Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Season 3 Episode 7 - 'Baby Fever' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts
Season 3 Episode 6 - 'Eric's Panties' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts.
Season 3 Episode 5 - 'Roller Disco' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts.
Spooky Seasons here!! Season 3 Episode 4 - 'Too old to trick or treat, too young to die' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 3 Episode 3 - 'Hyde's Father' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 3 Episode 2 - 'Red Sees Red' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Welcome back!!! We are here for a new season. Season 3 episode 1 - 'Reefer Madness' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
That '90s Show - 'Step By Step' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
That '90s Show - 'Rave' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season Finale !! Season 2 Episode 26 - 'Moon Over Point Place' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 25 - 'Cat Fight Club' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 24 - 'Red Fired Up' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 23 - 'Holy Crap!' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 22 - 'Jackie Moves On' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 21 - 'Kelso's Serenade' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
REVISITED - That Wrestling Show Season 1 Episode 15 - 'That Wrestling Show' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
**Our 50TH EPISODE!!!!** Season 2 Episode 20 - 'Kiss of Death' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 19 - 'Parents Find Out' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 18 - 'Kitty and Eric's Night Out' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 17 - 'Afterglow' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 16 - 'The First Time' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 15 - 'Burning Down the House' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 14 - 'Red's New Job' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 13 - 'Hunting' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 12 - 'Eric's Stash' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
SPECIAL! That '90s Show - Lip Smackers @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts.
Season 2 Episode 11 - 'Laurie Moves Out' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Merry Christmas 70's Family!!! REVISITED - The Best Christmas Ever. Season 1 Episode 12 @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 10 'Red's Birthday' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts. And please like, share, rate and review wherever you listen to your podcasts. We greatly appreciate it.…
Season 2 Episode 9 'Eric Gets Suspended' @hellowisconsinpodcast - Instagram @hello70spodcast - Twitter https://www.teepublic.com/user/hello-wisconsin-podcast Please DM us guys, we would love your feedback or thoughts.
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