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Esme Higgs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Esme Higgs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Esme's Country Life
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Manage series 3458028
Esme Higgs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Esme Higgs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Content creator Esme Higgs chats about horses, country life and behind the scenes of her social media channels 'This Esme' - kindly sponsored by Redpost Equestrian
99 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3458028
Esme Higgs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Esme Higgs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Content creator Esme Higgs chats about horses, country life and behind the scenes of her social media channels 'This Esme' - kindly sponsored by Redpost Equestrian
99 에피소드
כל הפרקים
×Despite my pretty 'crunchy' childhood, continuous rain at times woke the gamer girl inside me - bit of a trip to the past for me on this one. Did anyone else have a Tamagotchi?
Part 2 of my adventure in the Seychelles has me on Turtle Patrol and escaping from rather scary ants
I go to go on a secret trip halfway around the world - to see BatMan and rescue some turtles
Let's get a time machine, go back a few years and have a chat with teenage Esme.
I had some good questions, some bad questions but quite a lot of weird questions, thanks for that everyone!
So I dig out my resolutions from last year, and see if I made any of them happen - did I manage to manifest a super successful year and meet all my goals, or did I spend the year under a duvet? Spoiler - it's somewhere in the middle Also I look to 2025, my plans, hopes and dreams What are you looking to achieve in 2025?…
Some great things happened in 2024, and some not so great things, but thankful for all the opportunities and adventures. Bring on 2025
I'm back! This week I've had a very scary sleep paralysis experience, I've been busy doing lots for the London International Horse Show and presenting awards to some amazingly talented young people for the RSPCA. And much more...
it's been a tough week, but we move on, we look forward
Just me? The horses are pretty excitable at the moment - this storm and bad weather has not been helping. Also I compare a day in the life city vs country!
Big news for the podcast! I get to go to Spotify HQ, and I rant about Winterwonderland. I shame my Dad on Spotify Wrapped
My rather wild trip to Scotland! Travel chaos and Storm Bert - just about made it home!
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1 Chaos at the Wicked Premiere! Esme 'Wardrobe Malfunction'! 36:02
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A very busy red ( actually green ) red carpet - a lot of fun - a bit of stress with a wardrobe malfunction - did I manage to get away with it?
I get to look around the Kings very own private garden, the horses get scared by a monster from next door, and I scare my brother with a monster of my own!
what I've been really really into recently!
Did I embarrass myself - yes, yes I didIn this weeks episode, I get to go to Insta HQ, sit in the world's most expensive cars, and dress up for Halloween with the ponies
no I've not lost the plot - honestly
No squirrels either...
Out and about with some scary (or where they scared) influencers as well as Joey jumping update and what you need to know for the Ball season ( nothing to do with football - sorry )
It's officially pumpkin season, and I'm here for it!
Riding a new horse, media day in a palace, photoshoot with Country Life magazine, and much more!
A dream come true!
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1 normal holiday - being chased by dogs and making a small child cry 31:26
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좋아요31:26![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
A trip to the lovely country of Portugal goes wrong
I broke all the rules, sorry
He deserved it
For your first horse - everything I've learned behind the scenes with horses
I spend a weekend in Oxford with Batman
Wow, had probably the most fun day of the year, pretending to be a Warrior Princess for a very cool ad - also you will never guess what was the weirdest thing I have ever been asked to do...
new relationship, new shows, new potatoes
I'm having some summer fun, just staying at home at the moment - beware Weever fish - only crocs can protect you!
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