Marketing Mindset - Marketing In The AI Era podcast

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Done By Nine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Done By Nine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Action Academy | Replace The Job You Hate With A Life You Love

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How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

1 year 전57:50

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57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

Marketing Mindset - Marketing in the AI Era

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Done By Nine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Done By Nine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This is your guide to navigating both timeless marketing principles and the revolutionary capabilities of AI, helping you move away from random acts of marketing towards building intentional strategies in an AI era. Join Jordan McFadyen from the New Zealand marketing company Done By Nine, as we explore how to harness AI's power while staying grounded in what truly drives marketing success.

… continue reading

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#Business #Marketing #Done By Nine #Digital Marketing #Facebook Marketing #Entrepreneurship #Small Business #Business Marketing #New Zealand #Australia #Marketing Strategies

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Marketing Mindset - Marketing in the AI Era

updated 26일 전

공유

시리즈 홈•Feed

Done By Nine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Done By Nine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This is your guide to navigating both timeless marketing principles and the revolutionary capabilities of AI, helping you move away from random acts of marketing towards building intentional strategies in an AI era. Join Jordan McFadyen from the New Zealand marketing company Done By Nine, as we explore how to harness AI's power while staying grounded in what truly drives marketing success.

… continue reading

54 에피소드

#Business #Marketing #Done By Nine #Digital Marketing #Facebook Marketing #Entrepreneurship #Small Business #Business Marketing #New Zealand #Australia #Marketing Strategies

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1
How We've Built Our Business: Our Special 5-Year Anniversary Team Roundtable 36:40

26일 전36:40

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36:40

Join the entire Done By Nine team - Jordan, Jac, Renee, Aarti, and Flynn - for a special anniversary episode celebrating five years in business! In this roundtable discussion, the team reflects on how marketing and design have transformed since Done By Nine's inception, from the early Canva days to today's AI-driven landscape. Discover the challenges of constant platform changes and how staying adaptable has been crucial to their success. The team shares memorable client success stories and discusses the privilege of having a front-row seat to their clients' growth journeys along with the satisfaction of long-term client relationships. For business owners, this episode offers valuable insights on marketing evolution, the importance of authenticity in an AI-driven world, and why staying agile is essential for future success. Whether you're a marketer or business leader, you'll appreciate this honest conversation about adapting to industry changes while maintaining core values. Episode Timeline: 00:00 Introduction and Team Introductions 00:38 Reflecting on Five Years of Business 02:35 Changes in Marketing and Design 06:45 Impact of COVID-19 on Business 14:40 Client Success Stories 28:39 Core Values and Company Culture 31:43 Future Predictions and Closing Remarks…

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Relevant Marketing Beats Personalisation: Google's New Data 19:16

5 weeks 전19:16

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19:16

Google's latest marketing research has destroyed "Hello [First Name]" emails, revealing only 18% of consumers care about seeing their name on product recommendations. What customers actually want is content relevance in digital marketing - messaging that directly addresses their problems, pain points, and desires at the right moment in their buyer journey. In this episode, I break down Google's surprising consumer behaviour research that challenges conventional personalisation wisdom and explain why focusing on relevance outperforms basic personalisation tactics in your marketing strategy. You'll discover: How a fictional airline captured 41% market share from established competitors using relevant messaging and content marketing Why the "Messy Middle" of customer decision-making requires relevance, not personalisation in your email marketing Practical ways to shift your marketing automation from shallow personalisation to genuinely helpful relevance For SMEs and marketing teams, this research delivers good news: you don't need sophisticated personalisation technology to win customers - you just need to be more relevant than your competition with targeted content. Listen for actionable digital marketing insights on building relevant communications that demonstrate you truly understand your customers' needs and drive better marketing ROI. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Building a Business & Life Together: Celebrating 5 Years of Done By Nine 31:31

7 weeks 전31:31

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31:31

We're marking a special milestone over the next month - 5 years of building our business, Done By Nine! In this episode, we turn the tables and invite my wife and business partner, Jacqueline, into the studio to reflect on our journey of building a digital marketing agency from scratch. From our humble beginnings during COVID lockdowns (with a newborn baby on the way!) to selling Jacqueline's salon business to running our agency remotely from Mexico for three months - we open up about the real challenges and triumphs of building a business as a married couple. In this conversation, we explore: The pivotal moment when we realised our business was viable (hint: it involved a vulnerable LinkedIn post) How we managed family life while recording content with toys shoved in corners during lockdown The significance of our first office space and that all-important coffee machine The delicate balance of working together as spouses and business partners Our vision for the future Whether you're running a business with your partner or simply curious about our origin story, this episode offers an honest look at what it takes to build something meaningful together, both in business and in life. Join us for part one of this special reflection as we celebrate five years of Done By Nine! Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Why ChatGPT Isn't Talking About Your Business 18:14

8 weeks 전18:14

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18:14

While most business owners are obsessed with using AI to create content, they're missing something far more significant: AI is completely transforming how customers discover businesses. In this episode, we reveal how tools like ChatGPT and Google Gemini are already deciding whether to recommend your business to potential customers without you even knowing it. You'll discover: How AI referral traffic is already driving conversions for businesses with strong digital footprints What determines whether AI tools "know" your business exists (hint: it's not luck) Three practical strategies to position your brand for AI-driven discovery Why this isn't just another marketing trend, but a fundamental shift in business discovery If you're still just using ChatGPT to write your social posts while ignoring how AI is reshaping customer behavior, your competitors may already be steps ahead. Listen now to ensure your business stays visible in this AI-driven future. 01:03 The Real Disruption: AI and Business Discovery 01:33 Understanding AI's Impact on Traffic and Conversions 04:13 How AI Tools Like ChatGPT Work 09:06 Why Some Businesses Get AI Attention 12:35 Strategies to Increase AI Visibility Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Is AI Making Us Lazy Marketers? A Wake-Up Call for Business Leaders 18:42

11 weeks 전18:42

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18:42

We're exploring how businesses are getting AI content creation completely wrong and the hidden cost it's having on marketing teams and creativity. Recent research from Microsoft and Carnegie Mellon University reveals a disturbing trend: as marketing teams become more reliant on AI tools, their critical thinking and creativity are quietly declining. While AI promises increased efficiency, it might be creating a generation of lazy marketers. In this episode, we'll uncover why increased AI efficiency could be damaging your marketing team's creativity, and dive into surprising research that shows how AI is fundamentally changing how marketers think. You'll learn how to spot the warning signs of over-reliance on AI in your team, discover practical frameworks to balance AI tools with human creativity, and walk away with action steps to build stronger, more capable marketing teams in 2025. Whether you're a business owner trying to modernize your marketing or a marketing team leader navigating AI implementation, this episode provides the roadmap you need to leverage AI without losing your creative edge. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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The Digital Marketing Funnel Is Dead 25:15

13 weeks 전25:15

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25:15

Is the traditional 'marketing funnel' dead - and what's replaced it in 2025? Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless options. Google calls this the "messy middle" - that space between first interest and final purchase. While this concept isn't new, it's taken on a whole new meaning in our AI-driven world. In this episode, we dive deep into: Why traditional marketing funnels are failing in 2025 How AI is transforming the way customers discover and choose businesses The six psychological triggers driving purchase decisions Practical strategies for showing up at every stage of your customer's journey Why embracing chaos might be your best marketing strategy Whether you're struggling to understand how AI is impacting your marketing or looking to better connect with today's constantly-distracted customers, this episode will help you navigate the new reality of customer discovery. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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What TikTok Knows About Marketing (For Businesses That Aren't On TikTok) 19:36

15 weeks 전19:36

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19:36

Love it or hate it, it appears that we can't ignore the powerhouse that is TikTok, and today we're exploring a fascinating paradox in modern marketing: as AI tools become more sophisticated, TikTok's 2025 Trend Report that they just released reveals that authentic, human-driven content matters more than ever. With 1.8 billion monthly active users and recent political challenges, TikTok's influence on global marketing is undeniable. But beyond the platform's success lies a crucial lesson for every business: the delicate balance between AI efficiency and human authenticity is the key to marketing success in 2025. The real power isn't in choosing between AI tools and authentic content - it's in mastering how they work together to enhance your marketing strategy. In this episode, we dive deep into TikTok's 2025 Trend Report, exploring: Why authentic content is becoming more crucial in an AI-driven world How to build genuine community engagement while leveraging AI tools Understanding the balance between AI efficiency and human creativity Practical ways to experiment with content while maintaining your brand's authentic voice Real insights into why some businesses are failing with AI-generated content Whether you're a business owner trying to navigate the AI revolution or a marketing team leader looking to scale your content strategy, this episode will show you exactly how to balance AI capabilities with authentic human connection for maximum impact - even if you never plan to post on TikTok. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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How To Use AI Content Tools the Right Way 20:31

16 weeks 전20:31

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20:31

On this episode we're exploring how businesses are getting AI content creation completely wrong - and how to fix it. With Google's recent shifts towards AI-organised search results and the rising importance of video content, understanding how to use AI tools strategically has never been more crucial for your marketing success. The key to winning with AI content tools isn't about replacing human creativity - it's about finding the sweet spot where AI enhances your authentic voice rather than overshadowing it. In this episode, we dive deep into the world of AI content tools, exploring: Why most AI-generated content is failing to engage audiences Understanding Google's evolving strategy and what it means for your content Learning how to implement a video-first content strategy for 2025 Mastering the strategic use of AI tools to enhance (not replace) human creativity Whether you're a marketing team leader trying to scale content production or a business owner looking to stay competitive in the AI era, this episode will show you exactly how to use AI tools the right way while maintaining your authentic voice and growing your brand presence. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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AI Will Transform Marketing in 2025, Start Preparing Now 23:31

17 weeks 전23:31

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23:31

Welcome to 2025's first episode of Marketing Mindset, where we're tackling the biggest shift in marketing since the internet: AI's transformation of how customers find and choose businesses. This is going to mark the year where AI stops becoming just like a buzzword that you see on LinkedIn every now and then. It's not just going to be a fancy shiny object tool that you're going to be using every now and then. It is going to become a fundamental part of how customers find and how customers choose to work with your business. In this episode, we dive deep into how AI is revolutionising the B2B landscape, exploring: - Why traditional keyword-based search is being replaced by conversational AI - How to prepare your marketing foundations for the AI revolution - Essential steps to optimise your digital presence for AI understanding - Why quality content matters more than ever in the age of AI - Practical strategies for diversifying beyond Google Whether you're a marketing professional or business owner, this episode provides crucial insights into preparing your business for the massive changes AI will bring to marketing in 2025. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Why Everything You Know About Meta Advertising Is Changing 26:02

21 weeks 전26:02

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26:02

The social advertising landscape has transformed dramatically, and what worked even six months ago might be costing you money today. Today's episode is a must-listen if you're managing ad budgets between $500 to $50,000 per month and feeling overwhelmed by all the changes - many driven by AI and Advantage + We're bringing you actionable insights on what's actually working right now in Facebook and Instagram advertising, and more importantly, how to position your business for success in 2025. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Where Did All Your Website Traffic Go? How To Thrive In The Zero-Click Era 15:53

26 weeks 전15:53

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15:53

Today I want to look into the changing landscape of digital marketing and the rise of "zero-click" content. Inspired by the declining website traffic many businesses are experiencing, I want to explore why traditional metrics may no longer tell the whole story of marketing success. In this episode, we'll cover: The concept of "zero-click" content and why it's becoming increasingly prevalent in the digital marketing world. How search engines and social media platforms are evolving to keep users on their sites, reducing traffic to individual websites. The shift in consumer behavior, including the growing reliance on AI and platform-specific content consumption. Why multi-channel marketing strategies are crucial in this new era, and how they can lead to better ROI and engagement. Common mistakes businesses make when implementing multi-channel strategies, and how to avoid them. The importance of understanding your customer persona and meeting them where they are, not where you want them to be. How to measure marketing success beyond website clicks, focusing on brand building, lead generation, and sales across multiple channels. My intention with this episode is to challenge the notion that website traffic is the ultimate measure of marketing success. Instead, I aim to provide insights into how businesses can adapt their strategies to thrive in the zero-click era. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Are CEOs From 100 Years Ago Cringing at Today's Content-Creating Business Owners? 26:14

28 weeks 전26:14

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26:14

This episode was Inspired by a viral meme suggesting that today's business owners are uniquely burdened with content creation, and I wanted to explore whether this perception was accurate. Joined by Aarti Desai, we'll look at: Historical examples of successful content marketing from well-established brands like Edmonds, John Deere, and Yates. How these companies used cookbooks, magazines, and gardening guides to build trust, community, and brand loyalty long before the digital age. The parallels between traditional content marketing strategies and modern digital approaches. Why the core principles of content marketing remain unchanged, despite technological advancements. The importance of strategic thinking in content creation, focusing on audience needs and business goals rather than simply producing content for its own sake. My intention here is to challenge the notion that content creation is a new burden for business owners, demonstrating instead that it's a time-tested marketing strategy that has simply evolved with technology. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Sales and Marketing Are Feuding (And It's Costing You) 19:08

30 weeks 전19:08

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19:08

We've all heard the blame game: sales blaming lead quality, marketing blaming a lack of understanding of prospect needs, and CEOs blaming poor communication. But here's the truth: alignment between sales and marketing is absolutely crucial for sustainable growth. In this episode, we'll explore: How to identify if you've got a misalignment problem The impact of misalignment on your customer journey and business growth Strategies to achieve better alignment, including: Setting unified objectives Using data to remove emotion from decision-making Implementing lead scoring systems Establishing structured communication channels We'll also dive into the power of data in removing emotion from the alignment process and the importance of asking the right questions to bridge the gap between sales and marketing teams. Remember, alignment is an ongoing process that requires consistent effort, open communication, and adaptability. But the rewards—in revenue growth, efficiency, and customer and team satisfaction—make it all worthwhile. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Essential B2B Marketing Strategies for Q4 20:14

31 weeks 전20:14

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20:14

We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses. Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time. However, in this podcast, we want to talk about how Q4 is equally important for B2B companies, despite having different challenges—and how B2B companies can make the most of this period. Here's what we'll conver: Q4 Importance for B2B: While Q4 is traditionally associated with B2C holiday sales, it's equally crucial for B2B companies, albeit with different challenges and opportunities. Budget Utilisation: Wisely using allocated budgets before year-end to ensure similar or increased allocations for the following year. Long Sales Cycle Strategies: Tips for B2B companies with long sales cycles to navigate the holiday period effectively, including maintaining campaign momentum and focusing on awareness-building content. Content Strategy: The value of creating awareness and consideration-level content during the holiday period when decision-makers may have more time to consume it. Planning for the Next Year: The necessity of using Q4 to review the current year's performance and start planning for the upcoming year to hit the ground running in Q1. Multi-Channel Assessment: The importance of evaluating both digital and offline marketing channels, including trade shows and conferences, to optimise budget allocation for the next year. Year-End Review: The benefits of conducting a comprehensive year-end review to celebrate successes, learn from challenges, and align strategies for the upcoming year. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Spolier Alert: There's No Silver Bullet In Marketing 26:29

35 weeks 전26:29

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26:29

Today we're joined by marketing expert and Done By Nine team member, Aarti, to debunk the myth of the "silver bullet" in marketing. We'll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation. In this discussion, we'll cover: - The misconception of viral content as a marketing strategy - Essential components of a strong brand strategy - Importance of defining your Unique Selling Proposition (USP) - Creating detailed buyer personas and understanding your audience - Maintaining brand consistency across all platforms - Conducting effective competitor analysis - Adapting your strategy in a changing market This podcast will give you an insight into a true need for you to build an integrated marketing approach, where success comes from a combination of tactics rather than a single miraculous solution. We provide actionable insights on developing a marketing strategy that aligns with business goals and resonates with the target audience. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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From Radio Broadcasting to Building a Marketing Agency: An Interview with the MostFM 49:31

48 weeks 전49:31

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49:31

In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between. I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine. Plus, Adam and I discuss and share insights on the evolution of marketing, the impact of AI tools and the importance of building authentic connections with the audience. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Stop Relying On ChatGPT to Write Your Content (Do This Instead) 17:31

50 weeks 전17:31

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Businesses and organisations are still using ChatGPT to write all of their content. Copy and paste, done and dusted, too easy. Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience honestly. So, let's explore the limitations of using AI-driven tools like ChatGPT for content creation and why they aren't the silver bullet for creating authentic, engaging content that will resonate with your audience and make your brand stand out. Plus, we'll look at ways to strike the right balance between leveraging technology and maintaining the authenticity that truly connects with your reader. By the end of this episode, you will walk away with actionable insights on using ChatGPT or similar tools effectively while ensuring that your content remains uniquely yours. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Is Google Search Still Valuable for Your Business? 20:08

1 year 전20:08

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Have you ever wondered what value Google Search will bring to your business in the coming months and years? Consider this: Could it be that Google search, a staple in your strategy, might not hold the same weight in the future? If that's the case, where does your business go from here? With Google's Search Generative Experience—or SGE—poised to redefine how search works, we're at the brink of a search revolution. This isn't just about algorithms and keywords; it's about the very fabric of online discovery being rewritten. Will it be rewritten to the point where it doesn’t serve your business as well as you think it may do right now or hope to in the future? On this podcast, we’ll delve into what Search Generative Experience means for your brand, explore how AI-driven search could disrupt your current strategies, and provide actionable insights not just to adapt but lead in this new landscape. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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What Marketing Levers Should You Pull When You Face A Challenge? 18:09

1 year 전18:09

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As marketers, we face challenges daily, but the biggest mistakes we see businesses and marketing teams make are facing these challenges with a reactive mindset. Low site traffic, lead quality, creative not converting - the list goes on - so how can we remain agile while also sticking to our marketing strategy? In this episode we'll cover how small tweaks can lead to significant impacts and keep your marketing afloat and ahead in the game. Together, we’ll learn how you can turn challenges into opportunities with the right moves while introducing you to our ‘Agile Strategy Board’ concept. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How to Master Your Q4 Marketing Strategy 17:46

2 years 전17:46

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Q4 can be an overwhelming experience for business owners and marketing teams. The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. From leveraging and building an audience in preparation for Black Friday, to optimising ad costs and focusing your metrics on reach, sales and conversions. I’ll offer some actionable insights to alleviate stress and set your business up for a solid end to the calendar year. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Human vs. AI: Why Authenticity Still Rules in Marketing 11:08

2 years 전11:08

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Is the explosion of AI affecting what content we see as real versus what’s been simply generated by a bot? The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But there’s more beneath the surface. More tools and software are turning even ChatGPT on its head. What else is being faked and generated by a bot? Is today’s podcast recording real or generated by AI? Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Google’s Search Generative Experience. What Does it Even Mean? 25:35

2 years 전25:35

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Today's podcast is a topic that sounds confusing right from the get-go - but when you dive in and explore how search engines, like Google, are adapting and changing in the future, you’ll soon start to realise that small changes to your marketing strategy now could set you up nicely for the AI-driven future of search engine marketing. Today we’ll chat about the small steps you should take to ensure you’re setting your business up to thrive in a ‘new search’ world. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Redefining Resolution: How Christina Salvo's Marketing Disrupted the Divorce Industry 20:57

2 years 전20:57

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20:57

Christina Salvo started a divorce and mediation service with humble beginnings in 2020, and has since helped thousands of couples across Australia with their divorce or separations. And I’ve been alongside Christina for the ride - so last week we sat down together in her Melbourne home and discussed what’s made the business such a success, from focusing on her service offering, a clear focus on her audience, strong work ethic and CRM automation. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How We Maximise our CRM for Marketing Success 23:37

2 years 전23:37

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23:37

Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients using a CRM. By the end of this episode, you'll get an understanding and a look behind the scenes of how we automate tasks, keep track of our key marketing campaigns and social media and ensure our CRM helps us stay on track towards hitting our marketing goals and overall business strategy. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How To Streamline And Maximise Your Content Distribution 24:05

2 years 전24:05

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24:05

You’ve spent time, resources and budget into creating new content, to then only use that content once, not see results and move on to the next shiny object. It’s a content recipe for disaster. Today we'll share how we’ve built a clearer roadmap with our content distribution strategy so that it doesn’t feel disjointed and cluttered, plus allows us to create evergreen content that remains relevant and allows us to reshare and redistribute forever. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Thread Lightly: How to Choose the Right Platforms for Your Business 23:53

2 years 전23:53

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23:53

‘Threads’ has suddenly jumped on the scene (even quicker than Meta was anticipating), but is this simply another case of shiny object syndrome? Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon? In today's podcast, we’ll look at how to determine what platforms your business should focus its marketing efforts on, along with a look into the positives and risks of adapting your strategy today to include the shining new social platform, ‘Threads’. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How Data Privacy is Shaping the Future of Marketing 17:12

2 years 전17:12

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17:12

Are you confident about your understanding of data privacy and how it influences your business's marketing strategy? It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, b you might be left scratching your head on what that means for your business and your strategy. Today’s podcast'll take you through the labyrinth of online privacy and cookies, their role in marketing, and the concerns they raise. We'll then explore how online privacy policy changes can impact your marketing approach, and I’ll give you some insight into strategies to thrive in a seemingly cookie-less world. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Learn From History: How Winning Brands Kept Winning During a Recession 19:54

2 years 전19:54

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19:54

Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy. On today's podcast, we’ll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours. We’ll look at becoming customer-centric, and flexible and focusing on creating unique value propositions while demonstrating the importance of adaptability and innovation with your current marketing strategy. And by adapting your strategy through understanding and meeting consumer needs during tough times, you could emerge stronger when the economy recovers. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Multi-channel Marketing: Avoid Putting All Your Eggs in One Basket 17:33

2 years 전17:33

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17:33

You've been busy building a sandcastle at the beach. You've put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you've built. That's exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a policy U-turn tomorrow, threatening your digital existence? Tuning into the multichannel strategy is not a mere trend, it's an evolution. It's how you reach, resonate, and reap the rewards for your business. In today's episode, we look at how to incorporate a multi-channel strategy within your existing strategy. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Up Your Ad Game: Facebook Ad Strategies That Are Working for Us Right Now 22:20

2 years 전22:20

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22:20

Facebook has updated their ‘Five Ad Performance Pillars’ and have given updated advice on leveraging the platform's machine learning and automation to optimize your ad performance. From the latest trends in creative to the most influential audience targeting tactics, in today’s podcast, we’ll look at Facebook’s ‘Five performance pillars’ along with actionable advice on what’s working in our ad campaigns right now. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Leveraging Competitor Analysis for Better Marketing 26:37

2 years 전26:37

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26:37

Right now, understanding your competitor's strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis. We’ll explore some vital concepts, and I’ll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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The Inside Story of Our Brand Refresh Journey at Done By Nine 21:33

2 years 전21:33

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21:33

As we all evolve, businesses need to refresh their image, keep up with trends, and ensure they continue to resonate with their audience. But refreshing and rebranding your business isn't just a switch you flip overnight; it's a journey, a transformation that comes with challenges. On today's podcast, we'll pull back the curtain on our brand refresh process at Done By Nine, from the why to the how, and even the important 'should we be doing this?' question. Whether you're a business looking to revamp your brand or just curious about the process, this is your backstage pass to the ins and outs of rebranding and refreshing your brand. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Google Bard & The Search Marketing Evolution: Here’s How You Should Act 17:17

2 years 전17:17

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17:17

Fresh off the recent Google I/O conference, the marketing world is buzzing with the feature announcements of BARD, Google's latest AI innovation. Today we’ll unravel the implications of AI's capabilities in search marketing and explain in simple terms how business owners and marketing teams can strategically navigate this AI-driven SEO revolution from what we know right now. Here are the key questions we'll cover: How will new new AI advancements affect your business's Google search visibility and marketing approach? What specific changes can marketers expect from the introduction of Google BARD? How will the shift from 'topics' to 'transactions' impact your SEO and marketing strategies? How can you adapt your business strategies in anticipation of these upcoming changes? Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Beyond Page Views: How To Decode GA4 23:08

2 years 전23:08

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23:08

Google Analytics 4 - we’ve known about it for years. And since April 2022, Google warned us that 'Universal Analytics' was sunsetting in July 2023 - yes, THIS July. However, it's being reported that 19 million websites haven’t yet made the switch. This makes me think that a lot of marketers and business owners still don’t know how to use GA4, how it differs from its predecessor and why they need to make the switch now. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Unlocking Market Insights: How to kick start your Competitor Analysis 19:44

2 years 전19:44

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19:44

Today we’ll take a sneak peek into your competitor's marketing playbook, discussing why knowing your competitors and market in detail is a core part of any marketing strategy. Plus, to gain an inside look at your competitors, we’ll chat about one of the best ways of researching your competitor's best-performing content and ad campaigns. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Steal my strategy: How I market a marketing company 26:50

2 years 전26:50

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26:50

At Done By Nine we’ve just hit the 3 year mark, so on today's podcast I wanted to share the top marketing tactics that, when aligned with my strategy, proved the most useful in marketing a marketing company! I’ll give you an understanding of what’s worked well for us and how you can implement similar marketing tactics to complement into your marketing strategy and help you in building your organisation. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How to use Google's E-E-A-T in your marketing strategy 22:50

2 years 전22:50

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22:50

Experience, Expertise, Authoritativeness, and Trustworthiness - these ingredients make up a local SEO (and marketing) Buffet and will supercharge your SEO efforts if you can nail them. In today’s podcast, we’ll feast on practical tips, examples, and our own insights into what E-E-A-T is and how it collerates to better rankings for your SEO strategy (and how to use E-E-A-T across all your marketing). Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Decoding Google Ad's Quality Score: How to optimise your campaigns 21:46

2 years 전21:46

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21:46

The quality of your Google Ad campaigns could be losing you money. A study by WordStream found that the average small and medium-sized business in the U.S. wastes about 25% of their Google Ads budget on underperforming campaigns In today’s podcast, we’ll look into the three factors used to calculate a campaign's Quality Score in Google Ads and how they impact overall campaign and account success. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Funnel Vision: Mastering the art of Marketing Funnels 25:13

2 years 전25:13

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25:13

Why are some businesses are able to convert their website visitors into loyal customers with ease, while you feel your website and content is struggling to make a sale? Today we’re going to take a look at that secret sauce to turn curious prospects into raving fans, and it all starts with understanding your marketing funnel, and how it relates back to your marketing strategy. We'll take a dive deep into the world of marketing funnels, uncovering the strategies that successful businesses use to attract, engage, and convert their audience. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How Archetypes shape winning marketing strategies 26:51

2 years 전26:51

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26:51

On this episode, we're joined by leading copywriter & brand strategy consultant Hayden Maskill who uncovers a brand archetype and explains how they form an integral part of your marketing strategy that you haven't yet considered. Hayden breaks down the definition of an 'archetype' and explains its relevance to marketing, shares how understanding archetypes can help businesses create a more effective marketing strategy and will let you know how your business can identify the most appropriate archetype to represent your brand or product. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How NOT to use AI in your business 16:22

2 years 전16:22

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16:22

AI is powerful but can also get businesses and marketing teams into trouble. ChatGPT is now acing exams, able to change its personality and accepts visual inputs - and there are now calls for the development of AI projects to be slowed down by the likes of Elon Musk and Steve Wozniak. So how could you be using AI BADLY, and what are some of the consequences? We’ll look over some examples of how you shouldn’t be using AI and ideas on how you and your business can ensure you can use it correctly. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Is your marketing missing this vital piece of the puzzle? 14:41

2 years 전14:41

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14:41

Your sales pipeline feels dry, you feel like your reach on your campaigns aren't as good as they used to be, it may be time to go back and assess your top-of-funnel marketing strategy. On today's marketing podcast, we’re going to take our foot off the accelerator, and step a step back by looking at your 'awareness strategy'. I’ll share ideas on how we build and use the data from awareness campaigns with our business and with our clients and offer a framework that you can apply to your business. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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The ONE strategy that transformed my business 16:06

2 years 전16:06

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16:06

There’s one aspect of my own marketing strategy that I still believe helps my business grow faster than I could have imagined. In this episode, we discuss what it is, why it's worked so well for me, how we STILL use it in our business today and ideas on how you can implement it in your business as well. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Here's Why Your Site Isn't Ranking on Google 20:22

2 years 전20:22

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20:22

On this episode, I’ll give you an understanding of how you should approach your SEO strategy to give your website a better shot at ranking for relevant search terms. We aren't going to discuss any 'SEO hacks' - but more to educate on why it’s important and how you and your team should be tackling SEO as part of your marketing strategy. SEO is often made to sound more complicated than it is. People try to game the system, using hacks to boost their rankings, but these aren’t necessary. At the end of the day, SEO is just a process of understanding what information people are searching for, and providing it to them in as clear a way as possible. We break it down in today's podcast. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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The Long Game: Is retention your new growth strategy? 14:40

2 years 전14:40

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14:40

There’s a feeling of economic instability, which may be driving your marketing budget down. So with tighter budgets - how can you still be expected to drive growth for your organisation? The answer could be sitting with your existing customers. On today's episode, we'll break down how a marketing strategy can help with your customer retention and give ideas on how you can build a customer retention strategy within your current strategy. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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The Warm-Up: Why this needs to be your top marketing priority 22:12

2 years 전22:12

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22:12

What’s your number one priority when it comes to your marketing strategy? If building your warm audience with ideal customers and clients and showing up to deliver them value doesn’t feature in your top priority list - then we need to talk. Today I’ll share the reasons why you need to be building and maintaining your warm audience, and som ideas on how to get started. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Will AI replace all our jobs? 17:11

2 years 전17:11

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17:11

AI is going to change the way we do business. But will it replace the role of marketers? Today we'll explore this, by looking at the best way marketing teams, entrepreneurs and business owners can adapt to the change by using AI tools like ChatGPT. Plus, I'll share some real examples of how I've been using AI in my business. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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How we measure campaigns (and why it’s not ROAS) 11:49

2 years 전11:49

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11:49

Are we being too narrow-minded when it comes to your marketing campaign strategy and calculating our ROAS (return on ad spend)? Today I’m going to challenge your approach to measuring your marketing ROAS and introduce you to a new metric I want you to consider - your MER. What’s your MER? I’m going to explain all and give you practical examples of why it's effective for your business, in today's episode. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Rethinking the Purpose of your CRM: Ideas to Move Beyond Customer Management 13:22

2 years 전13:22

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13:22

We've got to change how we think about a CRM's role in your business. They can be complex and you're not alone in feeling you're using too many disjointed marketing and CRM tools and software daily. This often confuses your team, gives the impression that your marketing and sales process isn't working (cause you can't track its success) and makes you think there must be a better way. In this episode, I share three ideas that will lead to better success with using a CRM-based marketing strategy in your business - keeping the customer at the heart of the process. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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The Power of Personas: How to Create Effective Buyer Personas for Your Marketing Strategy 16:38

2 years 전16:38

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16:38

LinkedIn recently released a whole new set of B2B targeting options on its advertising platforms. It serves as an excellent reminder of why it's so crucial for you to understand and market to your direct customer persona. So what are the new LinkedIn targeting features and why, and how, should you be reviewing your customer personas to build a better marketing strategy? Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Should You Focus on Performance Marketing OR Brand Marketing? 13:57

2 years 전13:57

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13:57

Performance marketing VS brand marketing - what’s best for your organisation, and how should your budget be split? There’s a lot of pressure for marketing teams, agencies and business owners to justify marketing efforts and investment, especially when marketing directly focuses on results on short-term business performance. But, the challenge you need to ask yourself is whether your blend between performance marketing VS brand marketing is working - are you focused too much on short-term sales VS long-term brand authority? Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Avoid These Common Digital Marketing Mistakes 16:15

2 years 전16:15

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16:15

In the race to advertise and market online, many businesses and organisations run into the same traps that affect their traffic and lead generation, sales, conversion rates and ultimately their ROI. On this episode, we run through a list of the most common digital marketing mistakes that we come across and that you should avoid. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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Marketing Metrics: Essential Digital Marketing KPIs 14:54

2 years 전14:54

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14:54

When it comes to digital KPIs for marketing, understanding what's working and what's not is crucial for achieving success. These key performance indicators give us a measurable value that tells us whether our vital marketing objectives are being met or not. But with so many KPIs to choose from, it can be overwhelming to know which key marketing KPIs to focus on. That's why we've compiled a list of the most critical marketing KPI examples for you to consider. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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Marketing Mindset - Marketing in the AI Era

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An Introduction // Jordan McFadyen 5:42

2 years 전5:42

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5:42

This podcast is about challenging both you and me to become the smartest marketers in the room. As marketers, we're facing big questions and challenges from our leadership teams and boards, and business owners and founders are constantly thinking about how we can improve our marketing and grow our businesses while making payroll. This pressure can lead to poor execution of our marketing, confusion from within our teams about what the direction is, and poor results in our sales departments. As an entrepreneur currently in the early stages of growing a digital agency, I also face many of these challenges. So my main goal is to explore and share ways we can all move away from random acts of marketing and start helping you build a long-term marketing strategy. Links and resources: 🔗 Leave a review 🔗 All Blogs & Podcasts 🔗 Work with us 🔗 Instagram 🔗 LinkedIn…

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