Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify your key growth challenges and develop a blueprint for transforming your organization. I'm your host, Jeff Davis, author of the award-winning book Create Togetherness and founder of RevEngine. Be sure to subscribe to our email list over at joinrevengine.com to be alerted about new podcast episodes and other great resources we're developing for revenue leaders just like you looking to supercharge the growth of their organization. And with that said, let's jump into the show.