We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…
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It's Marketing's Fault
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Eric Rutherford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eric Rutherford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not.
Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way.
As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
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모두 재생(하지 않음)으로 표시
Manage series 3452247
Eric Rutherford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Eric Rutherford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not.
Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way.
As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) you will hear that name. Don't worry--it's good content too. :)
87 에피소드
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes William Imoh, founder and CEO of Hackmamba, a content agency specializing in technical content and documentation for SaaS companies. William shares his journey from a technical writer to establishing Hackmamba, highlighting the importance of creating content that educates rather than overtly sells. The discussion delves into the challenges companies face with technical documentation and the unique approach Hackmamba takes by employing engineers as writers to ensure content accuracy and relevance. William emphasizes the significance of original content in today's market and offers insights into how companies can improve their developer experience through better documentation. Whether you're a startup or an established enterprise, this episode provides valuable perspectives on enhancing your content strategy. https://hackmamba.io/ https://www.linkedin.com/in/william-imoh/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford engages with Sam O'Brien, Vice President of Marketing at Dealfront, to explore the evolving landscape of lead generation and sales strategies. Sam challenges the notion that lead generation is obsolete, advocating for its continued relevance alongside demand generation. He emphasizes the importance of targeted marketing and the strategic use of gated content to build trust and convert prospects. The discussion delves into Dealfront's innovative approach, combining insights from Leadfeeder and Echobot to enhance sales intelligence and web visitor identification. Sam highlights the shift in buyer behavior, noting the growing complexity of buying groups and the increasing role of self-service in larger deals. The conversation underscores the value of precise targeting and collaboration between sales and marketing to optimize resources and drive successful outcomes. https://www.dealfront.com/ https://www.linkedin.com/in/samuelwobrien/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Leslie Shreve, a workload management and productivity expert, to discuss effective task management strategies. Leslie, the founder and CEO of Productive Day, introduces her proprietary system, Taskology, which simplifies workload management by focusing on small, achievable tasks. She emphasizes the importance of digital task management over traditional methods like legal pads and sticky notes. Leslie also highlights the significance of decision-making in managing overflowing email inboxes and the art of delegation for busy professionals. Throughout the conversation, she provides actionable insights to enhance productivity and reduce stress, encouraging listeners to rethink their approach to task management for a more efficient workday. Visit productiveday.com for more resources and to take Leslie's productivity quiz. ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce. Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos. The discussion delves into the rise of video commerce, highlighting its impact on consumer behavior, particularly among Gen Z and millennials. Eitan explains the importance of authentic, short-form video content in driving engagement and conversions. He also touches on the integration of social media platforms with e-commerce, offering a seamless shopping experience. The episode provides valuable strategies for brands looking to leverage video content to enhance their marketing efforts and reach new audiences. Whether you're a seasoned marketer or new to the digital space, this conversation offers practical advice on navigating the evolving landscape of social commerce. https://vimmi.net/ https://www.linkedin.com/in/eitankoter/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Robert Ingalls, founder and CEO of Law Pods, to explore the unique challenges and opportunities of podcasting for law firms. Robert dispels common misconceptions about legal podcasts, emphasizing their role in addressing client pain points and nurturing leads. He highlights the importance of differentiation in legal marketing, especially in competitive markets, and shares insights on how younger attorneys are driving digital marketing initiatives. The conversation also touches on the evolving landscape of legal marketing, the necessity of embracing change, and the strategic use of podcasts to build trust and thought leadership. Whether you're a seasoned attorney or new to the field, this episode offers valuable perspectives on leveraging podcasts to grow your practice. https://lawpods.com/ https://www.linkedin.com/in/robertingalls/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jon Morris, founder and CEO of Fiscal Advocate, to explore the financial intricacies that professional service firms often overlook. Jon shares insights on the critical role of gross margins, emphasizing the ideal range of 50-60% for profitability and growth. He discusses the importance of understanding financial metrics, such as cash reserves and EBITDA, to make strategic decisions. Jon also highlights the significance of a robust finance department in scaling a business, drawing from his experience at Rise Interactive. The conversation delves into the challenges of managing expenses, the necessity of strategic planning, and the value of building a business that prioritizes quality service and client retention. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable guidance on aligning financial strategies with business goals. https://fiscaladvocate.com/ https://www.linkedin.com/in/jonmorrisramsayinnovations/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Alex Nicorici, founder of Out of Ordinary, a Web3 consulting firm, and host of Out of Ordinary: a Web3 Marketing Podcast. They explore the misconceptions surrounding Web3, emphasizing its potential beyond just cryptocurrency. Alex shares insights on NFTs, blockchain technology, and their practical applications, such as in supply chain and voting systems. The conversation highlights the importance of community building in Web3 marketing and the unique opportunities it presents for brands. Alex also discusses her motivation for starting her podcast, aiming to demystify Web3 technology for marketers. The episode concludes with Alex encouraging listeners to explore Web3 and recommending resources for women interested in the field. https://linktr.ee/theooopodcast https://www.linkedin.com/in/alexandranicorici/ ★ Support this podcast ★…
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It's Marketing's Fault
1 Building Emotive Brands with Purpose - Jim Pietruszynski 24:07
24:07 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요24:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing decisions are driven by subconscious emotions, highlighting the need for brands to understand and quantify these emotions. The discussion delves into the role of purpose in branding, the influence of culture, and the significance of consistency across brand touch points. Jim also touches on the importance of having the right people in brand marketing, emphasizing creativity and strategic thinking. Tune in to learn how brands can inspire affinity and drive purchase intent through emotional engagement. https://www.soulsight.com/ https://www.linkedin.com/in/jim-pietruszynski-4a30836/ ★ Support this podcast ★…
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It's Marketing's Fault
1 Unlocking Mexico's E-Commerce Potential - Ramiro Velasco 43:35
43:35 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:35
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region. Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene. https://goavance.com/ https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform. They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations. Nick shares insights on how brands like Nike, Amazon, and media companies are leveraging AI to build direct relationships with their audiences. They discuss the potential of AI in enhancing customer service, marketing, and content engagement, and the importance of developing a unique brand voice. Tune in to learn how AI is transforming the way businesses interact with their customers. https://www.direqt.ai/ https://www.linkedin.com/in/nickmartindqt/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges visionary CEOs face in implementing effective systems without adding unnecessary bureaucracy. Sonja also highlights the significance of regular reviews and updates to operational processes to prevent bottlenecks and inefficiencies. Tune in to learn how to balance growth and quality of life in your business operations. https://www.linkedin.com/in/sonia-narvaez/ ★ Support this podcast ★…
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It's Marketing's Fault
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, variety, and personality-driven content in email campaigns. Josh also highlights the significance of conversion-focused design and the benefits of building a strong relationship with your audience through consistent and engaging emails. Tune in to learn actionable strategies for enhancing your email marketing efforts. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of audio consumption, the benefits of converting text to audio for marketing and learning purposes, and how companies can leverage this technology to enhance engagement and reach. They also discuss the potential of private podcasts and the future of multimedia content. Tune in to discover how audio can unlock new opportunities for your existing content. https://www.adauris.ai/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to founding Flowsend, highlighting the importance of understanding diverse perspectives and the challenges of content distribution. They discuss how Flowsend helps businesses and individuals maximize their content's reach and effectiveness by automating the creation of tailored outputs. Tune in to learn how to turn your existing content into a powerful marketing engine. https://www.flowsend.ai/ https://www.linkedin.com/in/michaelnkatz/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audience connection and storytelling. They discuss the evolving landscape of B2B podcasting, the rise of video content, and the role of influencers. Rita also offers practical advice on leveraging podcasts for lead generation and maintaining long-term engagement with guests. Tune in for a blend of strategic tips and creative inspiration. Reignite Media LinkedIn Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information. He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication. Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams. If you are a sales leader and want to know more about how this can work for your company, please email Eric at eric@straightforwardmg.com Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe and analyze podcasts, making it easier for listeners to find relevant episodes. Joe and Luke share insights on the evolution of podcasting, the importance of episode-level search, and the potential for AI to transform the podcast industry. They also discuss the benefits for podcast guest booking agencies and advertisers, highlighting how Podengine can streamline processes and enhance targeted outreach. https://www.podengine.ai/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively. Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importance of color-coding calendars to prioritize tasks and highlights the need to delegate effectively. Colby also discusses the mental and practical shifts required to reduce work hours without sacrificing productivity. Tune in to learn actionable strategies for managing time, reducing stress, and achieving a healthier work-life balance. Three Key Points: The Role of Coaching and Mentorship Balancing Work and Personal Life The Concept of Buying Back Time https://colbywegter.com/ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers. They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach. Tune in for practical tips on maximizing podcast advertising ROI. https://www.b2bpodpros.com/ ______________ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver. They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market. https://www.ericabreuer.com/ ______________ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses. She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships. Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients. ______________ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization. Gala emphasizes the importance of choosing the right tools based on company size and offers practical advice for integrating data from various platforms. https://www.youtube.com/channel/UCFhbMD_7fzf9vVSWt-vZlKA https://gaillereports.com/ https://medium.com/@givannikova https://www.instagram.com/gaille_reports/ Use code 'not a fault' for 20% off of online store or 15% for custom Looker Studio dashboards ______________ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing. Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat. The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams. Andrew also shares insights on creating compelling brand narratives, the importance of internal marketing, and leveraging AI for growth. ______________ And a special thank you to Leadfeeder for sponsoring this episode. No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions. She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability. Anwin also delves into the concept of leveraging one's money mindset, advocating for a focus on strengths rather than attempting to overhaul weaknesses. Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing. Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert. The conversation delves into the common misconceptions new law firms have about website marketing, the importance of a multi-faceted marketing approach, and the evolving nature of SEO, especially with Google's recent algorithm updates. Doug emphasizes the need for helpful, authoritative content and the benefits of timely, relevant articles. He also discusses the growing importance of other search engines like Bing and the impact of AI tools on SEO. This episode is a must-listen for anyone looking to understand the intricacies of legal marketing and the importance of a well-rounded SEO strategy. Key Takeaways - Vet your SEO vendor carefully and ensure they have proven experience and capabilities. - Focus on creating helpful, authoritative content to build trust and improve search rankings. - Diversify your marketing efforts beyond just website SEO to include other channels like social media and paid advertising. https://www.everestlegalmarketing.com/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y _____________________________________ In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares examples from Method customers and provides actionable tips listeners can implement. Key Topics: 1. Lead Generation Techniques: - Nelson discusses the importance of overcoming the fear associated with traditional sales and utilizing social media platforms effectively. 2. Understanding the Lead to Cash Process: - Explanation of the disconnect between sales and marketing in small businesses and strategies to synchronize these efforts. 3. Efficiency with Method: - Discussion on how Method integrates with QuickBooks to centralize business operations and data for better efficiency. 4. Importance of Customer Success: - Insights on how customer success impacts business growth and the importance of managing customer relationships effectively. 5. Content Creation and Engagement: - Encouragement for small business owners to engage in content creation and overcome the fear of imperfection. 6. Overcoming Resistance to Change: - Nelson talks about the resistance to adopting new technologies and how small steps can lead to significant improvements. Key Quote: - Nelson de Miranda: "Efficiency and resistance to change is really what hurts most SMBs... identifying ways to automate those processes so that your whole business feels less scary when things start to go wrong." Call to Action: - Listeners are encouraged to visit the Method website to access a workflow checklist that helps identify gaps in business operations. Resources Mentioned: Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
1 Influencer Marketing: A Strategic Approach for B2B Success 51:00
51:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요51:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y _____________________________________ In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and experiences from his time studying and working in China, highlighting the importance of influence in business development. We delved into the misconception that influencer marketing is solely a consumer marketing channel, when in reality, it is a powerful tool for business development. Mike emphasized the need for B2B marketers to explore influencer marketing, as it offers endless possibilities limited only by imagination. Throughout the conversation, Mike stressed the importance of strategy, metrics, and pricing in influencer marketing. He shared his three-step approach to determining pricing, emphasizing the need for a win-win situation for both brands and influencers. Mike also discussed the laborious nature of influencer marketing, likening it to an investment portfolio where diversification is key. Moreover, Mike highlighted the infinite game aspect of influencer marketing, encouraging listeners to have fun and enjoy the process. He shared his website, buildinginfluence.org, where listeners can access his playbook and influencer marketing toolkit for free. Mike's passion for influencer marketing and his practical advice left me inspired and eager to explore the world of influencer marketing further. https://buildinginfluence.org/ https://www.linkedin.com/in/mikenewt/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
1 SEO: The Backbone of Website Success - Max Gomez Montejo 50:17
50:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요50:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3Uy6h8y _____________________________________ In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes beyond just focusing on branded keywords. He highlighted the importance of patience in SEO efforts, likening it to a marathon rather than a sprint. Max stressed the need for a holistic approach to marketing, emphasizing the correlation between different channels and the importance of an omnichannel strategy. He discussed the role of backlinks in building authority and driving organic traffic, explaining how quality backlinks from relevant sources can significantly impact a website's rankings. The conversation also touched on the role of technical audits in identifying and addressing website issues, such as page speed, duplicated content, and backlink quality. Max provided insights into the technical SEO audit process and how it helps clients understand and rectify critical website issues. Max highlighted the importance of having a plan and executing it diligently in SEO efforts. He emphasized the need for a purposeful approach to SEO, backed by expertise and a clear strategy. Max's key takeaway for listeners was the essential role of SEO in driving website success and the need for a well-thought-out plan for long-term SEO success. https://www.thehoth.com/ https://nextnetmedia.com/ https://www.linkedin.com/in/maxgomezmontejo/ Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
1 Unleashing the Power of Personal Branding on LinkedIn - Stephanie Schwab 49:34
49:34 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:34
나중에 재생 나중에 재생 리스트 좋아요 좋아요Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform. Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectively. She discussed the common challenges faced by executives and founders, such as time constraints and imposter syndrome, and how her agency helps them overcome these obstacles. The conversation delved into the role of LinkedIn in corporate branding and lead generation, emphasizing the need for consistency and authenticity in content creation. Stephanie shared insights on the impact of personal photos and videos on engagement, encouraging listeners to prioritize profile optimization for a strong first impression. Throughout the episode, Stephanie emphasized the value of taking small steps towards building a strong presence on LinkedIn, reassuring listeners that it's okay to start small and gradually expand their engagement. She invited listeners to connect with her on LinkedIn and explore the services offered by Crackerjack Marketing for personalized support in enhancing their LinkedIn presence. Overall, the episode provided practical tips and insights for individuals looking to leverage LinkedIn for personal branding and professional growth, highlighting the importance of authenticity, consistency, and strategic content creation in building a strong online presence. Stephanie's expertise and approachable demeanor made the conversation informative and engaging, offering valuable guidance for listeners seeking to make an impact on LinkedIn. http://crackerjackmarketing.com/ https://www.linkedin.com/in/stephanieschwab/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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It's Marketing's Fault
1 Unveiling the World of Destination Marketing -- Kylie Kullack 37:20
37:20 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:20
나중에 재생 나중에 재생 리스트 좋아요 좋아요Send us a Text Message. In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology. Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreation, and biotechnology. She highlighted the importance of understanding a client's vision, business goals, and trajectory to provide tailored solutions that position them for success. The conversation then shifted to destination marketing, where Kylie shared insights into the evolving landscape of tourism marketing. She discussed the shift towards destination management, where marketers must balance promoting tourism with addressing infrastructure and community concerns. Kylie emphasized the importance of strategic partnerships and clear communication with government entities and local communities to ensure sustainable growth. Kylie also touched on the concept of experience transformation, highlighting the significance of delivering consistent brand experiences across all touchpoints. She emphasized the need for proactive marketing strategies and the importance of measuring success beyond traditional ROI metrics to include community impact and stakeholder engagement. In conclusion, Kylie stressed the value of proactive thinking in marketing and the benefits of anticipating challenges before they arise. The episode provided valuable insights into destination marketing, brand transformation, and the power of strategic partnerships in driving success in the ever-evolving marketing landscape. https://www.struck.com/ https://www.linkedin.com/in/kylie-kullack-466a335/ Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9. Make sure to reserve your spot at the best conference for B2B podcasting. Support the Show. Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists. Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information. _____ 1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep You can find it at https://podcastprep.xyz/ _____ I use Riverside.fm for recording my podcast. _____ LinkedIn: ericrutherford Email: eric@straightforwardmg.com https://www.buildthatpodcast.com/ There are affiliate links above. ★ Support this podcast ★…
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