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Aggie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aggie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episodes on Wednesdays starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…
Aggie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aggie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the latest industry trends, alongside insights from a diverse range of guests, including top advisors, marketing experts, successful beauty founders, and product development specialists. Each episode provides practical, step-by-step advice for building a thriving beauty brand, insights into industry shifts and new strategies that are working today, and inspiring stories from successful founders who started just like you! "Beauty and the Brand" is more than just a podcast; it's a movement to inspire women to live a chainless life, embrace expansive thinking, and achieve their wildest dreams. Whether you're an aspiring entrepreneur or a seasoned business owner, you'll walk away with pages of notes, ready to take action and transform your business. This podcast is brought to you by AB Creative, a consultancy firm and educational platform dedicated to helping beauty brands succeed. For more resources, workshops, and personalized guidance, visit AB Creative NYC.
Aggie에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aggie 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the latest industry trends, alongside insights from a diverse range of guests, including top advisors, marketing experts, successful beauty founders, and product development specialists. Each episode provides practical, step-by-step advice for building a thriving beauty brand, insights into industry shifts and new strategies that are working today, and inspiring stories from successful founders who started just like you! "Beauty and the Brand" is more than just a podcast; it's a movement to inspire women to live a chainless life, embrace expansive thinking, and achieve their wildest dreams. Whether you're an aspiring entrepreneur or a seasoned business owner, you'll walk away with pages of notes, ready to take action and transform your business. This podcast is brought to you by AB Creative, a consultancy firm and educational platform dedicated to helping beauty brands succeed. For more resources, workshops, and personalized guidance, visit AB Creative NYC.
Aggie sits down with Dorota Wallace, founder of Berry Blonde Spa, to explore how she transformed an $800 rented room into one of Manhattan’s most trusted luxury anti-aging spas—with zero outside funding and no paid ads. Dorota opens up about the failures that fueled her future, the mindset shifts that freed her from being a slave to her schedule, and her unapologetically intentional approach to client care and treatment selection. From her 75% conversion rate using Groupon (yes, really!) to why she believes nurses are the future of the spa industry, Dorota delivers a masterclass in scaling with integrity, grit, and genuine connection. If you’re a beauty brand founder looking to break into the spa market—or craving a reminder that doing business your way can work—this one’s for you. Chapters: 00:00:00 - Betting on Herself & Starting from Scratch 00:01:02 - Meet Dorota Wallace: From Nursing to NYC Spa Royalty 00:02:06 - Corporate Burnout to Spa Breakthrough 00:04:01 - What a Failed Partnership Taught Her About Business 00:08:34 - Groupon Goldmine: How She Converted 75% of Clients 00:12:45 - Building a Spa That Feels Like a Five-Star Hotel 00:20:12 - Her No-Fluff Approach to Skincare Protocols 00:21:42 - The Real ROI of Relationship-First Business 00:23:33 - How to Turn First-Time Clients Into Lifelong Fans 00:27:04 - From Burned Out to CEO: Her Biggest Mindset Shift 00:31:36 - Trendspotting & Why She Won’t Sell Just Anything 00:39:19 - Real Talk: What It Takes to Thrive in the Spa Industry 00:40:51 - What’s Next for Berry Blonde Spa? Links and Resources: 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! - https://abcreativenyc.com/signup 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap Aggie on LinkedIn AB Creative Aggie on Instagram Berry Blonde Spa Website Dorota Wallace on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare and styling line that hairdressers actually trust. Her brand journey took a major leap during her time in the Conventional to Cult Status (C2C) Accelerator, where she refined her brand positioning, built a community-led launch plan, and aligned her mission with her market. With no final packaging, no product shots, and no paid ads, Gloria generated powerful momentum by simply sharing her journey offline—with stylists, students, and salons. The result? Two sold-out production runs of a haircare line that the community had already claimed as their own. If you’re looking to build not just a product, but a movement—this conversation is your blueprint. Chapters: 00:00:00 - Why Consistency Still Wins in 2025 00:00:53 - Welcome to Beauty and the Brand 00:00:57 - Meet Gloria Edge: Punk Bands, Salons & Disruption 00:02:03 - From Behind the Chair to Building a Brand 00:03:50 - Spotting the Broken Gaps in Salon Retail 00:05:08 - Growing a Salon in a Recession (And Thriving) 00:06:21 - How Personalized Picks Create Raving Clients 00:08:04 - The Pre-Launch Playbook That Sparked a Sellout 00:10:04 - Launching a Refillable Line Without a Single Ad 00:15:50 - Turning Grassroots Hype Into Lasting Momentum 00:23:32 - Scaling Through Connection, Not Campaigns 00:26:41 - When 50 Salons Isn’t Enough 00:27:57 - The Relationship-First Approach to Brand Growth 00:28:27 - Giving Hairdressers the Tools to Thrive 00:30:03 - Bootcamps That Actually Move the Needle 00:32:26 - The Email Tweak That Boosted Conversions 00:35:02 - Becoming a B Corp (And Why It Matters) 00:41:09 - Real Talk: Why Community is Everything 00:49:25 - What’s Next for SITCH and Edge Academy 00:51:47 - Final Words on Building With Heart Links and Resources: 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! - https://abcreativenyc.com/signup 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap Aggie on LinkedIn AB Creative Aggie on Instagram SITCH Haircare Website Edge Academy Website Gloaria on LinkedIn: Gloria Edge Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community? In this episode of Beauty and the Brand , Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough product, and how that formula—originally posted for free online—sparked a movement and a business now on the cusp of 8-figure growth. You’ll learn how Austin used customer feedback loops, educational marketing, and biofilm-busting skincare science to build a loyal base of raving fans (without big ad budgets or fancy labs). Whether you're DIY-ing your first formula or dreaming of becoming a category leader, this episode is packed with actionable takeaways for founders ready to grow with intention, impact, and innovation. Chapters: 00:00:00 - When Ads Actually Work: The Power of Raw, Real Moments 00:01:22 - Meet Austin Beals: From Digital Marketer to Dermazen CEO 00:02:30 - 10 Years of Flare-Ups: My Battle With Seborrheic Dermatitis 00:05:23 - A Kitchen Breakthrough: The Formula That Finally Worked 00:18:39 - How a Skin Crisis Sparked the Dermazen Mission 00:25:54 - From Free Samples to a Fast-Growing Brand 00:32:54 - Why You Need 30+ Versions of the Same Ad 00:34:46 - Emails That Convert: Dermazen’s Retention Engine 00:35:45 - Trust First, Revenue Follows: Our Customer Philosophy 00:37:46 - Vulnerability Converts: What We’ve Learned About Authentic Ads 00:43:17 - Speak to Their Pain: Messaging That Builds Movements 00:47:45 - Scaling Without Compromise: The Growth Journey 00:53:05 - The Product That Took 20 Iterations to Get Right 01:02:29 - What’s Next: Partnerships, Products, and Serving More People 01:04:59 - Final Words for Founders: Start Messy, Stay Focused Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Website Austin on LinkedIn Aggie on LinkedIn AB Creative Aggie on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months? In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the behind-the-scenes strategies that made it happen: refining his niche, optimizing his wholesale process, and harnessing the power of upcycled ingredients. Plus, you’ll hear Aggie workshop live with Tuna on how to further scale his retailer partnerships for even bigger success. If you’re ready to turn one-time orders into repeat customers (and boost your bottom line!), you won't want to miss this one. Chapters: 00:00:00 - A New Chapter: From Finance to Beauty 00:01:29 - Welcome to Beauty and the Brand 00:01:33 - Meet Tuna: Purpose-Driven Skincare Innovator 00:03:15 - How Ziver Organiques Was Born 00:05:10 - Breaking Barriers: Challenges That Sparked Innovation 00:08:20 - Cracking the Code: Wholesale Growth Secrets 00:12:44 - Mastering the Art of Wholesale Accounts 00:21:18 - Retailer Relationships That Fuel Brand Expansion 00:39:30 - Lessons Learned: Growth, Grit, and Going Full-Time Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Ziver Organiques Tuna on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves? In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail field teams. From partnering with indie darlings like RMS Beauty to selling out a single mascara across Credo stores in 48 hours, Susannah reveals how storytelling is the secret sauce behind retail success. Expect real talk on the journey from solo consultant to CEO, the moment she pivoted her business model for scale, and how she’s using beauty as a force for good. If you’ve ever wondered how to go from indie brand to retail star—this episode’s your blueprint. Chapters: 00:00:00 - Kicking Things Off: Meet the Woman Behind the Mission 00:01:05 - From Theater Major to Beauty CEO: Susannah's Wild Pivot 00:02:02 - A Personal Beauty Journey Rooted in Healing and Identity 00:04:09 - What “Impact Beauty” Really Means (And Why It Matters Now) 00:05:41 - The Accidental Birth of a National Beauty Agency 00:08:59 - Scaling Fast: From One Freelancer to a National Team 00:12:43 - The Mascara That Sold Out in 48 Hours (Yes, Really) 00:22:43 - What Every New Brand Must Know Before Pitching Retail 00:24:18 - How to Build Relationships That Get You In Stores 00:24:52 - Understanding KPIs and The Halo Effect in Retail 00:26:10 - What to Budget (and What to Skip) in Your Next Launch 00:26:52 - How to Work With Buyers (Without Getting Ghosted) 00:27:21 - Launch Timing: Why When You Drop Matters More Than You Think 00:29:32 - What Retail Longevity Looks Like (Beyond the Hype) 00:31:00 - Activating Community: The Power of Hyperlocal Events 00:33:19 - Why the Future of Field Teams is Female (and Strategic) 00:37:02 - Susannah Gets Real About Burnout, Boundaries & Bounce-Backs 00:40:56 - How Retail is Evolving—And What That Means for Indie Brands 00:47:47 - Wrapping Up + Where to Connect With Susannah Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Bright Beauty Collective Susannah Dellinger on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Ally Lei, founder of Augustnoa, a fashion-forward, function-first backpack brand that’s redefining what it means to carry with confidence. From losing a five-figure deposit to going viral on TikTok, Ally gets real about launching a physical product during the pandemic with no plan—just grit, optimism, and a vision. Listeners will hear how she bootstrapped her way to multi-six-figure success, landed national press and retail deals, and built an obsessed customer base by staying true to her values of sustainability, intentional design, and quality. Packed with insights on manufacturing, content marketing, founder storytelling, and customer experience—this episode is an unmissable masterclass for product-based entrepreneurs. Chapters: 00:00:00 - Why Waiting Kills Momentum 00:00:58 - Meet Ally Lei: The Bag Visionary 00:02:18 - “How Hard Can It Be?” (Very.) 00:04:08 - Betting on a Dream Mid-Pandemic 00:08:08 - When TikTok Changed Everything 00:15:31 - The Bag That Does It All 00:17:24 - Losing Thousands, Finding the One 00:24:43 - Funding It Herself—Every Step Counts 00:26:59 - Sustainability Isn’t Cheap (Or Easy) 00:29:30 - When Big Brands Start Copying You 00:30:48 - Emails from Customers that Hit Deep 00:32:24 - Redefining “Just Another Backpack” 00:37:02 - Content, Community, and Going Viral 00:40:03 - Landing Bloomingdale’s and What’s Next 00:45:40 - Celebs, Influencers, and Organic Wins 00:49:21 - Cry, Pivot, Repeat: The Founder Life 00:52:57 - Her No-BS Advice to Every Founder Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Ally on LinkedIn Augustnoa Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-In™ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap. Chapters: 00:00:00 - Welcome + The Power Behind Purpose 00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold 00:02:06 - From Stocks to Skincare: A Bold Career Pivot 00:05:24 - What Actually Drives a Thriving Brand 00:07:14 - Risk, Reward, and Resilience in Entrepreneurship 00:10:27 - The Birth of Indeed Labs: Disruption Starts Here 00:17:40 - Acne, Reimagined: The Science Behind pH-In™ Skin 00:23:33 - Building a Brand That Stands for Something 00:25:22 - How Nano Blur Took the Internet by Storm 00:25:37 - Real Talk: Early Mistakes and Strategic Pivots 00:26:11 - Marketing That Moves the Needle 00:28:19 - Best Sellers That Keep Selling 00:29:17 - Going Global: The Power of Boots UK 00:30:32 - Retail Success Without Selling Out 00:33:11 - Can AI Solve Skincare? 00:38:40 - Culture, Teamwork, and Scalable Leadership 00:40:36 - To the Next Gen: A Message to Women Founders 00:47:31 - Dimitra’s Favorites + Final Words of Wisdom Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Indeed Labs pH-In™ Skin Dimitra Davidson on LinkedIn Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VEC² content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers. Chapters: 00:00:00 - Why Most Beauty Brands Miss the Mark on Social 00:00:59 - Meet Sasha: The No-Fluff Influence Expert 00:01:45 - From Anthropology to Beauty Branding Queen 00:04:17 - Leaving Corporate to Build a 6-Figure Spray Tan Brand 00:07:05 - The Pivot That Sparked a Beauty Empire 00:07:28 - Your Superpower? Deep Customer Connection 00:08:58 - The Real Secret to Standing Out in Beauty 00:10:18 - Influence 101: How to Make People Say Yes 00:15:04 - 726% Sales Growth: The Intoxicated Cosmetics Case Study 00:24:01 - Messaging That Makes Customers Obsess Over You 00:25:06 - One Testimonial = $7K? How Social Proof Sells 00:26:39 - The Fatal Mistake Most Founders Make 00:27:18 - Want Raving Fans? Be Willing to Repel 00:33:01 - Budget Truths: Why Beautiful Brands Still Fail 00:37:00 - Organic Traffic That Actually Converts 00:43:40 - From Followers to Evangelists: Building True Community 00:46:03 - Final Takeaways + Where to Find Sasha Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Sasha on Linkedin Daring Haus and Powerhaus Media Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms. With no funding and a “just go for it” attitude, Kyra shares the scrappy strategies, raw lessons, and customer-driven insights that helped her grow a bootstrapped beauty business from her kitchen to cult favorite. Whether you’re launching or scaling, this episode is packed with practical inspiration for founders ready to build without waiting for perfect. Chapters: 00:00:00 - Welcome to Beauty and the Brand 00:01:23 - Meet Kyra Venable: Mama, Founder & Formulator 00:02:00 - Postpartum Struggles Spark a Skincare Mission 00:04:08 - Mixing in the Kitchen: From Hobby to Hustle 00:05:37 - The One-Star Review That Changed Everything 00:10:41 - How Lavender Meadows Dominated on Etsy 00:14:01 - Battling Competition and Building a Real Brand 00:17:17 - Defining Her Customer and Standing Out Online 00:24:19 - Turning DMs Into Sales: Customer Engagement 101 00:25:51 - Why Email Marketing Still Converts 00:26:18 - Real Talk on Events and Instagram Burnout 00:27:16 - Hosting With Heart: Building Deeper Community 00:30:12 - Pivoting Product Strategy Without Losing Vision 00:34:31 - Asking for Help and Leveling Up as a Founder 00:44:59 - What’s Next for Kyra (and Lavender Meadows) 00:47:56 - Favorite Products, Real Talk & A Final Word Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Kyra Venable on LinkedIn Lavender Meadows Website Kyra on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up. Chapters: 00:00:00 - How One Skincare Product Changed Everything 00:01:22 - Meet Cheryl Kelly: From DIY to CEO 00:02:25 - Cracking the Code on the Perfect Vegan Face Serum 00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review 00:05:25 - From Personal Project to People Begging for More 00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand 00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget 00:12:32 - Turning a Passion for Health into a Thriving Business 00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations 00:19:18 - The Selling Strategy That Skyrocketed Her Growth 00:31:11 - 300% Growth in One Year—Here’s How She Did It 00:31:59 - The Secret Weapon of Every Successful Founder 00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In 00:36:04 - The Power of Partnering With the Right People 00:39:11 - The Smartest Way to Pick Profitable Markets 00:43:10 - The One Business Task Cheryl Refuses to Do Herself 00:46:40 - This Unexpected Strategy Exploded Her Local Sales 00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store! 00:56:40 - How Positivity Became a Business Superpower 00:58:15 - What Every Beauty Founder Needs to Hear Right Now 00:01:00:11 - The Real Key to Success? Building a Brand That Lasts 00:01:01:45 - Where to Find Cheryl & What’s Next for Her Brand Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Cheryl on Linkedin Cheryl Kelly & Co Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a natural alternative to Botox and fillers, why so many people are now moving away from invasive treatments, and how she turned her passion for holistic skincare into a thriving brand. Plus, Maya reveals the simple 10-minute face yoga routine that can lift, tone, and rejuvenate your skin—no needles required! Chapters: 00:00:00 - Finding mindfulness in a busy world 00:01:03 - Introduction to Maya Aleksic and her holistic approach 00:01:51 - The power of facial yoga and massage 00:09:58 - Building a business through education and community 00:17:14 - Connecting workshops to product sales 00:20:48 - Promoting workshops and reaching new audiences 00:23:04 - Discovering the calling 00:23:59 - Inspiration from strong women 00:24:30 - Balancing life and career 00:24:53 - Building a community 00:27:11 - Retail partnerships and workshops 00:30:10 - Tips for hosting successful events 00:34:21 - Creating content and engaging customers 00:41:32 - Future plans and final thoughts Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram May’s Website: Tarli Holistic Cosmetics Maya’s Instagram: @tarlicosmetics Maya on LinkedIn: Maya Aleksic Maya’s Email: mayaesthetics@gmail.com Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
In this episode of Beauty and the Brand , Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage AI and automation for efficiency, and navigate global expansion without losing control. Whether you’re an emerging brand or scaling fast, this episode is packed with practical, money-saving insights you don’t want to miss! Chapters: 00:00:00 - Turning Challenges into Triumphs – How setbacks shape success stories 00:01:02 - Meet Sade Jennings – The mastermind behind MFABI’s fulfillment revolution 00:01:46 - From Fashion to Fulfillment – Sade’s bold pivot into logistics 00:03:24 - Scaling Smart – Growing brands with strategic fulfillment solutions 00:05:59 - Why Planning is Everything – Execution tips from an industry pro 00:15:34 - Biggest Business Mistakes – Lessons learned from the trenches 00:22:29 - Going Global – How to expand without losing your brand’s soul 00:25:53 - Complacency Kills Growth – How to stay ahead in business 00:26:40 - Fact-Check Everything – Avoid costly mistakes with due diligence 00:27:04 - Setting Realistic Growth Goals – The roadmap to sustainable success 00:27:57 - Your Team, Your Power – How employees shape your business outcomes 00:28:43 - Gut Instinct vs. Data – Trusting your intuition in decision-making 00:29:17 - Big Biz vs. Small Brands – Key differences & what startups can learn 00:32:58 - Mastering Your Finances – The non-negotiable skill for business owners 00:38:10 - Cost-Cutting Strategies – How to save without sacrificing quality 00:41:21 - Who to Hire & When – Finding the right talent for growth 00:47:47 - Tech & Innovation – The future of fulfillment in beauty and wellness 00:49:50 - Women in Business – Breaking barriers and building legacies 00:50:43 - Wrapping Up – Where to find Sade & how MFABI can help your brand Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Sade Jennings on LinkedIn MFABI Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They also get real about the evolution of clean beauty, why some brands thrive while others fade, and how founders can balance sustainability with profitability. If you’re looking to scale smarter, position your brand powerfully, and get your products into the hands of the right customers faster, this is an episode you don’t want to miss. Chapters: 00:00:00 - Cracking Open the Clean Beauty Conversation 00:01:03 - Amy Galper Enters the Chat 00:02:26 - The Unexpected Spark That Started It All 00:06:13 - A Shopping Cart, A Vision, and a School 00:08:29 - The Highs and Lows of a Brick-and-Mortar Business 00:11:01 - From Idea to Bookshelf: Writing on Aromatherapy 00:13:00 - Back When Clean Beauty Wasn't a Thing 00:22:05 - What Is Clean Beauty Anyway? 00:28:05 - Science vs. Sentiment: The Retail Dilemma 00:35:58 - Getting a Product to Market Faster 00:36:33 - Why Your Chemist Needs a Roadmap 00:38:57 - The Real Work of Defining Your Customer 00:43:14 - Ingredient Research: The Skill Every Founder Needs 00:46:54 - From Kitchen Experiments to Shelf-Ready Products 00:50:28 - Clean, Sustainable… and Still Profitable? 00:55:49 - The New Frontier of Beauty Ingredients 00:58:49 - What It Takes to Last in Beauty 01:02:05 - The One Thing Every Founder Should Know 01:04:49 - Where to Find Amy & What’s Next Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram New York Institute of Aromatherapy | Amy Galper Amy on LinkedIn Beauty Accelerator Program for Entrepreneurs Plant-Powered Beauty by Amy Galper The Ultimate Guide to Aromatherapy by Amy Galper Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward. Chapters: 00:00:00 – The One Thing Your Social Media Strategy Needs 00:01:17 – Meet Carla: From Social Work to Social Media 00:02:45 – A Career Pivot That Changed Everything 00:07:59 – Why Video Is Your Brand’s Secret Weapon 00:12:38 – Houston, Networking, and Unexpected Collaborations 00:16:11 – Breaking Through the Noise on Social Media 00:22:44 – Organic Growth: What Actually Works in 2024 00:31:33 – The Gym Struggle Is Real (But So Is Habit-Building) 00:32:22 – Top Strategies for Turning Content Into Conversions 00:34:56 – The Beautycon Revival: How 70K Followers Happened 00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection) 00:43:19 – The Real Power of Showing Up Consistently 00:49:51 – Game-Changing Tools for Easy Content Creation 00:52:09 – Which Social Platform Is Right for Your Brand? 00:54:17 – The Future of Social Media (And What to Prepare For) 00:56:00 – A Fresh Start and a DIY Social Strategy for Founders Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Carla on Instagram Dial Zero Marketing Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach. Chapters: 00:00:00 - The Struggle With Foundation Shades: Why Every Undertone Was Wrong 00:01:12 - Meet Irene Dele-Adejumo: From Chef to Beauty Boss 00:02:25 - Turning a College Side Hustle Into a Global Beauty Brand 00:04:02 - Managing Multiple Businesses and Motherhood Like a Pro 00:07:24 - The Meaning Behind Omolewa: More Than Just a Name 00:10:09 - The Beauty Industry’s Biggest Fail and How Irene Is Fixing It 00:11:49 - The Birth of Omolewa Cosmetics: From Frustration to Innovation 00:15:25 - The Power of Vision: How Irene Manifested Her Business Success 00:22:56 - Breaking Into the Ghana Market and Proving the Doubters Wrong 00:30:42 - Why In-Person Events Are Irene’s Secret to a Loyal Customer Base 00:33:10 - The Art of the Upsell: How She Gets Customers to Buy More 00:37:00 - Mastering Makeup Classes: Teaching Beauty With Purpose 00:41:24 - The Customer Connection Strategy That Skyrockets Sales 00:49:54 - The Best Advice Irene Would Give Her Younger Self 00:51:00 - Omolewa’s Bestsellers: The Must-Have Products Customers Love Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Aggie on LinkedIn AB Creative Aggie on Instagram Irene on Instagram Omolewa Cosmetics Omolewa Cosmetics on Facebook Omolewa Cosmetics on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike overnight—and why being honest is the best marketing trick in the book. Are you ready to change the way you think about scaling your beauty brand? Chapters: 00:00:00 – The Truth Will Set Your Brand Apart 00:01:41 – From Teen Beauty Junkie to Industry Powerhouse 00:08:07 – The 6-Figure Skincare Playbook—No Ads Required 00:09:56 – The $10K Post That Changed Everything 00:15:42 – The Website Crash That Cost Thousands 00:21:58 – Why Email Still Prints Money (If You Do It Right) 00:28:50 – Reading Your Customers’ Minds (Without Creepiness) 00:30:09 – When Rebranding Is the Only Option 00:33:03 – Business Breakups & Hard Truths 00:38:18 – The Fine Line Between Art & Analytics 00:43:36 – Scaling Fast? Read This First. 00:52:02 – Success = Relationships (Here’s Why) 00:56:31 – The Part No One Talks About Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Jennifer on LinkedIn Dermalogica Nurst Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to building a sustainable brand, staying ahead in an ever-evolving market, and why delivering memorable experiences matters more than ever. Chapters: 00:00:00 - Why a Great Product Isn’t Optional 00:01:15 - Meet Jeannie Jarnot: The Hospitality-Turned-Beauty Innovator 00:01:52 - From Waikiki to Hero Products: Jeannie’s Origin Story 00:05:40 - How Consistency Shapes Customer Trust 00:08:59 - Turning Hesitation Into a Retail Destination 00:15:30 - Why Creativity Fuels the Numbers in Beauty Business 00:21:52 - What Makes a Product “Heroic”? 00:30:02 - Discovering Brands That Surprise and Delight 00:31:18 - Subscription Boxes: Opportunities and Hurdles 00:32:00 - Earning Trust, One Consistent Experience at a Time 00:34:02 - Turning Education Into Empowerment 00:39:01 - Quality vs. Quantity: The Non-Negotiable Rule 00:42:48 - Sneak Peek: What’s Next in Clean Beauty Innovation 00:48:36 - Jeannie’s Advice for Founders (It’s Not What You Think) 00:55:15 - Behind the Scenes: The Beauty Heroes Blueprint Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram State of the Beauty Industry Jeannie on LinkedIn Jeannie on Instagram Beauty Heroes More links for Jeannie Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Suzanne LeRoux, founder of One Love Organics®, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy. Chapters: 00:00:00 - Resilience & Faith: Where It All Began 00:01:18 - Unlocking the Beauty in Building a Brand with Suzanne LeRoux 00:01:48 - The Leap: From Courtrooms to Creams 00:02:41 - How One Love Organics® Was Born 00:03:34 - The Oil Breakthrough Nobody Saw Coming 00:05:03 - Starting with Three Essentials That Changed Everything 00:09:20 - When Press Turns Dreams into Reality 00:15:09 - Lessons in Customer Love: The Secret Sauce 00:17:40 - What EcoCert Certification Taught Us About Standards 00:22:54 - Reading the Future: Trends You Can’t Ignore 00:31:36 - The Botanical Bombshell: Suzanne’s Star Product 00:34:55 - Entrepreneurship Isn’t Always Pretty 00:37:05 - How Resilience Shapes a Brand’s Purpose 00:38:53 - Surviving Economic Twists & Turns 00:40:02 - Keeping the Team on Fire with Transparency 00:44:35 - Words of Gold for Aspiring Entrepreneurs 00:47:05 - Behind-the-Scenes: Retail Partnerships & Insights 00:49:31 - Winning in a VC-Dominated World 00:54:51 - What’s Next? New Launches to Watch 00:56:49 - Why Consistency Wins in the Long Run 00:58:27 - Final Thoughts: Wrapping It All Together Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram State of the Beauty Industry Suzanne on LinkedIn One Love Organics® Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands. Chapters: 00:00:00 – Fear-mongering vs. science: where do you stand 00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu 00:02:07 – The problem that sparked a skincare revolution 00:04:23 – Your skin isn’t a wall, it’s an immune organ 00:12:45 – Hormones, menopause, and the skin you’re in 00:21:43 – Big beauty vs. indie founders: who moves faster 00:35:15 – MoCRA: the skincare industry’s new playbook 00:36:27 – Is the industry ready for MoCRA’s next chapter 00:37:34 – The global skincare standards showdown 00:38:24 – Safety isn’t optional: why testing matters 00:39:35 – Your MoCRA compliance crash course 00:42:46 – Home labs vs. compliance: can you keep up 00:43:55 – GMP decoded: the safety playbook for founders 00:47:55 – Critics, praise, and the truth about validation 00:57:16 – The clean beauty myth: what they’re not telling you 01:05:16 – Skincare simplified: the final takeaways Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Dr. Ebru Karpuzoglu on LinkedIn Dr. Ebru Karpuzoglu on Instagram AveSeena ChicScience Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Chelsya Ernina, founder of Cheya Media, to talk about relationship-based marketing and how major brands like JCPenney and AARP achieve big results with small teams. They discuss the importance of data-backed strategies, the value of customer research, and how authentic, intentional marketing can drive both sales and brand loyalty. Chelsya shares ways to balance creativity with data, why relationship-building is the secret sauce for long-term success, and how even the smallest founders can implement big-brand strategies to scale their businesses. Chapters 00:00:00 - The Ceiling Nobody Talks About 00:01:11 - A Warm Welcome + Meet Chelsya Ernina 00:02:25 - From Pre-Med Dreams to Marketing Realities 00:03:31 - Small Teams, Big Impact: The Underdog Advantage 00:05:54 - Lessons from Giants: JCPenney, AARP & More 00:07:28 - The Truth About Data (It’s Not What You Think) 00:10:21 - Beyond the Sale: Building Real Relationships 00:17:29 - Creativity vs. Data: The Balancing Act 00:19:47 - Emails Aren’t Dead (You’re Just Using Them Wrong) 00:30:44 - Bootstrapping Realities: Scaling Without Burnout 00:39:04 - Ads That Actually Work: A Behind-the-Scenes Look 00:41:15 - Website Secrets That Double Conversions 00:43:01 - The Email Automations You’re Probably Ignoring 00:45:06 - The Paid Ads Playbook for Beginners 00:50:14 - AI Tools That Will Change Your Marketing Game 00:53:18 - If I Launched a Beauty Brand Today… 00:56:38 - Mindset Shifts That Separate Winners from Quitters 01:05:12 - Parting Words: One Hour, One Focus, One Step Forward Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Chelsya Ernina Chelsya on YouTube Chelsya on Instagram Seven Figure Diaries™ Podcast Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie has a conversation with Keemia Kaboli, a seasoned content strategist and creative advisor in the luxury beauty and wellness space. Together, they discuss the most common mistakes indie beauty brands make when it comes to marketing, website optimization, and content strategy. Keemia shares knowledge about why staying agile, embracing risk, and having a clear brand focus are non-negotiables for success. They also talk about the power of bundles, the importance of clarity in website design, and how brands can use AI without losing their authenticity. If you are a beauty founder looking to maximize your growth and stand out in a crowded market, tune in! Chapters 00:00:00 – The Warm Hello: Where It All Begins 00:02:17 – Mistakes Founders Keep Making (and How to Fix Them) 00:03:43 – Instagram Archaic? TikTok Trending? Let’s Discuss. 00:06:53 – AI or Bye-Bye? How to Stay Authentic in a Digital World 00:10:59 – Your Website: The Silent Salesperson You Might Be Ignoring 00:14:34 – Amazon: Indie Brand Savior or Siphon? 00:15:32 – Clicks, Conversions & Cash: The Science of Selling More 00:19:27 – Are Trends Your Friend—or Your Undoing? 00:24:26 – Do You Have to Show Your Face? Founder Visibility Decoded 00:29:46 – Brands We’re Obsessing Over (and Why They’re Winning) 00:33:20 – The Secret Sauce: How Smart Partnerships Build Big Brands 00:34:21 – Your Superpower: Finding—and Owning—Your Zone of Genius 00:36:05 – Copywriting That Converts: Small Words, Big Impact 00:39:24 – Product Crushes: The Ones We Buy Again and Again 00:47:05 – Why the Products We Love Actually Work 00:53:18 – Authenticity Is Everything: Why Consumers Can Smell Fake 00:56:00 – The Wrap-Up: One Final Gem Before You Go Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Keemia on LinkedIn Keemia on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives. Chapters 00:00:00 - Where Mindset Meets Magic: Choosing Abundance Over Scarcity 00:01:08 - The Gateway: A Peek Inside the Podcast's Mission 00:01:13 - Meet Anthea Austin: CPA with a Vision for Financial Transformation 00:02:59 - From Idea to Impact: How Clear Margin Consulting Was Born 00:04:22 - The Kaleidoscope of Growth: Clients, Change, and Challenges 00:06:19 - Breaking Chains: Empowering Entrepreneurs with Financial Clarity 00:13:06 - Beyond the Balance Sheet: Mastering Debt and Strategy 00:18:45 - Hidden Costs Unveiled: A Deep Dive into COGS for Beauty Brands 00:22:03 - Pricing the Priceless: Cracking the Code of Market Positioning 00:30:37 - Future Casting: Turning Financial Forecasting into Founder's Gold 00:32:41 - Outgrowing Expectations: How to Handle Sudden Surges 00:34:27 - Forecast or Fail: Why Every Beauty Brand Needs Financial Vision 00:36:56 - The Growth Compass: Year-Over-Year Done Right 00:40:21 - Numbers Tell Stories: Understanding Your Brand’s Finances 00:45:09 - Tools for Titans: Financial Hacks for Modern Entrepreneurs 00:51:59 - From Limitations to Limitless: Opportunities Hidden in Plain Sight 00:54:59 - The Phoenix Effect: Adapting, Thriving, and Soaring Higher 01:01:09 - The Final Bow: Wrapping Wisdom with Actionable Insights Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Anthea on LinkedIn Clear Margin Consulting Financial Conversations Podcast Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Katharine L’Heureux, founder of Kahina Giving Beauty, shares her amazing journey from a pivotal trip to Morocco to creating one of the first indie brands built around sustainability and fair trade practices. Katharine talks about the challenges of sourcing premium argan oil ethically, building trust within Berber communities, and paving a path that totally changed luxury skincare. Be sure to tune in and hear Katharine explain how authenticity and perseverance can build a brand that stands the test of time while making a meaningful impact. Chapters 00:00:00 – Why Trust is the Cornerstone of Purpose-Driven Brands 00:01:13 – Meet Katharine L’Heureux: Visionary Behind Sustainable Skincare 00:02:08 – A Life-Changing Moroccan Adventure Sparks a Beauty Brand 00:03:29 – Argan Oil: The Ingredient That Changed Everything 00:05:57 – The Struggle to Source the World’s Best Argan Oil 00:08:45 – How Ethical Sourcing Transforms Communities and Brands 00:19:05 – From Oil to Cream: Formulating a Breakthrough Skincare Line 00:26:19 – How to Break Into and Navigate the Beauty Industry 00:34:50 – Measuring Impact: Community Growth Through Business 00:37:47 – Triumphs and Tribulations: Real Talk on Business Challenges 00:40:09 – Cracking the Code to Retail Partnerships 00:42:36 – Pivoting Post-Pandemic: How COVID Created New Opportunities 00:49:49 – Family Matters: Blending Personal Life and Business Growth 00:51:59 – Sustainability Meets Strategy: Building a Legacy Brand 00:57:11 – What Every Aspiring Entrepreneur Needs to Hear 01:03:35 – A Moment of Gratitude and Final Reflections Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Aggie on LinkedIn AB Creative Aggie on Instagram Katharine on LinkedIn Kahina Giving Beauty Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Tami Taddo Richards, founder of Taddo’s Tallow, shares her inspiring journey from battling severe eczema and a skin cancer diagnosis to discovering the transformative power of tallow-based skincare. Aggie and Tami talk about the challenges of starting a brand rooted in unconventional ingredients, the science and history behind tallow, and how Tami’s commitment to education and sustainability has set her apart in the clean beauty industry. It’s a conversation about resilience, innovation, and redefining what truly works in skincare. Chapters 00:00:00 - Opening with Tami's Powerful Message 00:01:23 - The Life-Altering Call: Eczema and Skin Cancer 00:02:56 - A Discovery That Changed Everything: Tallow 00:04:23 - First Creations: From Kitchen to Product 00:07:25 - The Leap into Business: First Challenges 00:12:45 - Finding the Perfect Formula: Crafting the Lotion Stick 00:19:02 - Cracking Wholesale: Stories from the Frontlines 00:25:35 - Marketing Wins: Strategies that Worked 00:27:32 - Scaling Smart: Breaking Through Barriers 00:29:11 - The Power of People: Team Stories 00:30:38 - From Solo Hustler to Team Leader 00:33:11 - Six-Figure Secrets: The Top Strategies 00:35:33 - Doubling Down on Wholesale: A Focused Shift 00:37:58 - Customers Who Inspire: Memorable Moments 00:41:07 - Zero Balance, Full Heart: Facing Financial Struggles 00:44:29 - Family First: Balancing Life and Business 00:48:16 - Looking Ahead: Vision and Advice for Founders 00:51:31 - Closing Reflections: Tami's Final Words Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram AB CREATIVE BLACK FRIDAY SALE Black Friday 2024 Tami on LinkedIn Taddo’s Tallow Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Vida Delrahim and Ronit Menashe, the founders of WeNatal, to discuss how their experiences with loss led to an innovation in the prenatal supplement space. They share the shocking truth about male fertility’s overlooked role in conception and miscarriage and how their brand aims to redefine prenatal health for both partners. Vida and Ronit discuss their research journey, the creation of the first his-and-hers prenatal system, and the cultural shifts they hope to inspire. Tune in to learn how a blend of science, entrepreneurship, and mission-driven innovation could completely change the way we think about fertility wellness. Chapters 00:00:00 - Why You Must Advocate for Yourself 00:00:56 - Meet the Visionaries Behind WeNatal 00:01:52 - The Personal Loss That Sparked Innovation 00:03:51 - The Untapped Potential of Men’s Health 00:04:53 - Reinventing Prenatal Supplements for Couples 00:06:29 - Lessons Learned From Starting WeNatal 00:07:11 - How Customers Are Shaping the Movement 00:11:19 - From Corporate Comfort to Startup Hustle 00:13:36 - Building a Culture-First Business 00:14:54 - The Hidden Power of Networking 00:22:09 - How WeNatal Grew Without Paid Ads 00:25:55 - Why a Strong Mission Beats Any Marketing Plan 00:29:38 - Competing in a Crowded Market 00:30:26 - Rethinking Prenatals for Him and Her 00:33:47 - What’s Really in Your Supplements? 00:35:43 - Behind the Scenes of Product Innovation 00:41:07 - A Glimpse Into WeNatal’s Future 00:47:17 - The Stories That Fuel WeNatal’s Growth 00:48:36 - Tips for Bootstrapped Entrepreneurs 00:49:55 - Closing Thoughts: Trusting the Journey Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram AB CREATIVE BLACK FRIDAY SALE Black Friday 2024 Aggie on LinkedIn AB Creative Aggie on Instagram AB CREATIVE BLACK FRIDAY SALE Black Friday 2024 Vida on LinkedIn Ronit on LinkedIn WeNatal Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with beauty brand trademark attorney Antonella Colella to discuss the legal steps every beauty founder must take to protect and grow their brand. From forming business entities to understanding the ins and outs of trademarks, Antonella shares her experiences moving from corporate law into launching her own practice and explains why skipping legal foundations can cost founders big down the line. Tune in to learn common mistakes founders make and advice for safeguarding your brand’s future in a crowded industry. Chapters 00:00:00 - Why Trademarking Early Matters (and Saves You Headaches) 00:01:15 - Meet Antonella Colella: A Beauty Attorney’s Journey 00:01:58 - The Leap from Corporate Law to Beauty Brands 00:04:53 - Foundational Legal Steps for Beauty Founders 00:09:07 - Avoid These Common Founder Legal Mistakes 00:15:08 - Why You Need a Trademark Attorney 00:22:48 - Expanding Globally: International Trademarking Essentials 00:24:28 - Manufacturer Agreements: What to Watch Out For 00:28:09 - Legal Myths That Could Hurt Your Brand 00:32:12 - Ready to Sell? Legal Prep for Big Opportunities 00:35:08 - Lessons from Celebrity Legal Battles 00:40:47 - How to Handle Trademark Bullies 00:43:08 - Practical Advice for Every Beauty Brand Founder Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Antonella on LinkedIn Colella Legal Studio Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
This episode is packed with highlights from previous episodes! Aggie brings together the best insights from previous episodes, offering beauty brand founders an unfiltered look into the strategies and mindsets driving the industry’s top brands. From finding your niche to building genuine customer loyalty, these highlights show the real work behind creating a brand that resonates and lasts. With takeaways on navigating retail, gathering meaningful customer feedback, and approaching marketing with integrity, these highlights distill the essentials every founder needs to build a bold and impactful beauty brand. Chapters: 00:00:00 - Highlights from the Best of Beauty and the Brand 00:02:35 - Ethical Marketing: How Indie Beauty Brands are Changing the Game with Michelle Carrington 00:12:47 - How to Create a Skincare Brand Rooted in Nature and Tradition with Melissa Fuller 00:21:26 - ARCONA® Skincare: How One Woman's Vision Transformed Celebrity Skincare with Chanel Jenae Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie welcomes Alyssa “Lissy” Kotter, founder of Lissy Skincare, who took her struggle with acne and transformed it into a booming seven-figure business. Alyssa shares how she went from esthetician to brand owner, tackling personal setbacks, building a loyal audience, and navigating the demands of both motherhood and business ownership. She talks about the key ingredient that set her products apart, why she decided to start with just one product, and her unconventional path to rapid growth without the use of ads. Listen in as Alyssa and Aggie unpack the highs and lows of entrepreneurship, the power of authentic connection, and the strategies behind Lissy Skincare’s viral success. Chapters 00:00:00 The Humble Beginnings of a Big Dream 00:01:00 A Warm Welcome to Beauty and the Brand 00:01:07 Introducing Alyssa Kotter: A Visionary in Skincare 00:01:45 Surviving Setbacks and Finding Strength 00:03:50 From Concept to Creation: How Lissy Skincare Was Born 00:06:04 The Fungal Acne Solution No One Talks About 00:08:10 The Exciting Launch of Lissy’s First Product 00:10:28 Secrets to Building a Loyal Audience 00:12:26 A Unique Entrepreneurial Journey Unfolds 00:15:32 Scaling at Speed: The Journey to Rapid Growth 00:18:55 Crafting a Winning Marketing Strategy 00:23:58 Breaking Through: Scaling the Business 00:25:49 Leveraging Ads for Explosive Conversions 00:31:10 Managing Surging Demand: A Behind-the-Scenes Look 00:33:54 Navigating Motherhood While Running a Brand 00:36:38 Tackling the Imposter Syndrome Head-On 00:40:47 Reflections on Starting a Brand from Scratch 00:45:22 Becoming a Beacon for Aspiring Beauty Entrepreneurs 00:53:27 Growth Pains and Gains: Lessons Along the Way 00:59:46 Making Every Minute Count: The Value of Your Time 01:03:50 What’s Next for Lissy Skincare? Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Alyssa on LinkedIn Lissy Skincare Lissy Skincare on Instagram Lissy Skincare on TikTok Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape. Chapters 00:00:00 – Customer Deep Dive 00:01:16 – Kicking Off the Episode 00:01:57 – Aimee Majoros’ Unexpected PR Path 00:02:19 – The Estee Lauder Elevator Story 00:04:59 – Inside Corporate PR at Estee Lauder 00:09:06 – Launching Her Own Firm 00:11:13 – Corporate Lessons That Shaped Her 00:17:40 – The New Age of PR 00:22:09 – Predicting the Next Big Thing 00:32:10 – Indie Brands: What They Can Learn from Giants 00:34:04 – Low-Budget PR, Big Results 00:38:15 – PR Myths and Misconceptions 00:39:19 – Wild PR Success Stories 00:42:18 – Reaching Niche Audiences 00:52:10 – Staying on the Cutting Edge 00:58:20 – Celebrity PR Wins and Top Moments 01:03:46 – Wrapping It Up with Final Insights Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram Aimee is Beauty Aimee on Facebook Aimee on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Michelle Carrington, a former makeup artist turned copywriting expert, discusses how copy can make or break a beauty brand’s success. Michelle and Aggie talk about common mistakes brands make, the ethical shift happening in marketing, and why indie beauty brands are leading the way. They explore how copywriting shapes customer experience, the importance of niche marketing, and debunk the myths about what it takes to stand out in today’s crowded market. Michelle shares advice on crafting messaging that sells without selling out. Chapters 00:00:00 - A New Era of Consumer Power 00:01:05 - First Impressions Matter 00:01:11 - Michelle Carrington Enters the Scene 00:01:58 - The Creative Shift: Makeup to Messaging 00:06:35 - How Words Shape Experience 00:09:17 - Avoid These Costly Messaging Pitfalls 00:14:00 - Finding Your True Brand Voice 00:27:23 - Why Niche Marketing is Non-Negotiable 00:33:02 - Marketing with a Conscience 00:34:13 - Permission, Please: The Power of Consent 00:36:16 - Navigating Ethical Marketing 00:38:35 - Shifting the Focus to Positive Impact 00:41:10 - Indie Beauty Brands on the Rise 00:44:08 - Uncovering Copywriting Myths 00:49:20 - The Art of Attention-Grabbing Headlines 00:51:07 - What Big Brands Can Teach Us 00:54:54 - Bloom Beauty’s Transformation: A Case Study 00:59:42 - Copywriting that Drives Results 01:03:26 - Wrapping Up: Final Takeaways Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Michelle Carrington Michelle on Instagram Michelle’s LinkTree Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you! Chapters: 00:00:00 The Illusion of Busyness 00:01:20 Meet Nancy Rimbergas of Earth Based Body 00:01:48 From Beverage to Beauty: A Skincare Transformation 00:03:08 Finding the Perfect Partner: Chemistry Meets Business 00:04:42 Structuring a Seamless 50/50 Partnership 00:10:22 Launching Earth Based Body: The First Steps 00:11:24 Packaging Lessons and Ingredient Challenges 00:16:14 Early Wins: Retail Success in Major Spas 00:20:33 The Power of Press: How Media Transformed Our Reach 00:30:58 Amplifying Content: Blog Posts, Social Media, and Beyond 00:35:33 Marketing Strategies that Move the Needle 00:38:51 Event Planning: Creating Memorable, Impactful Experiences 00:42:11 Building Meaningful Relationships and Networking 00:49:10 Overcoming Burnout and Balancing the Grind 00:50:40 Data-Driven Decision Making for Long-Term Success 00:57:03 Future Plans: Growing Community and Connection 01:00:58 Conclusion and How to Reach Earth Based Body Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Nancy on LinkedIn Full Unicorn Earth Based Body Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Melissa Fuller, founder of Gatherwise Skincare, shares how her personal battle with autoimmune issues and frustration with traditional skincare led her to create a plant-based skincare brand. She opens up about the early days, mixing herbal remedies in her kitchen, and how a passion for holistic healing grew into a thriving business. Melissa explains the deep connection between plants and skincare, discussing the importance of knowing exactly what goes into her products, from seed to bottle. This episode is a raw look at how personal struggles can fuel innovation and why trusting nature can be the key to lasting relief. Chapters: 00:00:00 – The Link Between Seasons and Your Skin 00:01:17 – Meet Melissa Fuller, Founder of Gatherwise 00:01:38 – Battling Autoimmune Issues with Skincare 00:02:39 – The Birth of Gatherwise: A Personal Journey 00:03:47 – From Homemade Remedies to Professional Skincare 00:05:13 – Diving Deep into Herbalism 00:07:03 – How Melissa Built the Gatherwise Brand 00:09:52 – Starting Small: Handwritten Labels and Farmers Markets 00:11:09 – From Farmers Markets to Online Success 00:12:41 – Why Plant-Based Ingredients Matter 00:18:33 – Overcoming Challenges and Rebranding 00:19:49 – Key Ingredients Behind Gatherwise Products 00:23:31 – Scaling the Business After COVID 00:25:35 – Building a Loyal Community 00:29:10 – Crafting Seasonal Skincare Bundles 00:31:24 – Founder Challenges and How to Overcome Them 00:34:57 – Personal and Professional Growth as a Founder 00:39:52 – Upcoming Gatherwise Workshops and Classes 00:42:30 – Melissa’s Own Skincare Routine 00:44:01 – Advice for Aspiring Skincare Founders 00:45:55 – Where to Find Gatherwise Products 00:47:18 – Wrapping Up: Final Thoughts and Farewell Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Melissa on LinkedIn Gatherwise Skincare The School of Botanical Alchemy Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Bettina O'Neill, Senior Vice President of Business Development at Scentbird, shares how she got into the fragrance industry, from her early days at Barneys to helping niche brands thrive. Bettina explains how up and coming fragrance brands can stand out in a crowded market, the importance of staying true to a brand’s identity, and the role of sampling in growing a loyal customer base. She also gives practical advice for founders on scaling their brands and navigating the complexities of retail partnerships. Chapters 00:00:00 - How to Choose the Right Retail Partner for Your Brand’s Success 00:01:00 - Meet Bettina O'Neill: From Barneys to Scentbird 00:02:05 - Bettina’s Journey Through the World of Fragrance 00:04:17 - The Secret to Building a Niche Fragrance Market 00:05:54 - Standing Out in a Saturated Fragrance Market 00:07:45 - How Scentbird Scaled to 700,000 Subscribers 00:09:28 - Brand Growth: The Big Challenges and Key Strategies 00:13:39 - Why Sticking to Your Brand’s DNA is Non-Negotiable 00:15:59 - Leveraging Social Media and Sampling for Explosive Growth 00:22:34 - How to Find Funding and Support for Niche Brands 00:25:16 - What’s Hot Right Now: Fragrance Trends and Innovations 00:26:13 - Neuroscience and Scent: How Fragrance Affects Mood 00:27:24 - Launching a New Fragrance Brand in Today’s Market 00:28:07 - Beyond Candles: Innovations in Home and Car Fragrances 00:29:59 - Marketing Strategies That Drive Results for Fragrance Brands 00:32:36 - Why Subscription Models and Discovery Kits Are Thriving 00:33:35 - Sustainability and Clean Fragrances: The Next Big Thing? 00:35:54 - Bettina’s Signature Scents and Personal Favorites 00:37:28 - Advice for Aspiring Fragrance Founders 00:40:59 - Fragrance’s Emotional Power: Why We Wear What We Wear 00:41:24 - How COVID-19 Shifted Fragrance Trends 00:43:16 - Pop-Ups and Signature Scents: What’s Coming Next? 00:46:26 - Final Thoughts and What’s Next for the Fragrance Industry Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Bettina on LinkedIn Scentbird Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Jana Shemano from August shares how the company is working to remove the shame around periods and change how society talks about menstrual care. From launching during the pandemic to building a community first approach, August has grown into a brand known for pushing boundaries, like being the first to show real period blood in their marketing. Jana also goes into the challenges of fundraising, breaking through social media bans, and balancing sustainability with profitability. Whether it’s grassroots efforts or partnerships with major brands, August is on a mission to make periods a normal part of everyday life. Chapters 00:00:00 - Breaking Period Stigma: The August Mission 00:01:00 - Meet Jana Shemano: From Thrive Global to August 00:02:34 - Pandemic Beginnings: The Birth of August 00:07:23 - Community First: Building an Engaged Audience Before Launch 00:10:54 - Innovation in Period Care: Breaking the Blue Dye Tradition 00:16:23 - Funding a Mission: Navigating Angel Investments and Grants 00:22:58 - Partnerships That Matter: Expanding Awareness with WeWork and Target 00:32:52 - Post-COVID Marketing: Navigating New Landscapes 00:33:53 - Sports and Periods: Partnering with USA Track and Field 00:34:14 - Athletes on Periods: Real Talk About Competing During Menstruation 00:37:08 - Grassroots Efforts: Scrappy Marketing at Target and Beyond 00:41:21 - Sustainability at the Core: Compostable Products and More 00:43:21 - Profit vs. Impact: Balancing Growth with a Bigger Purpose 00:46:50 - Making Waves: Growing August’s Brand Awareness 00:54:15 - Advocacy in Action: Empowering Students to Champion Period Products 01:00:14 - Looking Ahead: August’s Vision for the Future Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Jana on LinkedIn August Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Maria Wodzinska, co-founder of Stoic Beauty, shares how she went from theater to skincare which led her to create a brand with her mother, Dr. Jolanta Wodzinska Ph.D., focused on protecting water resources. She explains the hidden problem of pollution in the beauty industry, how most consumers aren't aware of the impact their skincare has on waterways, and why Stoic Beauty is committed to making a difference. Maria also talks about the challenges of building a mission-driven business, leveraging risk, and the importance of staying true to a bigger vision while navigating the pressures of growth. Chapters 00:00:00 – Why Going It Alone Is a Bad Idea 00:01:26 – Meet Maria Wodzinska and Stoic Beauty 00:02:34 – From Garage Sales to CEO: Maria’s Entrepreneurial Roots 00:06:29 – How Theater Skills Shaped a Beauty Brand 00:10:58 – The Hard Lessons of Building Stoic Beauty 00:14:10 – The Untold Story of Water-Safe Skincare 00:19:50 – Overcoming Setbacks with Strategic Risk-Taking 00:25:21 – Building a Business with Purpose, Not Just Profit 00:34:50 – Unlocking Somatic Awareness for Better Leadership 00:35:07 – How Somatic Practices Transform Business 00:36:20 – The Power of Voice and Breath in Leadership 00:37:34 – Leading with Vulnerability: Why It’s a Game-Changer 00:39:26 – How to Build a Team That Thrives 00:41:59 – The Challenges of Hiring the Right People 00:44:27 – How to Spot and Cultivate Talent in Your Team 00:46:24 – Taking Big Risks: What Every Founder Needs to Know 00:55:51 – Winning Awards and Owning Your Success 01:01:05 – Stoic Beauty’s Vision for the Future 01:03:36 – Maria’s Advice to Fellow Founders 01:05:37 – Final Thoughts and Where to Find Stoic Beauty= Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Maria on LinkedIn Stoic Beauty Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify , Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie is letting you in on some powerful organic marketing strategies designed to supercharge your Black Friday and Cyber Monday sales! She’s breaking down the tactics, from creating engaging pre-launch content to crafting irresistible holiday offers. Aggie is advocating for a focus on repeat customers rather than chasing new ones during the holiday rush. She also talks about the importance of testing and tweaking your strategy on the fly to ensure success, and gives advice on maximizing holiday revenue without relying on paid ads! Chapters 00:00:00 - Shocking Stats: Why Most Product Demos Fail 00:01:00 - Welcome to Beauty and the Brand 00:02:00 - The Secret to Prepping Your Audience Before Black Friday 00:03:12 - Proven Tactics to Build Your Email List Pre-Holiday 00:04:21 - Pre-Launch Content That Boosts Sales 00:05:04 - Product Highlights: How to Show What Really Matters 00:06:26 - Gift Guides: Targeting the Right Customers with Ease 00:08:55 - Why Your Brand Needs More Video Content—Now 00:12:30 - Holiday Offers That Sell: Crafting the Perfect Deal 00:16:17 - Email Marketing Done Right: How to Keep Your Audience Hooked 00:20:06 - Advanced Strategies You Should Be Using This Season 00:26:06 - Wrapping Up: Best Wishes for Your Holiday Success Links and Resources: 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success story! Chapters 00:00:00 - The Relentless Pursuit: The Power of Persistence in Beauty Entrepreneurship 00:01:11 - From Editorial to Entrepreneur: My Journey from Glamour Magazine to Beauty Brand 00:02:25 - Creating the Dream: The Birth of a Fragrance Brand in a Tiny NYC Kitchen 00:03:12 - Aiming High: Chasing the Sephora Dream and the Lessons Learned 00:03:55 - Navigating Rejection and Celebrating Wins: Overcoming Challenges on the Path to Success 00:06:02 - Crafting a Digital Empire: Building a DTC Strategy That Works 00:10:46 - Finding Your Tribe: The Critical Importance of Brand Positioning 00:19:07 - Lesson 1: Relentless Follow-Up—How to Get to Yes with Big Retailers 00:22:29 - Lesson 2: The Power of Collaborations—Growing Your Brand with Strategic Partnerships 00:26:17 - Lesson 3: Make It Work—Turning Obstacles into Opportunities 00:28:31 - Lesson 4: Squeeze the Juice—Maximizing Every Opportunity for Your Brand 00:30:00 - Lesson 5: Leveraging Every Experience—How to Make the Most Out of Every Project 00:31:29 - Wrapping Up: Key Takeaways for Building a Resilient and Successful Beauty Brand Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Chanel Jenae, the visionary behind the skincare brand ARCONA® Skincare, shares her journey from being an esthetician trained in Paris to leading a brand beloved by celebrities and featured in top publications. Chanel opens up about the challenges and triumphs of building ARCONA®, emphasizing the importance of staying true to your brand's core values rather than chasing trends. She reflects on the power of mentorship, the significance of customer feedback, and the lessons learned from years of navigating the competitive beauty industry. This conversation offers a candid look at the realities of running a successful skincare brand while highlighting the personal philosophies that have guided Chanel's path to success. Chapters 00:00:00 - The Call That Sparked a Dream: Mentorship Moments 00:01:00 - Meet Chanel Jenae: A Journey into the Beauty Industry 00:01:39 - From Glamour to Grit: Chanel's Background and Entrepreneurial Drive 00:03:44 - Crafting a Vision: The Birth of ARCONA® 00:06:56 - Redefining Beauty: Signature Facial Contouring Unveiled 00:07:59 - Behind the Formulas: Product Development Insights 00:10:24 - The Hustle and the Wins: Challenges and Successes on the Road to Growth 00:16:42 - From Solo to Squad: Building a Team That Thrives 00:20:16 - Listen to Your Market: Customer Feedback Shaping Product Evolution 00:27:43 - Cracking the Code: Breaking into Major Retail 00:28:54 - Hands-On Experience: The Assistant's Take on Product Quality 00:29:36 - The Retail Game: Nordstrom Partnership Journey 00:31:35 - Networking that Pays: Building Relationships and Sales Strategies 00:36:53 - Luxury Meets Wellness: Expanding into Spa Doors 00:40:15 - Mind Over Matter: Mindset and Self-Care for Business Success 00:48:04 - Wisdom for the Bold: Essential Advice for Aspiring Beauty Entrepreneurs 00:51:38 - Onward and Upward: The Future of ARCONA® 00:53:56 - Signing Off: Conclusion and Farewell Links and Resources 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$ Aggie on LinkedIn AB Creative Aggie on Instagram 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever) Chanel on Instagram ARCONA® Skincare ARCONA® Skincare on Instagram Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand ? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review! Mentioned in this episode: 5 Days to Growing Your Iconic Beauty Brand Challenge…
Welcome to "Beauty and the Brand," the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a beauty industry expert and award-winning founder, this podcast pulls back the curtain on what it really takes to launch, grow, and scale a successful beauty brand. With insider interviews, actionable strategies, and real-world advice, Aggie shares the highs and lows of building her own brand from scratch, offering listeners the inspiration and guidance they need to navigate their own entrepreneurial journey. Whether you're just starting out or looking to take your business to the next level, "Beauty and the Brand" is your go-to resource for turning dreams into reality. Tune in, get inspired, and start building your beauty empire today!…
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