You Don't Know Vietnam podcast

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Ian Paynton - We Create Content에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Paynton - We Create Content 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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How to get your confidence back 41:05

21 weeks 전41:05

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41:05

When negative feedback shakes your confidence, it can be difficult to get back to feeling like yourself at work. In this episode, Anne and Frances help a struggling listener who has spent years toning herself down in the workplace after being told that she was too assertive — now, she feels that her modest approach is holding her back. Together, they use Anne and Frances’s “trust triangle” framework to explore how empathy, authenticity, and logic can help you rebuild confidence and trust with your colleagues, and share helpful confidence hacks for getting comfy with discomfort. What problems are you dealing with at work? Text or call 234-FIXABLE or email fixable@ted.com to be featured on the show. For the full text transcript, visit ted.com/podcasts/fixable-transcripts Want to help shape TED’s shows going forward? Fill out our survey ! Hosted on Acast. See acast.com/privacy for more information.…

You Don't Know Vietnam

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Ian Paynton - We Create Content에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Paynton - We Create Content 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

… continue reading

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#Business #Society #Arts #Ian Paynton (We Create Content

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You Don't Know Vietnam

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updated 2일 전

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Ian Paynton - We Create Content에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ian Paynton - We Create Content 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

… continue reading

54 에피소드

#Business #Society #Arts #Ian Paynton (We Create Content

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E54: Why slowing down wins in a fast-moving Vietnam – with kombucha entrepreneur Faya Nguyen 27:04

2일 전27:04

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In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew her brand Cultra Brewery from her parents’ garage into a premium kombucha supplier trusted by top hotels, restaurants, and wellness-minded consumers across Vietnam. We explore how slowing down helped her build long-term partnerships, why trust and transparency matter in Vietnam’s evolving business culture, and what other founders can learn from resisting the urge to scale fast. If you’ve ever wondered whether patience, craft, and care still have a place in fast-moving Vietnam — this one’s for you. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local 35:32

16일 전35:32

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Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state of stand up comedy in Vietnam right now, what you can joke about and what you can't, and how the comedy scene changes from north to south. She explains what it was like moving from Bangladesh to Vietnam as a creative director in advertising, and talks through her role on the Durex Vietnam account, which became famous nationwide for its hilarious always-on social media content that tapped into real time global trends to generate buzzy local conversation. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E52: Is Vietnam's richest demographic being ignored by brands? 26:07

29일 전26:07

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Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market research and branding agency MiBrand to uncover what global brands often miss when entering Vietnam. From the rise of local brands and the north–south cultural divide to the boom in digital payments and livestream commerce, Manh explains what’s changing fast — and what brands need to do to keep up. He also reveals why Vietnam’s over-60s, shaped by decades of war and quiet investment, may be the richest and most overlooked consumer group in the country. Whether you're building a product, planning a campaign, or just trying to make sense of Vietnam's shifting market — this episode is packed with insight. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E51: Redefining "Made in Vietnam" with the rise of homegrown innovation 34:20

6 weeks 전34:20

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Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech companies, Thomas explains why Vietnam is so well positioned to become a tech and innovation hub in the region, and the country's vision to redefine the meaning of "Made in Vietnam". He describes the new mindset of Vietnam's young tech start up founders, and describes the sectors experiencing the most exciting innovations. He also shares his top tips for doing business in Vietnam and explains what you need to do to if you want to hire and retain top software talent. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E50: Patriotism and PR disasters: What global brands MUST know about Vietnam 33:11

8 weeks 전33:11

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On the 50th episode of You Don't Know Vietnam, we talk to PR expert Minh Duc, who shares why 2025 is such a big year for Vietnam's PR and media sector. He reveals what you need to know about Vietnamese patriotism as a global brand and how you can avoid a big, ugly PR scandal. He also talks about how "social seeding" can be used to shift the online narrative in Vietnam (maybe more than you might expect!) and how you can build a good relationship with Vietnamese media professionals. He gives tips for global brands entering the market who want to make an impact and describes what he would do with a $100,000 PR spend vs his approach for limited budgets. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom 32:42

10 weeks 전32:42

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Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report — and what it means for brands. We dive into why Threads is exploding among Gen Z, how brands should approach audio platforms and live commerce, and why Vietnam’s ride-hailing and digital finance sectors are evolving fast. From the rise of Xanh SM to the blurring lines between e-wallets and banking apps, this episode is full of insights for anyone looking to stay ahead in Vietnam’s fast-moving digital landscape. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan 29:55

12 weeks 전29:55

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Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore—first as Head of Strategic Partnerships for Southeast Asia, and later as the Country Head of Marketing for Vietnam. She's now Chief Digital Marketing Officer at one of Vietnam's largest FMCG-retail conglomerates and is based out of Ho Chi Minh City. Today, Tammy shares what's wowed her most about her return to Vietnam. We talk about the importance of relationship building, and Vietnam's quickly changing consumer market. She also offers her top tips for global brands that want to get their marketing right in Vietnam. Spoiler alert: hyperlocal wins. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming 36:15

14 weeks 전36:15

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Cris D. Tran is a leading voice in Vietnam's blockchain space. He's the Regional General Manager Web3 (SEA) and Head of Growth (VN) at The Sandbox , a community-driven application that connects brands with gamers in the metaverse. Previously, he held leadership roles at Sovico Holdings, Infinity Blockchain Holding, and Frost & Sullivan, shaping the digital transformation landscape in Vietnam and beyond. Today, Cris tells us why Vietnam is so well positioned to become a blockchain powerhouse in the region and some of the challenges it faces along the way. He shares some of his favourite Vietnam-made blockchain projects to date, why Vietnam is the perfect gaming market, and his vision for Web3 applications in different sectors as Vietnam races full throttle into its future. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure 35:20

16 weeks 전35:20

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Vietnam's market readiness signals are everywhere. And they are strong. GDP growth is solid YoY with no signs of slowing down, and Foreign Direct Investment is at record highs. But what should CEOs be doing to get beneath the headlines and avoid getting their market entry wrong? Jenny Nguyen , a market entry consultant at Incorp Vietnam has the answers. She helps global businesses and brands with all things compliance when it comes to entering the Vietnam market. In other words, she's got your ass covered! Today, Jenny shares what businesses need to do before jumping into Vietnam, and gives 6 tips to avoid market entry failure. She outlines 2025's Q1 tax updates that you should be on top of, and reveals what the biggest challenges are (and unexpected costs!) for companies when landing in Vietnam to get amongst the action. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung 41:51

18 weeks 전41:51

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Quang Dung is the Chef Patron of Chapter Dining and Grill and Tales Saigon , which are two restaurants helping to raise the bar and push the boundaries in Vietnam's rapidly changing F&B scene. While Chapter in Hanoi takes its guests on a journey through Vietnam's northern mountains with an EPIC tasting menu and drinks pairing, Tales Saigon is Vietnam's first plant-based and zero waste restaurant, which opened its doors just weeks ago. Today, Dung shares why now is the most exciting time ever for Vietnam's hospitality sector. He describes the difference between building business trust in Vietnam's cities compared to building trust with his foragers in the countryside. He gives his tips for global audiences looking to come to Vietnam to do business, shares what he thinks the biggest mistake is that foreigners make, and drops massive insight bombs on how he manages and retains talent in his finer dining establishments. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E44: Can Esports become Vietnam’s biggest entertainment export? 38:19

20 weeks 전38:19

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TK Nguyen is as high energy as the industry he's working in: Esports. As the CEO of GAM Entertainment, TK leads Vietnam's most successful Esports League of Legends team as they continue to represent Vietnam on the world stage. Today, TK tells me about the explosive growth of Esports in Vietnam, and how it's become a legitimate sport and career for Vietnam's young people. He tells me why Esports could be THE thing to put Vietnam on the global entertainment map, and what needs to happen to make this a reality. He breaks down what League of Legends is and why it's so popular in Vietnam: 67% of Esports players choose to play League of Legends and 68% of Esports fans choose to watch it. He also reveals what he's doing with GAM sports on social media to truly connect with Vietnam's Gen Z and Gen Alpha audiences. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam 40:27

23 weeks 전40:27

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In this episode of #YouDontKnowVietnam , we speak to HR expert Hanh Ngo , who recruits teams for new hotels for the Intercontinental Hotel Group in Southeast Asia and Korea. With 15 years in HR, Hanh has a lot of insight to share with global brands or business owners who are looking to enter Vietnam to build a team. She explains the difference between a good workplace and bad workplace in Vietnam, and covers that all important topic at this time of the year: the Tet bonus. Is it REALLY compulsory? Why is it SO important? Do staff expect a whole month's salary? And will they do a runner if your business can't deliver? Listen now to find out. Plus: 🇻🇳 Her top 5 tips for recruiting (and keeping!) staff in Vietnam 💡 The mindset you need when recruiting a team here 🤔 Why Vietnamese employees like to work in teams 🎯 The current trends driving Vietnam's hospitality sector Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers! 35:12

25 weeks 전35:12

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If your company is looking for a piece of the action in Vietnam this year, this episode is for you. In this instalment of You Don't Know Vietnam, Ian talks to Jerome Buzenet, a business lawyer with 20 years of experience in Vietnam. As Partner at DFDL Vietnam , Jerome helps businesses enter and navigate the Vietnamese market, shedding light on the complexity and fast-paced nature of Vietnam's business landscape. Today, Ian and Jerome discuss key milestones that have shaped Jerome's understanding of doing business in Vietnam, including the influx of investment bankers in the early 2000s and the first private equity investment in the country. They explore the challenges faced by international businesses in Vietnam, such as differences in respecting intellectual property and dealing with bureaucracy. The conversation also touches on the unique role of Vietnamese women in the workforce, the importance of embracing Vietnamese culture and work practices, and the significance of trust and building long-lasting relationships. Topics discussed: 🇻🇳 The complexity and fast-paced nature of Vietnam's business landscape 🇻🇳 Key milestones shaping understanding of doing business in Vietnam 🇻🇳 Challenges faced by international businesses in Vietnam 🇻🇳 The role of Vietnamese women in the workforce 🇻🇳 Embracing Vietnamese culture and work practices 🇻🇳 Building trust and long-lasting relationships Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E41: What Vietnamese foodies want from restaurant brands 41:38

32 weeks 전41:38

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If anyone knows about Vietnam's foodies it's Dao Chi Anh, the Director of Corporate Brand & Marketing at Golden Gate Restaurant Group. In her role, Chi Anh is across a massive 500 restaurants from 50 brands, from hotpot concepts such as Manwah to BBQ joints like Go Gi, plus steak houses, western restaurants and Vietnamese outlets, too. Today, Chi Anh tells me about her 14-year F&B journey in Vietnam, from a food blogger and entrepreneur and her recent return to the world of corporate. She explores the trends in Vietnam's F&B scene right now, how restaurant brands are adapting, and what makes Vietnam's foodies unique. She also unpacks what really happened at The Kafe (her pioneering restaurant group that fell apart almost as quickly as it shot to fame) and shares key learnings for global brands coming to Vietnam to do business. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E40: Why your brand MUST connect with Vietnamese women (and how!) 35:16

34 weeks 전35:16

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Angélique Masse Nguyen and Duong Phan founded NOI, an agency that helps brands understand and communicate better with Vietnamese women. In this episode, they explain how Vietnamese women hold most of the purchasing power in Vietnam but still feel underrepresented in Vietnam's advertising and media landscape. They give insight about women's spending behaviours and share tips on how brands and marketers can authentically connect to the head of the family firm. They explore what brands are doing right, what they are doing wrong, and discuss the challenges faced by women entrepreneurs here. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E39: Fighting the dark side of Vietnam's rapid development: human trafficking 1:06:38

36 weeks 전1:06:38

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On this episode of You Don't Know Vietnam, we have the pleasure of talking to Michael Brosowski, the Founder and Strategic Director of Blue Dragon - a children's foundation that's been doing some of the most important and awe-inspiring work in Vietnam. To date, Blue Dragon has rescued almost 1,700 people from human trafficking. They've helped send 6,400 kids to school, placed almost 500 teens in jobs, and was instrumental in rescue efforts during the recent Typhoon Yagi and the subsequent landslides that ravaged through communities in northern Vietnam. Today, Michael talks about the darker sides of Vietnam's rapid economic development and describes which communities are most at risk. He tells the story of how Blue Dragon began, recounts the first ever rescue mission, and outlines what success looks like for Blue Dragon in Vietnam. He also give tips for global business to ensure their migrant works aren't being exploited, and talks about the best ways to give back to Vietnam sensitively through CSR initiatives. Head over to www.bluedragon.org to learn more about what Michael and Blue Dragon do in Vietnam. Donate at bluedragon.org/donate to support Vietnamese children in crisis. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave 34:47

38 weeks 전34:47

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Meet artist, DJ and producer Dan Nguyen, or Demonslayer. From archiving and reviving Californian V-wave from the 80s to DJing the Hollywood premiere of HBO's The Sympathizer, Dan has been representing Vietnamese creativity for as long as we can remember. Today, he tells us why Vietnam is finally getting the global recognition it deserves, what it was like growing up in a Vietnamese household in L.A, and what shocks him most when he returns. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E37: The challenge of being a modern Vietnamese mum - and why they manage the money! 28:01

40 weeks 전28:01

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Diep Hoang is a content creator and mother and baby influencer on the channel Love At First Shine . She also has a podcast with her husband where they talk openly about the challenges faced by couples in the modern Vietnamese family. On this episode of You Don't Know Vietnam Diep tells us about the pressures faced by young mums in Vietnam and how she juggles traditional Vietnamese values with modern parenting. She also shares how the Vietnamese family is changing, how Vietnamese women have all the purchasing power, and what brands should consider when attempting to market their products to them. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E36: Why doing business in Vietnam is an uphill battle (and how to win) 34:10

44 weeks 전34:10

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Marina Tran-Vu is the founder and CEO of EQUO, a Vietnam-based startup that produces eco-friendly products to tackle the big problem of single use plastics. EQUO makes everything from takeaway food containers and cutlery to tote bags, tumblers and super cute pencils you can plant once you're done drawing. Today, Marina tells me why she chose Vietnam as a place to tackle plastic and whether or not Vietnamese consumers care about sustainability. She shares why Vietnam is a difficult place to do business and how -- rather than giving her the boost she needed -- her appearance on Shark Tank Vietnam dramatically dented her confidence as a founder. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery 36:30

46 weeks 전36:30

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나중에 재생

36:30

Michael Rosen is a co-founder of Về để đi Spirits, a contemporary liquor brand and distillery making craft gin, rum, creme de cacao, triple sec and... wait for it... whiskey. Today, Michael tells me why Vietnam is surprisingly good for distilling whiskey (maybe even better than Scotland?). He tells me why Về để đi celebrates the unpredictable energy of urban Vietnam in its brand positioning, and what's going on with Vietnam's explosion of cocktail bars. He also shares why the time is now for Vietnamese products, brands and culture, and why you'll need resilience with a sprinkling of stupidity to succeed in business here. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape 30:32

48 weeks 전30:32

나중에 재생

나중에 재생

30:32

Hailing from the graffitied streets of Paris, Nodey came to Vietnam to explore his Vietnamese roots through music. The result? His unique sound inspired by old school hip hop, high tempo electronic music, and Vietnamese samples. Plus, a great studio album called ":-)", an epic music video for the song Đôi Khi featuring Suboi, as well as regular 3am appearances gracing Vietnam's nightclub scene with his high-energy sounds. Today, Nodey shares why the pandemic was a watershed moment for the Vietnam's homegrown music scene, which Vietnamese artists you should be looking out for now, and all the reasons he is very happy calling Vietnam home... for now. Listen and follow Nodey on Spotify and Apple . Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E33: Communal upbringings, gossip, and their impact on marketing in Vietnam 39:05

50 weeks 전39:05

나중에 재생

나중에 재생

39:05

Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much everything EXCEPT Hackernoon. From how she thinks Vietnam is perceived by people in America, to her experiences being raised the heart of Hanoi's Old Quarter, and what shocks her most when she returns to Vietnam today. We also talk about the importance of brands earning trust with word of mouth and social media in Vietnam, and why stubborn global brand directors often miss the mark with their local marketing efforts. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E32: What do Vietnam's Gen Z look for in a workplace? 36:33

1 year 전36:33

나중에 재생

나중에 재생

36:33

Thuy Hoang is COO at The Sentry, a collection of co-working and lifestyle spaces that house more than 70 startups and established companies in Ho Chi Minh City. Today, she tells me what young Vietnamese people are looking for in a workplace, the benefits and challenges of managing a young workforce, and the importance of hiring a great middle manager - FAST. We also talk about young people's attitudes to wellbeing and sustainability at work, and the challenges global brands face when entering Vietnam to do business. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon 37:03

1 year 전37:03

나중에 재생

나중에 재생

37:03

Meet Tuan Le and Phuong Anh Nguyen from The Lab Saigon. Tuan is the Co-Founder and Creative Director while Phuong Anh is the Strategic Partnerships Director and partner of The Lab Saigon, an agency made up of its design and creative studio, The Lab Creative, and its venture firm, The Lab Concepts, which invests in (and builds) new brands in Vietnam. Today, we talk about how The Lab Saigon solves problems for its clients and partners. We also chat about Vietnam's newfound focus on branding and creativity as a resource for growth, which has seen the emergence of top-quality locally-built brands give global imports a run for their money in recent years. As a cheeky thought exercise, we also kick around some ideas as to how "Brand Vietnam" could be positioned on the world stage. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates 45:20

1 year 전45:20

나중에 재생

나중에 재생

45:20

Keira Ngo is a writer, podcast host and research assistant who specialises in the prevention of mental health issues among young people in Vietnam. She recently earned the Fulbright scholarship from the US Embassy to study at the University of Rochester, New York, where she will study a Master's Degree in Psychotherapy for Couples and Families. Today, she talks about the mental health challenges among young people in Vietnam, and how they vary in different parts of the country. She digs into the pressures faced by the modern Vietnamese man and woman (turns out there's an interesting link to Confucianism here!) and explains what could be done to help reduce the rising divorce rates in Vietnam. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture 44:08

1 year 전44:08

나중에 재생

나중에 재생

44:08

Michael Ngo is the General Manager for Southeast Asia and Taiwan at Elsa Corp, a Vietnamese ed-tech start up that's taking the world by storm. Currently responsible for a team of 100 people in Vietnam, Michael offers his insights into managing Vietnam's young and hungry workforce. Given his vast experience working in Vietnam and Singapore, we discuss the differences between managing people and doing business in Vietnam and Singapore. Michael also gives his tips for global brands or businesses who want to enter Vietnam as their next growth market. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E28: How not to lose face or get cancelled in Vietnam 50:06

1 year 전50:06

나중에 재생

나중에 재생

50:06

Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to get wrong, and the important of checking yourself before you wreck yourself with cultural no-nos. He talks me through the six Vietnamese tones, how to address people in the right way, and the kinds of slang being used by Gen Z in Vietnam today. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E27: What is Zalo and why is it SO popular in Vietnam? 37:24

1 year 전37:24

나중에 재생

나중에 재생

37:24

Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with more than 85m users, and offers insights as to how global brands can best build audiences in Vietnam. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans 52:55

1 year 전52:55

나중에 재생

나중에 재생

52:55

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

Y

You Don't Know Vietnam

You Don't Know Vietnam podcast artwork

1
E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW 32:28

1 year 전32:28

나중에 재생

나중에 재생

32:28

Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the company behind Vietnam’s unique food and drink experiences such as the Saigon Supper Club and Cocktail Cinema. She's also the founder of Banyan Box - a subscription-based snacking box that shares Vietnamese and south east Asian snacks with the world. Today, Jovel explains what's going on in Vietnam's food and dining scene right now, why Vietnam's young and experimental chefs are writing the next chapter of Vietnam's food story, and what global F&B brands should consider when looking to launch in Vietnam. Send us a text If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content , the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn , and follow the podcast on Instagram , TikTok and X . A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.…

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