We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…
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Lindsey Wigfield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lindsey Wigfield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Credible Brand Podcast
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Lindsey Wigfield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lindsey Wigfield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
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Lindsey Wigfield에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lindsey Wigfield 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
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1 EP45: Lexi Bullis -- Alpine Soap Company Founder and Professional Snowboarder 32:26
32:26 
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나중에 재생 나중에 재생 리스트 좋아요 좋아요Lexi Bullis, a professional snowboarder and founder of Alpine Soap Company, shares her journey of balancing her athletic career with running a business. She started making soap as a fundraising tool for her snowboarding career and gradually turned it into a successful business. Lexi discusses the challenges she faced, such as imposter syndrome and comparing herself to others, and how she overcame them. She also talks about the evolution of her product line, including shower fizzies, candles, and glass items. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream. She shares her website and social media handles for those interested in supporting her and purchasing her products. Connect with Lexi Bullis (Guest): LinkedIn Instagram Facebook Visit Lexi's website Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Lexi Bullis started Alpine Soap Company as a way to fund her snowboarding career and combine her entrepreneurial spirit with her passion for snowboarding. She faced challenges such as imposter syndrome and comparing herself to others, but she overcame them by focusing on time management and prioritizing her tasks. The product line of Alpine Soap Company includes soap, shower fizzies, candles, and glass items, and it has evolved over time based on customer feedback and experimentation. Lexi combines her snowboarding and business by using her soap company to fund her Olympic dream, and she has a banner at events that highlights this connection. Those interested in supporting Lexi and purchasing her products can visit the Alpine Soap Company website and follow her on social media. Chapters 00:00 Introduction and Background 04:45 Starting Alpine Soap Company 09:27 Growing the Business and Participating in Shows 23:20 Combining Snowboarding and Business 31:02 Get in Touch with Lexi Bullis and Alpine Soap Company…
1 EP44: Utilizing 20 Years of Marketing Experience with Karen Liz Albert, Owner of Behind Your Curtain 31:58
31:58 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:58
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has implemented for real estate professionals. She offers a 30-day social media facelift program and highlights the importance of consistency and accountability in social media marketing. Connect with Karen Albert (Guest): LinkedIn Instagram Facebook Visit Karen's website Book a Free Consultation Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Identify your target audience and craft content that adds value to their lives. Leverage social media algorithms to reach your desired audience. Consistently execute your social media strategy to see results. Collaborate with other businesses to expand your reach and add value to your community. Consider a 30-day social media facelift program to optimize your social media presence. Chapters 00:00 Introduction and Karen's Background 03:19 Crafting a Social Media Strategy that Adds Value 06:08 Leveraging Algorithms for Targeted Audience Reach 10:26 Consistency and Accountability in Social Media Marketing 13:48 Collaborating with Other Businesses for Mutual Growth 27:03 Final Thoughts and Contact Information…
Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience. Connect with Karli Millspaugh (Guest): LinkedIn Instagram Facebook Visit Karli's website Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Trust your gut and listen to your intuition as a business owner. Create a clear mission statement and core values to guide decision-making. Curate your shop layout to provide a fluid and enjoyable customer experience. Use event marketing to create a sense of urgency and fear of missing out. Offer curated gift boxes and personalized shopping experiences to attract customers. Maintain strong relationships with vendors and provide support for their marketing efforts. Adapt and pivot during challenging times, such as the COVID-19 pandemic. Focus on strategic thinking and leadership as a business owner. Chapters 00:00 Introduction and Karli's Journey 06:10 Shop Layout and Vendor Agreements 10:31 Event Marketing and Creating Urgency 14:23 Curated Gift Boxes and Personalized Shopping 17:47 Supporting Vendors and Marketing Efforts 25:03 Moving Locations and Adapting to Change 28:26 Navigating the COVID-19 Pandemic 36:43 Trusting Your Gut and Strategic Thinking…
1 EP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life Digital 31:14
31:14 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:14
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes by encouraging business owners not to be afraid of SEO and to focus on providing useful information to their audience. Connect with Claire Ransom (Guest): LinkedIn Instagram Visit Claire's website Book a call Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Ranking high on Google search results helps establish brand credibility and trust. Creating high-quality content and optimizing website language are key factors in enhancing brand credibility through SEO. Acquiring backlinks from credible and relevant sites can significantly improve brand authority. Having a blog is valuable for providing informational content and nurturing leads. Business owners should focus on understanding their audience's search intent and providing useful information to improve SEO. Chapters 00:00 Introduction and Importance of SEO for Brand Credibility 08:09 The Power of Ranking High on Google 10:02 Creating High-Quality Content for SEO Success 17:26 Acquiring Backlinks for Brand Authority 23:57 The Value of Having a Blog for SEO 26:50 Understanding Search Intent for Effective SEO…
1 EP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFace 36:33
36:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요36:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities. Connect with Tonya and Michael (Guests): Tonya's LinkedIn Michael's LinkedIn Visit BrandFace Get the Guide Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace. Authenticity and storytelling are key components of a strong personal brand. The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently. Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer. A successful personal brand can lead to increased visibility, higher fees, and more business opportunities. Chapters 00:00 Introduction and Background 05:05 The Difference Between Marketing and Branding 09:16 The Process of Building a Personal Brand 16:27 The Importance of Authenticity for CEOs 25:59 Balancing a Personal Brand with Professional Responsibilities 31:06 Success Stories: Personal Branding Transformations 36:04 Conclusion…
1 EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc 25:52
25:52 나중에 재생 나중에 재생 리스트 좋아요 좋아요25:52
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business. Connect with Tara Reed (Guest): LinkedIn Instagram YouTube Visit Tara's website Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales. Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends. Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing. Chapters 00:00 Introduction 01:00 The Art of Licensing: A 20-Year Journey 11:21 Navigating Market Changes and Industry Shakeups 16:38 The Creation of Social Media's Impact on Strategies 25:06 Conclusion…
1 EP39: Social Media Marketing for Schools: Harnessing the Power of Social Media for Educational Institutions with Andrea Gribble, SocialSchool4EDU 35:35
35:35 나중에 재생 나중에 재생 리스트 좋아요 좋아요35:35
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience for schools. Connect with Andrea Gribble (Guest): LinkedIn Instagram Facebook SocialSchool4EDU Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Social media marketing plays a crucial role in brand development for educational institutions. Schools aim to engage their entire community through social media, including parents, future staff members, and current staff members. Consistency in storytelling and building a strong brand presence are key to successful social media marketing. Engagement through likes, comments, and shares is essential for reaching a wider audience. Creating a system for content creation and leveraging the power of employee-generated content can help schools overcome the challenge of capturing moments. Social media marketing can help schools attract and retain students and staff. Protecting student privacy while showcasing the positive aspects of the school is crucial. The future goals for Social School for EDU include expanding the membership group and creating a new communication experience for schools. Chapters 00:00 Introduction and the Importance of Social Media Marketing for Schools 01:02 Andrea Gribble's Background and How She Started in the Niche 04:29 Primary Stakeholders and Audience Engagement for Schools 07:25 How Andrea's Business Has Evolved and the Importance of Community 08:48 The Membership Program and the Affordable Cost for Schools 10:12 The Need for Training and Community in Social Media Marketing for Schools 11:37 The Power of Engagement and the Importance of Sharing Positive Stories 13:29 Balancing Content Creation and Protecting Student Privacy 19:41 The Power of Engagement: Likes, Comments, and Shares 21:37 The Importance of Social Media in Reaching the Community 23:33 The Goals of Schools: Attracting and Retaining Students and Staff 25:30 Overcoming the Challenge of Content Creation and Capturing Moments 29:48 The Importance of Consistency in Storytelling and Building a Strong Brand Presence 31:42 The Future Goals for Social School for EDU…
1 EP38: Outsourcing for Efficiency and Focus with Jacki Gil, Jacki Gil Designs & Huntsville Design House 29:50
29:50 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media services. Jacki emphasizes the importance of word-of-mouth referrals and maintaining good relationships with clients. Her goal for 2024 is to continue nurturing her business and finding a balance between work and family. Connect with Jacki Gil (Guest): LinkedIn Instagram Facebook Visit Jacki's website Huntsville Design House Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Word-of-mouth referrals are a valuable source of clients for designers and entrepreneurs. Maintaining good relationships with clients is crucial for repeat business and referrals. Finding a balance between work and personal life is important for long-term success. Collaborating with other professionals can help expand services and provide support. Chapters 00:00 Introduction and Background 07:01 Building Trust and Repeat Business 13:38 Collaborating and Building a Team 24:06 Finding Balance and Maintaining Quality 27:30 Goals for the Future…
1 EP37: Tips for Building Brand Credibility on Social Media 10:48
10:48 나중에 재생 나중에 재생 리스트 좋아요 좋아요10:48
나중에 재생 나중에 재생 리스트 좋아요 좋아요Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on social media. Book a Call with Lindsey Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Read the Blog Post for This Episode Takeaways Building brand credibility on social media is a slow and steady process. Maintaining an engaged presence on social media is important for building brand credibility. Cultivating an approachable presence and incorporating the brand's CEO and employees can enhance brand credibility. Prioritizing aesthetic appeal in web and social media accounts can attract and retain customers. Brand consistency and alignment with business goals are crucial for building brand credibility. Chapters 00:00 Introduction 01:19 Chapter 1: Maintaining an Engaged Presence 05:11 Chapter 2: Cultivating an Approachable Presence 07:29 Chapter 3: Prioritizing Aesthetic Appeal 09:59 Conclusion…
1 EP36: Authentic and Conversational Brand Messaging with Dani Kimble, Azelie Studio 30:46
30:46 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:46
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand. Connect with Dani Kimble (Guest): Dani's Website LinkedIn Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Define your core values, mission, and brand identity to guide your brand strategy. Create a brand that is authentic, conversational, and relatable to your customers. Maintain consistency in brand messaging across different channels and touchpoints. Build your business in public and show the behind-the-scenes to connect with your audience. Chapters 00:00 Introduction and Background 03:21 Transition from Dance to Marketing 06:10 Starting Azeli Studio and Giving Back 10:22 Creating a Brand Foundation 13:23 Defining Core Values and Mission 15:17 Conversational Copy and Authenticity 20:53 The Power of Conversational Branding 25:11 Balancing Professionalism and Conversational Tone 28:34 Advice for Business Owners 29:49 Conclusion and Contact Information…
1 EP35: A Winning Social Media Marketing Strategy with Jay Moore, The Healthy Accountant 31:05
31:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrepreneur. Jay shares his social media strategy and upcoming projects, including a book and a small business community. He emphasizes the need for intentionality and thought leadership in business and life. Connect with Jay Moore (Guest): Instagram Podcast Youtube Visit Jay's website Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Showing personality in marketing can help build stronger relationships with your audience. Being intentional about reducing taxes can lead to significant savings for business owners. Documentation is key when it comes to dealing with audits from the IRS. Creating an ideal life that merges business and personal aspects can lead to a more fulfilling and balanced lifestyle. Thought leadership and providing valuable content can help establish credibility and attract clients. Upcoming projects for The Healthy Accountant include a book and a small business community. Chapters 00:00 Introduction and the Power of Personality in Marketing 03:10 Strategies for Reducing Taxes and Saving Money 06:00 Balancing Work and Personal Life as an Entrepreneur 11:49 Building Thought Leadership and Providing Value…
1 EP33: Celebrating 50 Years of Business with Hawkins Landscaping 20:33
20:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요20:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the challenges of the industry, such as drainage issues and the need for proper engineering. He offers advice for aspiring entrepreneurs and emphasizes the importance of hard work and dedication. Connect with David Hawkins (Guest): Hawkins Landscaping Inc Office Number Hawkins Landscaping Facebook Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Hawkins Landscaping started with just $100 and a pickup truck and has grown into a successful family-owned business over the past 50 years. The company sets itself apart with its honesty, quality work, and customer care. Challenges in the industry include drainage issues and the need for proper engineering. David Hawkins Jr. advises aspiring entrepreneurs to want success more than anyone else and be willing to make sacrifices. Hard work and dedication are key to building a successful business. Chapters 00:00 Introduction and Background of Hawkins Landscaping 08:28 Hawkins Landscaping's Commitment to Honesty and Customer Care…
In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, using technology and telling stories. The episode emphasizes the importance of credibility and differentiation in marketing. Learn more about the Honest Eggs Co. campaign: Instagram Facebook Visit Honest Eggs Co. Website Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Differentiating products in a crowded market can be challenging, but it is essential for building a credible brand. Sharing data, such as customer reviews or satisfaction scores, can demonstrate exceptional service and build credibility. Incorporating technology in unique ways can generate buzz and differentiate a business. Telling specific stories and examples of how a service-based business goes above and beyond can set it apart from competitors. Awards and recognition can provide additional publicity and credibility for a business. Chapters 00:00 Cracking the Egg: Differentiating in a Crowded Market 01:18 The Honest Eggs Co. Campaign: Transparency and Credibility 06:25 Drawing Inspiration: Sharing Data, Using Technology, and Telling Stories 10:18 Building a Credible Brand: Differentiation and Recognition…
In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey also highlights the changing algorithm and platform behavior of Facebook, which led to decreased visibility for groups. Ultimately, she decided to prioritize her podcast and focus on her platform of choice, LinkedIn. Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Creating and maintaining content for a Facebook group can be time-consuming and challenging. It is important to align the focus of a group with one's expertise and interests. Changes in algorithms and platform behavior can impact the visibility and effectiveness of Facebook groups. Prioritizing and focusing on a specific platform or channel can lead to better results and efficiency in marketing efforts. Chapters 00:00 Introduction and Background of the Facebook Group 01:33 Misalignment of Group Focus and Expertise 08:59 Impact of Algorithm and Platform Changes…
1 EP31: From Brides to Boss: Nicole Mason's Journey in the Wedding Industry 21:43
21:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요21:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the challenges of balancing work and motherhood and the importance of not feeling guilty when focusing on each role. She shares her social media strategy of showing authenticity and inclusivity and her plans for the future of Ivory and Beau. Connect with Nicole Mason (Guest): LinkedIn Company's Instagram Company's Facebook Company's TikTok Visit Ivory and Beau Connect with Lindsey Wigfield (Host): LinkedIn Instagram Facebook Visit Lindsey's website Takeaways Building a successful one-stop shop for brides requires a combination of wedding planning, floral design, and bridal gowns. In the wedding industry, it is important to be fast on your feet and able to solve crises quickly. Inclusivity and diversity are crucial in creating a welcoming and comfortable environment for clients. Balancing work and motherhood requires letting go of guilt and seeking support when needed. Authenticity and inclusivity are key elements of a successful social media strategy. The future of Ivory and Beau includes expanding their reach, offering higher-end options, and exploring new possibilities. Chapters 00:00 Introduction to Ivory and Beau 04:19 Nicole's Journey in the Wedding Industry 09:06 The Unique Vibe of Ivory and Beau 14:16 Embracing Inclusivity and Diversity…
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