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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
LCC Connect에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LCC Connect 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
At Home with Economics explores business, workforce, and community development initiatives to better understand how they affect our daily lives.
LCC Connect에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LCC Connect 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
At Home with Economics explores business, workforce, and community development initiatives to better understand how they affect our daily lives.
Bo Garcia invites Dr. Charles Ballard into the studio to talk about the state of Michigan's economy in 2024; where we came from, where we are, and where we're heading. Dr. Ballard has been an MSU professor since 1983. In 2007, he won the Outstanding Teacher Award in MSU’s College of Social Science. From 2007 until 2020, he was Director of the State of the State Survey, in MSU’s Institute for Public Policy and Social Research. He is Immediate Past Chair of the Board of Directors of the Michigan League for Public Policy. He has served as a consultant with the U.S. Departments of Agriculture, Health & Human Services, and Treasury, and with research institutes in Australia, Denmark, and Finland. His books include Michigan at the Millennium and Michigan’s Economic Future .…
Bo Garcia connects with Susan Corbin, Director for the Michigan Department of Labor & Economic Opportunity (LEO). They explore why LEO was created, what its purpose, and how it has become a driving force in helping Michigan's economy reach its full potential. Website: Michigan Department of Labor & Economic Opportunity…
Bo Garcia connects with Laurie Lonsdorf, Regional Director of the Small Business Development Center (SBDC). They look at big picture of small business in the Capital City and across the state with an explanation of how the SBDC is able to assist entrepreneurs devise a business plan, locate funding, strategic planning, and more. Website: Small Business Development Center…
Bo Garcia connects with Lee Gardner, Director of the Job Training Center (JTC) at Lansing Community College. Lee explains the goal of JTC, a relatively new department at LCC that is focused on helping people in our community gain the skills needed to obtain meaningful employment. Website: LCC Job Training Center…
Bo Garcia interviews Chad Borodychuk, the Business & Community Institute's Director of Corporate Training and Continuing Education. Chad gives the details on the various programs, tactics, and approaches BCI utilizes to train individuals from smallest businesses to the largest corporations. Website: Continuing Education…
Bo Garcia invites Lansing Mayor Andy Schor to have a conversation about new investments in Lansing, strategies and initiative in economic development, and the partnerships that have been created to foster economic growth. Website: Lansing Office of the Mayor Website: Lansing Economic Area Partnership Website: Michigan Economic Development Corporation…
This episode introduces our listeners to Quentin Messer Jr. CEO of the MEDC. Quentin will illustrate how the MEDC grows good paying jobs for our state and region by collaborating with domestic and international companies, higher education, and all levels of government, in order to recruit new companies, expand existing ones, and grow small businesses in Michigan. Website: Michigan Economic Development Corporation…
Bo Garcia connects Dr. Ballard, an Economics Professor at Michigan State University and author. Their conversation covers many of the concerns Americans have right now including the chances of a recession, inflation, and the overall strength of the economy. Website: Dr. Ballard Contact Information Website: Michigan at the Millennium on Barnes & Noble Website: Michigan's Economic Future on MSU Press…
Role of Credit Unions in our community – Feature on CASE Credit Union This episode introduces our listeners to Jeff Benson, President and CEO of CASE Credit Union and illustrates what distinguishes a credit union from a bank, explains resources a credit union can provide to small businesses, low income communities, and others, and shares how that impacts our community. CASE Credit Union…
This episode introduces our listeners to Bob Trezise, President and CEO of the Lansing Economic Area Partnership (LEAP) and illustrates how (LEAP) works with business, education, and government to recruit new, and grow existing industry. LEAP Website Bob on Twitter
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