If marketing makes you want to hide under a blanket, this episode is for you. In this refreshingly honest chat, I break down why marketing isn’t just a “nice to have” in private practice, it’s essential. But don’t worry, there’s no jargon or pushy tactics here. Just real talk about why visibility matters, how to make marketing a regular part of your week (without burning out), and the mindset shift that changes everything. You’ll discover: Why “if I build it, they will come” doesn’t work for therapy practices The surprising non-sleazy truth about ethical marketing A practical approach to finding your marketing rhythm The biggest mindset mistake that keeps therapists stuck and invisible How one therapist filled her diary without being everywhere online Plus, I share the small-but-mighty move you can make this week to attract more of the right clients with way less faff. Ready to treat marketing like the lifeblood of your business (in a way that feels good)? Let’s get into it. __________________ Resources mentioned in this episode: 'How to attract clients by helping, not selling' – Free inside The Vault ' How To Avoid the Feast And Famine Cycle in Your Private Practice' ' Why your private practice should NOT be on every social media platform' ' How to Get Found by Your Ideal Therapy Clients ' 👉 Want help with your therapy directory listing? Check out The Directory Revival - my 1:1 service to help you attract more of the right clients, with less stress.…

You became a counsellor to help people, but what happens when someone says they can’t afford your full fee ? Do you offer a concession? A sliding scale? Say yes and quietly resent it – or say no and feel guilty? In this episode of the Grow Your Private Practice Show, I dive into one of the most emotionally loaded decisions counsellors face: whether or not to offer concessions in private practice. No judgment. No one-size-fits-all answer. Just a proper, honest conversation about the messy middle ground between compassion, sustainability, and valuing your time. We’ll cover: What “concessions” actually mean, and how they differ from pro bono or reduced rates Why so many counsellors feel torn about lowering their fees Real-world ways to offer concessions without getting taken for granted Whether clients still value therapy if they pay less (and what to watch for) The role money mindset plays in how you feel about charging My own journey with offering concessions, and what I did. Whether you currently offer reduced fees or not, this episode will help you reflect, reset, and make a choice that feels right for you – not just your clients. ✨ Related episodes: The Hidden Impact of Money Issues in Private Practice, with Cathy Towers Should You Offer Therapy Clients a Free First Session? 🌱 Want support with boundaries, pricing and private practice marketing? Come join us inside the Grow Your Private Practice membership…

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work? You’re not alone. In this episode, I’m joined by social media manager and Instagram expert Sally Birks , who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive. We talk about how to: Turn one piece of content into several without it sounding the same Avoid the common mindset blocks that keep therapists stuck in content overwhelm Show up consistently on Instagram without burning out Make peace with reusing your own brilliant ideas (because yes, you absolutely can!) Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content. About Sally Sally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva. After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offline Connect with Sally: Instagram @SocialsBySally Website Sally Birks And you can work with Sally Birks HERE 🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.…

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you? You’re not alone. And you don’t have to fake it or force it to get found by more clients. In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket. We’ll explore how blogging: Plays to your strengths as an introverted counsellor Helps you get found without having to be constantly ‘on’ Builds trust and connection – without burning you out Can make marketing feel more natural (and less like you’re “doing it wrong”) So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you. __________________ More help for you Check out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts! 👉 Listen to ' Using Introvert Superpowers to Attract More Clients, with Fifi Mason' The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The Vault Need more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us…

Running a business as a counsellor is never simple, but what about when life throws you even more to carry? In this honest conversation, I’m joined by Laura Robinson , a marketing mentor and copywriter who’s grown a thriving practice while parenting neurodivergent kids, managing chronic health challenges, and tuning out hustle-culture noise. Laura shares her Suit Yourself First philosophy: where your business and marketing flex around you , not the other way around. We talk about: How to keep your therapy practice going when energy is low What comfy marketing really means, and why it works Letting go of the “shoulds” that keep you stuck That infamous moment someone told Laura she was “upper limiting” Real self-care that isn’t just bubble baths and candles If you're a counsellor navigating work and real life - grief, burnout, overwhelm, or just general messiness- this episode offers validation, calm, and a new way forward. Expect honesty, humour, and the reassurance you didn’t know you needed. About Laura Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world through the copywriting training she created for international business organisations including Female Entrepreneur Association , Enterprise Nation , and Membership Academy . She is also the author of the Comfy Business Playbook , and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client. Links & Resources: Get Laura’s free Comfy Business Playbook and check out her other free and paid resources: https://worditude.co.uk/podcast/ Visit Laura’s website: worditude.co.uk Want more support? Check out my free and paid offers, including my brand new FREE resource: www.janetravis.co.uk/start-here/ Hit play and let Laura show you that there’s no one right way to build a business – especially when life gets messy.…

Feeling unsure about what to write on your FAQ page? This episode of The Grow Your Private Practice Show reveals how to make your FAQ page warm and welcoming, which helps potential counselling clients feel informed, reassured, and ready to book. In this episode, you’ll learn: What to include (and what to leave out) on your FAQ page How to answer common questions with clarity and empathy Mistakes counsellors often make and how to avoid them Why your FAQ page should evolve with your practice A free workshop + worksheet inside The Vault to help you take action Think of your FAQ page as more than a formality. It's a quiet conversation with someone who’s nervous but hopeful. This episode will help you turn that moment into a meaningful connection. Access your free FAQ page resources inside The Vault : https://janetravis.co.uk/thevault 🎧 Tune in now to start writing an FAQ page that works for you and speaks to your future clients .…

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset. Key Highlights: How Becca went from playing it safe to fully embracing her true style The surprising ways swearing (yep, you read that right!) can build trust with clients Tips for counsellors to ditch the fluff and find their niche Why authenticity isn’t just a buzzword, it’s a powerful marketing tool Join us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today. About Becca Upton Becca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training. Instagram: @the_no_bullshit_therapist Facebook: The No BS Therapist: Becca Upton Website: beccauptontherapy.co.uk No BS Audio Membership: £5-7 guided audio membership Hit play and get inspired to share your real self with the world!…

If you’re a counsellor, you probably didn’t train to become a marketer or to feel like you’re in some sort of marketing talent show, trying to prove yourself to everyone. The whole idea of “ attracting clients ” can feel… off. Like you’re tap dancing for attention, competing with other counsellors, and constantly performing. But here’s the good news: you don’t have to. Today, I’m sharing a small but powerful mindset shift that can make marketing feel easier and more aligned with your values. No convincing, no manipulation, no performance. Let’s talk about shifting from attracting clients to simply getting found by the people who already need you. What We’ll Cover: 💛 Why “attracting clients” feels so uncomfortable for therapists 💛 The common fears around visibility and marketing 💛 The subtle manipulation in traditional marketing and why it doesn’t sit well 💛 How shifting to getting found by therapy clients changes everything 💛 Real-life examples to help you feel the difference 💛 Simple, practical ways to start getting found without feeling salesy or pushy 💛 Why blogging is a perfect fit for therapists wanting to build trust and visibility Key Takeaways: ✅ You’re already enough, you don’t have to prove or perform ✅ Getting found is about trust, not tactics ✅ Visibility fear is real, but you can show up in a way that feels safe and authentic ✅ Marketing doesn’t have to be manipulative; it can be a gentle, human way to serve and connect Connect with Me: If this episode sparked something for you, I’d love to hear about it! Send me a DM on Instagram @growyourprivatepractice or email me at jane@janetravis.co.uk . If you’re ready to start getting found but not sure how, reach out. I’m here to help. And if you'd like to checkout my free and paid resources, take a look at my Start Here page Listen & Subscribe: If you enjoyed this episode, don’t forget to follow the podcast so you never miss a new one. And if you’re feeling generous, a review or share with a friend means the world!…

We all know journaling can be a powerful tool for reflection and healing but what if the words just won’t come? Or what if journaling feels like another task you’re “ failing ” at? In this episode, I sit down with Creative Arts Counsellor, Julie Kuhn to explore a different way of journaling.. one that uses colour, movement, and playful marks instead of words. We talk about how creative journaling can help you (and your clients) reconnect with yourself, let go of perfectionism, and process emotions in a way that feels freeing and pressure-free. And if in the Grow Your Private Practice membership, keep an eye out. Julie will soon be running a creative journaling workshop where we’ll explore this together. About Julie Kuhn: Julie Kuhn is a Creative Arts Counsellor who blends traditional therapeutic approaches with creativity, nature, and expressive journaling to help people step into their true selves. She works with individuals who are ready to break free from people-pleasing, rebuild confidence, and reconnect with who they really are gently but powerfully. She runs monthly workshops inside the Creative Counsellors membership and has contributed to Creative Counselling with Adults (The Creative Counselling Collection). With a deep belief that healing doesn’t have to happen in neat sentences, Julie’s work centres around playful, out-of-the-box techniques that support self-awareness, emotional expression, and personal growth. Creative journaling is at the heart of her practice, offering a pressure-free, empowering way to process emotions when words alone aren’t enough. Julie regularly shares her expertise through monthly workshops inside the Creative Counsellors membership, inspiring therapists to explore creativity in their own work. She has also contributed two creative interventions to Creative Counselling with Adults , part of The Creative Counselling Collection curated by Tanja Sharpe. Whether she’s holding space for clients or guiding fellow therapists, Julie invites people to rediscover their voice, creativity, and inner strength, one playful mark at a time. Connect with Julie: Instagram: @counsellorjules Website: Counselling For You Cornwall LinkedIn: Julie Kuhn creative arts counsellor Grab Julies FREE Journaling Workbook HERE For details of Julies monthly creative art journalling workshops with the Creative Counsellors membership, click HERE Links to follow Join the Grow Your Private Practice Membership Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back The Complete Support Package : Ready to take your practice to the next level? Let's make it happen together! And if you're looking for additional resources, check START HERE…

When I started this podcast, I wasn’t sure I’d even make it past 12 episodes. Now? We’ve hit 200 . In this special episode, I’m sharing the honest, behind-the-scenes lessons podcasting has taught me about confidence, creativity, and growing a private practice. Whether you’re thinking of starting something new or scared to take the next step.. this one’s for you. Plus , I’m celebrating 200 episodes and 7 years of Grow Your Private Practice with a special anniversary offer: join the membership for just £7 for your first month . Listen in, feel inspired, and maybe… treat your next idea as an experiment too. Links to follow Join the Grow Your Private Practice Membership - £7 for your first month (offer ends 5pm 9th May 2025)! This is what's happening in May; My brand new masterclass: Blogging to Attract More Clients 2x ‘Get It Done’ co-working hours Personalised support during our live Q&A calls A full training library on mindset, content, marketing & more A supportive community that gets it Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back The Complete Support Package : Ready to take your practice to the next level? Let's make it happen together! And if you're looking for additional resources, check START HERE…

What if what’s holding you back from getting more clients isn’t your website or your pricing but your mindset, boundaries, or fear of visibility? In this special anniversary episode, I’m sharing the 7 biggest lessons I’ve learned from 7 years of helping counsellors grow their private practices. These are the lessons that make marketing feel simpler, more human, and way less overwhelming.. the ones that help you take action ( even when it feels scary ), build confidence, and start getting found by more of the right clients. Whether you’re just starting out or feeling stuck in a rut, this episode will help you reconnect with what matters most. 🎉 And to celebrate the 7th anniversary of the Grow Your Private Practice membership, you can join for just £7 until 9th May 2025 . Links to follow Join the Grow Your Private Practice Membership - £7 for your first month! This is what's happening in May; My brand new masterclass: Blogging to Attract More Clients 2 ‘Get It Done’ co-working hours Personalised support during our live Q&A calls A full training library on mindset, content, marketing & more A supportive community that gets it Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back The Complete Support Package : Ready to take your practice to the next level? Let's make it happen together! And if you're looking for additional resources, check START HERE…

Do you keep putting off your marketing tasks even though you really want to grow your private practice? You’re not alone. In this episode, I'll share a simple, low-pressure habit that’s helping therapists break the procrastination cycle and finally take consistent action: the Get It Done Hour . It’s one hour, one task, and no faff – a gentle but powerful way to build momentum without burnout. You’ll learn why it works, how to start your own Get It Done habit, and 10 simple marketing tasks you can tackle in your next session. Links to follow Focusmate The Complete Support Package Join the Grow Your Private Practice membership for support, systems and accountability Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back And if you're looking for additional resources, check START HERE…

Does your inner critic have the mic again, saying things like “You’re not ready,” “You don’t know enough,” or “Who do you think you are?” Yes… me too sometimes. In this episode, we explore how to turn down the volume on THAT voice and start tuning into your inner cheerleader instead. The one who reminds you that you’re already enough, that you’ve done hard things before, and that you can do brave things, even if you're doing them scared. You’ll learn practical ways to reconnect with encouragement, build confidence, and feel more supported especially when you’re stepping outside your comfort zone. Links to follow The Complete Support Package Join the Grow Your Private Practice membership for support, systems and accountability Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back And if you're looking for additional resources, check START HERE…

Feeling overwhelmed with marketing your private practice? Discover the underlying reasons therapists struggle with marketing and learn actionable strategies to overcome them. Tune in for insights that can help you attract more clients without adding to your workload to find time to market your private practice. Spoiler: it’s often not about time at all. If marketing feels heavy, overwhelming or just something you keep putting off, this one’s for you. Let’s shift the story you’re telling yourself, and take back your power. Links to follow Join the Grow Your Private Practice membership for support, systems and accountability Explore 1:1 services to get unstuck: Directory Revival : I’ll help you tweak your directory profile to attract more clients Get Focused, Take Action : Dive deep into your niche, website copy, or anything else holding you back And if you're looking for additional resources, check START HERE…

Feeling overwhelmed, running on empty, or just craving a bit of headspace? You’ve probably recommended mindfulness to clients, but are you giving yourself that same care? In this episode, I’m joined by counsellor and mindfulness teacher Karen Lafferty for a grounded, practical chat about how mindfulness can support you in both your work and your wellbeing. This isn’t about clearing your mind or lighting incense. It’s about simple ways to feel more present, less frazzled, and more able to show up for yourself as well as your clients. Whether you’re mindfulness-curious, cautious, or already on the path, this episode will help you slow down, breathe, and remember that you’re allowed to take up space too. Who is Karen Lafferty? Karen is a BACP Accredited online counsellor and supervisor, dedicated to guiding individuals through grief and other life transitions. With a person-centred, integrative approach, she fosters a compassionate and safe space for clients to explore their emotions and develop personalised strategies for healing and growth. As a BAMBA Registered Mindfulness Teacher, Karen is qualified to teach mindfulness practices, including the Mindfulness Association’s Mindfulness Based Living Course. Her commitment to creating a nurturing environment empowers clients to navigate their unique paths towards well-being and transformation. Links to follow Free gift + course from Karen: Get your free mindfulness meditation Find out more about Karen’s courses Connect with Karen: Website Facebook Instagram LinkedIn Other links mentioned: Trauma Sensitive Mindfulness – David Treleaven The Mindfulness Association Need support with blogging or marketing your private practice? 🌱 Join the Grow Your Private Practice membership for monthly support, guidance, and community that helps you show up and get found (without burning out or selling your soul). Or browse all my free and paid resources: START HERE…