Frances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of their position on the company ladder. If you want to be on Fixable, call our hotline at 234-Fixable (that's 234-349-2253) to leave Anne and Frances a voicemail with your workplace problem. Hosted on Acast. See acast.com/privacy for more information.
Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.
Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.
Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit your AI maturity, and why human creativity remains irreplaceable. Essential listening for data-driven marketers in MENA, balancing efficiency with ethics.…
In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement platforms and customer engagement tools. Ahmad, an expert in these areas, provides insights into the latest trends, the significance of aligning technology with business objectives, and the importance of effective data utilization. They also explore the role of AI in optimizing customer journeys and the crucial interplay between various marketing technologies. Whether you're a seasoned marketer or new to the digital scene, this episode offers valuable perspectives on enhancing customer experience, reducing acquisition costs, and maximizing the potential of your marketing stack. Tune in for a conversation rich with professional insights and practical advice.…
In this episode of the Digital Disruption Podcast , we sit down with Sejla Vatres , Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what true disruption looks like—solving real user problems, not chasing shiny tech trends. Discover how WellX is transforming insurance by rewarding users for healthy habits, why AI should be an enabler (not a buzzword), and Sejla’s actionable advice for women breaking into tech. From her work at Saudi Arabia’s Al Mosafer to Dubai’s booming innovation scene, this episode unpacks the art of balancing user obsession, data-driven decisions, and cultural adaptability in fast-evolving industries.…
What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik , a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising . They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and why brand-lift or conversion-lift studies (done right) reveal which audiences really respond. They also discuss how focusing on tight expertise—and daily “deep work” on fewer campaigns—lets them provide the meticulous management so often missing from the agency world. If you’re ready to take a scalpel to your media spend (instead of a sledgehammer), this episode is for you.…
Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai. Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards. She joins us to share valuable insights into her journey at Memoju, a company that's transforming the realm of cashback rewards with technology designed to enhance user experience. Louise discusses winning accolades like the Best Use of Data and Best Use of PPC at the MENA Search Awards, reflecting on the strategic orchestration of data and performance marketing. We delve into the pivotal moments that have shaped her marketing philosophy and explore how she leads a team poised at the intersection of brand building and commercial success. Additionally, we touch on her views regarding AI’s role in marketing and her strategy for fostering consumer trust in digital products. Join us as we weave through the intricacies of navigating marketing in a digitally disruptive era and discover how Louise is setting new benchmarks for success at Mimojo.…
Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive client roster that includes giants like Nestle, Google, and Expedia. In this episode, we dive deep into Tim's rich journey from an immigrant arriving in the US at age 8 to becoming an influential figure in the marketing world. He shares insights from his work with neural networks, now known as AI, and his education journey at UC San Diego. We explore his unique approach to marketing, emphasizing the power of evolutionary psychology over fleeting industry trends and technologies. Together with my co-host Sean, we delve into the importance of a customer-centric approach, the role of psychological principles in marketing, and the strategic necessity of cultivating a distinctive brand voice. We also discuss the pitfalls of over-reliance on technology in digital marketing and the nuances of defining a strong brand identity. Tim Ash sheds light on the critical importance of sleep for maintaining creativity and emotional well-being, tying it into broader themes from his book "Unleash Your Primal Brain." Join us as we discuss how businesses can thrive by owning niche markets, enhancing user experiences, and adopting a balanced approach to strategic and tactical optimizations. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers valuable insights for navigating the rapidly evolving digital landscape. Let's dive into our conversation with Tim Ash.…
Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like what they plan for wrapping up digital transformations in 2024. The hosts also reflect on fashion trends from "shrinkflation" in suit pants to the cyclical nature of men's apparel styles. They explore the impactful transition from Google Analytics Universal (UA) to Google Analytics 4 (GA4) and its implications on data analytics, urging companies to enhance proficiency with GA4 come 2025. Sean and Patrick dive into the burgeoning trend of principal-based media buying, discussing major industry consolidations and evolving landscapes like Barstool Sports competing with giants like ESPN. In this episode, discover how AI is reshaping the advertising sector, raising ethical concerns on content creation, usage, and labor economics. The hosts debate Amazon, Nordstrom, and Lululemon's brand differentiators amidst a rising creator economy. They also discuss Black Friday and Cyber Monday consumer insights, predicting a trend toward "founder-first" brand initiatives by 2025, affecting tech and e-commerce. From Sean's holiday plans to Daoud's excitement about advancements in AI technology like Alibaba Cloud AI, the episode promises diverse insights with lighthearted tangents. Close the year with an exploration into the Colorado AI Act and Gen Z's digital preferences, as our hosts engage with the continuously evolving digital ecosystem. Don't miss out on this comprehensive discussion about where we've been and where we're headed in the digital universe.…
Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics platforms to the ethical considerations of tracking practices, our hosts unravel the myths surrounding the "single source of truth" in data analysis. Listen in as we challenge conventional metrics, delve into attribution challenges, and advocate for innovative strategies within the ever-evolving landscape of digital marketing and e-commerce. Plus, we add a touch of humor as we discuss breakfast favorites and experience a unique conversation on data accuracy. Join us for an insightful discussion pushing the boundaries of how we interpret and act upon digital data.…
Welcome to Episode 34 of The Digital Disruption Podcast. In this episode, we're diving into the dynamic world of Customer Data Platforms (CDPs) with our expert guest, Faysal Shaarani. As we explore the impressive advancements in data streaming, with latency measured in mere milliseconds, we also highlight the significance of quick data transfers for business objectives. Faysal shares insights on strategically aligning CDP investments with business goals, emphasizing the critical importance of strong data foundations and the significant return on investment, sometimes within just 90 days. We'll discuss the nuances of cost considerations, the impact on marketing strategies, and the essential roles of data security and compliance. As we journey through composable CDPs and their benefits, we underscore the importance of leveraging existing data infrastructures to maximize business value. Whether you're a small business exploring "CDP lite" or an enterprise dealing with data access challenges, this episode offers a wealth of insights into achieving data-driven success. Join us as we unravel the foundational requirements of implementing an effective CDP and prepare you for our next episode, where we'll uncover real-world applications and results of CDPs for advertisers and clients. Tune in, and let's disrupt the digital landscape together! Episode Highlights: Data Streaming Goldmine : Discover how milliseconds of latency in data streaming can make or break real-time decision-making. Patrick sheds light on this digital magic! ROI Unlocked : Faysal demystifies how aligning your CDP investments with business objectives (like boosting those conversion rates) can pay dividends—literally! Some companies see ROI in just 90 days! Unveiling Composable CDPs : Learn about cost-effective composable CDPs that leverage your existing data infrastructure and save you from swimming in duplicated datasets. Navigating Data Security & Compliance : Explore the critical importance of data security, especially in industries like healthcare and finance, and why managing internal data access is non-negotiable. Business Use Cases First : Before diving into technology, clarify your business use cases. Align your data strategy to drive success, prioritize personalization, and delight your customers with targeted efforts.…
Welcome to Episode 33 of The Digital Disruption Podcast, where your hosts, Daoud, Sean Bucher, and Patrick, dive into the intersection of digital marketing and data analytics. This episode, inspired by Randy Newberg's podcast on wildlife conservation, explores the importance of data-driven decision-making across various industries. From leveraging competitor insights and understanding market dynamics to the strategic use of customer data, our hosts provide an in-depth discussion on how businesses can navigate short-term financial gains and long-term strategic planning. Listen in as Sean shares real-world examples with Amazon and WeWork, and discover how economic shifts influence ecommerce markets, using everything from public data to clever promotions. Packed with insights on performance metrics and the role of leadership in data strategies, this episode promises a holistic view on staying ahead of digital trends. Whether you're analyzing HVAC demand shifts or contemplating the impact of extended business hours, tune in for a conversation that’s as engaging as it is informative—the perfect blend of scientific rigor and practical application.…
Welcome to The Digital Disruption Podcast! I’m your host Patrick, joined by my co-host, Daoud, as we delve into the world of Customer Data Platforms (CDPs) with our distinguished guest, Faysal Shaarani. Broadcasting from a comfortably cool setting after a long hot spell, we’re eager to tackle all things customer data on today's episode. Join us as we uncover key components, functionalities, and industry trends surrounding CDPs—aiming to equip businesses with the knowledge to navigate the evolving landscape of customer data and drive meaningful growth. Tune in for insights on segmentation, personalization, data enrichment, and more, as we prepare to share real innovative use cases and results in our upcoming episodes. Key takeaways: What is a CDP? : CDPs are designed to consolidate customer data from various sources (e.g., CRM, e-commerce, mobile apps) into a unified customer profile . CDPs allow marketing and business teams to access actionable insights without relying on technical teams. With CDPs, businesses can see customer interactions, lifetime value, and preferences, enabling personalization and targeted marketing . Key Capabilities of a CDP : Personalization : Real-time messaging and offers tailored to customer profiles. Data Management : Ingest, clean, and manage data from multiple sources. Segmentation : Grouping customers based on behavior, preferences, or value for targeted campaigns. Journey Orchestration : Managing customer interactions across various touchpoints. Analytics : Campaign measurement and data-driven improvements for future strategies. Distinguishing CDPs : Not all platforms marketed as CDPs are true CDPs. Some tools lack essential features like real-time personalization or data management. A proper CDP should provide end-to-end functionality , from data consolidation to analytics and activation. Composable vs. Full-Fledged CDP : Composable CDPs use separate tools for different functions (e.g., data warehousing, analytics) and layer a user-friendly interface for marketers. Full-fledged CDPs offer complete, unified solutions , reducing complexity by integrating all functions in one platform. Data Enrichment in CDPs : CDPs often integrate with third-party vendors for data enrichment , adding external data (e.g., credit scores, behavioral data) to customer profiles. This allows businesses to create more personalized and effective marketing strategies. Identity Resolution : CDPs offer identity resolution , which merges multiple profiles (e.g., different email addresses) of the same customer into one. There are two types: deterministic (based on confirmed matches) and probabilistic (based on likelihood). Use Cases for CDPs : Personalization of marketing messages and offers. Customer segmentation for more targeted campaigns. Journey orchestration for managing touchpoints. AI and machine learning for predictive models (e.g., customer churn, propensity to buy). Real-time activation in channels like social media and email marketing. Challenges of Composable CDPs : Composable CDPs may require managing multiple vendors, increasing costs and complexity. Full-fledged CDPs offer fewer points of failure by centralizing data and reducing integration challenges, although they may come with higher upfront costs. Business Use Cases for CDPs : CDPs support loyalty programs , new product launches , and cost reduction in marketing by improving targeting and personalization. Retail, B2B, entertainment, and other industries can leverage CDPs to boost sales, customer retention , and overall business performance . Costs and Flexibility in CDPs : CDP vendors often price solutions based on functionality, allowing businesses to start with essential features and add more as needed. This flexibility helps businesses scale their digital strategies without incurring heavy upfront costs.…
Welcome to another episode of the "Digital Disruption Podcast." Today, Patrick and Sean delve into a critical but often overlooked aspect of digital transformation: accessibility. With Dawood absent, the duo takes a thoughtful approach to exploring how organizations can prioritize accessibility, not just as a legal necessity, but as a moral and ethical imperative. They discuss the importance of compliance with the Americans with Disabilities Act (ADA) and delve into the Web Content Accessibility Guidelines (WCAG), which provide a comprehensive framework for making digital spaces inclusive and accessible to everyone. Whether you're a business leader, a marketer, or a web developer, this episode is packed with valuable insights on how to ensure your digital presence is welcoming to all. Timestamps 00:00 Accessibility is an ethical and moral imperative. 04:07 Discussing web and app accessibility in society. 07:53 Some organizations are exempt from certain rules. 10:35 Internet is essential public utility for everyone. 14:04 People took time to translate print principles. 18:47 Using keyboards and touch screens for UX. 20:51 Concerns about user experience for people with impairments. 23:24 Brands reconsidering iconography for better accessibility. 28:19 Key principle for web product manager role. 33:20 Use contrast checker tools for web accessibility. 35:05 Complex websites need real user testing. 39:51 Big CPG brands, legal and ethical considerations. 41:18 Work should fulfill promise of accessibility for all. Key Takeaways Accessibility as an Ethical Imperative : Beyond legal compliance, accessibility should be viewed as a moral obligation to ensure that all individuals, regardless of their physical or cognitive abilities, can access and navigate digital spaces. Understanding ADA and WCAG : The ADA sets legal standards for accessibility, while the WCAG offers a practical framework to achieve these standards, covering aspects like perceivability, operability, understandability, and robustness. Practical Implementation : Organizations should assess their current digital accessibility and create a roadmap for improvements. This includes setting achievable goals, regularly testing for compliance, and making continuous improvements to their digital platforms. User Experience and Accessibility : Good user experience (UX) design principles naturally align with accessibility guidelines. Ensuring that websites and apps are easy to navigate for all users will inherently improve overall UX. Ownership and Accountability : Accessibility should be championed by senior leadership and integrated into the responsibilities of product managers, web developers, and UX designers. It’s not just about meeting legal requirements but about fostering an inclusive digital environment. Tools and Testing : Leveraging tools like Google Lighthouse, contrast checkers, and user testing can help identify and address accessibility issues. Regular audits and updates ensure ongoing compliance and improved user experience. Legal and Business Risks : Non-compliance with accessibility standards can lead to legal action and damage to brand reputation. However, improving accessibility also offers business benefits, including better SEO, increased conversion rates, and enhanced customer loyalty.…
Welcome back to another episode of The Digital Disruption Podcast! In Episode 30, our hosts Patrick, Sean Bucher, and Mostafa dive into a variety of topics ranging from customer behaviors and holiday shopping trends to effective marketing strategies for e-commerce and retail. They discuss the importance of clear policies, such as return policies, and how they impact customer loyalty. Additionally, the hosts explore changing consumer behaviors, shopper categories, and the significance of maintaining a clean list of valid subscriber contacts. They also touch on influencer marketing, list hygiene, creative optimization, and the growing impact of generational aspects on consumer attitudes. Stay tuned as we unravel the latest insights and strategies for navigating the dynamic landscape of digital disruption in the retail and e-commerce sector. Timestamps:- 00:00 Previewing customer engagement and maximizing holiday channels. 07:03 List hygiene and segmentation are important for email marketing. 14:40 Leverage omnichannel marketing to reach customers effectively. 20:04 Identifying engagement, targeting, and collaborating for growth. 23:04 Interest in push and NFC technology persists. 31:01 Intent influences purchasing decisions, brand loyalty matters. 35:41 Be transparent and adaptable for customer satisfaction. 41:38 Holiday purchases reflect diverse consumer behavior. 45:15 Use audience remarketing to intercept competitors' customers. 48:51 Understand, analyze, and target high-value customers effectively. 54:17 Brands need influence and marketing for growth. 59:58 Influencers and their content enhance brands' image. 01:07:50 SMS and email are big in the US. 01:10:02 Signing off, see you in a week. Key Takeaways:- Transparent Return Policies Simplify for customers to enhance loyalty and potentially boost future sales. Brand Promise Through Service Align customer service with brand philosophy to foster long-term loyalty and successful sales. Adapting to Consumer Behaviors Recognize and respond to shifts in spending habits, especially during the holiday season. Opportunities in Self-Gifting Identify potential upsell opportunities from holiday self-purchases. Understanding Shopper Segments Cater marketing strategies to various shopper types for optimized engagement. Omnichannel Marketing Importance Reach customers across various platforms like social media to maximize engagement. List Hygiene Essentials Maintain a clean email list with valid contacts to ensure effective communication and deliverability. Engagement Rate Strategies Use segmentation and tailored marketing tactics to re-engage unresponsive subscribers. Cross-Discipline Learning Encourage interaction between departments to gather valuable customer data and improve sales strategies. Holiday Season Preparation Plan in advance for holiday promotions to meet consumer expectations and achieve higher sales.…
In this episode of the Digital Disruption Podcast, we dive deep into the world of digital marketing with seasoned expert Malaa. We explore the critical role of customer centricity in building successful brands, the challenges of data management and measurement, and the future of AI in shaping digital experiences. Get ready to gain valuable insights and practical tips to elevate your digital strategy. Key Takeaways: The importance of a customer-centric approach, viewing customers as invited guests to your digital home. The foundational role of data integrity and measurement in driving effective digital initiatives. The challenges of data privacy, attribution modeling, and technology integration in the digital landscape. The potential of AI in revolutionizing content creation and data analysis. The necessity of a human touch to ensure AI's quality and ethical use.…
Welcome back to The Digital Disruption Podcast! Today, the digital marketing landscape faces a plot twist – the death of the third-party cookie has been canceled! Joining us to navigate this ever-changing world of advertising are Sean Bucher, a veteran in the digital marketing trenches since the dawn of cookies, and Patrick Soch, who will bring his fresh perspective. Buckle up because we're diving into the implications of this delay, the challenges of a cookieless future, and how to craft winning advertising strategies regardless of the cookie's fate. Let's get going! Timestamps: Introduction of Sean Bucher: 00:00:45 Relief about Google not deprecating cookies: 00:01:59 Reasons for Google delaying deprecation: 00:05:48 Privacy sandbox development: 00:02:06 Challenges of advertising in a cookieless world: 00:08:10 Data missing due to ITP, ETP, and GDPR: 00:08:10 Garbage data in programmatic advertising: 00:12:49 Focus on first-party data and contextual targeting: 00:15:00 Importance of good creative: 00:16:53 Accountability and transparency in advertising: 00:24:20 Takeaways This episode unpacked the news of Google delaying the deprecation of third-party cookies. While many advertisers breathe a sigh of relief, the future remains cookieless. Here are the key takeaways: 3rd-Party Cookies: Google just said 3rd party cookies aren't really going anywhere, for now of course. Challenges Abound: Missing data due to privacy regulations and low-quality programmatic data create hurdles. First-Party Data is King: Building strong relationships with your audience and collecting valuable first-party data becomes paramount. Contextual Targeting Shines: Understanding your audience's online behavior can still deliver effective ad placements. Creative is Crucial: Compelling content is essential to capture attention in a world with less targeted advertising. Transparency Matters: Hold your advertising partners accountable for data quality and campaign performance.…
In this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare. The key players involved are: Developers who create the AI systems Deployers who use the AI systems in their businesses Transparency requirements are a major part of the law. Developers and deployers must disclose: The purpose and intended use cases of the AI system Potential risks, including algorithmic discrimination The data used to train the system Deployers must also: Monitor the system for bias and fairness issues Implement safeguards to mitigate risks The impact of this law is uncertain, but it could potentially set a precedent for future AI regulations across the US. Colorado is the first US state to enact AI regulations. The law focuses on high-risk AI systems that make important decisions. Transparency is a major requirement for both developers and deployers of AI systems. The long-term impact of this law is still unknown, but it could be a significant step towards regulating AI on a national level. Key Takeaways Colorado is the first US state to enact AI regulations. The law focuses on high-risk AI systems that make important decisions. Transparency is a major requirement for both developers and deployers of AI systems. The long-term impact of this law is still unknown, but it could be a significant step towards regulating AI on a national level. Timestamps: 00:00 Ethical considerations in AI; broad, helpful use. 04:25 Deepfake involves using artificially generated content. 09:46 Third-party system deployment requires transparency and understanding. 11:59 Describe transparency measures, human oversight, impact assessment. 17:45 Data suitability, transparency, and disclosure requirements for AI. 21:42 Rapid adoption of AI technology in markets. 23:25 Favor transparency, caution against narcissistic social media. 27:06 Tools unlocking possibilities for efficient, effective work.…
In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into the importance of customer engagement, digital experience, and data orchestration, highlighting the need to push current capabilities to their limits before investing in new tools. They also touch on the evolving role of CDPs and CEPs and how composability is shaping the future of Martech infrastructure. Timestamps: 00:00 Clients seeking perfect smart tech stack struggle. 03:28 Tech stack's a unicorn; industry-specific capabilities necessary. 08:09 Discussing specialized tools for developing core tech. 12:33 Delivering cohesive experiences, identifying key capabilities. 14:48 Scaling marketing efforts through automation and personalization. 17:25 Sophisticated audience segmentation, journey mapping, data orchestration. 22:53 Leverage capabilities to improve user and customer experience. 26:37 Diverse media mix requires various analytics tools. 30:43 CEPs focus on channel-specific messaging, while CDPs are more omnichannel. 32:23 Consider Customer Data Platform for enhanced engagement. 37:42 Simpler CDP needed, based on industry differences. 39:03 Establish objectives, assess constraints, connect tools, and fill gaps. Key Takeaways: No One-Size-Fits-All Solution: There is no universal ideal Martech stack; each business must tailor its tools to its unique objectives and current capabilities. Objectives First: Always start with your business objectives when deciding on Martech tools. Ensure the capabilities of the tools align with these objectives. Stretch Capabilities: Before investing in new tools, maximize the use of your current capabilities. This approach not only saves cost but also enhances skills and processes. Customer Engagement is Crucial: Effective customer engagement tools are essential for long-term business success, helping to increase customer lifetime value and reduce churn. Digital Experience Matters: Use analytics and experience tools to improve user interactions with your content and services. Even basic tools can provide significant insights. Role of CDPs and CEPs: Understand when it’s time to integrate a CDP into your stack, especially if you need to centralize and utilize first-party data across multiple channels. Future of Martech - Composability: The trend towards composability in CDPs signifies a move towards more flexible and scalable tech stacks. Continuous Evaluation: Regularly audit your tools and their utilization to ensure they are effectively meeting your evolving business needs.…
In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover the different types of data (including the goldmine of zero-party data!), explore responsible data collection practices, and understand how segmentation unlocks targeted marketing campaigns. Whether you're a seasoned marketer or just getting started, this episode equips you with a practical framework for audience segmentation. Learn how to identify your ideal customers, craft laser-focused messaging, and ultimately, maximize your marketing ROI. So, tune in and stop wasting marketing dollars - it's time to reel in the results you deserve! Patrick's analogy about fishing and audience segmentation: 03:00 - 05:22 Conversation about capturing data and audience segmentation: 05:22 - 14:12 Mostafa asks about where to start collecting data: 14:12 - 14:20 Patrick discusses different types of data and zero party data: 14:20 - 15:22 Conversation about collecting data and using it responsibly: 15:22 - 16:12 Patrick talks about data segmentation and its purpose: 16:12 - 18:22 Scenarios for using audience segmentation: 18:22 - 23:22 How to do audience segmentation: 23:22 - 28:22 Using segmentation data with marketing tools: 28:22 - 30:12 Patrick discusses the two sides of using audience segmentation data: 30:12 - 33:22 Wrapping up the episode: 33:22 Takeaways: The power of audience segmentation: Learn how to break down your broad audience into targeted groups for more effective marketing campaigns. Data collection strategies: Discover different types of data, including the valuable zero-party data you already have, and ethical ways to collect customer insights. Building your segmentation framework: Understand the purpose of segmentation and how to use data to create audience segments relevant to your brand. Actionable tactics: Get practical steps on implementing audience segmentation, from identifying ideal customers to crafting targeted messaging. Marketing tools and integration: Explore how to leverage audience segmentation data with your existing marketing tools for maximum impact. The two sides of the coin: Gain insights into the benefits and potential drawbacks of using audience segmentation data responsibly.…
Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incremental revenue. Whether you're in retail, ecommerce, or any other industry, this episode will help you become a more data-driven marketer. Timestamps:- 00:00 - Introduction and Greetings 01:00 - Discussing the Recent Trip to Dubai 02:30 - Overview of the Google Webinar in Dubai 05:15 - Blog on Exporting Audiences 06:30 - Introduction to Invisible Asymptotes 10:00 - Defining Asymptotes and Their Relevance to Business Metrics 15:45 - Conversion Rate Performance and Natural Ceilings 20:30 - Shopping Cart Abandonment Rates and Incremental Improvements 26:15 - Media Mix Modeling and Incremental Revenue 32:00 - Importance of Variability in Media Spend 35:00 - Application of Asymptotes in Different Industries 40:00 - Closing Remarks and Final Thoughts 42:00 - Importance of Podcasts for Creative Inspiration…
In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now! Migrate your conversion goals and audiences from UA to GA4. GA4 offers new features including user provided data (UPD) for enhanced conversion measurement. Leverage audience export via the GA4 API for non-Google marketing efforts (test and scale carefully). Third-party cookie deprecation is still on the horizon, but the deadline has been extended to early 2025. This grace period is a great time to test and implement alternative measurement solutions. Timestamps 00:02: Introduction and GA4 update news 01:03: Backing up UA data and data retention considerations 03:22: Migrating conversion goals and audiences from UA to GA4 07:20: User provided data (UPD) in GA4 12:13: Audience export via GA4 API 14:22: Third-party cookie deprecation update 16:23: Conclusion and call to action…
Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies. Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking and privacy regulations. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of strong architecture and skilled developers to ensure successful implementation. Key takeaways: Traditional monolithic architectures can quickly become outdated, limiting a business's ability to adapt to change. Composable architecture allows businesses to swap out individual components as needed, increasing agility and future-proofing their digital strategy. A well-designed composable architecture relies on open standards and strong integration points. Businesses need skilled developers and solution architects to design and implement a composable architecture effectively. Timestamps: 1:00 - Introduction and welcome 2:20 - Analogy of sourdough bread to illustrate the concept of composability 4:20 - The challenges of monolithic architectures and the rise of composable standards 11:20 - Benefits of composable CDPs and event stream data models 17:20 - Examples of how quickly technology becomes outdated 23:20 - The importance of keeping skills and data strategies up-to-date 27:20 - Composability and how it can adapt to new regulations 32:20 - The role of solution architects and developers in composable architecture 38:20 - Cloud infrastructure and its role in composability 43:20 - Closing remarks - Composability as a strategic consideration…
In this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners. Whether you're an e-commerce platform or a traditional business, this episode will equip you with the knowledge to build a skilled digital team and achieve optimal efficiency. Timestamps: 1:00 - Introduction and reflecting on skills 3:45 - What is a skills matrix and how does it relate to digital transformation? 7:15 - The challenges of adopting new technologies and the role of training 12:00 - Balancing internal and external resources: When to hire and when to outsource 17:30 - The importance of data ownership and building strong data analyst teams 22:00 - Key takeaways and conclusion Key Takeaways: There's no one-size-fits-all approach to building a digital skills matrix. The right tools require skilled people to use them effectively. Upskilling your team is crucial when transitioning to new technologies like GA4. Consider a hybrid approach of internal and external resources to bridge skill gaps. Owning your data infrastructure and fostering strong data analyst teams is key for long-term success. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a must-listen for anyone who wants to stay compliant and build trust with their customers. Timestamps: 00:00 - Introduction 01:23 - The Inadequacy of Consent Banners Alone 04:13 - Understanding Consent Management Platforms (CMPs) 07:22 - The Pitfalls of Improper CMP Implementation 10:13 - Respecting User Consent Signals Through Data Collection Practices 13:42 - Choosing the Right Approach to Consent Management: Geographic vs. Universal 18:23 - The Risks of Non-Compliance 21:45 - How Users Can Verify Consent Compliance on Websites 25:12 - Taking Action Against Non-Compliant Companies 28:43 - The Rise of Server-Side Tagging and its Advantages 33:12 - The Challenges of Server-Side Tagging Key Takeaways: Consent banners are not enough to ensure compliance with data privacy regulations. Consent Management Platforms (CMPs) can help automate consent collection and management. Proper implementation of a CMP is crucial to avoid hefty fines. Respecting user consent signals requires adjusting data collection practices. Marketers can choose between geographic or universal consent management approaches. Ignoring privacy regulations can lead to lawsuits and significant financial penalties. Users can check browser developer tools to see if websites are collecting data without consent. Reporting non-compliant companies can be done, but the process may vary depending on jurisdiction. Server-side tagging offers a way to collect data while minimizing impact on website performance and respecting user privacy. Implementing server-side tagging requires technical expertise. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies. Yigit also provides an analogy using a cookie-baking example to explain incrementally. The episode touches on the impact of Apple's requirements on revenue tracking, the evolution of the SKA network, and the importance of integrated tech stacks for marketers. Additionally, Ahmad expresses interest in early testing of new features, highlighting the changes in SKAn 4 compared to SKAn 3. Join us as we explore the dynamic world of mobile app analytics and marketing in the digital disruption landscape. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action. In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses. Feras shares his insights on how to build a strong foundation for data analytics within your organization and transform it from a mere technical capability into a strategic asset. Timestamps: 2:00 - Ferris Ahlu's background and experience in digital marketing and analytics 7:15 - The importance of a people-focused approach to analytics, and why technology alone isn't enough 12:00 - The concept of "mastery" in data analytics and the importance of continuous learning 17:30 - Why a long-term commitment is crucial for successful digital transformation projects 22:45 - The role of leadership and sponsorship in driving change within an organization 30:00 - Building an internal case for analytics through grassroots initiatives and showcasing success stories 37:30 - Key takeaways and how to get started with building a strong analytics foundation Key Takeaways: Analytics capabilities are most effective when supported by strong processes and skilled people. Building a data-driven culture requires a long-term commitment and ongoing learning. Executive sponsorship is essential for large-scale digital transformation initiatives. Start small and showcase internal success stories to build momentum for broader adoption of analytics. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity. They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases. The episode covers: Why "one more tool" won't fix digital maturity problems How to align technology with business objectives Key considerations when selecting marketing automation, customer data platform (CDP), and customer experience platform (CXP) tools The importance of timelines and realistic expectations for ROI How to avoid "paralysis by analysis" with digital experience data Timestamps: 00:00 Introduction and Introductions 01:20 Debunking the "One More Tool" Myth 04:22 Technology Serving Business Objectives 07:15 Matching Technology to Use Cases (Customer Engagement Platform Example) 14:23 Analytics Tools and Avoiding Single Source of Truth Fallacy 19:22 Building a Digital Maturity Tech Stack: Marketing Automation, Paid Media Management, CDPs 32:45 Customer Experience Platforms (CXPs) and Prioritizing Improvements 38:12 Importance of Timelines and Realistic ROI Expectations 42:20 Avoiding Paralysis by Analysis with Digital Experience Data Key Takeaways: Digital maturity is about using technology to achieve larger business objectives. There's no single "magic bullet" tool for digital maturity. Choose tools based on specific use cases. Align technology adoption with realistic timelines and ROI expectations. Data is valuable, but actionable insights are key. Don't get stuck in "paralysis by analysis." Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ If you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us…
In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money. Topics covered: Assigning unqualified people to manage campaigns The dangers of ad fraud and programmatic waste Why transparency is key when working with agencies The importance of measurement and verification Having internal oversight to ensure campaign effectiveness Listen to learn how to get the most out of your paid media budget and avoid getting scammed. Timestamps: 00:00 Introduction 01:20 Assigning unqualified people to manage campaigns 05:10 The dangers of ad fraud and programmatic waste 12:20 Transparency is key when working with agencies 18:30 Measurement and verification are crucial 23:20 Internal oversight for campaign effectiveness 28:00 Conclusion Key Takeaways: Don't assign paid media tasks to people who lack the skills and experience. Be aware of ad fraud and programmatic waste, and take steps to mitigate them. When working with agencies, insist on transparency in reporting and contracts. Effective measurement and verification are essential for optimizing campaigns. Have an internal team to oversee campaigns and ensure they meet your goals. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data. Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for businesses. Key Takeaways: Event-driven architecture and data streams offer a real-time, continuous flow of data, unlike traditional methods of data collection. This approach empowers data democratization by making raw event data readily available to various applications within the organization. Data streams act as a foundation for enabling better utilization of existing systems like CDPs, CRMs, and customer engagement tools. Apache Kafka is a leading open-source solution for implementing event-driven architecture. While highly beneficial for data-intensive organizations, successfully implementing this architecture requires investment in development resources. Timestamps: 2:20 - Introduction of the topic and guest speaker 3:10 - Explanation of data streams and event-driven architecture 7:20 - Advantages of data streams over traditional data collection methods 11:20 - Data democratization in the context of event-driven architecture 15:40 - Practical applications of data streams across different departments 22:20 - Potential use cases for machine learning and AI 25:30 - Development resource considerations for implementing this architecture 27:20 - Closing notes and call to action Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape. But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and transparency with their customers. Is your organization chasing regulations or leading the charge in the new era of data privacy? Tune in to find out! Timestamps: 0:00 - Intro and Introductions 1:20 - "See You Later": Patrick's (not-so-serious) AI CEO assistant idea 4:20 - Mostafa highlights the growing trend of ad-blocking software focused on data privacy 6:10 - What is a CMP and why is it important? 10:20 - The global landscape of data privacy regulations 14:20 - Why do so many companies struggle to implement CMPs correctly? 18:20 - The trade-off between compliance and user experience 22:20 - The importance of zero-party data and building trust 28:40 - Regulations are catching up to ethical businesses, not the other way around 32:20 - The power of Gen Z's fight for data privacy 37:20 - Predictions for increased enforcement of data privacy regulations 40:00 - The importance of generational diversity in understanding privacy concerns 42:20 - Closing remarks and call to action Key Takeaways Consent Management Platforms (CMPs) are essential tools for businesses to comply with data privacy regulations worldwide. Many countries implement data privacy laws, making a global standard more likely. Many companies struggle to implement CMPs effectively due to complexity and a lack of understanding. There's a trade-off between user experience and achieving full compliance with data privacy regulations. Building trust with customers is key to success in the data privacy era. Zero-party data, information users willingly provide, is the gold standard for building trust. Regulations are catching up to ethical businesses that prioritize data privacy. Gen Z is a leading force in the fight for data privacy and holding companies accountable. Expect increased enforcement of data privacy regulations in the coming year. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In the last episode, we discussed how ROI is a crucial metric, but it's not the only one. In this episode, we dive deeper to explore the concept of "last mile" in digital transformation. We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results. The conversation covers: Why strong ROI can sometimes mask a lack of business value The "last mile problem" analogy applied to data analytics and customer experience Examples of gaps that can hinder value creation Two methods for "pressure testing" the viability and scalability of your initiatives The importance of considering seemingly small details that can trip up progress Timestamps 02:20 Analogy of the "last mile problem" in digital transformation 04:20 Examples of last mile gaps in data analytics and customer experience 11:15 Two methods for pressure testing your initiatives: viability and scalability 18:20 How seemingly small details can create roadblocks 24:20 Potential recurring segment on "last mile examples." 26:30 Wrap-up Key Takeaways Don't be fooled by a high ROI if it doesn't translate to real business benefits. The last mile problem is the gap between completing digital initiatives and achieving tangible value. Common last-mile gaps include missing connections between data and business processes, lack of automation, and underdeveloped skill sets. Pressure testing your initiatives with considerations of viability and scalability can help identify potential roadblocks. Even minor details, like missing software connectors, can prevent your initiatives from reaching their full potential. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Feeling lost in the world of digital transformation? This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements? We discuss how to assess your organization's digital maturity and identify the right approach for you. Learn how to avoid sunk costs, prioritize projects, and leverage technology to achieve your business objectives. Key Takeaways: A clear-eyed assessment of your current digital capabilities is crucial for making informed decisions. Incremental projects can address smaller gaps and improve specific areas like customer engagement. A full-scale transformation may be necessary if you have foundational problems or a significant number of gaps. The best approach lies on a spectrum, with incremental projects on one end and a complete overhaul on the other. Break down large-scale transformations into smaller, more manageable projects. Timestamps: 1:00 - Introduction and setting the scene 3:30 - Incremental changes vs. full transformation 7:15 - Avoiding the sunken cost fallacy 12:00 - Assessing your digital maturity 18:30 - When to choose incremental projects 25:30 - When a full transformation is needed 32:00 - Breaking down large transformations 38:00 - Wrapping Up Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ If you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent. Key Takeaways: Strong foundations are crucial for successful digital transformation. Rushing the process can lead to errors in data collection and measurement. Inaccurate data can negatively impact ROI and hinder optimization efforts. Businesses should have realistic expectations about timelines for ROI. Clear measurement frameworks, consistent taxonomies, and a well-defined data layer are essential foundations. Businesses can use processes and contractual agreements to ensure agencies prioritize foundational work. Timestamps: 1:00 Introduction and welcome 2:15 The importance of foundational elements in digital transformation 5:30 Examples of how rushing the process can lead to problems 12:15 Setting realistic expectations for ROI 17:30 Key foundational elements: measurement frameworks, taxonomies, and data layer 25:30 Ensuring a strong foundation when working with external partners 32:30 Conclusion Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML). We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of. Whether you're using chatbots for customer service or automating data processing, you'll gain valuable insights on leveraging AI responsibly and avoiding common pitfalls. Timestamps: 00:00 - Introduction and Introductions 01:20 - Defining AI and ML 04:20 - The Potential of AI: Use Cases and Benefits 10:15 - Generative AI (GPTs) and Content Creation 14:30 - The Red Lines: Ethical Concerns and Risks of AI 22:20 - AI for Businesses: How to Leverage It Effectively 28:30 - The Regulatory Landscape of AI 33:00 - Conclusion: Key Takeaways and Questions to Consider Key Takeaways: AI and ML are complex terms with various applications. AI offers immense potential for automating tasks, improving efficiency, and generating creative content. Ethical considerations around data privacy, bias, and misinformation are crucial. Companies should focus on using embedded AI within existing tools before creating custom solutions. Regulations are emerging to address the risks of high-risk AI applications. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode of The Digital Transformation Podcast, we dive deep into the concept of digital maturity and its crucial role in achieving successful digital transformation. We explore the four stages of digital maturity (nascent, emerging, connected, and multimoment) and how a clear vision, adaptability, and a focus on foundational elements like clean data collection are essential for progress. Key Takeaways: Digital maturity is a critical building block for digital transformation. It's a journey, not a destination, requiring continuous improvement and adaptation. A clear vision with well-defined goals is necessary, but flexibility is key as the digital landscape evolves. Strong foundational elements like clean, consistent data collection are crucial for success. Your operating model (in-house, agency, hybrid) should align with your skillsets and capabilities. Timestamps: 00:00 Introduction 01:20 Importance of Digital Maturity for Businesses 04:20 The Triangle of Digital Transformation Capabilities (Technology, Use Cases, Skills & Roles) 09:20 Choosing the Right Operating Model (In-house, Agency, Hybrid) 14:30 Adapting Your Vision Within a Changing Digital Landscape 19:20 The Importance of Foundational Elements (Clean Data Collection) 24:30 Data Maturity and its Link to Digital Maturity 28:30 Conclusion: Key Takeaways and Looking Ahead to AI Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Forget everything you think you know about digital transformation. In this episode, we ditch the jargon and dive headfirst into the REAL impacts of this tech revolution on businesses. We spill the tea on leveraging the power of automation, personalization, and all that jazz - without turning your company into a soulless, Big Brother-esque machine. (Yes, we're looking at you, Skynet!). We break down the four key areas digital transformation is shaking things up: - customer experience (think creepy vs. cool personalization!) - business growth (spoiler alert: it's not just about fancy gadgets!) - operational efficiency (because robots can totally do the dishes... metaphorically speaking) - workforce transformation (are we all about to be replaced by machines? Tune in to find out!). We also get down and dirty on measuring the impact of all this digital disruption. Because let's face it, shiny new tech is great, but if it's not actually making you money or making your customers happy, it's just a glorified paperweight. Plus, we leave you with a juicy teaser for the next episode, exploring the mysterious world of "digital maturity" and why it's the secret sauce for surviving (and thriving!) in the digital age. So buckle up, folks, and get ready to take control of your digital destiny! Timestamps: 00:00 Introduction and Introductions 01:20 Demystifying Digital Transformation and Its Impact on Businesses (Customer Experience, Business Growth, Operational Efficiency, Workforce Transformation) 05:15 Automation and Quality Control: Balancing Efficiency with Risk Mitigation 10:20 Personalization in Customer Experience: Striking the Right Balance 15:30 Assessing the Impact of Digital Transformation Initiatives (Quantitative and Qualitative Measures) 22:30 Looking Ahead: Why Digital Maturity Matters (teaser for next episode) Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ If you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
The third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers. We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and offer practical tips to help you prepare for a future beyond cookies. Timestamps: 1:05 - Is the Third-Party Cookie Really Dead This Time? 3:20 - Welcome to the Cookieless World: A Glimpse into the Future 5:15 - Tick-Tock: Key Deadlines and What You Need to Do Now 9:20 - Beyond Cookies: Privacy Sandbox Solutions from Google 14:10 - Topic API: Understanding How Interest-Based Targeting Will Work 18:45 - Preparing for Takeoff: Tips to Thrive in a Cookieless Future Key Takeaways: Third-party cookies are going away in Chrome by Q3/Q4 of 2024. This shift requires advertisers to rethink audience targeting and measurement strategies. Google's Privacy Sandbox offers solutions like the Topics API for interest-based targeting on the user's browser. Marketers should start preparing now by testing solutions and understanding the implications of a cookieless world. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Ever struggled to justify the cost of digital transformation to your boss? You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to: Craft a compelling 1-minute pitch for digital transformation investment. Estimate ROI for different project types like process automation and customer engagement. Account for factors like time horizons, cost benefits, and risk mitigation. Utilize metrics and data analysis to track progress and measure success. Timestamps: 1:00 - Introduction and the challenge of ROI in digital transformation 3:20 - Patrick Soch defines ROI and its role in project planning and execution 5:20 - Different project types and how to assess their ROI 14:30 - The importance of agreed-upon metrics and establishing baselines 18:20 - Building risk into ROI estimates and using conservative projections 24:20 - The 1-minute pitch for digital transformation investment 27:30 - Incremental changes and their impact on ROI over time 32:20 - Net present value, payback period, and other relevant formulas 38:30 - Prioritization and short-term wins within the transformation roadmap 43:30 - Balancing long-term brand building with short-term demand capture Key Takeaways: ROI is crucial for justifying digital transformation investments. Different project types require different methods for ROI assessment. Utilize agreed-upon metrics and baselines to track progress. Build risk into ROI estimates and use conservative projections. Short-term wins can validate progress within a long-term transformation journey. Data analysis helps disentangle short-term trends from long-term brand-building efforts. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
Feeling overwhelmed by the ever-changing digital landscape? In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024. From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices to keep your business ahead of the curve. Don't miss out on these crucial strategies to ensure a strong and successful 2024! Timestamps : 00:00 Introduction 01:33 GA4 Migration and Configuration 04:48 Integrations and Feature Rundown for GA4 07:25 Operationalizing GA4 and Utilizing Training Resources 09:33 Disappearing Historical Data and Backup Strategies 11:05 First-Party Data Strategies and Early Customer Engagement 14:55 Leveraging Zero-Party Data and Addressable Media Channels 17:54 Customer Match and Data Segmentation Techniques 21:18 Enhanced Conversions and Server-to-Server Measurement 24:11 Addressing Top-of-Funnel Media Measurement Challenges 25:21 Statistical Media Mix Modeling Strategies 28:37 SKAdNetwork Solutions for Mobile App Measurement 30:08 Google Consent Mode and the Importance of Consent Management Key Takeaways: Migrating to Google Analytics 4 (GA4) and proper configuration is essential before July 2024. Leverage first-party and zero-party data to target audiences in a cookieless world effectively. Utilize tools like customer match and enhanced conversions for improved measurement. Implement statistical media mix modeling to assess top-of-funnel media performance. Explore SKAdNetwork solutions and utilize consent mode for responsible data collection. Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we delve into the world of digital transformation, unpacking the crucial concept of strategic alignment. We explore how to ensure everyone in your company, from the C-suite to the front lines, is on the same page when it comes to your digital transformation goals. Our conversation highlights the importance of a well-defined process, addressing how to assess your current digital maturity and identify the gaps that need to be filled. We also shed light on the myth of the "magic bullet" solution, emphasizing the value of incremental improvements over flashy new tools. Key Takeaways: Digital transformation is most successful when approached as a series of well-defined, executable projects, not a revolutionary overhaul. Strategic alignment requires a clear vision tied to specific business objectives. Assessing your current digital maturity is essential for identifying gaps and prioritizing areas for improvement. The best tools for digital transformation are those that directly address your identified needs and can be effectively integrated with your existing technology stack. Staying informed about the broader digital landscape is key to aligning customer expectations with your evolving offerings. Timestamps: 00:00 Introduction and Importance of Strategic Alignment 05:00 The Myth of the CEO as the Sole Driver of Transformation 07:31 The Process of Strategic Alignment: Assessment, Road Map, and Guidebook 14:30 Digital Transformation as Incremental Change 17:02 Translating Vision into Actionable Projects 22:26 Balancing the Need for New Tools with Practical Implementation 25:33 Aligning Customer Expectations Through Strategic Awareness 28:38 ROI in Digital Transformation: A Sneak Peek into the Next Episode Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
In this episode, we dive deep into the concept of digital maturity and explore Google's framework for achieving it. We discuss the challenges and opportunities presented by the ever-evolving digital landscape, focusing on delivering seamless, personalized experiences while adhering to stricter privacy regulations. Timestamps: 01:20 What is digital maturity? 04:20 Google's digital maturity framework 09:15 The challenges of personalization in a privacy-first world 18:20 How to stay ahead of the curve in digital transformation 27:20 Advice for CMOs, VPs, and digital directors 33:30 The impact of digital transformation on enterprises 40:30 How to approach digital transformation in the long-term 48:20 Conclusion Key Takeaways: Digital maturity is delivering connected, multi-moment, seamless experiences across all touchpoints. First-party data is essential for personalization in a privacy-centric world. Companies need to be transparent and build trust with customers regarding data collection. Continuous assessment and adaptation are key to staying ahead in the digital transformation race. Leaders need to champion digital transformation initiatives for long-term success.…
In this episode of The Digital Disruption Podcast, we take a deep dive into the ever-confusing world of digital transformation with digital guru Patrick Soch, Senior Director of Digital Transformation at e-CENS. Feeling like you're chasing your tail with all this digital transformation talk? We've got you covered. We break down the jargon and give you a clear roadmap to navigate this ever-evolving landscape. Listen in and discover: What digital transformation REALLY means (spoiler alert: it's not just about buying another tool!) The four key ingredients you need to become a digital master (hint: it's not just about the tech!) How to navigate the tricky world of privacy regulations and data collection in a cookieless future Proven strategies for achieving seamless customer personalization without relying on third-party cookies How to stay ahead of the curve and deliver the kind of digital experiences your customers are craving Tune in and unlock the secrets to a successful digital transformation journey – it's time to ditch the confusion and take action! Listen in and discover: 1:00 - Introductions and defining digital transformation 5:20 - The four pillars of digital maturity 11:20 - What digital transformation is NOT (and why buying more tools might not be the answer) 16:40 - Keeping pace with change in a competitive digital landscape 22:00 - The challenges and opportunities of a privacy-first world 29:00 - Building trust and achieving personalization in the cookieless future 34:00 - Conclusion: Key takeaways and looking ahead And for those looking for the key takeaways, here they are!: Key Takeaways: Digital transformation is a holistic approach to leveraging technology to improve your organization's digital maturity and deliver seamless customer experiences. The four pillars of digital maturity are: technology infrastructure, data infrastructure, roles & skills (your people), and processes (your ways of working). Simply buying new technology isn't transformative. True transformation requires skilled people, defined use cases, and integrated processes. Organizations need to adapt and innovate to keep pace with the ever-changing digital landscape and customer expectations. Privacy regulations and a cookieless future require marketers to find new ways to reach audiences and measure results. Building trust and achieving personalization requires a focus on first-party data and creating value exchanges with customers.…
Hi, this is Mostafa and Patrick from e-CENS. We're excited to have you onboard! This podcast is all about digital transformation. In it, we will address the latest trends, answer your most burning questions, and make sure that we disrupt the status quo! Join and follow us on social media to keep up with our latest updates and episodes. https://www.linkedin.com/in/psoch/ https://www.linkedin.com/in/mostafa-daoud/ https://www.linkedin.com/company/e-cens-inc Follow us: e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc Patrick: https://www.linkedin.com/in/psoch/ Mostafa: https://www.linkedin.com/in/mostafa-daoud/ And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here https://e-cens.com/contact-us/…
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