Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to Roots and Relevance—where Biblical truth meets modern life. Join us every Tuesday as we journey through the depths of Scripture, uncovering its profound relevance to the challenges and issues we face today. Our panel engages in thoughtful discussions to equip believers to live out their faith with a deeper understanding of God’s Word. Whether you’re seeking to grow in your biblical knowledge, find guidance for daily living, or explore how ancient truths apply to modern life, Roots and Relevance offers a refreshing and engaging perspective for all who desire to walk closer with Christ.
Welcome to Roots and Relevance—where Biblical truth meets modern life. Join us every Tuesday as we journey through the depths of Scripture, uncovering its profound relevance to the challenges and issues we face today. Our panel engages in thoughtful discussions to equip believers to live out their faith with a deeper understanding of God’s Word. Whether you’re seeking to grow in your biblical knowledge, find guidance for daily living, or explore how ancient truths apply to modern life, Roots and Relevance offers a refreshing and engaging perspective for all who desire to walk closer with Christ.
What does it mean to be a faithful witness in today's world? Exploring 1 Peter's rich imagery of Christians as a "royal priesthood," we unpack the church's authentic role in modern culture. This episode challenges common assumptions about Christian engagement with society and examines what it means to be God's people in a changing world. Through Scripture and thoughtful discussion, we discover how to maintain our distinctive identity while engaging meaningfully with our communities.…
Politics has become increasingly polarized, leaving many Christians wondering how to engage faithfully in today's heated debates. Drawing from a compelling Christianity Today article, our conversation unpacks Jesus's approach to civility - one that transcends mere politeness. We tackle tough questions about the church's role in our divided culture and challenge the idea that political victories should be our ultimate goal. Most importantly, we explore what it truly means to honor the image of God in others while standing firm in biblical truth. For more resources, visit Roots and Relevance.com…
In this episode of *Roots and Relevance*, the team takes a second look at 1 Timothy 2, unpacking a different perspective on Paul’s words about women, teaching, and authority. Is this passage a universal command for all time, or was Paul addressing a specific issue in Ephesus? With history, language, and cultural context in view, the conversation challenges long-held interpretations and asks what it really means to honor God’s design in the church. Join the discussion as we examine how theology shapes practice—and how reading scripture in context can change everything. Roots and Relevance.com…
In this episode of Roots and Relevance, the team unpacks complementarianism, exploring the biblical roles of men and women in the church and home. With passages from 1 Corinthians 11 and 1 Timothy 2 as a foundation, they dive into topics like leadership, submission, and how gender roles reflect the image of God. The discussion confronts cultural distortions, historical misapplications, and the beauty of God’s design when men and women serve in harmony. Join the conversation as they explore what it means to live out these roles faithfully and reflect God’s character in every area of life.…
In this episode of Roots and Relevance, the team takes a deep dive into Genesis 2, exploring what it means to be created as male and female in the image of God. Tackling ideas like partnership, identity, and the true meaning of "help counterpart," the discussion pushes back on cultural narratives while uncovering biblical truths about equality and purpose. Can we reclaim the balance of co-ruling as image bearers of God? And what does this mean for how we live, work, and worship together today? Join us for an honest and thought-provoking conversation that challenges how we see ourselves and each other.…
In this episode of Roots and Relevance, the team dives into Genesis 4 and the story of Cain and Abel—the first murder, the first fallout, and what it means for humanity. What happens when human dignity collides with violence? How does God’s justice balance with His mercy? And what do we learn about sin crouching at the door of our own lives? This is a deep conversation about choice, image-bearing, and the unrelenting grace of God in a world marked by brokenness.…
In this episode, the Roots and Relevance team unpacks what it truly means to be created in the image of God. Wrestling with questions of human dignity, morality, and the tension between being and doing, they dive into the complexities of seeing others—and ourselves—as image bearers, even in a broken world. From cultural narratives to biblical truth, this conversation challenges us to rethink how we view righteousness, justice, and the value of every person.…
In this episode of Roots and Relevance, we dive into Genesis 3 and wrestle with the story of humanity’s first fall. Together, we unpack the serpent’s role, the tension of shame and nakedness, and what it all means for how we image God today. From ancient cosmology to the human struggle with identity and trust, this conversation challenges us to think deeply about who we reflect—God or the serpent—and how that shapes our daily lives. Join us as we continue the Idols and Images series, uncovering biblical truths with real-world impact. Visit Roots and Relevance.com for more resources…
In this special Christmas episode of Roots and Relevance, Tim reflects on the profound beauty of the Christmas story through the lens of Matthew’s gospel. Taking a closer look at the parallels between Jesus and Moses, Tim explores how Matthew writes to reveal Jesus as the better Moses—one who leads us out of the slavery of sin, anxiety, and exhaustion into a new identity and a new family. This meditation challenges us to see beyond the sanitized nativity scenes and familiar traditions, uncovering the raw hope and grace of God breaking into our brokenness. What does it mean to worship a God who stoops down to meet us where we are, even when our struggles are of our own making? In a season often filled with joy but also magnified grief and stress, this episode reminds us that the Christmas story is one of relentless love and redemption. Wherever you are this holiday season, may you find comfort and hope in the God who calls us His children. Merry Christmas from all of us at Roots and Relevance!…
In this episode of Roots and Relevance, the panel tackles Genesis 3:13–24, unpacking the fallout from the first sin and the consequences that followed, including the complexity of God’s judgment and His promise of redemption. What does it mean that the serpent, humanity, and creation were cursed, but Adam and Eve were not? How do we understand the pain and grief introduced into human relationships and the brokenness within families? And what is the significance of the seed—God’s first promise of redemption in the middle of the curse? The team explores themes of authority, power struggles, and the human tendency to distort relationships, all while tracing the thread of hope woven into the story. Along the way, they reflect on how this ancient narrative speaks to our struggles and longings. Join the conversation as the panel brings fresh perspectives and thoughtful questions to this pivotal passage of scripture. You can find more resources at Roots and Relevance.com…
In this episode of Roots and Relevance, the team delves into Genesis 2:15–3:7, unpacking one of the most pivotal moments in the biblical narrative: the fall of humanity. Daniel, Tim, Riley, and Wally wrestle with the layers of meaning in the text, exploring the serpent’s role, the nature of temptation, and humanity’s longing to play God. What does it mean to know good and evil? Was the serpent lying, or was there a deeper deception at play? And why does the story draw so much attention to the nakedness of Adam and Eve? The discussion touches on the human condition—our tendency to take what isn’t ours and our struggle to accept limits in a world driven by desire. The team also draws surprising connections between ancient truths and modern technology, asking how Genesis speaks to our use of tools like AI and CRISPR. Are we willing to say, “That’s enough,” or will we always reach for more? Join the conversation as the panel brings fresh insights, thought-provoking questions, and a touch of humor to this ancient yet timely story. Now streaming—don’t miss it! Visit RootsandRelevance.com for more resources…
In this episode of Roots and Relevance, the panel explores the tension between power, authority, and servanthood in the context of Genesis 1:26–28. What does it mean to rule and subdue creation as God’s image-bearers? Daniel, Tim, Jonathan, Riley, Rachel, and Wally dive into the ancient meanings of “dominion” and “subdue,” unraveling the royal and priestly roles God gave humanity in Eden. The team wrestles with modern misconceptions of power—whether it’s authoritarian control or abdication—and challenges listeners to consider Christ’s example of ruling through service. What does it look like to lead in a way that reflects God’s goodness in a broken world? With humor, depth, and practical insight, this episode examines how to wield power as God intended—by partnering with Him, honoring His creation, and serving others. Listen now and rediscover the beauty of your calling as an image-bearer of God. Additional resources are available at Roots and Relevance.com…
In this episode of Roots and Relevance, the panel tackles Genesis 1:26–28, wrestling with what it means to be created in the image and likeness of God. Daniel, Tim, Jonathan, Wally, and Rachel unpack the cultural and theological weight of "image" as it was understood in ancient Mesopotamian cosmologies and how Scripture flips those narratives upside down. The discussion dives into humanity’s role as living reflections of God, exploring the implications of being His "idols" in a biblical sense—those entrusted to rule and care for creation. The team also confronts modern challenges, including the way technology, power, and even the church itself can distort or misrepresent God’s image. What does it mean to reflect the Creator in a fallen world? And how do we navigate the tension between our calling to rule and the temptation to wield power wrongly? Join the conversation as the panel brings timeless Visit RootsandRelevance.com for more resources…
In this episode of Roots and Relevance, the panel engages in a meaningful discussion on what it means to be created in the image of God. Daniel, Tim, Jonathan, Riley, Wally, and Rachel examine the biblical creation account in Genesis, drawing contrasts with ancient cosmologies and the modern fascination with artificial intelligence. The conversation moves from the peace of God’s creative work in Genesis 1 to the violence often found in ancient myths. Along the way, the team reflects on humanity’s pursuit of intimacy through technology and the unique role of being God’s image-bearers. What does it mean to reflect the Creator in a world captivated by its own creations? The episode also highlights the poetic design of Genesis, the significance of Sabbath rest, and how these ancient truths remain profoundly relevant to our present culture. Join the discussion as the team unpacks these questions with insight, honesty, and a few lighthearted moments. Now streaming wherever you listen to podcasts! For more resources, visit RootsandRelevance.com…
Welcome to Roots & Relevance ! We’re excited to launch our new series, “Images and Idols,” with an exploration of Genesis and its profound statements on creation, identity, and divine purpose. In this opening episode, we dive into the foundational question of what it means to be created in the image of God—a theme that echoes through Scripture and shapes our understanding of worship, worth, and purpose. Through a fresh look at Genesis 1, our panel considers how the ancient world understood the concept of “image” in light of their cultural and cosmological perspectives. From the chaos and void described at the beginning to God’s intentional ordering of creation, we unpack how Genesis establishes a framework that challenges modern assumptions and illuminates our role as image-bearers today. As we set the stage for this series, we invite you to journey with us from chaos to order, exploring how these ancient texts speak to the timeless themes of identity and purpose. Join us in questioning, rethinking, and rediscovering what it means to bear God’s image in a world often filled with competing idols. For more resources, visit RootsandRelevance.com…
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