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The Playbook Podcast Powered by Talisman
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Manage series 3616123
Dharpan Randhawa and Talisman Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dharpan Randhawa and Talisman Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports.
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Manage series 3616123
Dharpan Randhawa and Talisman Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dharpan Randhawa and Talisman Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports.
…
continue reading
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1 Episode 4 - How the Intuit Dome’s “Halo” set the new standard for fan experience to create competitive advantage 34:20
34:20
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좋아요34:20
In this episode, we go behind the scenes of the Intuit Dome’s groundbreaking “Halo”—a revolutionary fusion of sport and entertainment technology. We explore how a bold idea evolved into a game-integrated, fan-responsive visual system that redefines home-court advantage and sets a new global benchmark for live sports. From engineering challenges to fan psychology, the team at Spinifex, the designers of the "Halo," share how this immersive experience transforms passive spectators into active contributors and opens up new frontiers for sponsorship, esports, and entertainment.…

1 Episode 3 - Mastering the Art of Storytelling in Sports with Tom Fox 34:09
34:09
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좋아요34:09
In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.…

1 Episode 2 - F1 Season Wrap | High-impact Sponsorships | Looking ahead to 2025 33:43
33:43
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좋아요33:43
In this episode, John Sertori, renowned F1 pundit, delivers an insightful review of the 2024 Formula 1 season and offers a compelling preview of what lies ahead for 2025. Joining him is Dharpan Randhawa, Founder of Talisman, who dives deep into standout commercial partnerships across the grid. Together, they unpack what makes a sponsorship truly impactful and share strategic insights for brands aiming to craft innovative and results-driven deals in the world of F1. Whether you’re a fan, a brand marketer, or a curious mind, this episode promises a blend of expert analysis and actionable takeaways.…

1 Episode 1 - Las Vegas Race Update | Deconstructing the Business of F1 | Q&A with Talisman Founder 39:01
39:01
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좋아요39:01
On today's episode, John Sertori, a leading Formula 1 race analyst with over two decades of providing expert F1 commentary shares his insights coming out of the Brazilian Grand Prix and moving into the Las Vegas Grand Prix, the first of the final three race weekends of the season. John is joined by Dharpan Randhawa, Founder & CEO of Talisman. Dharpan shares his unique perspective revealing the business dynamics that have become the driving force behind Formula 1's growth as well as how Talisman is delivering truly innovative solutions within sports marketing to generate meaningful business results between brands and sports properties.…
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