What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…
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Tifiny Swedensky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tifiny Swedensky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Sharp Strategies Sweet Success
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Tifiny Swedensky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tifiny Swedensky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sharp Strategies Sweet Success is a podcast hosted by Sharp Cookie and Tifiny Swedensky. On the podcast, Tifiny and guest stars discuss all things marketing, intakes, and sales.
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42 에피소드
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Tifiny Swedensky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tifiny Swedensky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Sharp Strategies Sweet Success is a podcast hosted by Sharp Cookie and Tifiny Swedensky. On the podcast, Tifiny and guest stars discuss all things marketing, intakes, and sales.
…
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1 Hiring Your First Marketer: Essential Tips for Law Firms 27:49
27:49 
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좋아요27:49
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult with me to get a comprehensive list of marketing responsibilities tailored for law firms. And Follow Sharp Cookie for more Marketing Tips…
In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.…
In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice.…
1 Consistency into Growth: Legal Marketing Strategies with Ryan McKeen 43:06
43:06 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:06
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.…
1 How to get AI & SEO to work with Your Law Firm, with Steven Galli 29:04
29:04 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:04
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.…
1 Unlocking Successful Legal Marketing Strategies with Annette Choti 28:25
28:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.…
1 Streamlining Law Firm Intakes with AI: "Meet Gabbi" and Erik Ovesny 36:26
36:26 나중에 재생 나중에 재생 리스트 좋아요 좋아요36:26
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector.…
In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights!…
This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.
In this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.…
1 Maximizing Your Legal Practice with AI: Intaker Insights with Joe Rutolo 32:49
32:49 나중에 재생 나중에 재생 리스트 좋아요 좋아요32:49
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here: https://us02web.zoom.us/webinar/register/WN_krSD4GisR2ubc5GGJmSMzg#/registration…
In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content.…
1 Fusing Organic Marketing with Powerful AI Tools - Conversation with Ben Glass 33:40
33:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com…
1 Mock Trial and Error: How Tim Semelroth captures the hearts and minds of his local community 40:49
40:49 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:49
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy schedule, so listen in and discover how you can be more active on social media without the extra work!…
1 From Social Media to TV: How Scott Vicknair Dominates South Louisiana 28:47
28:47 나중에 재생 나중에 재생 리스트 좋아요 좋아요28:47
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders…
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Sharp Strategies Sweet Success
In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.
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Sharp Strategies Sweet Success
In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.
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Sharp Strategies Sweet Success
Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.
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Sharp Strategies Sweet Success
This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.
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Sharp Strategies Sweet Success
This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.
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Sharp Strategies Sweet Success
This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.…
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In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.…
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This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.…
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Sharp Strategies Sweet Success
In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.
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1 Marketing Strategies and Life Management ft. Cassidy Lewis 27:23
27:23 나중에 재생 나중에 재생 리스트 좋아요 좋아요27:23
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders.
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Sharp Strategies Sweet Success
This week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers.
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Sharp Strategies Sweet Success
In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.
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Sharp Strategies Sweet Success
This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit.
In this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements.
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Sharp Strategies Sweet Success
This week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics.
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Tifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation.
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Sharp Strategies Sweet Success
Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly?
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1 Why it could be a good idea to get a marketing audit 1:08:55
1:08:55 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:08:55
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly asked questions how to boost your marketing efforts.
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Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her newsletter and request her slide deck!
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Sharp Strategies Sweet Success
Tifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to implement!)
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Sharp Strategies Sweet Success
Tifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence.
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Sharp Strategies Sweet Success
Tifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where they can start and grow their career.
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Sharp Strategies Sweet Success
If you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for.
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Sharp Strategies Sweet Success
This one is a Tifiny-solo episode where she discusses tips for improving your Google Business ranking.
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Kristine asks Tifiny about what she does for law firm and they share strategies on managing, lie detection, and finding your marketing niche.
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Sharp Strategies Sweet Success
If you want to get a ton of reviews for your law firm, you need to get your intake teams trained on customer service and how to make "the big ask."
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Introducing the Sharp Marketing Podcast! Meet Tifiny and Kristine, and also we talk referral strategies and Google Local Service Ads!
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