Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors should release print, e-book, and audiobook formats at the same time or stagger them to maximize visibility and sales. Other questions include: What are some affordable alternatives to NetGalley for getting book reviews? What should I do if someone is copying my work and publishing it as their own? How can I approach a museum gift shop to carry my book? Is it better to market a book’s availability on IngramSpark, or should I focus on general book promotion? How can I distribute my free audiobook codes most effectively? What are the best strategies for marketing books without relying on social media? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsor The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com . Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website , her podcast , and on Instagram .…
On this episode of the Self-Publishing with ALLi podcast, Dan Holloway explores Spotify’s new $10,000 mental health fiction award, the fallout from the Paris AI Summit, and surprising revelations about Meta’s stalled AI licensing talks with publishers. He also looks at the latest Kindle policy change that limits how readers can back up their e-books, raising concerns about digital ownership. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart . They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle .…
In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with audiobook marketing and distribution expert Lindsay Senior about how to distribute your audiobook globally. They discuss distribution platforms, library access, pricing strategies, and ways indie authors can reach more listeners. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press , the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest Lindsay Senior is a seasoned audiobook marketing and distribution expert with a passion for helping authors bring their stories to life in audio. As the head of marketing at Author’s Republic , she works closely with independent authors and publishers to maximize their audiobook sales across 50+ global platforms—including Audible, Apple, Spotify, Google, and major library networks. Lindsay brings a deep understanding of the audiobook publishing landscape and audience engagement.…
My guest this episode is Jane Buckley, an author from Derry, Northern Ireland, who writes about the Troubles based on her own experiences. After building a career in London, she returned home and began writing to help others understand the conflict. Her books draw from real events, capturing both the violence and the everyday lives of those who lived through it. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com , LinkedIn, and X . About the Guest Jane Buckley is an author from Derry, Northern Ireland, who writes historical fiction based on her experiences growing up during the Troubles. After leaving for London as a teenager, she built a successful career before returning home and turning to writing to help others understand the conflict. Her books draw from real events, capturing both the violence and the everyday lives of those who lived through it. As an independent author, she has navigated the challenges of publishing stories about a difficult past while remaining committed to preserving history through fiction.…
On this episode of the Self-Publishing with ALLi podcast, Dan Holloway discusses how Spotify focuses on audiobooks with new tools for authors and its first full year of profitability. Kindle device sales hit their highest levels in over a decade, suggesting a shift in e-book reading habits. Plus, London Book Fair is just a month away, with key sessions on accessibility, sustainability, and attracting new readers. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart . They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle .…
On the Self-Publishing with ALLi podcast, host Joe Solari explains how authors can price their books for profit. He challenges the idea that books are commodities, using Starbucks as an example of how to create value beyond price. Solari breaks down price elasticity, customer lifetime value, and direct sales, offering practical strategies to maximize revenue. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.…
Alexa Nazzaro, founder of the Axel Author Group, discusses how authors can monetize public speaking through podcasts, author events, and other opportunities. Drawing on her background as a Toastmaster, corporate presentation trainer, Dale Carnegie trainer, and TEDx selection committee member, she outlines strategies for identifying speaking engagements, crafting effective author pitches, and making the most of speaking appearances to support an author’s career. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors . Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org .…
On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on Bookshop.org’s new support for ebooks, giving indie authors more ways to reach readers while supporting local bookstores. He also covers the U.S. Copyright Office’s latest report on AI and copyright, which outlines how current laws apply to AI-assisted works, and the Authors Guild’s new Human Authored certification, designed to provide transparency about AI-generated content in books. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart . They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle .…
ALLi Campaigns Manager Matty Dalrymple speaks with Kathy Meis, founder and CEO of Bublish, about editing with your audience in mind. Kathy explains why authors should view their books as gifts to readers, designed to evoke specific emotions and experiences. She advises stepping back from the manuscript, studying the market, and understanding comparable titles to better position a book. Kathy also highlights the value of knowing your genre, reading reviews, and seeking editorial feedback to align with reader expectations. Find more author advice, tips, and tools at our self-publishing advice center . And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press , the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author . She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Kathy Meis is the founder and CEO of Bublish, a complete publishing and marketing solution for self-publishers. As a veteran developmental editor and ghostwriter, Kathy has guided many books to Wall Street Journal, USA Today, Barnes & Noble, and Amazon bestseller status. With more than thirty years of experience in media and publishing, she is a sought-after expert on independent publishing, book marketing, and author branding. She has spoken at BookExpo America, Women in Media, GrubStreet, PubSmart, the San Francisco Writers Conference, ALLi’s SelfPubCon, and the Women in Publishing Summit. You can find Bublish on the web , LinkedIn , X , Instagram , and Facebook .…
My guest this episode is Anne E. Beall, an author and entrepreneur who grew a successful market-research firm, then wrote a book that helped grow her business. She’s published a range of nonfiction works, from an in-depth look at the hidden messages in fairy tales to guides on how to find calm and self-compassion through meditation. I’ll let Anne E. Beall tell her story. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com , LinkedIn, and X .…
On this episode of the Self-Publishing with ALLi Podcast, Dan Holloway celebrates indie successes at the Audie Awards, highlighting notable entries like Spotify’s audiobook Two Can Play by Ali Hazelwood. He also discusses the World Economic Forum’s report on the future of jobs, which predicts creative thinking and lifelong curiosity will be among the most valued skills in the next five years, even as reading and writing are seen as declining workplace priorities. Plus, an update on the AI Summit planned for the Bologna Book Fair in April. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart . They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle .…
In this conversation, Dale L. Roberts and LinkedIn expert Sue Ellson discuss the importance of LinkedIn for authors. They explore how authors can effectively build their presence on the platform, create standout profiles, utilize various features, and engage with their audience. Sue emphasizes the significance of networking, connecting with the right people, and leveraging LinkedIn's analytics to refine strategies. The discussion provides actionable insights for authors looking to enhance their online visibility and market their books effectively. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube .…
In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what to look for in an editor, including recommendations for vetting, sample edits, and aligning editor styles with author needs. Other questions include: How can first-time authors set up profitable Amazon ads for fiction? What are the benefits and drawbacks of entering short story competitions? How can authors effectively market hardback books with dust jackets distributed via IngramSpark and Amazon? What are the best tools and strategies for using AI to assist with editing? What strategies can authors use to market books when attending an exhibition or conference? What are the considerations for translating books into foreign languages and finding reviewers for translated works? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! Sponsor The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com . Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website , her podcast , and on Instagram .…
On this episode of the Self-Publishing with ALLi Podcast , Dan Holloway covers the latest developments around TikTok, including its near ban in the United States and the uncertainty it has created for BookTok creators. He also reports on the arrests of individuals behind PageTurner Press and the investigation into Publishing.com, marking significant moves against self-publishing scams. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart . They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle .…
In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with professional indexer Madeleine Davis, president of the Australian and New Zealand Society of Indexers. Together, they explore the critical role of indexes in nonfiction books, discussing why authors should consider investing in professional indexing, the process of creating an index, and how a great index can enhance the usability and longevity of a book. Davis also shares fascinating insights from her career, tips for working with indexers, and even some lighthearted moments from the world of indexing. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center , with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press , the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest Madeleine Davis is the president of the Australian and New Zealand Society of Indexers (ANZSI) and has been a professional indexer since 1994. She has provided back-of-book indexes for trade publishers and university publishers for general, academic, textbooks, and legal publications. She has also given presentations about indexing at various international indexing conferences and seminars and has had articles published in The Indexer , a journal published on behalf of indexing societies worldwide.…
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