Ok, Here’s The Thing... podcast

Ok, Here’s The Thing...

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ep. 38 - Quick & Dirty - When You Want To Burn It All Down, Do This Instead 8:12

7 weeks 전8:12

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8:12

For those of us who have days when we are ready to fling a lit match onto the pile & watch it burn, I hear you, I see you, I am you.... But before you light it up, take a quick & dirty pause. Entrepreneurship is a rollercoaster of good, bad, ugly & brilliant. And we all have moments, days or even weeks where we want to give it up & walk away. But do we? I'm sharing my own recent "burn it down" day & how I got to the other side. _____________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Doors open for our next group of badass business owning mom on April 28th - jump on the waitlist! __________________________________________ Are You Ready Summer!? Summer as a business owning mom can be so fun, so memorable, so successful or an insane mixture of it all. OR it can be an overwhelming mess of missed opportunities & guilt. Take the quiz & find out how ready YOU are to make this summer exactly what you want it to be - for you, your kids & your business. Take The Summer Ready Quiz here! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 37 - The 'Best Of' Series - When Did The Only Acceptable Kind of Success Become The Overnight Kind 13:07

11 weeks 전13:07

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13:07

It was true on it's first release in Jan 2024 & it's still true now! Breaking Free from the Overnight Success Myth We dig into the societal (and social media) obsession with overnight success, how it impacts entrepreneurs and shapes our perceptions of success. I also ask 3 pretty big questions to help you determine & redefine success on your own terms. Entreprenuer Moms, get ready to challenge the status quo and find a healthier, more 'You' version of success! 00:00 Introduction and Host Welcome 00:19 Revisiting a Popular Episode 01:00 The Obsession with Overnight Success 05:16 Impact of Media on Success Perception 10:16 Redefining Success for Yourself 12:38 Conclusion and Call to Action __________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Doors open for our next group of badass business owning mom in April - jump on the waitlist! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 36 - The 'Best Of' Series - 3 Things I'd Do Differently If I Started My Business Today 15:02

13 weeks 전15:02

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15:02

Another too-good-to-leave-in-the-past episode! From April 2024, this was such a great one & dug into the big lessons I've learned as a business owner and what I'd do differently if I started over today. We talk mindset, understanding your audience, and developing passive income streams early on. This is honest truth about the reality of entrepreneurship. 00:00 Introduction and Welcome 00:26 Revisiting Popular Episodes 01:15 Springtime Reflections 02:08 Entrepreneurship Insights 04:16 Three Key Lessons for Entrepreneurs 12:28 Engaging with the Community 14:15 Closing Remarks and Call to Action _____________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Doors open for our next group of badass business owning mom on April 1st - jump on the waitlist! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep.35 - The 'Best Of' Series - You Are Not Alone: A Love Letter To My Entrepreneur Moms 15:40

14 weeks 전15:40

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15:40

When it's so good, we have to hear it again! Join me as I revisit a super popular episode from the past year. We're talking about the often overlooked challenge of loneliness in entrepreneurship. I share my own journey & strategies to combat loneliness. And get into why community and support networks are the answer to almost every loneliness dilemma. Learn about the value of networking groups, finding mentors, and seeking mental health support when needed. This episode is a heartfelt love letter to entrepreneur moms, reminding you that you are not alone in your journey. 00:00 Introduction and Podcast Milestone 00:26 Re-releasing Best Episodes 02:17 The Lonely Hearts Club of Entrepreneurship 06:24 Combating Loneliness in Entrepreneurship 11:20 Seeking Support and Mentorship 13:47 Final Thoughts and Community Invitation ____________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Can't wait to have you inside! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 34 - Quick & Dirty - The "Thinking About Maybe Starting" Mindset Trap 12:46

16 weeks 전12:46

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12:46

We've all been there - you get yourself caught in a loop of planning/thinking/wondering/worrying/learning but you can't seem to actually get started on that big thing you want to do. I call it the "thinking about maybe starting" mindset trap and in today's quick & dirty episode, I'm sharing my favorite ways to get the hell out of our own way. Here's the link to the Substack post I mentioned: The 'Thinking About Maybe Starting' Mindset Trap Books mentioned: The Big Leap - Gay Hendricks The Four Agreements - Don Miguel Ruiz _____________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Can't wait to have you inside! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 33 - Business, Bad Nappers & American Individualism with Amanda Russell 30:04

17 weeks 전30:04

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30:04

Starting, building & running a business as a mom isn't simply "work when the baby sleep" because what if they're simply bad nappers? Join me & fellow Entrepreneur Mom, Amanda Russell, as we chat about what life looks like, how we manage it & what we hope to impact as business owning moms. Amanda Russell is an entrepreneur mom of 3 who lives her life coordinating chaos. As a copywriter and content strategist, she helps business owners find their voices and share their missions. Since she started her business in 2019, she has worked with entrepreneurs, coaches, small businesses, and nonprofits to write compelling copy for websites, sales pages, email sequences, blog content, and social media. She loves working with badass entrepreneurs, small businesses making big impacts, and people with community-centric missions. Connect with Amanda: www.chaoscoordinationllc.com tinyurl.com/chaoscoordinationllc www.threads.net/@chaoscoordinationllc substack.com/@chaoscoordination ______________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Can't wait to have you inside! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 32 & ep. 1 - Quick & Dirty - The Podcast Is Getting A Facelift! 4:50

17 weeks 전4:50

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4:50

Sometimes a refresh is just the thing! Marketing In The Margins was good to us but it's time for shift. Welcome to "Ok, Here's The Thing"! A podcast for the Entrepreneur Mom where we talk all about marketing motherhood, and the mess in the middle of it all. I hope you'll stick around & be sure to follow for next week's episode - Keeping Community-Centric In The Age of Individualism with Amanda Russell. Amanda is a copywriter & content strategist and also a member of The Haven, my community for business owning moms. We chat motherhood (the good, bad & messy) and what it means to be building a business in the age of individualism. Talk to you soon! __________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Can't wait to have you inside! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!…

Ok, Here’s The Thing...

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ep. 31 - Is Going Low Social A Good Option For Your Business? 11:26

17 weeks 전11:26

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11:26

Are you ready for a bit of a break from the social media marketing hamster wheel? Does the idea of a way to market your small business without a heavy social media focus sound so great to you? I'm so glad you're here! On the episode of Marketing In The Margins, I'm introducing The Low Social Marketing Method! Click here to get your free starter guide. __________________________________________ Mentioned In The Episode: "I Quit TikTok for 8 Weeks & It Changed Everything" __________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community? Check out The Haven! The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner. Can't wait to have you inside! __________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 30 - Life Systems To Help You Thrive with Michelle Martinez 29:06

20 weeks 전29:06

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29:06

Imagine having actual plans, systems & a framework for some of the most important & precious pieces of your life. That's exactly what today's guest does! Michelle Martinez is a Life Systems Strategist and the CEO & Founder of MM Virtual Resources and she empowers busy moms and chronic illness girlies to successfully navigate life’s beautiful bitchiness with a focus on actionable, personalized solutions that make it easier to create their version of a balanced, thriving life. Michelle provides compassionate, relatable support to help her clients reclaim their time, energy, and well-being through personalized life systems & strategies. Take Michelle's free assessment: Which Life System Fits Me This Season? Connect with Michelle: Blog: https://www.mmvirtualresources.com/blog TikTok: https://www.tiktok.com/@lifesystems_michelle Threads: https://www.threads.com/@lifesystems_michelle Instagram: https://www.instagram.com/lifesystems_michelle Micro-podcast: https://www.swellcast.com/lifesystems_mm ______________________________________________________________ Hey fellow Entrepreneur Mom! Have you been curious about The Haven but not quite ready to commit? Sign up before Jan 31, 2025 & jump into a FREE 2 week trial inside our community! Hang out, get on some calls, dig through the resources & see if The Haven is a good spot for you :) Click here to grab your free 2 weeks! ______________________________________________________________ 🔗 Connect with Katie: Substack - @katiekastnermarketing Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 29 - A Quick & Dirty - Take Your Slug Days & Watch Your Business Thrive 6:51

24 weeks 전6:51

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6:51

We are addicting to "doing". But what happens when the constant doing takes us out at the knees? In today's Quick & Dirty minisode, we're talking about one of my life & business non negotiables - Slug Days. Is taking the breaks you body is asking for the key to your success? It just might be. 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Join me over on Substack for the real meaty marketing & mom stuff! Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 28 - Low & Slow January - My Anti-Hustle Culture Kick Off To The New Year 11:15

25 weeks 전11:15

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11:15

What if we eased into the new year refreshed, focused & cared for instead of "hitting the ground running" January 1st? Because I don't know about you but just the idea of that is exhausting! In this episode of Marketing In The Margins, I'm breaking down the concept of 'Low and Slow January,' a mindful and restorative approach to starting the new year without the pressure of hustle culture. Learn how to set realistic business and personal goals, manage your energy, and create quality content that moves the needle forward. Download the free Low and Slow January planning guide, and join the 'The Haven' community for daily tips and support throughout January! We're taking the hustle out of our business culture in 2025! Grab your Low & Slow January Planning Guide here! __________________________________________________________ 🎉 The Haven - Our Community For Entrepreneur Moms - is ready for you! Click here to learn more or join us inside! __________________________________________________________ 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Substack - @katiekastnermarketing Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 27 - A Quick & Dirty - Hey Entrepreneur Mom, Remember Your Capacity This Time of Year 8:29

26 weeks 전8:29

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8:29

Let's talk about our capacity during the holiday season in this inaugural 'Quick and Dirty' minisode of Marketing in the Margins! ( Quick & Dirtys are going to be bite-sized chats focused on high value and quick inspo for Entrepreneur Moms) Knowing your personal capacity & bandwidth is so important for us business owning moms and during the chaos that is the holiday, it's downright crucial. I'm going to touch on the challenges of balancing business duties with increased holiday responsibilities and the absolute need for honest self-assessment. And how would a Low & Slow January sound to you?! I'm offering tips for planning ahead and maintaining a healthy work-life balance without the hustle culture emphasis that usually rules the new year. Links from this episode: Come check out The Haven - Our Community For Entrepreneur Moms Low & Slow January Planning Guide Join me over on Substack for the real meaty marketing & mom stuff! 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 26 - "But I Don't Have The Time" & Other Ways We Deprioritize Ourselves with Audrey Rose 36:26

29 weeks 전36:26

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36:26

How many times have you wanted to do something, start something or try something but you're first response was, "but I don't have the time"? If you're like me & millions of other women, it's too may to count. On today's episode we're talking with Audrey Rose, Women's Personal Development Coach & Community Builder, about all the ways women turn over their lives to the 'shoulds' and 'want to's' and why it's leaving us feeling uninspired, unmotivated & second guessing everything. This conversation is needed & necessary for all women. Meet Our Guest: Audrey Rose is the founder of Hello Audrey Rose, a movement helping women break free from people-pleasing, self-doubt, and the pressure to live up to society’s expectations. She empowers women to reconnect with who they are at their core and create a life that feels true and fulfilling. After battling depression and feeling trapped by societal “shoulds,” Audrey transformed her life and now combines her journey with extensive training in healing practices to guide others. As a published author, retreat leader, and host of the top 1.5% global podcast Ready to Rise, she offers safe spaces for growth, connection, and transformation. Through her RISE Sisterhood community, Audrey brings women together with expert workshops, empowering support, and meaningful bonds, inspiring them to embrace their true selves and build lives they’re obsessed with. DM the word "challenge" to Audrey on IG @helloaudreyrose for a FREE 6-Day Self-Love Challenge. Connect With Audrey: Audrey on Instagram Ready To Rise Podcast RISE Sisterhood __________________________________________________________ 🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more or join us inside! __________________________________________________________ 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 25 - Tame Your Tech Overwhelm: 3 Strategies To Overcome with Lauren Glynn 41:30

30 weeks 전41:30

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41:30

One thing we know as entrepreneurs, tech overwhelm is REAL. Especially if you don't quite know where to start, what's right for you or what to let go of. On today's episode, we talk about ALL of that with Systems & Operations Consultant, Lauren Glynn of Lauren Glynn Consulting! Ready for some honest & truly helpful tech advice? We've got it right here! Meet Our Guest: Through her consulting business, Lauren empowers established small business owners to work fewer hours and make more money without chaos and overwhelm. Drawing from her extensive experience with Fortune 500 companies and federal agencies, Lauren provides tailored coaching and done-for-you implementation services to help clients build scalable systems, work fewer hours, increase revenue, and achieve better work-life balance. Lauren's free email mini course for us! Boost Your Profits in 7 Days: Streamline Your Systems for Success Connect with Lauren: Lauren on Instagram Lauren on Threads Lauren on YouTube www.laurenglynn.com 🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more & secure Founding Member pricing thru Nov 15, 2024. 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 24 - Overcoming Imposter Syndrome As An Entrepreneur with Josi Dumont. 30:45

33 weeks 전30:45

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30:45

Is imposter syndrome - and everything that comes with it - holding your back on your journey of entrepreneurship? On today's episode we talk with Leadership & Mindset coach Josi Dumont. We dive into Josi's inspiring journey from corporate finance to coaching, and uncover practical tips on building self-trust and making confident decisions. This episode offers valuable insights into navigating mindset shifts, creating effective strategies for self-celebration, and leveraging community support like we do inside The Haven. Ready for a dose of real life empowerment and practical advice tailored to entrepreneur moms and women striving to achieve their best selves? We've got it here! Meet Our Guest: Josi Dumont is a certified and ICF accredited Leadership & Mindset Coach for highly capable leaders worldwide who seek to make an impact in their industry in their own authentic way. Trained with CTI, the largest experiential coach training and leadership development organization in the world, Josi combines these skills with her own expertise and experience to help clients overcome self-doubt in the form of Imposter Syndrome. By building deep self-trust through focusing on leadership, aligned action taking, well-being, and fostering a strong mindset, Josi's clients transform not only themselves but their entire life and business. To empower as many women as possible to lead a life they love, Josi authored the book “And There She Goes Her Way - Bridging the Gap Between Your Current and Best Self.” She also hosts “The Josi Dumont Podcast,” where she shares highly valuable lessons, advice, and stories from inspiring guests on authentic leadership. Connect with Josi: The Josi Dumont Podcast Josi on Instagram Josi on Threads Josi on LinkedIn www.josidumont.com Get Josi's book: And There She Goes Her Way 🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more & secure Founding Member pricing thru Nov 6, 2024. 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 23 - Visibility & Collaboration For Entrepreneur Moms with Andria Singletary 30:21

35 weeks 전30:21

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30:21

Time to start making our businesses work for our lives! In this episode of Marketing in the Margins, we chat with Andria Singletary, a mom of two, entrepreneur, and visibility strategist. Andria shares her journey from being a 9-to-5 preschool director to running her own business during the pandemic. She discusses the challenges of balancing motherhood with business, emphasizes the importance of finding a suitable marketing strategy that doesn't rely heavily on social media, and highlights her focus on podcasting and collaborations. Andria also shares about her membership, The Social Media Detox Club, which provides visibility strategies for entrepreneur moms, and shares insights on effective collaboration techniques for increased visibility and lead generation. The Social Media Detox Club - Click here to learn more Meet Our Guest: Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners. On her podcast, Mama Turned Mompreneur, she talks about all things motherhood and business life. Her biggest passion is helping other moms build a business that fits their current season of life because, let's be honest, life as a mom is ever-changing, and finding what aligns with you is key. She takes pride in helping her clients succeed and grow their clientele off social media through podcasting and collaborations so they can spend less time on their phones and more time with their littles. Connect with Andria: Mama Turned Mompreneur podcast Andria on Instagram Andria on Threads 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep.22 - Work/Life Balance For Entrepreneur Moms: Is It Possible? 23:45

35 weeks 전23:45

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23:45

Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so! In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business. We cover: - 3 simple ways to find your grounded center so you can create balance - My go-to resources for a mindfulness and meditation practice - Simple ways to start creating work/life balance in your everyday All the links: Calm app Mindfulness & Meditation YouTube Playlist To Be Magnetic (affiliate link, use code KATIE8020 for 15% off) 5 Ways To Create A Personal Oasis - blog post to help you find your workspace __________________ Ready to join of community of fellow Entrepreneur Moms who just get it? Check out The Haven! 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 21 - Being A Mom & An Entrepreneur - Welcome To The Haven 18:20

36 weeks 전18:20

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18:20

Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families. Welcome to The Haven - A Community For Entrepreneur Moms! Doors open soon but today I'm giving you a peek inside! All the links: The Haven - Info & 'Can't Wait'list BTS Blog Post - Read here ______________________________ 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 20 - 5 Kinda Big Reasons To Be Blogging For Your Business 13:19

37 weeks 전13:19

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13:19

Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business. Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't. That's nothing to sneeze at! 5 Reasons To Be Blogging For Your Business - read the blog post here 1. SEO SEO SEO 2. Build Authority & Brand Trust 3. Generate New Leads & Nurture Current Audiences 4. Create A Content Marketing Hub 5. Grow An Engaged Community Ready to start blogging for your business? The Blogging For Business Toolkit Other links mentioned: How To Build A Marketing Funnel For Your Small Business 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

Ok, Here’s The Thing...

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Ep. 19 - Your Nervous System, Your Business & You with Miriam Leya, LPC 33:04

39 weeks 전33:04

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33:04

You can skip some episodes, but not this one! In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life. For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma, can make or break the goals we have for ourselves. In this incredibly valuable interview we talk "what is", "how come" and "what we can do" when it comes to nervous system regulation. Meet Our Guest: Miriam Leya is a trauma-focused Licensed Professional Counselor with a passion for helping individuals who have been let down by traditional tools and supports. She believes everyone has the right to be true to themselves by following their intuition, or internal guidance, to live the life that feels right for them. Miriam received her Masters of Science in Clinical Psychology in 2013, and uses a variety of tools to get to the root of each issue including Jungian, cognitive, and somatic therapies, integrating neuropsychology with a playful and artistic approach. Links From The Episode: Connect with Miriam: leya.e.miriam@gmail.com Bilateral Stimulation Playlist on Spotify - Click Here Guided Meditation - Click Here Progressive Muscle Relaxation - Click Here Vagus Nerve Exercise - Click Here Locus of Control Info - Click Here 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep 18 - The Power of An Entrepreneur Mom ONLY Community 17:09

40 weeks 전17:09

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We're back! Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :) In today's episode we talk about something that I KNOW matters for women business owners who are also moms. To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community that is built for us, and no one else but us. Community provides support in more ways than you realize! And because us Entrepreneur Moms deserve a community just for us, I'm starting one! The Haven Community For Entrepreneur Moms opens this October 2024 & I'd love you to be there! Check the links for info & to jump on the 'Can't Wait!' List. The Haven Community: Jump on the waitlist! 🔗 Connect with Katie: Threads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 17 - I Quit TikTok for 8 Weeks & It Changed Everything 17:01

1 year 전17:01

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17:01

Sometimes one of the best things you can do for yourself, your mental health & your business is STOP. On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business. Biggest talking points.. - What I thought was social media annoyance was actually burnout - The biggest lessons I learned from 8 weeks off the platform - How this is all shaping the future of my business marketing And head over to Insta, shoot me a DM and tell me if you've taken a big 'ole social break for yourself, how'd it go?? Past episode mentioned: Listen on Spotify Listen on Apple Podcasts __________ 🔗 Connect with Katie: Threads - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!…

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Ep. 16 - Let It Be...A Quick Episode For The Tired & Frustrated 11:46

1 year 전11:46

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Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be. On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference. My life didn't change drastically, I didn't make $100k overnight but I did feel better. And we all know that sometimes just feeling better is all you need for your next right step. So sit back and enjoy this quick episode all about allowing a reset and simply letting it be. __________ 🔗 Connect with Katie: Threads - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!…

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Ep. 15 - Low Social Media Marketing - 18 Ways To Market Your Business Online Beyond Social 19:57

1 year 전19:57

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19:57

Social media burnout anyone? Yea, me too. But we need to market and promote our businesses online! What's the alternative? I've got 18 marketing tactics that are either low social or NO social! On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing. This episode is for you if: - you're growing a business using online marketing and you're feeling stuck with social media as your only option. - you're feeling burnt the f out on social content creation - you feel like you've tried all the tips and tricks and still don't have a clear social strategy - you're ready for something different in your business marketing Settle in, my love, I've got it all here for you! Resources mentioned in this episode: Blog post: Small Business Marketing With Less Social Media? Yes Content Inc. Podcast - The New (Old) Content Entrepreneur Business Model Connect with Katie: Threads - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 14 - The 3 Things I'd Do Differently If I Started My Business Today 14:03

1 year 전14:03

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Welcome back to The Marketing and the Margins podcast! This is where we talk about marketing your business, while also running your business and living your life. On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today - knowing what I know as an entrepreneur with years under my belt. Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons. The 3 things I would have done differently: 1. Work on mindset from the beginning. It matters! 2. Spend as much time learning about your audience as you do you creating offerings for them. 3. Build multiple streams of income as you build your business. And I want to hear from you! If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge? Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins! __________ More resources & how to hang out with me! Get the marketing funnel workbook here: How To Build A Marketing Funnel For Your Small Business Free resources: All the freebies! 🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 13 - Lead Magnets For Small Business: How To Choose Your Next Freebie 11:19

1 year 전11:19

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Welcome back to The Marketing In The Margins podcast! Where we talk about the how-to of marketing your business, while also running your business and living your life. This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves! In this episode, we cover: - Why you need a lead magnet for your business - How to decide what topic to focus on - Insights into choosing the right format for your lead magnet Click here to check out all my freebies 🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 12 - Marketing Funnels For Small Business - Do I Need One? 23:49

1 year 전23:49

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Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. This week: Marketing Funnels; What Are They? Do I Need One? One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated! This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. Key Points Discussed: What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. Do I need a marketing funnel?: The answer, annoyingly, is yes-ish. Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help! Other Tidbits: Getting of TikTok & falling in love with Threads Why "fundamentals are the building blocks of fun" is my mantra Email sequences as a nurturing powerhouse Get the workbook here: How To Build A Marketing Funnel For Your Small Business 🔗 Connect with Katie: Instagram - @katiemkmarketing Threads - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 11 - 17 Years Old in 1793 & America's First Woman Entrepreneur 7:02

1 year 전7:02

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It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them! On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy! 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiekastnermarketing Blog Articles - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep 10 - Small Business Marketing 101 - What Is Your Marketing Mix? 8:44

1 year 전8:44

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8:44

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! So you know you need to start doing some more strategic marketing for your business but you're not sure where to start... No problem! Start here! In this episode I lay out how to create your marketing mix. What is your Marketing Mix? It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. The Marketing Mix breakdown... Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts) Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning? Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. Use this is a solid jumping off point for planning and refining your marketing strategy! 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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Ep. 9 The Power of Mindset For Marketing & Personal Growth 14:51

1 year 전14:51

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Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. The Big Takeaways... Importance of Mindset: A positive mindset is vital for entrepreneurial success. Identifying Growth Areas: Self-improvement starts with recognizing areas for growth. Work Commitment: Mindset work involves confronting the issues that fuel negativity. Healing Benefits: Mindset shift triggers a transformative healing process. Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care. Resources mentioned: 30 Days to Your Highest and Best : Free daily affirmations to foster growth and confidence. Rich As F*ck - Amanda Frances Homework (for my star students!) Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth! 🔗 Connect with Katie: TikTok - @katiekastnermarketing Instagram - @katiemkmarketing Blog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!…

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