The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Rock star guests. Strap in.
The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Rock star guests. Strap in.
Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing , sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers. Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads. They break down the crucial difference between targeting offers and targeting audiences , and why monetizing by demographic unlocks lucrative cross-sell and upsell opportunities. Rob and Jim also demystify industry acronyms (IOs, pay terms), and share hard-won lessons on negotiating payout bumps, payment terms, and managing offer shutdowns or sudden pauses. Hear real-world tactics on: Navigating advertiser restrictions on bidding and overcoming competitive challenges Email marketing monetization, including smart segmentation & suppression list strategies Attribution in post-iOS 14.5 environments: modeling, data integrity, and practical workarounds Affiliate pivots: From paid search to organic, and why knowledge of your target user journey can turn a failing campaign into a winner Little-known funnel tweaks (offer walls, upsells, insurance add-ons) that make a big difference to your bottom line Using screen recordings and heatmaps to uncover hidden friction points and fine-tune your landing pages The “Trojan horse” quiz funnel approach for gray or restricted verticals Whether you’re seeking affiliate marketing tips , need help with seasonality in paid media , or want advanced media buying growth hacks , this episode arms you with actionable takeaways to improve your daily campaigns and long-term strategy.…
Episode Resources Milled - Competitor Analysis for Email Jim's Brand Advertiser Analysis Tool - Analyse competitors or prospects to find the gaps in their media buying strategies. The Pay Per Call Revolution by Adam Young - The "bible" for the pay per call industry and a blueprint for how to conduct yourself in the affiliate industry. The Media Buying Podcast - Official site for resources, show notes, guest information Spades Media Boardwalk Marketing This week on The Media Buying Podcast , hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter your team size or experience level. Key Episode Takeaways: AI in Media Buying: Learn how AI can automate repetitive marketing tasks, analyze massive datasets for actionable insights, and double-check your proposals to ensure every spec is hit. Boost Productivity: Discover practical examples of using AI (like Claude, ChatGPT, Gemini) to handle emails, qualify prospects, generate proposals, and even automate ad targeting and copywriting. Solo Affiliate's Edge: See how solo affiliates can compete with bigger teams by integrating best-fit AI models into their daily workflows, from CRM automation to rapid landing page tweaks and creative testing. The Truth About Content Automation: Understand the risks and rewards of using AI for content generation, how to stand out in a marketplace saturated by AI-written copy, and why helping not just selling will build your reputation. AI Prompt Tips: Rob reveals his pro-level strategies for optimizing AI prompts and why swapping models can turn failed prompts into winners. Trust & Transparency: Get the inside scoop on payment risks, cap management, and integrity in affiliate marketing and pay-per-call networks, including vetting advertisers and working your way up the food chain. Who Is This Episode For? Digital marketers, performance agencies, affiliate marketers, solo entrepreneurs, and anyone in media buying or lead generation who wants to cut through the hype and BS and learn to use AI strategically. How This Benefits You: Day-to-Day Efficiency: Automate the mundane, tedious tasks to free up your time so you can focus on high-impact activities. Long-Term Success: Use AI to generate insights, optimize campaigns, ensure ethical marketing practices, and maintain strong advertiser, network and affiliate relationships. Stay Ahead: Get actionable techniques to stay on the cutting edge of tech-driven advertising. Follow the show for more insights or visit our website linked below for deep-dive resources. Drop your toughest media buying or affiliate questions in the comments and we might answer them on air in a future episode.…
Spades Media Boardwalk Marketing We hope you enjoy listening to this first episode of the Media Buying Podcast. If you have friends or colleagues interested in the subject be sure to point them in the direction of the podcast. Just search for the Media Buying Podcast wherever you listen to your podcast episodes. And don't forget to subscribe so you can be notified when new episodes get published.…
The show for media buyers of any level. New episodes published weekly on Thursday at 2PM EST. Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in. Tell your media buying friends to follow the podcast. wsRX1qMBzUXs1SHu2wbT…
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