powerful method to not only help businesses grow but to help business owners grow personally as well. Chris reveals how he combined his expertise in digital marketing, coaching, and personal development to build a comprehensive 6M Growth Model. This unique framework allows him to tailor solutions to business owners based on their specific challenges, ensuring that each 90-day plan is customized to the needs of the business. Key takeaways: Mindset is key: Growth starts from within. Addressing imposter syndrome and limiting beliefs is often the biggest obstacle to success. Bespoke solutions work best: Every business is unique. Chris’s 6M Growth Model assesses six key areas of business, creating a targeted 90-day plan that focuses on the weakest areas. Sustainable and ethical growth: Growth needs to be ethical, aligned with your values, and built to last, not a quick, temporary win. Don’t follow the crowd: Comparing yourself to others, especially on social media, can lead to distraction. Focus on your own vision and strategy for success. Join us in this insightful episode as we dive into how Chris helps business owners achieve sustainable, ethical growth while overcoming personal and professional barriers! Tune in now and start your own journey to sustainable success.…
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