Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Is your product photography secretly sabotaging your eCommerce success? In this eye-opening episode, Dresma Inc. CEO Siddharth Sinha reveals why image quality might be the hidden factor killing your conversions. Discover why customers rarely read product descriptions anymore, how AI is revolutionising product photography, and why that white background product shot just won't cut it. From mobile shopping behaviour to the future of personalised product imagery, this conversation is packed with insights that could transform your approach to visual content. --- What You'll Learn: Why most customers make buying decisions without reading product descriptions How to use AI to create compelling lifestyle shots without expensive photo shoots The critical difference between basic product shots and context-rich imagery Why mobile shopping is changing everything about product photography The future of personalised product imagery and what it means for your store Common product photography mistakes that increase return rates How to balance investment between website design and product imagery --- Get in touch with Siddharth: siddharth@dresma.com Siddharth Sinha | LinkedIn dresma.com Get in touch with Matt mattedmundson.com Matt Edmundson | LinkedIn More of the eCommerce Podcast ecommercepodcast.net Explore Podjunction Homepage - Podjunction…
Ever wonder why some e-commerce businesses thrive while others barely survive? In this eye-opening episode of the E-Commerce Podcast, host Matt Edmundson and fractional CFO Jodi Mercer unpack the financial secrets that separate successful e-commerce ventures from the rest. With over 25 years of financial leadership experience, Jodi shares crucial insights about disciplined planning, the power of external accountability, and knowing when to pivot or persist in your business journey. Their candid discussion reveals why many entrepreneurs struggle with financial management and offers practical solutions for building a sustainable e-commerce business. --- Key Takeaways 1 Financial Planning is Critical Entrepreneurs need a clear, disciplined plan for revenue, spending, and metrics tracking. Without this foundation, businesses risk making emotional rather than strategic decisions. 2 External Accountability Matters Having an outside perspective through a board, advisor, or fractional CFO can provide crucial oversight and help maintain focus on long-term goals rather than getting distracted by new ideas. 3 Know Your Exit Points Plan for both success and failure scenarios upfront. Set clear metrics and timelines for when to pivot or shut down, rather than continuously investing in a non-viable business model. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow! --- Links referenced in this episode: ecommercepodcast.net ascentcfo.com Companies mentioned in this episode: Ascent CFO Solutions Beehive…
In this episode of The Ecommerce Podcast, host Matt Edmundson interviews Matt Stafford, CEO of Build Grow Scale, about revenue optimisation strategies for e-commerce websites. Stafford shares valuable insights on improving conversion rates, including optimising checkout processes, using effective button colours and text, and leveraging customer feedback. The conversation covers practical tips for enhancing website performance and increasing sales without necessarily increasing traffic. --- Timestamps: 0:00 - Introduction and guest background 3:24 - Matthew's journey into ecommerce 6:13 - The importance of Google Analytics 12:38 - Starting optimisation from the back of the store 19:49 - The hierarchy of focus principle 24:20 - Button text and colour optimisation 30:38 - The power of website optimisation over increasing ad spend 32:45 - Mobile vs desktop conversion rates 36:50 - The one question that can transform your business --- Key Takeaways: 1. Start with Cart and Checkout Optimisation Matthew Stafford emphasises the importance of beginning with the cart and checkout process when optimising your ecommerce site. By enhancing these areas first, you ensure that any improvements made elsewhere on the site directly contribute to increased revenue. This approach prioritises revenue optimisation over mere conversion rate improvements. 2. Use Unique Colours for Call-to-Action Buttons Stafford advises using a distinct colour for call-to-action buttons that stands out from the rest of the site's theme. This makes it clear to customers what the next step is, thereby improving the user experience and boosting conversions. The focus should be on clarity and visibility rather than adhering to a specific colour scheme. 3. Leverage Customer Feedback on the Thank You Page Implement a pop-up on the thank you page asking customers, "What was the one thing that almost made you not buy?" This feedback is invaluable for identifying and addressing potential issues in the purchasing process. Stafford notes that some of their top improvements have come from insights gained through this simple question. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Dan Nikas, a former homicide detective turned marketing expert, about effective email marketing strategies. Dan shares insights on personalizing email campaigns, leveraging Google's conversion window metric, and creating consistent messaging across platforms. Learn how to optimize your email marketing efforts and build trust with customers through strategic touchpoints and tailored content. --- Timestamps: 0:00 Intro 5:46 From detective to marketing maestro 11:36 Building brand uniqueness and authenticity 18:25 Personalising email marketing strategies 27:51 Integrating email with other marketing channels 36:59 Crafting effective email content 42:44 Closing remarks and contact information --- Key Takeaways: 1. Leverage your passion to stand out Dan emphasises the importance of authenticity in marketing. He suggests that brands should leverage their genuine passion for their products or industry to connect with customers. This authentic enthusiasm can help create loyal followers and set you apart from larger, impersonal competitors. 2. Personalise based on the customer journey Dan advises tailoring email content to where customers are in their decision-making process. Use data like Google's conversion window metric to understand how long it typically takes customers to convert. Then create personalised messaging that addresses common questions and concerns at each stage of that journey. 3. Keep emails focused on one key point Dan recommends giving readers "one job" per email. People tend to scan rather than read thoroughly, so focus each email on communicating a single important message or call-to-action. This approach is more effective than trying to cram multiple selling points into a single, lengthy email. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
In this episode of the Ecommerce Podcast, host Matt Edmundson chats with Tanner Holt from Mach 7 Marketing about growth-driven design and its impact on online businesses. Tanner shares insights on microtesting, minimum viable concepts, and the importance of understanding buyer psychology in e-commerce. The conversation also touches on the role of AI in marketing and optimization strategies for businesses of all sizes. --- Timestamps: 0:00 Intro 5:25 Growth driven design explained 12:26 Testing ads before website design 18:39 Microtesting for product development 24:18 Minimum viable funnel components 30:46 When to start split testing 36:16 AI's impact on optimization --- Key Takeaways: 1. Start with a Minimum Viable Product (MVP): Tanner emphasises the importance of beginning with a basic version of your website and iterating based on user feedback. He states, "You're starting with a minimum viable product. So you still have a little bit of a strategy but you're starting with your base pages. You know, you don't need some fancy calculator on your website right at the beginning." 2. Utilise Microtesting with Ads: Tanner suggests using ads to test concepts before fully implementing them on your site. He explains, "The first thing I test is, hey, am I following? Am I solving a problem that people actually need?" 3. Focus on Buyer Psychology: Understanding the psychological aspects of your customers is crucial. Tanner advises, "Focusing on the root of the problem, identity, and buyer psychology. If you can master that, you'll be good at anything." --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
In this episode of the Ecommerce Podcast, host Matt Edmundson interviews Friedrich Schwandt, founder of ECDB, about leveraging ecommerce data for business success. They discuss the importance of data analysis in ecommerce, surprising market trends, and strategies for building profitable online businesses. Friedrich shares insights on international expansion, the rise of social shopping platforms like TikTok, and the challenges of relying on marketplaces for sustainable growth. --- Timestamps: 0:00 Intro 7:48 The power of numbers in communication 13:14 Gathering and analysing ecommerce data 18:49 Starting an ecommerce business in beauty 23:07 Surprising trends in global ecommerce markets 27:55 TikTok Shop's potential for early adopters 31:35 Building brand loyalty for long-term profitability 37:01 International expansion opportunities for ecommerce businesses 41:01 Connecting with Friedrich and ECDB --- Key Takeaways: 1. Focus on Profitability Over Growth: Friedrich emphasises the importance of prioritising profitability rather than just growth. He states, "You really do it only for the profitability. And if that is true, again, that means basically all your actions should be questioned by do I believe... I can really develop a profitable business?" 2. Be Cautious with Marketplaces: He advises against relying heavily on marketplaces for day-to-day business due to intense price competition and diminishing margins. Friedrich mentions, "If a marketplace is basically the channel for new customer acquisition, I agree. And then work on it. But if it's basically for your day-to-day business, I don't think it will work." 3. Consider International Expansion: Friedrich highlights the benefits of exploring international markets once a niche is established. He shares, "Once you found your niche, and you are absolutely sure, [international expansion] is something which I would always recommend to others." --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Join host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on creating a memorable customer experience, the importance of authenticity in brand storytelling, and the challenges of maintaining personal values in business growth. Whether you're an aspiring entrepreneur or a seasoned e-commerce professional, Lucy's story offers valuable lessons on building a brand that resonates with its audience. --- Timestamps: - 0:05 - Introduction to the E Commerce Podcast and guest Lucy Toone - 2:41 - Lucy's background and the ethos of Tomm Jewellery - 4:47 - The importance of customer experience and personalization - 7:09 - Lucy's early interest in jewellery making - 10:54 - The origin of the name "Tomm Jewellery" - 15:08 - The evolution of Tomm Jewellery from its humble beginnings - 24:51 - The impact of celebrity endorsements and storytelling - 30:03 - Building an audience through authenticity - 35:41 - Challenges faced in maintaining brand values - 45:28 - Lucy's vision for the future of Tomm Jewellery - 46:55 - Matt's question from Lucy and closing remarks 3 Key Guest Takeaways: 1. Authenticity in Brand Storytelling: Lucy emphasizes the power of being genuine and transparent with your audience. By sharing her personal journey and the story behind Tom Jewelry, she has built a community that resonates with her brand's values. 2. Customer Experience as a Differentiator: Lucy highlights the significance of creating a memorable and personalized customer experience, from the packaging to the storytelling, which can significantly enhance customer loyalty and repeat purchases. 3. Staying True to Personal Values: Lucy discusses the importance of aligning business practices with personal values, even when faced with financial pressures. This commitment to integrity has been crucial in shaping the brand's identity and long-term success.…
Join host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating subscription offers, and the importance of understanding customer use cases. Whether you're new to subscriptions or looking to refine your strategy, this episode is packed with valuable insights to help you stay competitive in the evolving e-commerce landscape. --- Episode Timestamps: - 0:05 - 1:39: Introduction to the podcast and guest, Matthew Holman. - 1:40 - 1:56: Matthew Holman on being an expert in a niche market. - 3:22 - 5:28: Matthew's journey into subscription commerce. - 6:09 - 8:41: Current trends in subscription e-commerce. - 10:12 - 12:43: Strategies for staying competitive in the subscription market. - 15:05 - 16:47: Importance of customer education and retention strategies. - 18:00 - 20:42: Future of subscription commerce and technology integration. - 21:42 - 23:55: Understanding consumer buying preferences. - 25:19 - 27:10: Effective subscription retention strategies. - 29:23 - 31:33: Starting a subscription business today. - 33:55 - 35:39: Key metrics for subscription commerce success. - 37:23 - 39:11: Common pitfalls in subscription commerce. - 41:51 - 43:09: Ending customer relationships positively. - 44:23 - 45:17: Information about Matthew Holman's podcast and newsletter. 3 Key Guest Takeaways: 1. Understanding Customer Use Cases: Matthew emphasises the importance of knowing why customers use your product and tailoring your subscription offers to meet those specific needs. This approach not only enhances customer satisfaction but also improves retention rates. 2. Innovative Subscription Strategies: Experimenting with different subscription models, such as bundling or offering prepaid options, can significantly impact customer retention and average order value. Brands should focus on creating compelling offers that resonate with their target audience. 3. Future of Subscription Commerce: The integration of technology and personalised experiences is crucial for the future of subscription commerce. Brands that leverage these advancements to offer more control and predictability to their customers will likely see increased engagement and loyalty.…
In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections might impact Q4 sales, the paradox of price sensitivity versus outsourcing in Ecommerce, and the enduring optimism of entrepreneurs in the face of uncertainty. --- Timestamps: 0:00 - Introduction and welcome 2:27 - Catching up with Raul Galera 5:24 - Discussing the Ecommerce Agency Confidence Index 8:53 - Black Friday and Cyber Monday expectations 13:09 - Impact of global events on ecommerce confidence 19:48 - Marketing strategies during uncertain times 23:33 - Price sensitivity and outsourcing trends 31:25 - The future of agency models 37:52 - Raul's question for Matt 38:32 - Closing thoughts on agency optimism --- Key Takeaways: 1. Focus on building a community around your brand. Raul emphasised that brands that work really well are those with a strong community. This doesn't necessarily mean a physical community, but rather a group of customers who identify with your brand even before purchasing. This community can generate word-of-mouth marketing and user-generated content, which can be leveraged across platforms. 2. Consider the value of outsourcing to agencies. Despite increased price sensitivity, brands are still choosing to outsource to agencies rather than hiring in-house. Agencies offer intangible benefits such as access to collective knowledge and data from multiple brands, which can be invaluable for navigating uncertain times. 3. Stay optimistic but realistic. Raul noted that even in challenging times, agency owners and entrepreneurs maintain a positive outlook for the future. This optimism is crucial for success, but it's also important to balance it with realism to avoid overselling and under-delivering. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business. --- Timestamps: 00:00 Welcome to the eCommerce Podcast 00:32 Introducing Today's Guest: Steven Pemberton 00:54 Subscribe and Stay Connected 02:36 Meet Steven: A Faith-Based Business Owner 05:15 Steven's Journey: From Corporate to eCommerce 08:08 Challenges and Triumphs in eCommerce 09:25 The Shift to Shopify and Facebook Marketplace 20:08 The Importance of Data and Analytics 26:05 The Impact of Discounts on Revenue 27:52 Pre-Order Strategy for New Products 29:14 The Wishlist Strategy for Apparel Brands 32:49 Understanding Your Ideal Customer 40:49 Engaging the 90% of Non-Buyers 47:33 Final Thoughts and Contact Information --- Key Takeaways: Customer Insight is Crucial: Deeply understanding your customer base can significantly refine marketing strategies and increase conversion rates. Increase Your Average Order Value: Strategic pricing and offers can boost revenue without necessarily requiring more customers. Engage Beyond the Sale: Focus on educating customers and building relationships to drive long-term success. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape. --- Timestamps: 0:00 Intro 2:40 Guest Introduction 5:14 AI Search Discussion 7:06 Personal AI Experience 10:09 Understanding AI Models 14:43 AI Search Strategy 17:37 Starting with SEO 22:04 Email Outreach Tips 28:27 Listicle Strategy 34:12 Follow-up Strategy 40:30 Resource Allocation 44:15 Question for Matt 46:40 Closing Remarks --- Key Takeaways: 1. Focus on Content Promotion Over Creation: Farzad emphasises the importance of dedicating more resources to promoting content rather than just creating it. He suggests an 80/20 rule, where 20% of resources should be spent on content creation and 80% on promotion. This approach ensures that the content reaches a wider audience and has a greater impact. 2. Utilise Listicle and Product Review Strategies: Farzad recommends using listicle strategies to get products featured in articles that list the best products in a category. He also suggests reaching out to websites that review similar products, even if they are not direct competitors, to get your product reviewed. This increases the frequency of mentions, which is crucial for AI-driven search engines. 3. Personalised and Incentivised Outreach: When reaching out to potential partners or websites for product placement, Farzad advises keeping emails short, personalised, and offering a clear incentive. This could be free samples, affiliate opportunities, or other benefits that make it worthwhile for the recipient to engage with your brand. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecommerce platform. Whether you're a seasoned WooCommerce user or considering a switch from platforms like Shopify, this episode is packed with expert advice to help you make informed decisions. Tune in to discover the benefits of WooCommerce, the importance of mobile-first design, and the evolving trends in ecommerce. --- Timestamps: - 0:05 - Introduction to the Ecommerce Podcast - 2:45 - Darren Hickey's background and Fellowship Agency - 5:01 - Why choose WooCommerce? - 8:36 - WooCommerce vs. other platforms - 14:05 - Replatforming considerations - 25:37 - Importance of mobile-first design - 34:09 - Darren's question for Matt - 38:57 - How to connect with Darren Hickey --- 3 Key Guest Takeaways: 1. WooCommerce Flexibility: Darren highlights WooCommerce's flexibility and cost-effectiveness, making it an ideal choice for businesses looking to customise their ecommerce experience beyond a simple product catalogue. 2. Mobile-First Design: Emphasising the shift towards mobile, Darren discusses the importance of prioritising mobile-first design to enhance user experience and improve conversion rates. 3. Digital Transformation: Darren's passion lies in helping businesses streamline processes through digital transformation, using WooCommerce to automate tasks and improve efficiency. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue. --- Timestamps: 0:00 Intro 5:00 Introduction to Josh Piepmeier 10:00 AI in SEO Copywriting 15:00 Brand Voice in SEO 20:00 Creating Collection Pages 25:00 SEO for Small Product Catalogues 30:00 Content at Scale 35:00 Choosing an SEO Agency 40:00 Measuring SEO Success 45:00 Final Thoughts and Contact Information --- Key Takeaways: 1. Human Touch in SEO Content: Josh emphasises the importance of incorporating a human element into SEO content. While AI can assist in generating basic content, he advises against relying solely on it for final outputs. Instead, he suggests that content should reflect the brand's unique voice and opinion, which can enhance engagement and conversion rates. This approach helps differentiate content from the generic outputs often produced by AI. 2. Strategic Use of Collection Pages: For ecommerce sites, Josh recommends focusing on creating specific collection pages that cater to various search terms related to the products. By understanding how customers use products and creating targeted collection pages, businesses can improve their SEO performance. This strategy involves using keyword research tools like Ahrefs to identify relevant terms and crafting content that aligns with customer needs and search behaviours. 3. Content Ecosystem for Smaller Catalogues: For businesses with a limited number of products, Josh suggests building a content ecosystem around those products. This involves writing blog posts that address common customer questions and concerns, thereby enhancing the authority and relevance of the site. By doing so, smaller brands can compete with larger competitors by leveraging content to boost their collections pages' rankings and overall site visibility. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology. --- Timestamps: 0:00 Intro 1:27 Phil Carr's Background 3:25 Sub Summit Experience 5:08 Introduction to Upzelo 9:17 Naming Challenges and Solutions 13:31 Referrals and Retention Strategies 19:42 Improving User Experience in Referrals 25:05 Wallet Pass Technology 31:29 User Journey with Wallet Pass 39:58 Strategic Use of Wallet Pass 47:19 Behaviour and Lifestyle Loyalty 54:08 Future of Retention and Loyalty 55:12 Matt's Question for Social Media 56:14 Connecting with Phil Carr --- Key Takeaways: 1. Simplify the Referral Process: Phil highlights the importance of making the referral process seamless and frictionless. By integrating referral systems into smartphone wallet passes, businesses can enhance user experience and increase referral rates. This approach eliminates the cumbersome steps of traditional referral methods, making it easier for customers to share and for businesses to track referrals. 2. Leverage Technology for Customer Engagement: Phil discusses the potential of using wallet passes not just for referrals but as a dynamic marketing channel. By sending push notifications and updating pass details, businesses can maintain ongoing engagement with customers. This strategy allows for personalised marketing, such as exclusive offers or reminders, directly on the customer's device, enhancing customer loyalty and retention. 3. Innovative Loyalty Programs: Phil suggests moving beyond traditional points-based loyalty systems to more creative and meaningful customer engagement strategies. By rewarding customers for eco-friendly choices or lifestyle activities, businesses can align their brand with customer values and encourage positive behaviours. This approach not only strengthens customer loyalty but also enhances the brand's image and social responsibility. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!…
Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform. --- Timestamps: 0:00 Intro 3:18 Dan's Journey to Amazon 5:36 Complexity of Selling on Amazon 8:40 Starting on Amazon Today 12:57 Challenges of Selling on Amazon 16:50 Product Selection for Amazon 20:20 Supplements as a Lucrative Category 23:37 Building a Brand on Amazon 29:15 Strategies for Brand Building 34:55 Using Amazon as a Customer Acquisition Channel 40:28 Channel Strategy and Brand Quality 46:45 Review Numbers and Sales Correlation 48:52 Connecting with Dan and Channel Key --- Key Takeaways: 1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation. 2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition. 3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast , a space dedicated to eCommerce Wow!…
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