Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
Launching a B2B product and want to nail your go-to-market strategy? 🎯 This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running? #GoToMarketStrategy #B2BMarketing #ProductLaunch #MarketResearch #BusinessStrategy #TheMarketingBlenderShow…
Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone! In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing. Discover how to: ✅ Align your entire organization's goals with powerful data insights. ✅ Master tracking the full buyer journey and pinpoint your most valuable revenue sources. ✅ Demystify your tech stack and make tools like Google Ads and CRMs work together. ✅ Implement processes for a truly holistic marketing approach. ✅ Foster a culture of growth that leverages data for smarter decisions. Whether you're a hands-on marketer, a CMO, or a business leader, this conversation is packed with actionable tips to transform your B2B results. Don't miss out! ➡️ What's your biggest data challenge in B2B marketing? Share it in the comments below! 👇 Don't forget to LIKE this video and SUBSCRIBE for more expert marketing insights! #TheMarketingBlenderShow #B2BMarketing #DataDrivenMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #TechStack #CRM #GoogleAds #MarketingAnalytics #BusinessGrowth #CMO…
Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋 Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time. You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step. Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies! 👍 Like this video if you found it helpful! 💬 Leave a comment below with your thoughts and questions! ➡️ Share this episode with your marketing colleagues! 🔔 Subscribe to The Marketing Blender Show for more insightful discussions! #B2BMarketing #ExperientialMarketing #MarketingStrategy #EventMarketing #CustomerEngagement #MarketingPodcast #BusinessMarketing #DaciaCoffey #RyanHeath #TheMarketingBlenderShow…
Hey Marketing Mixologists, and welcome back to The Marketing Blender Show! How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studies across industries like ITServices and Logistics, uncovering the secrets to differentiation through exceptional CustomerExperience, strong BrandValues, impactful ThoughtLeadership, and flawless OperationalExcellence. Learn how mastering Speed, Availability, LeadTime, and harnessing the power of Branding and DataInsights can make you the undeniable choice. Did this spark some ideas? Let us know with a like! Help us reach more marketing minds – share this video! What are your experiences in commoditized markets? Tell us in the comments! Become part of The Marketing Blender community – subscribe today! #ValueProposition #MarketStrategy #CompetitiveEdge #BrandBuilding…
Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs. Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (MDF), building essential SalesAndMarketingAssets, and navigating the crucial Technology Provider Relationships. Tune in to unlock the secrets to maximizing your impact and driving serious growth! 👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies! #MarketingForVARs #ValueAddedReseller #ChannelMarketing #MDF #SalesEnablement #CustomerExperience #MarketingStrategy…
Ready to supercharge your B2B sales funnel? 🚀 In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue! We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to maintain a disciplined sales rhythm, pinpoint exactly where your funnel is leaking leads, and leverage your CRM like a pro. Discover the secrets of effective lead scoring and the vital role marketing plays in fueling your sales engine. Plus, we'll share actionable strategies for maintaining momentum, nailing your follow-up, and making smart, data-backed decisions that lead to scalable revenue growth. Don't miss out on this goldmine of practical tips to enhance your sales processes and close more deals, faster! 👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies, and tell us in the Comments: what's your biggest bottom-of-funnel challenge? #B2BSalesFunnel #SalesOptimization #RevenueGrowth #LeadScoring #CRMEfficiency #MarketingAndSales #SalesStrategy #BusinessGrowth #TheMarketingBlenderShow #ActionableInsights…
Are you ready to amplify your nonprofit's impact? Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impactful video storytelling 🎬, reveal strategies for prioritizing efforts for maximum results, and offer key insights into branding, messaging, and proving ROI in the nonprofit sector. Learn from real-world examples from organizations like Ronald McDonald House and Team Rubicon. Get actionable advice and practical strategies you can implement today! Don't forget to Like this video if you learned something new! Subscribe and hit the Notification Bell 🔔 so you never miss an episode, and please Share to help spread the knowledge! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ #NonprofitMarketing #MarketingStrategy #TheMarketingBlenderShow #DonorManagement #NonprofitCommunications #Storytelling #VideoMarketing #NonprofitImpact #Branding #Messaging #MarketingROI #DaciaCoffey #DaisyMcCarty #RonaldMcDonaldHouse #TeamRubicon…
Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯 Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥 In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need for strategic alignment, Carlos draws on his 30 years of experience to deliver actionable insights. Discover how to shift your focus from fleeting tactics to sustainable strategies that resonate with your customers. 🚀 We explore: ➡️ The crucial link between understanding customer needs and driving revenue. ➡️ How to effectively align marketing and sales for a seamless customer experience. ➡️ The transformative (and sometimes tricky) role of AI in content creation. ➡️ The enduring fundamentals of content marketing in a digital age. ➡️ And why a cohesive strategy is non-negotiable for long-term growth. Don't miss this in-depth conversation that will challenge your perspectives and equip you with the tools to revolutionize your B2B marketing approach! 📈 Enjoyed this episode? Please LIKE, COMMENT, SUBSCRIBE, and SHARE to help us reach more B2B marketers! Let us know your thoughts in the comments below! 👇 🌐 Connect with us: https://www.linkedin.com/in/daisymccarty/ https://www.linkedin.com/in/carlosahidalgo/ #MarketingBlenderShow #B2BMarketingInsights #MarketingStrategy…
Hello and Welcome Back to The Marketing Blender Show! In today's episode, we're diving deep into the growth mandate for B2B CMOs. Join Daisy McCarty as she welcomes Carlos Hidalgo, a fractional CMO, to unpack how to truly drive results. Get ready to unlock the secrets to leveraging customer insights, building a magnetic brand, and aligning sales & marketing for explosive results. Carlos drops hard-hitting stats and real-world stories that will transform how you approach your role. Don't miss this masterclass on navigating the CMO's crucial relationship with sales and finance! 🔥 Watch now and elevate your marketing game! If you found this episode valuable, please like, subscribe, comment, and share to help us reach more marketing professionals! 🌐 Connect with us: https://www.linkedin.com/in/daisymccarty/ https://www.linkedin.com/in/carlosahidalgo/ #B2BMarketing #CMO #MarketingStrategy #GrowthHacks…
Hold onto your hats, folks! The AI revolution is HERE, and it's not waiting for anyone. On this electrifying episode of The Marketing Blender Show, Dacia Coffey and the brilliant Sina Azmoudeh pull back the curtain on the AI tidal wave crashing into businesses by 2025. Forget what you think you know about AI. We're talking real disruption: coding jobs vanishing, AI designing the brains of tomorrow's tech (Nvidia chips, anyone?), and a total overhaul of how businesses operate. Sina, a storytelling maestro and marketing powerhouse, reveals how to navigate this wild new world, proving that even in the age of algorithms, human connection still reigns supreme. Get ready for a dose of reality, practical AI tools you can use today, and a wake-up call on how AI will reshape your life. Are you ready to blend the future into your marketing mix? If you found this episode mind-blowing, please like, subscribe, and share it with your network! ----more---- 🌐 Connect with Dacia & Sina: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/sinaazmoudeh/ #AIMarketing #FutureOfBusiness #TheMarketingBlender #TechTrends #ArtificialIntelligence #DaciaCoffey #SinaAzmoudeh…
Hello and welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and award-winning filmmaker, marketing strategist and CMO, Sina Azmoudeh, deliver actionable insights on building high-performing B2B marketing funnels that deliver rapid ROI. In this episode, you'll discover how to: 👉 Drive impactful top-of-funnel awareness to attract your ideal customer. 👉Craft engaging mid-funnel educational content that builds trust and establishes authority. 👉Leverage powerful stories and customer reviews to boost bottom-of-funnel conversions and close deals. 👉Plus, Sina shares his proven strategies for optimizing email cadence and content strategy, turning leads into loyal customers. Learn how to use storytelling, education, and social proof to drive conversions. Don't miss this opportunity to transform your marketing results! Did you find these funnel-building secrets helpful? If so, smash that like button and let us know in the comments! Want more expert marketing insights? Subscribe to The Marketing Blender Show and never miss an episode. And if you know someone who needs to level up their B2B marketing, share this episode with them! 🌐 Connect with Dacia & Sina: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/sinaazmoudeh/ --------------------------------------- #B2BMarketing #MarketingFunnel #LeadGeneration #ConversionRateOptimization #ContentMarketing #DigitalMarketing #MarketingStrategy #SalesFunnel #MarketingTips #MarketingAdvice #BusinessGrowth #SinaAzmoudeh #DaciaCoffey #TheMarketingBlenderShow #ROI #CustomerReviews #Storytelling #EmailMarketing…
What if the secret to marketing success wasn't a new tactic, but a mindset? 🤯 On this episode of The Marketing Blender Show, Dacia Coffey and CMO Crystal Jones discuss why curiosity is a chief marketing officer's most valuable asset. They share practical tips for cultivating curiosity, fostering deeper connections, and embracing the unknown. Learn how to move beyond surface-level tactics and tap into the real power of understanding people. Tune in and get ready to transform your approach to marketing! Loved this episode? Make sure to LIKE, SUBSCRIBE, and SHARE the knowledge with your colleagues and friends! #Marketing #B2BMarketing #MarketingStrategy #MarketingMindset #CuriousCMO #PeopleOverTactics #InnovationInMarketing #LeadershipSkills #TheMarketingBlender #CrystalJones #DaciaCoffey _____________________________ 🌐 Connect with Dacia & Crystal: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/crystaljones2…
Ever wonder why Marketing sometimes gets a bad rap? 🤔 In this episode of The Marketing Blender Show, host Dacia Coffey and CMO Crystal Jones dive deep into the crucial relationship between CEOs and CMOs. They unpack why a lack of trust often exists and how to fix it! Crystal, who's led marketing for both startups and billion-dollar companies, shares actionable strategies for aligning marketing with business outcomes, speaking the language of business (not just "marketing speak!"), and fostering transparent communication. Learn how to build a strong leadership team, navigate tough conversations, and prove Marketing's value beyond just being a cost center. This is a MUST-WATCH for any CEO or CMO looking to level up their collaboration and drive REAL growth. Want more expert marketing advice like this? Hit the Like button, subscribe to Marketing Blender so you don't miss an episode, and share this video with anyone who could benefit from these strategies! _____________________________ 🌐 Connect with Dacia & Crystal: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/crystaljones2 #CEOCMOAlignment #MarketingLeadership #BuildingTrust #BusinessGrowth #StrategicMarketing #TransparencyInLeadership #TheMarketingBlenderShow #DaciaCoffey #CrystalJones #Marketing #B2BMarketing #MarketingStrategy #MarketingTactics…
🚀 Want to future-proof your business? Join Dacia and special guest Mark Hunter as they decode the secrets to KILLER marketing and sales strategies! 🚀 Hello and welcome back to The Marketing Blender Show! In this can't-miss episode, we're taking a MACRO view of what's working right now and what you need to prepare for in the next 12-18 months. We're talking proactive strategies to stay ahead of the curve, the power of sales superstars, and how to build a rock-solid sales team that crushes goals. Ever wonder why some businesses THRIVE while others struggle? We'll reveal why CEO and owner involvement in the sales process is absolutely crucial, how to forge genuine connections with clients, and how to leverage the best of social media AND personal interactions to fuel explosive growth. Plus, we'll dive deep into: - The magic of a consistent, structured sales process (and how to create one!) - Nurturing those leads like gold (because they are!) - Why a multi-faceted marketing approach is non-negotiable - The absolute necessity of follow-ups (seriously, don't skip this!) - Maintaining that winning momentum, even when the economy throws curveballs Ready to level up your business game? Hit play now! This is one episode you WON'T want to miss. 🌐 Connect with Dacia & Mark: https://www.linkedin.com/in/daciacoffey/ https://www.linkedin.com/in/markhunter/ 🌐 Be sure to visit Mark's website and tune in to his podcast for more valuable insights! 💻 https://thesaleshunter.com/ 🎙 https://thesaleshunter.com/podcast/ ___ #MarketingStrategies #SalesTips #BusinessGrowth #CEOLife #SalesTeam #LeadGeneration #SocialMediaMarketing #RelationshipMarketing #SalesProcess #BusinessStrategy #Entrepreneurship #FutureOfSales #MarketingTrends #SalesMotivation #GetTheEdge #TheMarketingBlenderShow…
Hello and welcome back to The Marketing Blender Show! In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI. They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' process to design a seamless buyer journey that avoids common pitfalls. Additionally, they provide practical steps for generating interest, building trust, and closing deals. The episode includes a comprehensive list of B2B sales mapping tactics available in the show notes. Don't miss out on tips for optimizing your marketing plan and sales strategies! ___________________________________________ This is our Sales Mapping Checklist: Awareness - Generate Interest - Social Media (LinkedIn, sometimes FB and YouTube - IG B2C, Twitter, Pinterest, Reddit, etc.) - Amazon - Direct outreach (cold calling, cold emailing or direct messaging) - Public Relations (press releases, earned media, etc.) - Membership and sponsorship in professional organizations - Speaking engagements (live, in-person or remote, lunch & learns, presentations, workshops) - Trade shows and industry events - Forum conversation participation - Referral Requests/Peer Introductions - CEO Thought Leadership Articles - Guest speaking on podcasts - Paid digital ads (Google ads, social media boosted content and ads, radio) - Print ads (only if the budget allows it) - Direct Mail (Account Based Marketing) - Organic SEO (blogs and landing pages) - Guest blogging Consideration - Build Trust - Email Nurture (newsletters or email sequences) - Presentations | Webinars | Round Tables - Co-Promotion with Partners - Comparison matrix - Infographic - Questionnaires - Assessments - Checklists - Demos (decks and videos) - Explainer video - ROI Analysis - Website - Testimonials (LinkedIn recommendations, Google reviews, video testimonials, etc.) - Case Studies (written, video) - Sell Sheets (product one-pagers) - eBooks or Reports - White papers - Industry reports - Template - Analyst Relations Decision - Close the Deal - Use case exploration - Budgetary estimate - Audits | Reviews |Assessments - RFPs | Bids | Proposals - Pilot programs…
Hey everybody!Welcome back and Happy 2025! In this episode of the Marketing Blender Show, host Dacia Coffey sits down with Mark Hunter, also known as The Sales Hunter, to discuss the integration of sales and marketing, common misunderstandings, and effective strategies for building a cohesive buyer's journey. They delve into the importance of communication, the distinct roles of sales and marketing, the need for aligned KPIs, and effective lead management. The discussion highlights the value of maintaining strong relationships after the initial sale and leveraging referrals for sustainable business growth. Tune in for insightful tips and best practices that can revolutionize your sales and marketing efforts. Here are some of the key takeaways you won't want to miss: 📍Why breaking down the silos between sales and marketing is crucial for success. 📍The importance of understanding your buyer's journey and aligning your messaging throughout. 📍How to leverage marketing automation to nurture leads and qualify them for sales. 📍The power of social selling and building relationships with potential customers. 📍Why focusing on value is essential for closing deals in today's competitive market. This episode is jam-packed with actionable insights and practical tips that will help you transform your sales and marketing efforts. But wait, there's more! We also cover a ton of other great content, including: ➡️ The myth of the "natural-born salesperson" (spoiler alert: it's a myth!) ➡️ How to avoid the dreaded "sales ghosting" phenomenon. ➡️ Why price shouldn't be your primary selling point. ➡️ The importance of creating an emotional connection with your customers. ➡️ How to leverage data and analytics to improve your sales and marketing strategies. Whether you're a seasoned sales professional or just starting out, this episode is a must-watch! Hit that play button and get ready to take your sales and marketing game to the next level! P.S. Be sure to subscribe to The Marketing Blender Show for more insightful interviews and marketing tips! _______________________________________________________________________ Timestamps ⏰ 00:00 Introduction and Referral Story 00:35 Welcome to the Marketing Blender Show 01:17 Mark Hunter's Sales Journey 02:27 The Importance of Communication in Sales and Marketing 04:19 Aligning Sales and Marketing KPIs 08:01 The Role of Marketing in Modern Sales 08:57 Defining and Handling Leads 12:24 The Essence of Timely Sales Follow-Up 18:27 Delivering Value Through Marketing 18:35 The Role of Social Selling 20:35 Defining Your Target Market 21:28 Streamlining the Sales Process 25:46 Creating Emotional Experiences in Sales 29:49 The Importance of Marketing Analytics 33:54 Opening the Relationship, Not Closing the Sale 35:32 Conclusion and Next Steps…
Hello and welcome back to the Marketing Blender Show! 👋 Are you tired of webinars that fall flat and fail to generate leads? If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help! In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compelling topic and crafting an irresistible title to maximizing audience engagement and leveraging your webinar for long-term lead generation. Here's what you'll learn: ➡️ How to choose a HOT topic and craft an irresistible title ➡️ The key to defining your webinar's goal and audience ➡️ Essential dos and don'ts for webinar planning and execution ➡️ How to maximize audience engagement and retention ➡️ Tips for leveraging your webinar for long-term lead generation Plus, a real-world case study and a FREE checklist(psst.. you can find it below)! Don't miss out on these valuable insights! Hit that subscribe button and become a webinar master. 💻 🎯Example of Steps for Setting Up a Webinar: - Select Topic (and create a compelling title) - Identify any co-presenters - Choose a date/time - Purchase Zoom webinar package ($690 for a 1 year subscription) - Set up registration on Zoom - Brand the Zoom webinar portal - Create speaker bio (including headshot) - Document Key Points for Presentation - Select Image for social media - LinkedIn event setup (landing page) - Boost webinar post on social media - Create and design slide deck - Build question set and polls to engage audience (Yes/No questions) - Build workflow to pull marketing contacts into CRM - Create and schedule pre-event email/messages (create versions for copromotion partners to send out as well) - Do LinkedIn posting and boosting - Send LinkedIn Invitations (including bulk invites) - Create and send post-event email follow up with the replay and deck - Add webinar recording to website (landing page and form) - Pull transcript and pull snippets for social media marketing - Advertise availability of the webinar recording #B2BMarketing #WebinarMarketing #LeadGeneration #ContentMarketing #themarketingblender Watch now 👉 https://youtu.be/4UCSuzhwalI…
Calling all experienced B2B marketers! Are you considering joining a fractional CMO agency? 🤔 In this episode of the Marketing Blender Show, Dacia and Daisy share the pros and cons of agency life and reveal what it REALLY takes to thrive as a fractional CMO. Here's what you'll learn: ➡️ The essential skills and experience you need to succeed ➡️ The benefits of joining an agency vs. going solo ➡️ How to find the right agency for YOU ➡️ Plus, insider tips for maximizing your impact and earning potential If you're a growth-minded, data-driven marketer with a passion for B2B, this episode is a must-watch! And hey, if you're looking for a new opportunity, The Marketing Blender is hiring! 😉 Learn more about joining our team in the video. #FractionalCMO #MarketingAgency #B2BMarketing #CareerAdvice #MarketingBlender…
Hey everyone, welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy break down the essential ingredients for a high-converting B2B content marketing funnel. They'll share tactical ideas and real-world examples to help you attract, engage, and convert more leads. Here's what you'll learn: ➡️ The 3 roles and goals of B2B content (and how to align them with your buyer's journey) ➡️ 15+ types of content to include in your funnel (from short-form videos to in-depth ebooks) ➡️ How to create "binge-worthy" content that keeps buyers hooked ➡️ Why visual content is a MUST-HAVE for B2B marketers ➡️ The power of two-way content and crowdsourcing ➡️ How to leverage thought leadership and educational content And much more! Whether you're just starting out with content marketing or looking to level up your existing strategy, this episode is packed with valuable insights. Don't forget to like, subscribe, and share this video with your fellow B2B marketers! #B2BMarketing #ContentMarketing #MarketingFunnel #LeadGeneration #BusinessGrowth #TheMarketingBlender #B2BServiceMarketing…
Hey everyone, welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy dive deep into the murky waters of B2B marketing consulting gone wrong. 😱 They'll be spilling the tea ☕ on common mistakes, horror stories from clients who've wasted thousands (even YEARS!) on ineffective marketing, and the crucial lessons they've learned along the way. Here's what you can expect: 👉 The REAL reason most B2B marketing fails (it's simpler than you think!) 👉 Why chasing tactics is a recipe for disaster 👉 How to avoid the "shiny object syndrome" and stay focused on what matters 👉 The biggest mistakes B2B leaders make (and how to avoid them) 👉 The essential questions to ask any potential marketing consultant 👉 Plus, Dacia and Daisy share some of their own cringe-worthy moments and how those failures shaped the Marketing Blender into what it is today. Don't miss out on this essential episode! Hit that subscribe button and leave a comment sharing your own marketing mishaps. Let's learn from each other and build a better future for B2B marketing. 🤝 _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" ➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BMarketing #MarketingConsulting #MarketingMistakes #MarketingStrategy #BusinessGrowth #RevenueStrategy #TheMarketingBlender #DaciaCoffey #DaisyMcCarty…
Are you a CEO who's hiding from social media? 🙈 It's time to step into the spotlight and become a Social CEO! 💥 In this episode of the Marketing Blender Show, Dacia and Daisy dive deep into personal branding for CEOs and why it's crucial for success in today's digital world. We cover: - Why CEOs need to be active on social media (and no, it's not a waste of time!) - The power of employee advocacy and how it can skyrocket your reach and revenue 🚀 - Practical tips for creating engaging content that builds trust and humanizes your brand 🤝 - How to find YOUR unique voice and share it authentically online 🎤 - Simple strategies to overcome social media overwhelm and actually enjoy the process! 😎 Plus, get ready for some actionable advice like: - Sally Hogshead's Fascination Triggers assessment to identify your personal brand superpowers ✨ A simple 3-word exercise to uncover how others perceive you 🤯 - The "What do you hate?" trick to define your values and ignite your passion 🔥 Don't miss out on this game-changing episode! Hit that play button and transform your online presence today! 💥 ------------------------------------- 🔗 Resources Mentioned: Sally Hogshead's Fascination Triggers Assessment The Marketing Blender ------------------------------------ 🔥 Don't forget to: Like this video 👍 Subscribe to our channel for more marketing gold! 🔔 Share this video with a CEO who needs to hear this message! 🚀 #TheMarketingBlenderShow #SocialCEO #PersonalBranding #Leadership #SocialMediaMarketing #MarketingTips #BusinessGrowth #CEOLife #TheMarketingBlender #CEO…
Hey everyone! Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding. Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference! In this episode, we'll cover: 👉 Why your brand needs a solid "why" (Hint: It's not just about making money!) 👉 How to figure out who you're REALLY talking to (and why that matters BIG TIME) 👉 The lowdown on positioning and differentiation (aka, how to stand out from the crowd) 👉 Scaling your brand like a boss (with brand archetypes and good ol' fashioned documentation) 👉Why your brand needs to connect with people's emotions (and how to make that happen) Plus, we'll share some real-world examples and stories from our own branding adventures (including the time we helped a financial group ditch the boring blue and embrace the power of purple! 💜) But we're not stopping there! We'll also be digging into: ➡️ Brand Strategy vs. Brand Tactics: Understand the crucial difference and why strategy comes first. ➡️ Defining Brand Strategy: Learn how to identify your brand's purpose, target audience, and position in the market. ➡️ The Importance of "Why": Discover how a clear brand purpose fuels passion, resonates with your audience, and drives long-term success. Don't miss out on this branding bonanza! Hit that subscribe button and turn on notifications so you don't miss a single episode. _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights! Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BBranding #BrandStrategy #MarketingStrategy #TheMarketingBlenderShow…
Hello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth. Key Takeaways: ✨ The core components of a high-converting B2B marketing funnel: From target audience and messaging to landing pages and sales follow-up, learn how to create a cohesive system. ✨ The importance of a strategic approach: Discover why a well-defined playbook and thorough planning are essential for funnel success. ✨ Realistic expectations for building and launching a funnel: Understand the time and resources involved, and when you can expect to see results. ✨ The power of iteration: Learn how to continuously optimize your funnel based on data and feedback. Common funnel mistakes to avoid: Identify potential pitfalls and how to overcome them. ✨ The role of the team in funnel success: Understand the importance of collaboration and clear communication. Don't Miss: ➡️ Real-world examples of successful and not-so-successful funnels ➡️ Insights into tracking and analyzing funnel performance ➡️ Tips on setting clear expectations and goals ➡️ The importance of aligning your funnel with your overall sales process If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. Hit that subscribe button and turn on notifications to stay tuned for more episodes! ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #B2BLeadNurture #MarketingFunnels #LeadGeneration #TheMarketingBlenderShow…
In this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance. Key Takeaways: ➡️ The Hidden Costs of People Problems: Uncover the financial impact of high employee turnover, low engagement, and ineffective onboarding processes. ➡️ The Importance of Talent Retention: Learn strategies to increase employee retention, reduce recruiting costs, and build a more resilient workforce. ➡️ Aligning HR and Marketing: Understand how collaboration between these two departments can create a powerful employer brand and attract top talent. ➡️ The STAR Model for Scaling People: Explore Mark Mitford's proven framework for optimizing people performance and creating a thriving company culture. ➡️ Practical Tips for Leaders: Get actionable advice on improving your interviewing skills, onboarding processes, and leadership capabilities. Don't Miss: 📍 Mark's insights on common HR mistakes and how to avoid them 📍 Dacia's perspective on the role of marketing in attracting and retaining talent 📍 The importance of building trust and respect within your team 📍 How to create a positive employee experience that drives engagement and productivity 📍 The value of investing in leadership training and development Whether you're a small business owner or a seasoned executive, this episode offers invaluable guidance on addressing people problems and fostering a high-performing organization. Hit that subscribe button and leave a comment with your thoughts! ________________________________________________________ 🌐 Connect with Dacia & Mark: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Mark Mitford 🌐 Be sure to visit Mark's HR Catalyst Consulting Website and Tune in to Their Podcast for more valuable insights! 💻 HR Catalyst Consulting Website 🎙 HR Catalyst Consulting Podcast 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #PeopleProblems #RevenueGrowth #HRStrategy #EmployerBranding #TheMarketingBlenderShow…
In this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value throughout the buyer's journey. Key takeaways: ✅ B2B lead nurture is NOT optional: Learn why nurturing leads is essential for scaling your business and achieving sustainable growth. ✅ Understand the B2B buyer's journey: Discover how to identify and address your prospects' pain points and goals through targeted messaging and content. ✅ Build a robust lead nurture system: Get actionable tips on creating an effective funnel that guides prospects towards a sales-qualified meeting. ✅ Utilize the right tools and platforms: Explore essential marketing tools like CRMs, project management software, chatbots, and analytics to optimize your lead nurture process. ✅ Avoid common lead nurture mistakes: Learn how to identify and fix broken funnels, improve messaging, and track the right metrics. ✅ Embrace the human side of lead nurture: Discover the power of servant leadership in marketing and how to provide value before, during, and after the sale. Don't miss: ➡️ Real-world examples of successful B2B lead nurture campaigns ➡️ Insights into tracking and analyzing buyer behavior to refine your funnel ➡️ The importance of speed to response and personalized follow-up ➡️ Tips on leveraging brand campaigns and thought leadership for long-term nurture ➡️ The role of customer nurture in driving repeat business and referrals If you're ready to take your B2B lead generation to the next level, this episode is packed with valuable information and actionable advice. ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit that subscribe button and turn on notifications to stay tuned for more episodes! Share your thoughts in the comments! #B2BLeadNurture #MarketingFunnels #SalesQualifiedLeads #TheMarketingBlenderShow…
Hello and welcome back !! ✨ In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each. Discover: ➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline. ➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored events, and high-touch sales outreach to attract and convert quality leads. ➡️ SaaS plus consulting: Utilize gated content marketing, in-person speaking engagements, and peer introductions to build trust and land high-ticket deals. Key takeaways: ➡️ The importance of understanding your specific business model and tailoring your lead generation tactics accordingly. ➡️ Common missteps to avoid and special considerations for each SaaS model. ➡️ How to prioritize the buyer's experience and build a customer-centric approach. ➡️ The critical role of sales and operations alignment in achieving success. ➡️ Actionable tips to implement these tactics and accelerate your B2B SaaS lead generation. If you're looking to generate more leads, increase revenue, and achieve sustainable growth for your B2B SaaS company, this episode is packed with valuable insights. Hit that subscribe button, leave your comments and questions, and we'll see you next week! _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BSaaS #LeadGeneration #MarketingStrategy #SalesTactics #TheMarketingBlenderShow…
Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent. Key Takeaways: ✨ Why Instagram is a valuable tool for B2B marketing, regardless of industry ✨ The types of content that resonate with B2B audiences on Instagram ✨ Best practices for maximizing engagement and building a loyal following ✨ How to use Instagram Stories and Reels effectively ✨ The importance of authenticity and having fun on social media Don't Miss: ➡️ Sa Maria's insights on creating visually appealing and engaging content ➡️ Tips on using Instagram for employer branding and attracting top talent ➡️ Dacia's perspective on integrating paid social media campaigns for greater reach If you're ready to elevate your B2B marketing strategy on Instagram, this episode is packed with valuable information. Hit that like button, subscribe to our channel, and let us know your thoughts in the comments below! _______________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Sa Maria: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Sa Maria Boyd Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #FacebookTips #SocialMediaStrategy #TheMarketingBlenderShow #B2BMarketing #InstagramStrategy #SocialMediaTips #TheMarketingBlender…
Hello and welcome back!! In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth. What You'll Learn: ✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and why both are crucial for sustainable business growth ✨ Proven strategies to attract and convert high-quality SQLs quickly, including speaking engagements, referral marketing, and targeted digital advertising ✨ How to leverage webinars effectively to capture engaged leads and nurture them into loyal customers ✨ The power of Account-Based Marketing (ABM) in targeting and winning key accounts through personalized outreach and engagement ✨ The often-overlooked potential of earned media and public relations in establishing authority and credibility, leading to faster lead conversion ✨ Why prioritizing your existing customers through cross-selling, upselling, and reducing churn is the foundation for long-term revenue success Don't Miss Out: Whether you're a startup, small business, or established enterprise, this episode is packed with valuable tips to supercharge your B2B lead generation efforts. Hit that like button, subscribe to our channel, and leave a comment with your biggest marketing challenges - we're here to help you blend your way to success! _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BLeadGeneration #MarketingStrategy #SalesEnablement #RevenueGrowth #TheMarketingBlenderShow…
Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws. In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" and offering practical tips to: ➡️ Craft irresistible hooks: Learn how to capture attention and validate your ideal customer's pain points from the very beginning. ➡️ Offer the right value: Discover lead magnets that nurture prospects and help them progress, not just "Tire Kickers" looking for freebies. ➡️ Master the messaging magic: Ensure your messaging aligns with each stage of the buyer's journey, keeping them engaged and moving forward. ➡️ Track what matters: Go beyond vanity metrics and understand how to track the right data to optimize your funnel for success. ➡️ Avoid the follow-up fail: Learn how to keep prospects engaged with valuable, multi-channel follow-up that drives results. And that's not all! Dacia and Daisy also discuss the difference between sales-qualified leads and nurturing leads for future revenue. Ready to transform your B2B marketing funnel? Watch this episode and get ready to see a significant improvement in your lead generation and sales pipeline. P.S. Don't forget to check out The Marketing Blender's website at https://www.linkedin.com/company/the-marketing-blender to learn more about their fractional CMO and outsourced marketing services! #MarketingFunnel #B2BMarketing #LeadGeneration #MarketingTips #TheMarketingBlender…
Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!) Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook. Sa Maria shares insider tips on: ➡️ Leveraging Facebook groups to connect with your ideal audience and establish authority. ➡️ The art of transitioning from providing value in groups to promoting your business authentically. ➡️ The critical importance of moderators in maintaining a healthy group dynamic. ➡️ How to create engaging content that resonates with your target audience and showcases your company culture. ➡️ The power of employee advocacy and user-generated content in building trust and driving engagement. ➡️ Understanding the difference between organic posts, boosted posts, and Facebook ads to achieve your marketing goals. ➡️ Best practices for navigating the Meta Business Suite and maximizing your reach across Facebook and Instagram. ➡️ Common mistakes B2B companies make on Facebook (and how to avoid them!) ➡️ Tools and strategies to make posting and engaging on Facebook easier and more efficient. Whether you're a seasoned B2B marketer or just starting out, this episode is packed with actionable insights to help you harness the power of Facebook for your business. Hit that like button, subscribe to our channel, and leave a comment below with your burning Facebook marketing questions! _________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Sa Maria: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Sa Maria Boyd Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BMarketing #FacebookTips #SocialMediaStrategy #MarketingBlenderShow…
Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation. They break down: ➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams. ➡️ What to automate: Nurture campaigns, ads, reminders, social media, data reporting, lead follow-up, sales tasks, chatbots, and more. ➡️ How to automate: Prioritize low-lift, high-impact tasks first, keep it simple, and always test before fully automating. ➡️ What NOT to automate: Broken processes, tasks that require a human touch, and creative elements. Dacia and Daisy share real-world examples and best practices to help you implement effective automation strategies for your B2B business. Whether you're just starting out with automation or looking to level up your existing efforts, this episode is packed with valuable insights. Don't miss out! Hit the like button, subscribe to our channel, and leave a comment below with your specific automation questions or challenges. We'd love to hear from you! Visit us at themarketingblender.com for more information about our fractional CMOs and outsourced marketing teams. Let's blend your marketing for success! #MarketingAutomation #B2BMarketing #TheMarketingBlender #DaciaCoffey #DaisyMcCarty _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Hey there marketing superstars! 🤩 Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly. Here's what you'll learn: - The deadly assumptions businesses make about outsourced lead gen (and why they lead to disappointment) - Why "magic pool of buyers" and "numbers game" are marketing fantasies - How to leverage outsourced B2B lead gen services strategically - The importance of buyer personas and a well-mapped sales process - Building a lead ecosystem for long-term success Feeling frustrated with your current lead gen efforts? This episode is packed with valuable insights to help you make informed decisions and maximize your ROI. Hit that subscribe button and join The Marketing Blender fam for more marketing tips and tricks! P.S. Got a specific question about outsourced B2B lead gen? Leave a comment below or reach out to Dacia and Daisy on social media or themarketingblender.com. #B2BMarketing #LeadGeneration #MarketingStrategy #themarketingblendershow _______________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you! Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship. Here's what you'll learn: - What B2BtoC buyers REALLY care about (it's not how amazing your product is!) - How to craft messaging that resonates with retail decision-makers - Proven strategies to drive demand and sell-through in local markets - The importance of building a strong brand for B2BtoC success Plus: - Tips for getting that crucial first meeting with a buyer - How to leverage digital and print marketing to generate local interest - The secret to building a loyal customer base that keeps retailers happy - Feeling overwhelmed? The Marketing Blender team is here to help! We offer fractional CMOs and outsourced marketing solutions to drive your success. Ready to learn more? Visit our website: https://www.themarketingblender.com/ Check out our other podcasts: - Messaging Choreography - Demand Generation Don't forget to subscribe for more insightful marketing content! P.S. Leave your questions in the comments below! We're happy to help you navigate the B2BtoC landscape.…
Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎 In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO and how to go about it. Key topics covered: ➡️ Signs that indicate it's time to hire a fractional CMO ➡️ The different types of fractional CMO engagements ➡️ What to expect from a fractional CMO in the first 90 days ➡️ How to choose the right fractional CMO for your business ➡️ The importance of B2B vs B2C experience in marketing leadership ➡️ Tips for getting the most out of your fractional CMO relationship Whether you're a startup, small business, or growing enterprise, this episode provides valuable insights on leveraging fractional CMO expertise to drive revenue growth, build your brand, and create a resilient marketing strategy. Don't miss out on this informative discussion that could transform your approach to marketing leadership! Subscribe for more expert marketing insights and join us for our monthly live Q&A sessions! _______________________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations. Key takeaways: 💡 Document your tribal knowledge and understand how your product or service aligns with the priorities of healthcare professionals and hospitals. 💡 Focus on simplicity and identify opportunities to add value by addressing points of friction in the healthcare system. 💡 Prioritize your marketing opportunities and don't be afraid to experiment to find what works best for your audience. We hope you enjoyed this episode! Let us know your thoughts in the comments below. Don't forget to like and subscribe for more marketing content. _______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey. Here are the key takeaways you'll learn: The Importance of Channel Partners: 70% of the technology addressable market is reached through channel partners. Many businesses rely on channel partners for a significant portion of their revenue. Common Challenges: Nearly 20% of companies report their channel partner strategies as ineffective. Lack of clear expectations and misalignment between goals lead to frustration on both sides. It typically takes a year for a channel partner to become fully productive. Building Successful Partnerships: Define your ideal channel partner persona. Understand their needs and goals. Provide ongoing training and support to empower channel partner sales teams. Make it easy for partners to sell your product with clear messaging and sales collateral. Consider co-branded marketing campaigns and assets. Campaign in a Box for Channel Partners: Provide documented buyer personas and messaging choreography for sales teams. Offer email outreach scripts, one-pagers, and co-branded web pages. Develop high-value assets like webinars to generate leads. Incentives and Recognition: Structure rewards and recognition programs to motivate channel partner sales teams. Highlight top performers and share best practices across your partner network. Consider shared lead generation efforts to maximize reach and effectiveness. Watch this episode to learn how to create a thriving Channel Partner Marketing strategy that benefits both your company and your partners! If you're on the channel partner side, this video will give you insights into what to ask for from the companies you represent. Don't miss out on these valuable channel partner marketing best practices! _______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Dacia and Daisy are back with a spicy new episode of The Marketing Blender Show! 🌶️ In "Blender Reacts," they dive into viral marketing clips and share their unfiltered opinions. This time, they're tackling advice from marketing giants Gary Vaynerchuk, Neil Patel, and April Dunford. Expect hot takes on: 🙅♀️Gary Vee's 50 Consumer Segmentations: Is this realistic for most businesses? Dacia and Daisy say HECK NO. 🤑 Neil Patel's Free Software Hook: Is this the secret sauce for SaaS companies? They're surprisingly on board. 💪 April Dunford's AI Warning: Is AI replacing marketers? They share why REAL expertise still matters. Plus, they dish out bonus advice on: ➡️ The REAL value of "free" in marketing ➡️ How to create outcomes (not just sell features) ➡️ Why you need to BELIEVE in what you're selling Don't miss this no-holds-barred episode of The Marketing Blender Show! Hit that like button, subscribe, and DM us your reaction clips for a chance to be featured. 👇 Have any marketing videos you want Dacia and Daisy to react to? 🤔 Drop them a link in the comments below! _______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
🚀 Wondering when is the right time to bring in a Chief Marketing Officer for your SAAS startup? The answer might surprise you! Join Dacia Coffey and Daisy McCarty in this episode of The Marketing Blender Show as they dive deep into: 💥 The surprising truth: Why RIGHT NOW is the ideal time to hire a fractional CMO, even if your revenue is at $0. 🧩 Validating your product-market fit: Discover how a CMO can be your secret weapon for early market validation and customer conversations. 🔎 SEO secrets for startups: Learn how to leverage SEO research to understand your target audience's pain points and position yourself for success. 💸 Attracting investors with marketing: How a strong marketing strategy can be the key to unlocking investor dollars and building a viable business model. 📈 The real role of a fractional CMO: Get a clear picture of how a fractional CMO can drive revenue growth and accelerate your path to profitability. Don't miss this essential episode if you're ready to take your SAAS startup to the next level! 👇 Don't forget to like, subscribe, and hit the notification bell for more actionable marketing insights! Have questions? 🤔 Leave them in the comments below! _______________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #SAAS #FractionalCMO #MarketingStrategy #Startups #RevenueGrowth #TheMarketingBlenderShow #DaciaCoffey #DaisyMcCarty…
In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses. Colin shares his proven branding process, emphasizing the importance of understanding a company's core values, target audience, and overall mission. He reveals the secrets to creating a strong brand identity that resonates with both potential customers and employees. Learn about the key elements to look for when choosing a B2B branding agency, including team dynamics, talent, ethics, and effort. Discover the essential deliverables that ensure your brand's success, from comprehensive logo packages and brand style guides to website tutorials and marketing assets. Whether you're a B2B business owner or marketing professional, this episode is packed with valuable insights and practical tips for building a powerful brand that drives growth and success. Don't forget to like, subscribe, and hit the notification bell for more episodes of The Marketing Blender Show! ____________________________________________ 🌐Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Colin: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉…
Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 ____________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨ In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies. They dive into the world of B2B social media content creation. Dacia Coffey chats with social media pro Sa Maria Boyd about ditching the boring tactics and implementing seven creative ideas to boost your B2B social media presence. Key takeaways you'll learn: ✨ Ditch the AI comments! Genuine interaction is key to building relationships and avoiding platform algorithms from filtering out your content. ✨ Be human! Let your company's personality shine through with relatable content and behind-the-scenes glimpses. ✨ Content is king (or queen)! Leverage infographics, carousels, case studies, industry news, interactive polls, and employee spotlights to keep your audience engaged. ✨ People remember faces! Showcase your team and humanize your brand with photos and stories. Ready to take your B2B social media game to the next level? Watch this episode and discover actionable tips to transform your B2B social media strategy! P.S. Don't forget to subscribe to The Marketing Blender Show for more insightful marketing discussions! _________________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Sa Maria: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Sa Maria Boyd- https://www.linkedin.com/in/samariabboyd/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Hello and Welcome back to another exciting episode of The Marketing Blender Show! Do you ever feel like your B2B marketing is just creating leads, not desire? This episode of The Marketing Blender Show is all about Demand Generation! Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how to use demand gen to make your product or service the MUST-HAVE solution for your ideal customers. You'll learn: ✅ What Demand Generation is and how it differs from Lead Generation ✅ When to use Demand Generation ✅ Signs that your lead gen efforts might actually need Demand Generation support ✅ Creative tactics to get your target market EXCITED about your offering ✅ How to leverage influencers, partnerships, and content to build brand awareness and prime the market. Dacia and Daisy also discuss: ✨ The importance of education and reframing your target market's perspective ✨ Why "thought leadership" is a powerful demand gen tool ✨ How to build a strong Marketing Qualified Lead (MQL) base ✨ Using long-tail keywords to identify emerging B2B buyer interest And much more! Are you a B2B marketer, salesperson, or CEO? This episode is packed with actionable strategies to help you fill your sales pipeline with qualified leads who are ready to buy. Listen now and get ready to make your brand the go-to solution in your market! 🚨 P.S. Dacia also mentions her book, Corporate Caffeine: B2B Marketing is Different, which offers a framework for predictable, sustainable B2B marketing success. Check it out on Amazon, Barnes & Noble, or your favorite retailer! _________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Welcome back to The Marketing Blender Show! ✨ In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing team should cover, including digital marketing, creative copywriting, design, photography/videography, and web development. Daisy and Dacia provide tips on how to effectively work with and get the most out of an outsourced marketing squad - treating them as an extension of your internal team, ensuring clear strategy and goals, enabling access to assets, using project management tools, open communication, testing and optimizing, systemizing processes, and more. They emphasize the importance of the client not becoming a bottleneck by promptly reviewing and approving the team's work. Overall, leveraging a fractional marketing crew allows you to tap into a wider range of specialized expertise for driving your marketing success. Here are some of the key takeaways from the episode: ✨ A fractional marketing team is a team of marketing experts that you can hire on a part-time basis. ✨ Fractional marketing teams can help you fill the gaps in your marketing expertise. ✨ When choosing a fractional marketing team, it's important to consider the capabilities that you need. ✨ To get the most out of your fractional marketing team, you need to have a clear communication strategy and be open to recommendations. Watch the full episode to learn more about how fractional marketing teams can help your business! _________________________________________________________________________ Get your copy of the book "Corporate Caffeine"➡️ https://daciacoffey.com/corporate-caffeine/ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights ➡️ https://bit.ly/the-marketing-plan-template For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. ➡️ https://bit.ly/the-marketing-blender-lab Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! ➡️ https://bit.ly/the-marketing-blender 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/ 💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/ Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
What's up?! Welcome back to another episode of The Marketing Blender Show! In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ultimately drive sales. 🎯 Key Takeaways: ✅ Understand the true essence of social selling - it's about authentic engagement, not aggressive pitching. ✅ Don't assume your target audience isn't active on social media - they likely are, even in B2B spaces. ✅ Incorporate social selling into your daily outreach and sales activities consistently. ✅ Craft personalized messages for birthdays, anniversaries, and other occasions to genuinely connect. ✅ Use automation judiciously to facilitate human-to-human interactions, not spam. ✅ Align social selling with your overall social media strategy and buyer's journey. ✅ Focus on creating real social engagements by triggering interest and attention. Whether you're a seasoned social seller or just starting out, this episode is packed with actionable advice and real-world examples to help you unlock the power of social selling. Join Dacia and Daisy as they share their expertise and guide you through the dos and don'ts of this powerful sales approach. 👥 Don't forget to like, comment, and subscribe for more insightful content! _______________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #SocialSelling #SalesStrategy #DigitalMarketing #B2B #LinkedIn…
Hello and Welcome back to another episode of The Marketing Blender Show! ✨ In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment." Dacia shares her revolutionary approach to business-to-business marketing that puts humanity at the center. She dives deep into how companies can dramatically accelerate revenue by truly aligning their sales and marketing efforts. Throughout the interview, Dacia unpacks powerful concepts and frameworks from her book, including: ✨ Why most B2B marketing fails by being self-centered instead of customer-centric ✨ Using "messaging choreography" to say the right thing at the right time in the buyer's journey ✨ Developing multi-dimensional buyer personas to deeply understand your ideal customers ✨ Mapping your sales cycle from the buyer's perspective for better sales-marketing unity ✨ Leveraging marketing psychology to create emotional connections that drive purchases ✨ The real meaning of branding and how to steward an authentic, differentiating brand ✨ How to calculate an effective marketing budget based on your revenue goals ✨ The massive impact organizational alignment can have on growth, culture and valuation Whether you're a business owner, CEO, marketing leader or sales professional, this episode is a must-watch. Dacia's refreshing servant-leadership mindset will transform how you view the role of marketing in driving sustainable business success. ___________________________________________________________________ Get your copy of the book "Corporate Caffeine" 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉 #B2BMarketing #SalesAndMarketing #BuyerJourney #BrandStrategy #MarketingROI #RevenueCrew…
Hello and Welcome Back to The Marketing Blender Show! In this episode, digital marketing expert Ramsey Sanchez joins host Dacia Coffey to walk through 6 pro tips to get maximum ROI out of your B2B Google Ads campaigns. Ramsey dives deep into crucial elements like: 💥 Keyword strategy - Finding the right keywords, using negative keywords, and leveraging long-tail keywords to reach your ideal audience 💥 Compelling ad copy - Writing ads that match search intent, increase CTRs, and drive qualified clicks 💥 Optimized landing pages - Creating landing page experiences optimized for conversions through testing and personalization 💥 Proper tracking setup - Ensuring conversions are accurately tracked across analytics, CRMs, and ad platforms 💥 Conversion optimization - Testing offers, messaging, and sales funnels to continually boost conversion rates 💥 Heat mapping - Using heat maps to identify friction points and optimize the user journey Ramsey also shares a valuable checklist to audit your Google Ads account for maximum ROI, covering elements like auction insights, location targeting, search networks, bidding strategies, and ad scheduling. Whether you're just getting started with Google Ads or looking to level up your existing campaigns, this info-packed episode provides a wealth of actionable tips from an experienced pro. Don't miss these expert insights! If you found these Google Ads tips valuable, make sure to smash that like button and subscribe to get more expert digital marketing insights! And if you know someone running Google Ads campaigns, share this video to help them maximize their ROI too. Let's get the conversation going - what are your biggest Google Ads questions or struggles? Leave us a comment on our socials or over on the YouTube video! ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
Revenue strategy is the key to unlocking sustainable business growth and profitability. In this insightful session from March 15th, industry experts Dacia Coffey and Burt Copeland share their pioneering insights on building a revenue strategy that drives results. Over 90 power-packed minutes, you'll learn to distinguish between good and bad revenue sources to focus your efforts on high-value revenue streams. Dacia and Burt dive deep into creating robust revenue projections aligned with your business objectives, so you can manage growth without sacrificing profitability. This is far more than just another webinar recording. It's a comprehensive masterclass that will transform how you approach revenue strategy from the ground up. You'll walk away with an actionable framework to: ✔️ Understand good revenue vs. bad revenue sources ✔️ Build data-driven revenue forecasts and projections ✔️ Prioritize profitability while accelerating growth ✔️ Adjust your revenue strategy for changing market conditions Whether you're a startup founder, executive, or revenue professional, these proven tactics from Dacia and Burt will empower you to create a revenue engine that propels your business toward sustained success. Don't miss this opportunity to gain a competitive edge. Hit play and master the revenue strategy that will drive your business forward!…
Welcome back to The Marketing Blender Show!! ✨ Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right platforms, understand analytics, and build a genuine brand presence. They dive into topics like developing messaging that resonates with busy executives, using social media for employer branding, and staying on top of ever-changing platform trends. Sa Maria emphasizes the importance of being truly helpful and human in your approach rather than just product-pushing. You'll get practical tips on optimal posting frequency, video content creation, monitoring competitors, and measuring meaningful metrics beyond just likes and shares. Sa Maria also shares her inspiring journey from getting hooked on social media in college to becoming an expert B2B strategist. Whether you're already investing in B2B social or just getting started, this episode will give you a fresh perspective on leveraging social media to connect with your target audiences in an authentic, engaging way. Tune in for actionable insights from one of the best in the business! _________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Sa Maria: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Sa Maria Boyd Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 _________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Welcome to the latest episode of The Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! 🎉 In this episode, titled "How B2B Marketing Works for Professional Services," Daisy and Dacia dive deep into the intricacies of marketing for professional service providers. Drawing from their own experiences and extensive research, they explore the unique challenges and strategies tailored to this sector. Professional Services, as they point out, often sell expertise and intelligence rather than tangible products. Daisy and Dacia emphasize the importance of understanding and defining value from the customer's perspective. They discuss the common misconception among service providers that their definition of value aligns perfectly with the clients' perception, which isn't always the case. The hosts also touch upon the competitive landscape in Professional Services, highlighting the tendency for companies to fall into the trap of commoditization. They stress the need for differentiation and strategic positioning to stand out amidst the crowd. Throughout the episode, Daisy and Dacia offer actionable insights on various aspects of marketing for Professional Services, from targeted messaging and branding to talent acquisition and sales optimization. They emphasize the significance of building trust, leveraging social media, and adapting marketing strategies as the business evolves. Join Daisy and Dacia as they share their expertise and valuable advice for navigating the complex world of B2B marketing for Professional Services. Whether you're a seasoned professional or just starting out in the industry, this episode promises to provide invaluable insights to help you succeed. 🚀 If you're eager to unlock the secrets to driving growth and profitability in your Professional Services business, don't miss out on this enlightening discussion. Hit the subscribe button to stay updated with The Marketing Blender Show, and be sure to share your thoughts and examples with Daisy and Dacia—they might feature your success story in an upcoming episode! _________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Welcome to the latest episode of The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty! In this episode, we delve deep into the realm of industrial products and services, sharing invaluable insights and strategies garnered from our 11 years of experience in this space. Episode Highlights: Discover why industrial marketing requires a unique approach that integrates sales and marketing efforts seamlessly. Explore the significance of brand building and reputation management, especially during challenging economic cycles. Learn how to leverage boom times effectively to build scalable and repeatable marketing strategies. Understand the importance of sales enablement and technology integration in streamlining marketing efforts Gain insights into targeting the right audience and crafting compelling messaging that resonates with industrial buyers. _______________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Connect With Us: Follow us on social media for more marketing tips, insights, and updates. Don't forget to hit the subscribe button to stay tuned for our upcoming episodes. Onward and upward! 🚀🎉…
Welcome back to The Marketing Blender Show💡 In the latest episode of the Marketing Blender Show, our host Dacia Coffey welcomes guest host Ramsey Sanchez for a deep dive into the intricacies of digital marketing and its crucial role in pipeline management. Together, they explore the distinct strategies for utilizing social media and search engines to not only attract leads but also to nurture them towards a purchase decision. They shed light on the significance of understanding a platform's purpose - distinguishing between search intent on Google and the educational, brand-awareness role of social media. With invaluable insights into CRM systems and tracking setups, this episode equips listeners with the knowledge to monitor potential buyers throughout their journey, ultimately enriching the pipeline for both immediate and future business opportunities. Ramsey offers sage advice for those venturing into digital marketing or looking to enhance their ROI, emphasizing the importance of selecting the right tools and leveraging expert guidance for setup and optimization. Whether you're a newcomer to digital marketing or seeking to reassess past efforts, this discussion is packed with actionable strategies and thought-provoking considerations for making your campaigns a resounding success. Don't miss out on this engaging conversation filled with expert tips and insights on maximizing your digital marketing efforts. Whether you’re refining your strategy or jumping back into the digital marketing arena, this episode promises valuable lessons on fostering growth and scaling your business model. Hit subscribe for more insightful episodes, and if you're considering an audit or want to discuss your digital marketing strategy, reach out to us. Dacia and Ramsey are here to help you conquer the digital world. Onward and upward! --- For more exciting content and insights into the rapidly evolving world of digital marketing, stay tuned to the Marketing Blender Show. ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Ramsey: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Ramsey Sanchez 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
Welcome back to The Marketing Blender Show with your hosts, Dacia Coffey and guest host Gene Lewis, the head of client strategy and Fractional CMO. ✨ In this episode, we dive deep into the top B2B growth hacks that drive results quickly. From reactivating old leads to leveraging interactive tools, nurturing email campaigns, and maximizing customer referrals, we cover it all. Join us for a rapid-fire discussion as we unveil our top 10 list of B2B growth hacks designed to optimize existing strategies and uncover hidden revenue streams. Learn how to fish where you've already fished, harness the power of personalized email nurturing, and amplify your networking efforts both online and offline. Discover the importance of scarcity in marketing, the value of customer marketing and retention, and the critical role of messaging in building trust and loyalty. Gain insights into refining your keyword strategy, maximizing customer referrals, and crafting a revenue strategy that aligns with your business goals. Whether you're an executive, entrepreneur, or head of marketing, these actionable tips will help you identify opportunities, drive growth, and achieve success in 2024 and beyond. Don't miss out on these essential strategies for elevating your B2B marketing game. Subscribe now and join us as we move onward and upward together. ✨ ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Gene: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Gene Lewis 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
Welcome to another exciting episode of the Marketing Blender Show!✨ Hosted by Dacia Coffey, this episode features a special guest host, Gene Lewis, the head of client strategy at our agency. Join us as we dive into the fascinating world of messaging and how to capture people's attention in today's fast-paced digital landscape. In this episode, Dacia and Gene discuss the importance of crafting compelling messaging that resonates with your audience. With Gene's extensive experience in marketing across diverse industries, including legal, commercial construction, and IT software, you're in for a treat as he shares valuable insights and practical tips. From the importance of understanding your target audience's pain points to the critical role of clear and concise messaging on your website's homepage, this episode covers it all. Learn how to cut through the noise, grab your audience's attention, and guide them through the buyer's journey with messaging choreography. Don't miss out on this enlightening conversation packed with actionable advice. Hit the subscribe button to stay updated with the latest episodes, and be sure to check out the resources provided in the video description for even more insights into mastering messaging for your business. Thank you for tuning in! We appreciate your support, and we can't wait to see you in the next episode. Remember, clarity over creativity, and onward and upward! 🚀 ________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Gene: LinkedIn: Dacia Coffey LinkedIn: Gene Lewis 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
Welcome to the latest episode of the Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! In this episode, we delve into the intricacies of B2B manufacturing marketing, exploring examples, tips, tricks, and essential insights for anyone navigating this complex landscape. Manufacturing marketing comes with its own set of challenges, from supply chain issues to long buying cycles. But fear not! We've got you covered with actionable strategies to make your marketing efforts more effective. Join us as we discuss the importance of understanding multiple buyer personas, the significance of being Omni Channel, and the evolving landscape of digital marketing for B2B manufacturers. From leveraging LinkedIn and Google ads to harnessing the power of email marketing, we'll help you craft a comprehensive marketing strategy. But it doesn't stop there! We also explore the role of thought leadership, social selling, and the critical need for consistency in long sales cycles. Discover how to navigate competition, combat commoditization, and optimize distributor and reseller channel marketing for maximum impact. Don't miss out on valuable insights and actionable strategies to elevate your B2B manufacturing marketing game. Onward and Upward!✨ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
Welcome to the latest episode of the Marketing Blender Show! ✨ In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter. 🔍 Key Topics Discussed: Understanding Revenue Sources: Probing into the balance between revenue from existing customers and new customers, along with the associated cost of customer acquisition. Complexity vs. Commonality: Dispelling the myth that businesses are too unique for an outsider to comprehend, emphasizing the strength of a fresh set of eyes. Loyalty vs. Performance: Challenging assumptions about the emotional commitment of an in-house person and emphasizing the importance of results. Messaging Matters: Unveiling the pivotal role of a fractional CMO in refining messaging for increased scalability and impact. Strategy and Tactics: Allocating resources, budget, and time, and the clarity a fractional CMO brings to the highest and best use of internal and external resources. Numbers Tell a Story: The vital role of a fractional CMO in understanding and translating marketing metrics into the language of business, bridging the gap between numbers and human decision-makers. Driving Maturity: How a fractional CMO propels deliberate maturity through marketing, communication, and growth strategies, actively seeking additional opportunities for value creation. ____________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty 👍 Hit the subscribe button and stay tuned for future episodes. Share your thoughts in the comments!…
✨Welcome back to The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty. In today's episode Dacia & Daisy discuss the importance of fun in B2B marketing strategies. They discuss how invoking humor, dreams, and vision can add fun elements to marketing campaigns and connect on a deeper level with customers. Listen in as they explore successful case studies from brands like Dollar Shave Club, Dove, and Lean Cuisine, demonstrating the power of being carefree, playful, and relatable. Whether it's utilizing snarky humor, creating impactful experiential marketing, or engaging customers with captivating storytelling, this episode will inspire you to think outside the box and infuse more creativity into your marketing efforts. Don't forget to subscribe and join us on this journey to understand the natural impulse of humans to play and lighten things up. Onward and upward! _______________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉…
🚀 Welcome to the latest episode of The Marketing Blender Show! In this episode, Dacia is joined by fractional Chief Marketing Officer, Mellora Moore, to dive into the crucial topics of buyer personas and talent personas. Discover how understanding your target audience and potential employees can make or break your success in marketing and recruitment. The conversation delves into the world of talent personas, emphasizing the need to understand the values, career aspirations, and preferences of potential employees. Mellora provides valuable tips on creating consistency across talent personas and maintaining alignment within the organization. Discover the tangible benefits of having well-defined buyer and talent personas, from increased website traffic to improved email open rates. Mellora emphasizes the dynamic nature of personas, urging businesses to revisit and update them annually to stay aligned with evolving trends and goals. If you're looking to enhance your marketing strategy and recruitment efforts, this episode is a must-watch! Don't forget to hit the subscribe button to stay updated on The Marketing Blender Show's insightful episodes. A big thank you to our dedicated viewers – we appreciate your continued support! Tune in for more engaging discussions on marketing, business growth, and success. Onward and upward! 🚀 ____________________________________________ 🌐Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Mellora: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Mellora Moore Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉…
🎉 Welcome back to The Marketing Blender Show! In this latest episode, your host Dacia Coffey is joined by the creative genius Colin Short, the Creative Director of The Marketing Blender. Get ready to peel back the curtain of creativity and discover the brilliant madness that goes into crafting unforgettable brands. In this episode, Dacia and Colin delve into the world of mood boards and branding evolution. They explore the significance of colors, fonts, and design elements that come together to convey the look and feel of a brand. From separating the pieces to showcasing the cohesive whole, Colin shares insights into how clients can witness the evolution of their brand. 💬 If you enjoyed this episode, don't forget to like, subscribe, and hit the notification bell for more insights into the fascinating world of marketing and branding. Thanks for tuning in! 🚀 ____________________________________________ 🌐Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Colin: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Colin Short Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉…
🚀 In this episode of The Marketing Blender Show, Daisy McCarty and Dacia Coffey explore the crucial topic of "Marketing & Mindset." 💡Key Takeaways: Shift focus to empathize with audience needs and center marketing around the value it brings. Adopt a marathon mindset for sustained marketing success. Cast a compelling vision, thinking big and aiming for innovation. Maintain a positive outlook, fueling creativity, and embrace curiosity for new ideas. Consistency is crucial for building a strong marketing foundation, coupled with a willingness to experiment and learn from failures. Identify optimal creative spaces and step away for fresh thinking. Humility in leadership fosters collaboration and a balanced approach between strategy and execution. Passion fuels creativity; identify and embrace aspects of marketing that resonate with personal passion. Dedication to continuous learning and Mastery is key for sustained growth. 🔥Action Items: Set specific goals for cultivating empathy, patience, positive outlook, and curiosity. Dedicate time for innovative thinking and self-growth. Foster a collaborative and humble team culture. Identify personal passion within marketing and commit to Mastery. 🌐Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights For small businesses aiming to hit their first million in revenue, check out The Marketing Blender Lab - an exclusive program designed to scale marketing strategies down for small businesses. Curious about how The Marketing Blender team tackles challenges and drives growth? Explore our website and learn more about what we have to offer! 🌐 Connect with Dacia & Daisy: 💼 LinkedIn: Dacia Coffey 💼 LinkedIn: Daisy McCarty Thank you for joining us on The Marketing Blender Show! Like, comment, share, and don't forget to subscribe! Here's to a fantastic journey ahead! 🚀🎉…
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