Funnel Vision - For Performance-Driven Agencies & Marketers podcast

Funnel Vision - For Performance-Driven Agencies & Marketers

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thirty-nine 週前前追加した

Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Exile

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Episode 10: From Refugee to Radical 44:09

2 years 전44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

Funnel Vision - For Performance-Driven Agencies & Marketers

시리즈 홈•Feed

Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format. Aside from their unique topic of the day, our guests always answer one big question: What is your best growth tactic? For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!

56 에피소드

#Entrepreneur #Business #Marketing #Mikael Dia - Performance Marketing Expert #Performance Marketing #Mikael Dia #Funnelytics #Marketing Agency #Marketing Agency Owner #Marketing Funnels

Funnel Vision - For Performance-Driven Agencies & Marketers

updated 3일 전

시리즈 홈•Feed

56 에피소드

#Entrepreneur #Business #Marketing #Mikael Dia - Performance Marketing Expert #Performance Marketing #Mikael Dia #Funnelytics #Marketing Agency #Marketing Agency Owner #Marketing Funnels

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Funnel Vision - For Performance-Driven Agencies & Marketers

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Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners 22:18

3일 전22:18

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22:18

Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that. To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first book, “ Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing “, came from a ton of industry conversations regarding the subject. Tune into the full episode to learn how to approach affiliate marketing in 2025! HIGHLIGHTS: 0:00 Intro 2:44 Roberts first tango with Affiliate Marketing 6:32 Creator success requires passion 9:32 The journey of writing 7 books 11:58 The different types of affiliate labels 16:42 How to build a solid partner program 19:16 Affiliate marketing isn’t easy Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Robert - https://www.linkedin.com/in/glazer/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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How to Win in The Creator Economy - Phil Ranta, COO at Fixated 22:39

4일 전22:39

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22:39

Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift. Phil joins the Funnel Vision Show to talk on founder-led brands and how to build one that generates revenue. Becoming a content creator is the most popular career choice among Gen-Z, and in such a competitive market you can no longer just “wing it” and expect exceptional results. Phil refers to it as the ultimate get rich slow scheme, as you need to combine technical creator skills, creative innovations and a consistent publishing schedule to even have a chance at making a career out of it. Tune into the full episode to learn how to thrive in the creator economy! HIGHLIGHTS: 0:00 Intro 2:56 How does the creator economy work? 5:14 How the creator economy has evolved 7:32 The modern creator playbook 10:02 What got Phil into the creator world 12:42 What does Fixated do? 15:03 What platforms are crushing it in 2025? 18:25 Success is not a guarantee 20:35 Building a LinkedIn following Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Phil - https://www.linkedin.com/in/philranta/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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Psychometric Assessments for Marketers - Stephanie Kelly, CPO at Styles 22:00

11일 전22:00

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22:00

Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helping people understand their behavioral tendencies and how to leverage them effectively. In this episode, Mikael and Stephanie discuss the Styles assessment, a psychometric tool that analyzes how people behave under pressure. Unlike personality tests, Styles focuses on biological responses and behavioral tendencies. The assessment identifies four main styles: Control (visionaries focused 3-5 years ahead), Influence (relationship-focused people concerned with the present), Power (builders focused on the next 90 days), and Authority (data-driven analysts who look to the past to make sense of the future). Stephanie explains how understanding these styles can dramatically improve marketing effectiveness by helping professionals tailor their communication, pitches, and content to match their audience's natural tendencies. She also shares practical ways to identify someone's style through observation and how to leverage this knowledge to build stronger teams and more effective marketing strategies. Tune into the full episode to learn how to better understand yourself as a marketer! HIGHLIGHTS: 0:00 Intro 1:10 How Stephanie went into coaching 3:31 From Marketing to Product 5:01 What makes Styles different 11:20 How to use assessments to become a better marketer 15:07 Have better conversations by assessing the other side 19:32 How different styles behave online…

Funnel Vision - For Performance-Driven Agencies & Marketers

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Agency Growth Requires Real Systems - Craig Rodney, Founder of The Agency Coach 21:38

17일 전21:38

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21:38

Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint and solve in his agency was the fact that he was the go-to person for all of their clients. Even though this approach got them blue chip clients, he realized the same thing that most agency owners run into - you can’t scale yourself. Delegation is hard when you’re a small agency owner. Being overly attached to your work and thinking you’re the only person who can deliver real quality normal, but it’s also a one-way ticket to staying in survival mode forever. Craig advises that you get out of survival mode as soon as possible by learning how to hire the right people - ones that allow you to devalue money and increase the value of time. Tune into the full episode to learn how to properly scale an agency! HIGHLIGHTS: 0:00 Intro 2:43 How Craig learned how to let go 6:04 You need to be ready to delegate 9:02 Survival mode decisions don’t scale 13:00 Leverage your time correctly 16:49 Mindspace matters most Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Craig - https://www.linkedin.com/in/craigrodney/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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How to Sell Into the Enterprise - Frank S. Pierce, 3x CMO & Enterprise Seller 18:56

19일 전18:56

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18:56

Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sat in on many client calls - which ultimately helped him understand the market better and got him interested in moving on to sales. Over the years, Frank has noticed that the salespeople who succeed no matter the circumstances are the ones who take their preparation very seriously. Tune into the full episode to learn how to sell into F500 companies! HIGHLIGHTS: 0:00 Intro 1:13 Three time CMO journey 2:53 How Frank went into enterprise sales 4:35 Preparation is everything in sales 7:55 How to effectively multithread 10:12 Identifying the right stakeholders 12:31 Be nice to the assistants! 13:49 The Enterprise Sales framework 17:01 Figure out what really matters Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Frank - https://www.linkedin.com/in/frankspierce/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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The State of AI in Content Marketing - Audra Carpenter, Founder of ATEC Dynamics and zindo+co 20:13

23일 전20:13

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20:13

Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started with figuring out which parts of her daily workflow could be augmented to either reduce the time spent or automate completely. Now she’s combining multiple tools to create content at scale. What used to take 2 days now takes 10 minutes to draft, but Audra still recommends that you make your own edits and adjust the content so you won’t jeopardize your brand with low quality content. Tune into the full episode to learn new ways how to use AI in marketing! HIGHLIGHTS: 0:00 Intro 3:01 What’s the state of AI in marketing today? 6:41 The current state of AI in marketing 8:10 Creating AI content at scale 9:36 How to make AI sound on brand 11:49 Audra’s new content creation product 13:06 How the Marketing role is changing 17:41 Don’t get replaced by AI Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Audra - https://www.linkedin.com/in/audracarpenter/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits) 21:37

27일 전21:37

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21:37

Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he found a comfortable niche in email marketing. Nowadays Phil is mostly focused on his nearshore business. He noticed that agencies spend way too much time hiring, and over the years Phil got really good at sourcing high quality candidates - so this transition came very naturally. Tune into the full episode to learn how Phil scaled to 9 figures in client revenue! HIGHLIGHTS: 0:00 Intro 2:01 The journey to $200M+ in Sales 7:51 How Phil built his own revenue engine 11:48 The 9 figure email revenue secret 16:43 The move to nearshore 18:07 How to increase your conversions Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Phil - https://www.linkedin.com/in/thephilrivers/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE 23:37

4 weeks 전23:37

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23:37

Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies make a difference in their market, build an engaged audience and get an ROI that accelerates quickly. They start off with auditing the leader as a person, and then move to the executive team. This helps ELLEVATE build a strategy that is bespoke, authentic and 100% aligned with the goals of their client. Jade’s approach to running an agency that offers bespoke services is to always start off with the important details. Do they have the time, money and dedication to do this? From there, they move on to research, strategy and building out operations. Tune into the full episode to learn how to operate a bespoke marketing agency! HIGHLIGHTS: 0:00 Intro 3:05 Jade’s Marketing background 5:25 The ELLEVATE way of running an agency 6:34 The current service offer 9:53 How to offer fully custom services 13:21 The balance between working in vs on your agency 18:34 Relatable messaging sells Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Jade - https://www.linkedin.com/in/jade-caillot/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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How US Navy Veterans Run an Agency - Brian Ahmadi, CEO of Maximum Profits Agency 23:17

5 weeks 전23:17

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23:17

Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress for a year, but once they resumed, they got a house together and success followed. At Maximum Profits Agency, every team member is cross-functional. Brian believes in a structure where every employee is equipped with the skillset to fill any role. He also advises employees to choose their own preferred field and become masters at that individual craft while asking other team members for support in case they have specific skill gaps. Tune into the episode to learn how US Navy Veterans run their agency! HIGHLIGHTS: 0:00 Intro 3:04 From US Navy to running an agency 6:03 The value of in-person sales 9:04 Turning employees into founders 11:21 Focusing on everyone's strengths 16:22 Find people that you can trust 20:01 Just get to work! Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Brian - https://www.linkedin.com/in/brian-a-6a6393b7/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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How to Build an Effective Agency - Jonathan Cogan, Founder of Sephrina Strategy 22:18

6 weeks 전22:18

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22:18

Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally. Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporations love to make efficiency their North Star, but in doing so they strip their people of the ability to do truly exceptional work - the type that doesn’t fit into a fully pre-planned, timegated schedule. And the best part is, the work that gets done when you prioritize effectiveness ends up being more efficient, as it doesn’t require as many re-do’s and revisions. The Effective Agency Playbook starts with understanding exactly what you’re trying to achieve and for who. Then you need to find your focus on how you’re going to execute. The way to make it work is by honing in on every single step in the process and having clear definitions and outlines. And it should not feel overly complex or confusing. Tune into the episode to learn how to build a more effective agency! HIGHLIGHTS: 0:00 Intro 4:12 Your agency needs to be special 6:06 Effectiveness leads to efficiency 8:51 Effectiveness is all about the people 10:53 The fundamentals never change 12:36 The value of outside perspectives 14:04 Everyone is in strategy 15:44 The Effective Agency Playbook Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Jonathan - https://www.linkedin.com/in/jon-e-cogan/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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Agency Profitability and How To Achieve It - Marcel Petitpas, Co-Founder & CEO of Parakeeto 24:34

6 weeks 전24:34

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24:34

Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability. Agencies often have a hard time managing their cash. Between ever-decreasing margins due to oversaturation, clients expecting additional free deliverables and employee productivity not always matching the job description, owners struggle when trying to figure out a way to exit survival mode. Marcel points to clean, comprehensive data being step 1 of figuring out your true financial situation. Over the years he’s seen a lot of agencies fail even though they’ve really tried to improve their current state - and the number 1 issue has always been bad data. Parakeeto built two different products that failed before adding a professional services wing and really exploding. A lot of what makes great SaaS tools - proper implementation, continuous feedback-driven roadmaps and a true focus on outcomes - is easier to build through a service. Tune into the full episode to learn how to increase your agency's profit! HIGHLIGHTS: 0:00 Intro 3:11 Marcel’s entrepreneurial journey 5:21 What does Parakeeto do? 7:15 Building a product for yourself 9:12 2 Failed SaaS products and the problem with data 13:41 Embrace professional services to grow your SaaS 17:40 How to 5x your agencies profitability 22:32 Grow your business by borrowing an audience Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Marcel - https://www.linkedin.com/in/marcelpetitpas/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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How to Build a Self-Sufficient Agency - Robert Da Costa, Agency Coach & Mentor 24:37

13 weeks 전24:37

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24:37

Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face. Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which he grew to 25 staff members with revenues of £1.5m. That led him to a successful exit in 2003, after which he leveraged his experience to start a coaching business in 2007. Most small agency owners get stuck being the delivery person instead of actually leading and growing the agency. To realistically start growing, agency owners need to change their focus towards structure, delegation and productization. After the 10+ employee mark, a leadership team also becomes a necessity to sustainably expand, as otherwise you’re split between internal and client strategy which causes one or the other to be neglected. Tune into the full episode to learn how to turn your agency into a self-sufficient, profitable and sustainable business! HIGHLIGHTS: 0:00 Intro 2:47 How Rob sold his agency and became a coach 6:17 Why people choose to hire Rob 10:45 How to build a self-sufficient agency 14:21 You need a leadership team 16:12 What if you can’t afford to hire? 19:51 Rob's best growth hack Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Rob - https://www.linkedin.com/in/robdacosta/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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Staying Ahead of Marketing Trends for 20+ Years - David Meerman Scott, Best-selling Author & Advisor 25:33

14 weeks 전25:33

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25:33

David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advisory board since 2007. The tipping point that caused David to move into advising happened back when he was the VP of marketing at Newsedge - a small information company. They went on to be acquired by Thomson Reuters who weren’t too keen on David’s perspective that online marketing was the future, so they let him go. Within a few months he was making more money than ever before - which ultimately solidified David’s decision as the right one for him. David saw a huge opportunity when Google went real time. Nobody was talking about it, and he leveraged it to again gain an unfair advantage. Now that AI is starting to take a significant chunk of the search platform marketshare, David recommends that you familiarize yourself with Perplexity.ai as it very well could be the future. Tune into the full episode to learn real insights from a marketing expert with 30+ years of experience! HIGHLIGHTS: 0:00 Intro 3:29 David’s career journey 7:01 Pioneering the digital marketing movement 8:26 Getting fired and becoming an advisor 12:01 When Google went real time 15:43 The real value of AI in marketing 19:53 You need to tie back your content to your product Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with David - https://www.linkedin.com/in/davidmeermanscott/…

Funnel Vision - For Performance-Driven Agencies & Marketers

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11 Years of Growing the Digital Marketing Institute - Ken Fitzpatrick, ex-CEO of DMI 22:41

15 weeks 전22:41

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22:41

Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits. The focus of DMI was always to create a standard that raises the bar for digital marketing skills - and over the years they achieved that goal. The business was initially hard to scale as an in-person model, but once they transitioned to a fully online service they finally unlocked scale. After that they hired established executives who helped move them even further until they hit their biggest growth spurt by partnering with the American Marketing Association. AI is really causing shockwaves throughout the education industry. Ken isn’t quite ready to take a stance on its potential impact, but for now he sees it as a positive that can reduce a lot of the gruntwork that goes into a marketer's daily workflow. Marketers should embrace AI as a tool, not as a single source of truth for all of their insights and knowledge. Tune into the full episode to hear Ken’s journey running DMI! HIGHLIGHTS: 0:00 Intro 2:15 Why people turn to DMI 3:51 Ken’s journey with the DMI 6:01 11 Years of challenges 9:24 The role of AI in marketing education 14:41 Universities vs Certificates 16:27 Ken’s CEO Playbook Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with Ken - https://www.linkedin.com/in/kenfitzpatrickdmi/…

Funnel Vision - For Performance-Driven Agencies & Marketers