Aaron Emery에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aaron Emery 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Aaron Emery에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aaron Emery 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join me as I watch through Star Trek for the first time and discuss with my Trekkie friends
Aaron Emery에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aaron Emery 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join me as I watch through Star Trek for the first time and discuss with my Trekkie friends
Welcome to another episode of the To Baldly Go Podcast . As usual, I am joined by my wife, Abbie, and our friend, Nate, as we discuss: The next 3 episodes of season 2 of Star Trek: The Original Series – A Private Little War, Return to Tomorrow, and Patterns of Force What was the message of this episode? Do they even know? TV makeup and High Definition We don’t like Gene Roddenberry episodes? Understanding why TOS was cancelled Was TOS running out of ideas? A Next Generation actress Characters acting out of character Star Trek and the Apollo missions Other shows calling their shots Command structure on the Enterprise Risk vs. reward Scotty’s voice and linguistic talents Biblical connections? Plot devices vs. realism Fermi paradox Aliens and Mexican parliament A relative lack of surprise that Kirk and Spock dressed as Nazis Blues Brothers discussion Nazi imagery in the episode An episode we wanted to dislike Is there always a silver lining? Moral ambiguity and how shows are received…
Welcome to another episode of the To Baldly Go Podcast. I am joined again this week by my wife, Abbie, and our friend, Nate as we discuss: The next 3 episodes of Star Trek: The Original Series – The Gamesters of Triskelion, A Piece of the Action, and The Immunity Syndrome First – my homework to rewatch The Trouble with Tribbles I can see why The Trouble with Tribbles is a favorite episode for many Does “more fun” mean “better”? Parks and Rec The Sopranos Have we seen this episode before? Aaron can rate something a 10 Fair terms? Would Kirk have acted the same if only saving himself and crew? Downgrading my rating and things that took me out of the episode No blondes on Vulcan A good-enough episode Application of the Prime Directive? Let’s play Cups! Kirk’s ‘20s talk Radios and rotary phones Nate hates Scotty Abbie didn’t finish the final episode The death of one vs the deaths of many Kirk’s understanding of their mission Spock shit-talking McCoy Spock and McCoy truly care for each other Nate’s 13-year-old humor Instinct and intuition vs logic Did the Vulcans logic themselves to death?…
Welcome to another episode of the To Baldly Go Podcast. I am joined again this week by my wife Abbie and our friend Nate as we discuss: The next 3 episodes of Star Trek: The Original Series – Obsession, Wolf in the Fold , and The Trouble with Tribbles Drinking Minnesota beer in Northeast Florida A good, forgettable episode PTSD in Star Trek Personal log vs Captain’s log Kirk is quite the dynamic character The Farragut Moby Dick Logic vs Intuition Star Trek and religion A Newsradio segue Hedonism Bot from Futurama An episode that could have been stronger if it was shorter Piglet the Ripper Deep space murder mystery – of course we’ll jump to an unsolved series of murders from London 400 years prior Stunt doubles and watching Star Trek on our phones (like they did when this first came out) “Abbie will hate this episode” Was Hengist innocent? Anchor points and being underwhelmed Undercover Klingon A perfect episode??? Physical altercations over disrespectful words I agree to rewatch The Trouble with Tribbles…
Welcome to another episode of the To Baldly Go Podcast. I am joined again by my wife Abbie and our friend Nate as we discuss: The next 3 episodes of Star Trek: The Original Series – Journey to Babel, Friday’s Child, and The Deadly Years Starting with the last episode Aging the characters, compared to reality Are we aging differently now? Or is it a social construct? A good leader surrounds himself with good people Don’t embarrass the boss Budgetary constraints and command Trying to do the right thing, but not knowing how to do it Stockton or Stocker? The Beginning of Infinity How does the Neutral Zone work? The return of Corbomite Watching on a phone instead of a TV making the series more palatable? A better episode if made today? Earliest-born Star Trek actor – born in 1882!! A murder mystery on the Enterprise Sarek – a character with depth that I don’t realize Additional episode context and how these episodes are received Orions? Or Gorn? Lack of recurring characters Genetic espionage Strange episode titles A strong start and a slow, weak finish We’ve seen this episode before Good music The Godmother of Star Trek Who punched first? Reactions to Chekov’s Russia claims Computing in the 1960s, Teletype, and how technologically forward-looking we can be Technological inspiration from Star Trek Chick Fil-a vs Raisin’ Canes Thumbnails for next week’s episodes Thinkgeek.com…
Welcome to another episode of the To Baldly Go Podcast. I am joined again this week by my wife, Abbie, and our friend, Nate, as we discuss: The next 3 episodes of Star Trek: The Original Series – Catspaw, I Mudd, and Metamorphosis Probably the weakest set of episodes yet Going over Abbie’s low bar for this series Nate almost didn’t finish the episode A Star Trek episode? Or a Halloween special with Star Trek characters? Not the “most philosophically rich” episode of Star Trek Chekov’s hair Enterprise props today The sum of its parts are greater than the whole Seeing something we’ve seen before Binge watching affecting the viewing experience? Recurring themes – a life without limit is meaningless Recurring themes – the ethics of AI Technological advancements to allow intergalactic travel? Nearing halfway through The Original Series More problematical moments Which Einstein? I’ve heard that name before! Another rare consensus The importance of human contact to humans Captain Kirk. Diplomat Nate gets distracted with DS9 talk again Yesterday’s progressivism, tomorrow’s conservatism Judas goats Nate’s growing fondness for Kirk Limitations providing meaning and value – recurrent themes TOS episodes as a basis for future series episodes and movies The first people to make certain Star Trek connections Space rabies! Nate already has a rating for Trouble with Tribbles Seeing why the series was cancelled after season 2 Ricky Gervais and Arena…
An evil crew, paradise, and a destructive intergalactic space worm. All this and more in this week’s episode of the To Baldly Go Podcast! I am joined, as usual, this week by my wife, Abbie, and our friend, Nate, as we discuss: The next 3 episodes of Star Trek: The Original Series – Mirror Mirror, The Apple, and The Doomsday Machine Is this the “darkest timeline”? Another parallel universe episode Gene Roddenberry’s vision (hope?) for the future Star Trek has always been progressive for its time – it’s not something new today Under the progressive veneer, there are still traditional values throughout the episodes Theory of parallel universes What are you? DNA? Experiences? Was Kirk trying to change the mirror universe for the better? Or was he just trying to get back to his universe and his ship? “Evil” Kirk is a formidable foe For a savage society, they are really bad at fighting Uniform colors Nature vs. Nurture and morality A piecemeal episode A Spock and Bones role reversal? What is the definition of “Paradise”? An anti-religion episode? Spock like Satan No ramifications? Can freedom be imposed? Or is it necessarily a choice? Lurr – Ruler of Omicron Persei VIII The parable of the banker and the fisherman from Jimmy John’s Can a society be thriving but also stagnant? Exploration of other command styles Other ships A rare consensus Cold War commentary How often to officers lose their ships? Decisions and results Major transporter issues. Is Scotty bad at his job? Security shortcomings Planetary system discussion Motion Picture and other movie discussion It all comes back to Independence Day…
Vulcan biology. The worst episode yet. And some Irish folklore. Thank you for joining us for all this and more on this week’s episode of the To Baldly Go Podcast. As usual, I am joined this week by my wife Abbie and our friend Nate as we discuss the next 3 episodes of Star Trek: The Original Series - Amok Time Who Mourns for Adonais? The Changeling…
The worst episode of the season, the best episode of the season, and The Crazies in Space. This, and more in this week’s episode of the To Baldly Go Podcast. I am joined again this week by my wife, Abbie, and our friend, Nate, as we discuss: Star Trek: The Original Series episodes: The Alternative Factor , The City on the Edge of Forever, and Operation – Annihilate! We hit the whole spectrum of episodes this week An interesting topic with terrible execution Discussing earlier dumb episodes Tim the Enchanter The “high water mark” for Star Trek Pacifism at the right time Sacrifice for the greater good Gene Roddenberry’s vision for the future 11.22.63 Spock’s primitive understanding of science A similar episode today would be a jump back to 1986 Back to the Future , the 1993 edition with Metallica Foreshadowing that we all missed Are difficult decisions easier when we don’t know the affected people? How was The City on the Edge of Forever received in the ‘60s? Did ChatGPT get this one wrong? What differences would we have seen if Edith Keeler hadn’t died? First Contact discussion I talk about the wrong episode Another episode that is better than its title might indicate All of the elements of a good episode Kirk will not accept a no-win scenario McCoy doesn’t have the disposition for command Kirk with a Kodos’ decision to make McCoy struggles with Spock’s idea of triage Fake Kirk’s shitty moustache Boogers? Or poorly cooked eggs? Lessons of the Horta did not transfer Plot holes from script changes? Kirk’s nephew is nowhere to be seen Levity at the end didn’t match the tone of the episode We have reached the end of Season 1 “10”-rated seasons of other shows The experiment has been a success While the show has more depth than just spaceships and aliens, there are still spaceships and aliens…
Welcome to another episode of the To Baldly Go Podcast. As usual, I am joined again this week by my wife, Abbie, and our friend Nate as we discuss the next three episodes of Star Trek: The Original Series... This Side of Paradise The Devil in the Dark, and Errand of Mercy
The Purge. A centuries-old war criminal. And the strangest way to fight an epic war. All this and more in this week’s episode of the To Baldly Go Podcast. I am joined this week by my wife Abbie and our friend Nate as we discuss the next three episodes of Star Trek: The Original Series: Return of the Archons Space Seed A Taste of Armageddon…
A lizard fight, some time travel, and a 23rd century courtroom drama. All this an more in this week's episode of the To Baldly Go Podcast. Tonight, I am joined by Nate as we discuss the next three episodes of Star Trek: The Original Series - Arena Tomorrow is Yesterday Court Martial
Episode 8 of the To Baldly Go Podcast, in which we discuss the next three episodes of Star Trek: The Original Series – Shore Leave The Galileo Seven The Squire of Gothos
Join us as we venture into the world of Shakespeare and get an introduction to Romulans as we discuss the next two episodes of Star Trek: The Original Series - The Conscience of the King Balance of Terror