Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to Elevate and Empower, the show where inspiration meets information. Entrepreneur and coach Eva Angelina Romero is on a mission to inspire and empower through the incredible stories and wisdom shared by our guests. Whether you’re seeking inspiration for your life, business, or entrepreneurial journey, you’re in the right place. Get ready to be motivated, informed, and uplifted.
Welcome to Elevate and Empower, the show where inspiration meets information. Entrepreneur and coach Eva Angelina Romero is on a mission to inspire and empower through the incredible stories and wisdom shared by our guests. Whether you’re seeking inspiration for your life, business, or entrepreneurial journey, you’re in the right place. Get ready to be motivated, informed, and uplifted.
Angela Proffitt, Founder of GSD Creative, a seasoned productivity expert, renowned hospitality consultant, and accomplished podcast host, brings over two decades of entrepreneurial wisdom to the table. With a passion for empowering companies to thrive through strategic content creation, Angela's expertise in luxury events, psychology, technology, and communication sets her apart. Known for her GSD 'Get Shit Done' attitude, she is on a mission to help businesses connect authentically, grow through movement, and elevate their content strategies. Get ready for an enlightening conversation with a true GSD Leader! Tune in to learn about her incredible journey and how a near death experience changed her life forever! Let's dive in!…
In this episode, Eva Angelina Romero highlights the extraordinary journey of Sherry Deutschmann, a single mom who faced incredible challenges, including living without electricity, while striving to make ends meet selling toilets. Despite the odds, Sherry built a multimillion-dollar business and now dedicates her efforts to empowering women entrepreneurs through BrainTrust. Hear her candid reflections on overcoming adversity, the lessons she’s learned, and her mission to uplift others. This inspiring episode is a must-listen for anyone seeking to turn struggle into success!…
In this episode, we sit down with Ruth Cante, an inspiring entrepreneur and advocate for workplace safety in the construction industry. Ruth’s passion for helping workers stay safe goes beyond the basics—she emphasizes the importance of understanding the ethnic backgrounds, languages, customs, and traditions of your team. By bridging cultural gaps, employers can boost safety, productivity, and morale on the job site. Join us as Ruth shares her journey, insights, and actionable advice to create safer, more inclusive workplaces where knowledge truly is power! She has an incredible story.…
The NAHREP10 have really help shaped the lives of many. I have learned these principles and have applied them to my life! They will empower you towards growth, both personally and professionally. Take a look.
Many have asked, "Why elevate and empower?", and all I can say and think of, is I needed something like this as I was growing up. I really want to share stories that elevate and empower us to levels we never thought of. Learn a bit about my life and my past... More to come.
My life was not always bright. Being married as a young 14 year old (A Child Bride) to an older man developed much of who I am today. I found strength, from within, to leave that marriage and overcome years of sexual and physical trama. It was the people in my life, my angels, mentors and key people that really helped me become who I am today. Inspiration was a a huge part of my life and still continues to be important in my life today. I hope this my story, along with many others, inspires others to change for the better and to reach for the stars!…
Sharing these incredible principles, The NAHREP 10. The NAHREP 10 are a series of principles desgined to help people create wealth in all aspects of life. NAHREP, The National Association of Hispanic Real Estate Professionals is commited to help others create wealth. They are committed to the Hispanic Wealth Project (HWP) and the goals outlined in the HWP Blueprint.…
Únete conmigo para vivir una extraordinaria historia de perseverancia y triunfo. La vida del Dr. Jaime Romero no siempre fue facil. Él relata su trayecto desde ser un niño que abandonó la escuela primaria para ayudar a su familia, hasta las notables alturas que ha alcanzado hoy en día. Es una narrativa verdaderamente inspiradora. Sintoniza y déjate cautivar.…
Join me in experiencing an extraordinary tale of resilience and triumph. Dr. Jaime Romero's life hasn't always been bathed in brightness. He recounts his journey from being a young child who dropped out of grade school to support his family, to the remarkable heights he has reached today. It's a truly inspiring narrative. Tune in and be captivated!…
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