Csaba Bartók에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Csaba Bartók 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Csaba Bartók에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Csaba Bartók 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Csaba Bartók에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Csaba Bartók 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mai idézet In all things of nature there is something of the marvelous. — Aristotle ✍️ linkek: Marie Louise von Franz: Righteousness and Projection - Hunting Our Own Shadow in Others Every Self-Help Book Explained in One Sentence - YouTube Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
The Most Dangerous Form Of Meditation Essentials: How to Focus to Change Your Brain Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
The difference between Mothers and Fathers Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
Episode #011 - The Hellenistic Age Pt. 2 - The Early Stoa and the Cynics — Philosophize This! Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
The Secret Behind Resisting Dopamine Horváth Szilvia - Többé nem kérek bocsánatot (Kiss Ramóna) Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
Re-Member: Piecing Together Our Stories and Connections Simon Blackburn - What is Causation? Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
The millennial nuns practicing a forbidden ancient skill - BBC REEL What It's Actually Like To Live With Bipolar Disorder Munka a jólétért, Figyelem az egészségért, Fejlődés nem csak magunkért, Célok az irányba maradásért, Kapcsolatok a folytonosságért, Kíváncsiság a változásért, mert a változás része mindennek és jobb benne lenni mint kimaradni belőle. Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
(pózok?) sűrűn sebesen ez istenverte iszaptükörben alakulnak arcváltozásaim kóborlásomból kipattant villámok behemót tüzek nem halványulók lélek-kamerával sem fényképezhetők belelógnak fellegek árnyai fényt kereső életemnek naphosszat kergetem elkapom őket fakóra árnyalják arcábráim villanásait ha pokol lángja ül az arcomon megtorpan a perc s az éber önérzet a bukott dallamba beékelt kisterc akkor nézd és lásd azt a hamuvá szürkült változást Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
Slavoj Žižek for Coke. It doesn’t matter if you fail. It matters *how* you fail. | Amy Edmondson for Big Think + Doing nothing is better than being busy doing nothing. Pitirim Sorokin & D. S. Gove Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
Is it normal to talk to yourself? you're not spending enough time alone Happiness is available. Please help yourself to it. Thich Nhat Hanh Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
How to enter flow state Zen pretty much comes down to three things—everything changes; everything is connected; pay attention. Jane Hirshfield Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
The Power of Radical Honesty - Dr. Anna Lembke A neuroscientist’s guide to reclaiming your brain Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
Your Brain Is Not Normal how i fixed my attention span It is important to expect nothing, to take every experience, including the negative ones, as merely steps on the path, and to proceed. Ram Dass Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
Is Our World Broken? The Evolutionary Psychology Of Love, Lust & Cheating - Dr Anna Machin | Chris Williamson Letting go of our images of who we are is a way of letting go of the known, which is our prison. Pema Chödrön Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au…
The Impact of Anger on Young Children I went to space and discovered an enormous lie | Ron Garan Not knowing how near the truth is, people seek it far away. Hakuin Ekaku Support the show Music : 'The Things That Keep Us Here' by Scott Buckley released under CC-BY 4.0 www.scottbuckley.com.au
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