Matt Volm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Volm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Matt Volm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Volm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
RevOpsAF is the podcast for people who are RevOpsAF and want to learn about everything RevOpsAF! Powered by the RevOps Co-op, the number one community for operations professionals.
Matt Volm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Volm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
RevOpsAF is the podcast for people who are RevOpsAF and want to learn about everything RevOpsAF! Powered by the RevOps Co-op, the number one community for operations professionals.
In this episode of the RevOpsAF podcast, host Matt Volm chats with Riya Grover, CEO and Co-Founder of Sequence - a modern billing and CPQ platform built for today’s complex, AI-driven SaaS pricing models. Together, they dive into: 🔹 Why AI is reshaping how we price and sell 🔹 The growing disconnect between RevOps and Finance 🔹 How legacy CPQ tools are holding teams back 🔹 Why real-time revenue data is a must-have 🔹 What every RevOps leader needs to know about revenue recognition If you’ve ever struggled with messy billing processes, outdated quoting systems, or aligning GTM with Finance, this episode is packed with insights. 🔗 Follow Riya on LinkedIn: https://www.linkedin.com/in/riya-grover-a22a4822/ 👥 Join the RevOps community = https://www.revopscoop.com/membership/membership-options 📩 Subscribe for more episodes, insights, and revenue tips every week! #revops #saas #BillingAutomation #cpq #revenuerecognition #AIinSaaS #FinanceAlignment #revenueoperations #sequence #revopsaf…
In Episode 43 of the RevOpsAF podcast, we’re joined by pricing strategist Roee Hartuv, Senior Advisor at Willingness to Pay, to talk about one of the most overlooked levers in the revenue engine: product packaging. We cover: 🚀 Why packaging should come before pricing 💡 How to reduce operational debt caused by bad pricing models 🤖 The role of AI in future-proofing your pricing strategy 📉 How to update legacy customers without causing churn 📦 What adaptive pricing looks like (and how close we are to it) If your CPQ is crying, your customers are confused, and your CEO just Slacked you about “value-based pricing,” this episode is for you. 🔗 More resources: Check out our blog for more RevOps insights: https://www.revopscoop.com/learn/blog Join our community: https://www.revopscoop.com/membership/membership-options Explore Roee's pricing resources: https://www.willingnesstopay.com/ #RevOps #PricingStrategy #Packaging #B2BSaaS #RevenueOperations #GTMStrategy #AIinRevOps…
In this episode of the RevOpsAF podcast, Camela Thompson chats with Andreas Drakos, Senior Director of Revenue Operations at Superside, about the real tactical challenges of scaling a RevOps team—from being the one-person Swiss Army knife to building a specialized, high-functioning department. Andreas breaks down the four key pillars of a scalable RevOps org (systems, operations, enablement, and analytics), how to keep team collaboration tight in a remote environment, and why you need to start thinking like a people manager sooner than you think. 🔑 What You’ll Learn: How to structure your RevOps team as it scales The four essential functions every mature RevOps org needs Tips for avoiding silos while building out specialization Why HR doesn't always “get” RevOps (and how to educate them) ✅ Connect with Andreas on LinkedIn: https://www.linkedin.com/in/andreasdrakos/ 📌 Related Resources: Blog: How Should Your Revenue Operations Organization Be Structured? = https://www.revopscoop.com/post/how-should-your-revenue-operations-organization-be-structured Community: Join the RevOps Co-op = https://www.revopscoop.com/membership/membership-options biggest takeaway! #RevOps #RevenueOperations #RevOpsAF #ScalingRevOps #TeamStructure #OpsLeadership #Superside #CRM #Enablement #GTMStrategy…
In this episode of the RevOpsAF podcast, Camela Thompson is joined by Natalie Furness, CEO and Founder of RevOps Automated, Europe's largest RevOps consultancy. Together, they unpack exclusive research on what separates high-performing RevOps teams from those struggling to prove their value. Topics include: Why RevOps must measure ROI to survive and thrive How to align with CFOs and COOs (not just CROs) Signs your team is at risk of burnout—and how to fix it Why building a "superfunction" beats hiring unicorns What RevOps leaders can learn from private equity and venture-backed models ✅ Get actionable tips for proving your impact ✅ Learn how to structure your RevOps team for scale ✅ Discover how to think more strategically and elevate your career 🔗 Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliefurness/ 👉 Join the RevOps Co-op Community = https://www.revopscoop.com/membership/membership-options…
🎙️ In this episode of the RevOpsAF Podcast, Camela Thompson sits down with Yuri Yakubov, Head of Finance and Business Operations at TigerEye Labs, to explore how AI can help bridge the gap between data teams and go-to-market leaders. They discuss the real-world challenges RevOps teams face when aligning departments, why traditional BI tools aren't enough, and how AI (when used right) can supercharge analyst teams instead of replacing them. Plus: why tech won't fix bad company culture - and what actually will. If you're serious about using AI in RevOps to drive better insights, faster alignment, and smarter strategy, you won't want to miss this conversation! 🚀 👉 Topics Covered: - Why AI is the new translator between GTM and data teams - How to standardize metrics and avoid reporting chaos - The cultural challenges no tool can fix - How analysts can evolve into strategic advisors - What TigerEye Labs is building for the future of RevOps AI 🔗 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 🔗 Follow Yuri on LinkedIn: https://www.linkedin.com/in/yuriyakubov/…
Are you stuck in the weeds and wondering how to make a real strategic impact in your RevOps role? In this episode, Kristina Kardell, Director of Revenue Operations at Leapsome, joins co-host Camela Thompson to unpack how RevOps professionals can align daily tactical execution with company-wide strategic goals. We dive into prioritization frameworks, managing up, interviewing like a strategic thinker, and recognizing when it's time to walk away. Whether you're the first RevOps hire or leading a growing team, this conversation is packed with actionable insights. 🔥 What You’ll Learn: How to connect RevOps tasks to GTM strategy Questions to ask during RevOps job interviews Managing requests from leadership and protecting your time Coaching junior team members to think like strategic operators When it's time to reevaluate your role or company fit 🔗 Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinakardell/ 📌 Related Blog Content: 📝 How to Tackle Your First 90 Days in a New RevOps Role = https://www.revopscoop.com/post/how-to-tackle-your-first-90-days-in-a-new-revops-role 📝 Want Career Growth in RevOps? Here's a Formula for Success = https://www.revopscoop.com/post/want-career-growth-in-revops-heres-a-formula-for-success 👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options…
Broken handoffs between teams are one of the biggest sources of friction in any revenue engine—and also one of the easiest places for RevOps to make a fast, high-impact fix. In this episode of the RevOpsAF podcast, Camela Thompson chats with Chris Skalicky, VP of Revenue Operations at Growth Therapy, about how to diagnose and improve handoffs between marketing, sales, and customer success. Whether it’s redefining your ICP, aligning teams on lead quality, or transferring discovery context post-sale, this episode is packed with actionable advice for RevOps leaders and operators alike. 🔑 In this episode, you'll learn: How to identify broken handoffs and fix them fast Why shared KPIs are critical for cross-functional alignment What makes the sales-to-CS handoff so tricky—and how to improve it How to revisit and refine your ICP using real data Why RevOps should act as a strategic problem-solver, not just a systems admin 🔗 Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-skalicky/ 👉 Join the RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options…
In this episode of the RevOpsAF Podcast, host Matt Volm chats with Sidney Waterfall, VP of Marketing at Open Brand, about how to consolidate and optimize your tech stack without losing your mind - or your data. Sidney shares her hands-on approach to auditing legacy systems, aligning GTM teams around actionable data, and building a CRM that can scale with your business. Whether you're in Sales Ops, Marketing Ops, or leading RevOps strategy, this conversation is packed with tips you can use today. ✅ How to audit and rebuild your tech stack ✅ Using HubSpot for lead management, routing, and attribution ✅ Setting up custom fields that drive insights—not clutter ✅ Prioritizing tools based on GTM maturity ✅ Why actionable win/loss data is always better than “other” ✅ Building for a focused, high-value TAM 📌 Join our community: https://www.revopscoop.com/membership/membership-options 📌 Connect with Sidney on LinkedIn: https://www.linkedin.com/in/sidneywaterfall/ #RevOpsAF #TechStack #CRMOptimization #HubSpot #B2BMarketing #RevenueOperations #MarketingOps #SalesOps #ABM #RevOpsPodcast…
In this episode, Camela Thompson sits down with Nicole Looker, Director of Revenue Operations at Rebuy Engine, to break down how RevOps teams can effectively prioritize when everything feels like a priority. From quarterly planning frameworks to tooling tips using Jira, Notion, and Slack, Nicole shares real-world strategies for staying sane and driving impact in high-growth environments. ✅ Learn how to: Align stakeholders across Sales, CS, Marketing & Partnerships Use planning cycles (QBRs, H1/H2) to drive roadmap clarity Manage a RevOps backlog using tools like Jira & Notion Make the case for headcount with data-backed roadmaps Avoid burnout through process-driven prioritization 🔥 Whether you're a solo RevOps team or managing multiple GTM functions, this episode is packed with tactical advice to level up your operational game. 🔗 Related Resources: 📖 Blog: Thriving in RevOps as a Team of One - https://www.revopscoop.com/post/falling-into-revops-and-excelling-as-a-team-of-one 📖 Guide: 9 Best Practices for Better Change Management - https://www.revopscoop.com/post/9-best-practices-for-better-change-management 🔗 Connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-looker/…
In this episode of the RevOpsAF podcast, we’re joined by Jessica Boiardi, VP of Revenue Operations at Mirror Digital, to talk about something that doesn’t get enough airtime: what it really takes to support working parents in RevOps. With over 15 years of leadership experience at companies like BuzzFeed, Complex, and Turner, Jessica shares her personal journey of balancing parenting, RevOps leadership, and community involvement. From calendar hacks and mental load management to creating inclusive workplace policies and advocating for more authentic conversations, this episode is packed with insights for leaders, teammates, and parents alike. 👀 What you’ll learn in this episode: How to create systems that actually support working parents Why “balance” is a moving target—and that’s okay What managers and peers can do to be more inclusive The importance of representation in parenting conversations How to build flexibility into networking, meetings, and team culture 📌 Whether you're a RevOps leader, a working parent, or a teammate who wants to be more supportive - this episode is for you. 📣 Subscribe for more RevOps insights, leadership tips, and real talk from the RevOps Co-op community. 🔗 Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-boiardi-9b6b363/ 🔗 Join the community → https://www.revopscoop.com/membership/membership-options 📰 Explore the blog → https://www.revopscoop.com/learn/blog #RevOps #WorkingParents #Leadership #RevenueOperations #WorkLifeBalance #RevOpsAF #ParentingInTech #WomenInOps…
Welcome to Episode 34 of the RevOpsAF Podcast! In this episode, co-host Camela Thompson sits down with Ashley Vonella, Director of Revenue Operations at Velocity EHS, to discuss goal-setting strategies for neurodivergent professionals and how to thrive in a demanding RevOps career. 🚀 What You’ll Learn in This Episode: ✔ How to set realistic, sustainable goals in RevOps ✔ The challenges of hyper-fixation and how to overcome them ✔ Aligning personal career growth with business goals ✔ Strategies for managing stakeholder expectations ✔ Self-advocacy and career progression in RevOps 👥 Join the RevOps Co-op Community Become part of a growing network of RevOps professionals and gain access to exclusive content, networking events, and career opportunities! Join here: https://www.revopscoop.com 📩 Connect with Our Guests Ashley Vonella: https://www.linkedin.com/in/ashleyvonella/ Camela Thompson: https://www.linkedin.com/in/camela-thompson/…
🚀 Is your ICP holding you back? In this episode of the RevOpsAF Podcast, co-host Matthew Volm sits down with Kristina Diederich, a seasoned RevOps leader, to discuss why defining your Ideal Customer Profile (ICP) is not a one-time exercise. 🔍 What You’ll Learn in This Episode: ✅ Why most companies get ICP wrong and how to fix it ✅ How to use real customer data to refine your ICP ✅ The biggest red flags that signal it's time to update your ICP ✅ How refining ICP unlocked $500K+ in new revenue for one company ✅ Actionable strategies to optimize your sales, marketing, and CS motions. 🔗 Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristinadiederich/ 🔗 Become a member of the RevOps Co-op: https://www.revopscoop.com/membership/membership-options…
Struggling to define your Ideal Customer Profile (ICP)? You’re not alone. In this episode of the RevOpsAF Podcast, Peter Kirk breaks down how to refine your ICP, avoid common pitfalls, and use data-driven insights to attract high-value customers while keeping the wrong ones out of your pipeline. You'll learn: ✅ Why most ICPs are flawed from the start ✅ How to analyze customer data to find your best-fit accounts ✅ The secret to aligning Sales, Marketing, and CS around your ICP ✅ When and how to update your ICP for scaling success 🎯 If you want higher conversions, better pipeline efficiency, and stronger revenue growth, this video is a must-watch! 📌 Subscribe for more RevOps insights 🔗 Learn more and join the community: www.revopscoop.com 🔗 Follow Peter on LinkedIn: https://www.linkedin.com/in/petertkirk/…
🔥 Should RevOps own business systems? Or should IT take the wheel? This is a pretty spicy 🌶️ debate in RevOps right now, and we’re diving in on the latest episode of the RevOpsAF Podcast. 🎙️ When you’re a small company, RevOps often wears the systems hat - CRM, automation, reporting, yada, yada, yada. But as you scale, IT typically steps in . . . which can lead to a tug-of-war over ownership. @Erick Mahle, VP of RevOps & Digital Transformation at Lendz Financial, joined @Camela Thompson to break it all down: Who should own business systems—RevOps or IT? The data governance dilemma (security vs. agility) How to collaborate and not collide with IT 💭 Erick puts it best: "How can you ensure the right analytics are in place if you're not in the driver's seat of the business systems that generate that data?" Not a member of the RevOps Co-op yet? What are you waiting for?? Join us at r evopscoop.com. Follow Erick on LinkedIn -> https://www.linkedin.com/in/erickmahle/…
🚀 Avoid These CPQ Mistakes Before It's Too Late! Thinking about implementing CPQ (Configure, Price, Quote) software? Hold up - many companies buy CPQ too early, overcomplicate pricing models, or forget to align with finance, leading to major headaches down the road. In this episode of the RevOpsAF Podcast, co-host Camela Thompson sits down with James McArthur, Head of RevOps at Nue.io, to break down the most common CPQ pitfalls and how to avoid them. What You’ll Learn in This Episode: ✅ Why most companies buy CPQ too early - and what to do instead ✅ How overengineering pricing models can create chaos ✅ When product-led growth (PLG) and usage-based pricing make sense (and when they don’t) ✅ Why finance must be involved in your CPQ strategy ✅ The best way to set up your quoting process without overcomplicating it If you’re in RevOps, Sales Ops, or Finance and dealing with pricing, quoting, and sales automation - this episode is a must-watch! 📌 Related Resources & Links: 🔹 Connect with James on LinkedIn: https://www.linkedin.com/in/jrmcarthur/ 🔹 The Next Generation of Quote-to-Revenue: Simplify SaaS Pricing with Nue - https://www.revopscoop.com/revops-demos/the-next-generation-of-quote-to-revenue-simplify-saas-pricing-with-nue 🔹 How to Think About the CPQ Problem - https://www.revopscoop.com/learn/video-series/how-to-think-about-the-cpq-problem 🔹 A 2024 RevOps Guide to Usage-Pricing and Billing - https://www.revopscoop.com/webinar-series/usage-pricing-and-billing 🔹 Why Modern RevOps is About Sales and Billing - https://www.revopscoop.com/webinar-series/revops-sales-billing 🔹 The Most Overlooked Hurdle in Accelerating GTM Execution: Closing the Deal - https://www.revopscoop.com/learn/video-series/the-most-overlooked-hurdle-in-accelerating-gtm-execution-closing-the-deal 💬 Timestamps: 00:00 Intro – Why CPQ is a hot topic in RevOps 02:15 The #1 CPQ mistake: Buying too early 05:30 Overengineering pricing models—stop doing this! 09:45 PLG & usage-based pricing: When they work and when they don’t 14:20 CPQ success starts with finance 18:30 Final thoughts: Should you buy CPQ? 👍 Enjoy this episode? 🔔 Subscribe for more RevOps insights!…
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