What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…
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Breaking Through The Mayhem
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Sightly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sightly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.
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Sightly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sightly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.
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Breaking Through The Mayhem
1 Founder Laura Lee Is Building Marketing That Includes Everyone 28:35
28:35 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요28:35
나중에 재생 나중에 재생 리스트 좋아요 좋아요What if performance marketing could do more than drive growth—what if it could drive equity? In this episode, Michele Ching sits down with Laura Lee, former performance lead at HBO Max and founder of LL Consulting, to talk about using advanced strategy and AI to open doors, not close them. From helping B2C and DTC startups grow with fractional leadership to championing inclusive representation, Laura shares her mission to uplift API and women founders with strategic expertise that was once reserved for big-budget brands. You’ll hear insights on: Why performance marketing is equal parts art, science, and human instinct The pitfalls of over-automation and the importance of a test and learn mindset How real-time contextual targeting creates meaningful audience connections What it means to train AI on diverse voices and lead with self-advocacy The mission-driven businesses Laura supports and the courage behind them Together, Michele and Laura explore how their shared focus on authenticity, access, and innovation reflects a broader shift toward marketing that’s not just smart, but deeply human. Because the future of marketing isn’t just what we build. It’s who we build it for.…
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Breaking Through The Mayhem
1 Ad Net Zero Director John Osborn on Why Purpose Is the Most Powerful Media Strategy 26:44
26:44 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:44
나중에 재생 나중에 재생 리스트 좋아요 좋아요What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose. In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about sustainability, values-driven leadership, and why the future of advertising depends on doing the right thing and doing it well. Together, Adam and John unpack: 💥 The “cowboy ethic” that fuels stronger partnerships 📊 Why carbon measurement is key to smarter media planning ⚖️ How to balance speed with scalable, lasting impact 👥 Why employees—not execs—are redefining brand values from the inside out 🍪 And yes, the secret to the perfect chocolate chip cookie (crispy edges, gooey middle) They also dig into Sightly’s role in the movement, the rise of real-time value expression, and a global sustainability framework that could unite the industry around measurable change. Whether you’re deep in ESG strategy or just getting started, this episode makes one thing clear: purpose and performance can go hand in hand.…
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Breaking Through The Mayhem
1 Amy Lanzi on Steering Digitas Through the Demands of Modern Marketing 30:09
30:09 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:09
나중에 재생 나중에 재생 리스트 좋아요 좋아요From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line. Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at American Airlines to the top of the agency world, revealing how a foundation in data, customer experience, and relentless self-improvement propelled her career. She opens up about lessons learned from swimming long-distance, her earliest mentors (including her remarkable siblings), and the mindset that’s shaped her leadership style—equal parts grit, compassion, and a little spark. The conversation dives into: How brands can move from transactional marketing to building lifelong relationships The overlooked data that could transform brand strategy Why the best agencies humanize with intelligence—and what that really means The realities of being a working parent and award-winning executive From CEO challenges to personal mantras, this episode brings authenticity, energy, and wisdom in equal measure. Listen now.…
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Breaking Through The Mayhem
1 dentsu’s CIO Cara Lewis on Why Change Is Good for Media and for You 21:57
21:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요21:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요What happens when media, mentorship, and mission collide? Cara Lewis isn’t just one of the most powerful voices in media investment. She’s a survivor, a culture-builder, and a mentor redefining what it means to lead with heart. In this episode, she joins Adam Katz for a deeply human and refreshingly real conversation about navigating change, scaling impact, and finding purpose inside the mayhem. Cara shares her 15-year rise at dentsu, her early obsession with TV (shoutout to The Bold and the Beautiful sets), and how a life-altering breast cancer diagnosis shaped her approach to leadership, empathy, and legacy. Inside: 🎯 Why leading with empathy is Cara’s true superpower 🚀 Building culture in hybrid work and making it stick 💡 The origin story of Media Ladies Conquering Cancer and the power of peer-to-peer survivorship 👗 Fashion, sewing, karaoke, and other unexpected truths about one of media’s top execs 🔥 Why embracing change might be the most underrated mindset in media today If you’re leading a team, building a brand, or just looking for clarity in the chaos, this one’s for you. Listen now.…
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Breaking Through The Mayhem
What links the fervor of Montreal Canadiens fans, AI-charged brand strategies, and 40-year-old teen moms? It’s community over stats, says Digitas CSO and Ad Age 40 Under 40 luminary Ali Amarsy. In a vibrant, in-person chat with Sightly’s Ben Lambert, Ali shares his journey from Montreal to Dubai, revealing how his global roots shape his visionary approach to brand building. This conversation blends the intensity of hockey rivalries, the magic of AI-driven creativity, and the art of earning trust within tight-knit communities. Ali explains why psychographics are the future, how Digitas leverages AI for precision and flair, and what it takes to transform a solid idea into a cultural phenomenon. He also opens up about his excitement—and nerves—as he prepares to become a #GirlDad, with plans to raise his daughter as a loyal Canadiens fan (sorry, Bruins fans!).Here’s what you’ll discover: Why community connection outshines demographic targeting How AI boosts strategy with accuracy, efficiency, and sparkle The secret to seeding trends and hitting cultural sweet spots Ali’s warm and witty take on fatherhood and hockey devotion Jump into this dynamic episode of Breaking Through the Mayhem to learn how brands can rise above the noise by speaking their audience’s language. It’s a blend of strategy, culture, and genuine connection delivered with humor and heart.…
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Breaking Through The Mayhem
1 Brewing Authenticity with Nancy Benter on Culture and Leadership at Starbucks 27:28
27:28 나중에 재생 나중에 재생 리스트 좋아요 좋아요27:28
나중에 재생 나중에 재생 리스트 좋아요 좋아요What happens when you stop trying to fit in and start leading from who you truly are? In this episode of Breaking Through the Mayhem, Nancy Benter, Enablement & Strategy Partner at Starbucks, shares what it really means to lead with authenticity in today’s workplace. With over 14 years of experience driving innovation across tech and retail, Nancy unpacks how staying true to her values has shaped her career, why diversity must be a business imperative, and how building trust through transparency creates real organizational impact. She also reflects on her personal journey from assimilation to empowerment and how honoring her Chinese American identity has helped her lead more authentically and inclusively at scale. What you’ll hear: ✨ The turning point where Nancy chose authenticity—and didn’t look back 💬 The three questions she uses to check in with herself as a leader 🌱 Why diversity isn't fluff—it’s fundamental to business ☕️ How coffee tastings at Starbucks turned into moments of cultural connection ⚖️Why clarity on your core values makes leadership (and life) a lot less overwhelming Nancy’s powerful reflections on human connection, integrity, and courageous leadership will challenge you to bring more of yourself to your work and help others do the same.…
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Breaking Through The Mayhem
Wake up, media buyers—irrelevance is stalking you! In this episode, dive into the mind of a Hall of Fame strategist who’s mastered staying ahead in a chaotic industry. Discover why change sucks but irrelevance kills, how to evolve without losing your roots, the power of curiosity in an AI-driven world, and what it takes to stay indispensable in your career. Packed with insights from a 37-year veteran turned self-employed visionary, this conversation will jolt enterprise advertising pros into action. Tune in to Breaking Through the Mayhem with host Adam Katz and guest Rishad Tobaccowala for a no-filter take on thriving amid disruption. To learn more about Rishad, visit rishadtobaccowala.com . You can also find Rishad's book, Rethinking Work , here on BulkBooks or on Amazon , along with his other books.…
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Breaking Through The Mayhem
1 Nicole Estebanell on AI’s Role in Media and Why Leadership is a Team Sport 23:24
23:24 나중에 재생 나중에 재생 리스트 좋아요 좋아요23:24
나중에 재생 나중에 재생 리스트 좋아요 좋아요The best leaders don’t just set strategy, they build cultures that can execute it. Nicole Estebanell, US CEO of Mediahub, joins Adam Katz to talk about balancing speed with strategy, the real impact of AI on creativity, and why leadership is more about influence than authority. From navigating global markets to shaping high-performing teams, Nicole shares what it takes to stay ahead in an industry that moves faster than ever. She breaks down the fine line between innovation and chaos, why mentorship is an overlooked superpower, and how great teams win—not by working harder, but by working smarter together. Inside: 🏀The leadership philosophy that puts teamwork above individual stardom 🤖 AI’s real role in media—beyond the hype and automation 💡The power of mentorship—and how one conversation changed her career trajectory 🌎How working abroad (and a big leap to London) gave her an edge in global strategy Nicole’s take on leadership, culture, and innovation will challenge the way you think about building and leading great teams. Listen now!…
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Breaking Through The Mayhem
1 Jeremy Bloom on Authenticity Reinvention and the Power of Community 31:56
31:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요What happens when you go from leading hundreds to launching from scratch—and decide to do it all in public? Jeremy Bloom, founder of OhHello and Co-Founder of Marketecture Media, joins Adam Katz for a no-holds-barred conversation on reinvention, resilience, and the future of adtech. From viral dance intros to bootstrapping an AI-driven mentorship platform, Bloom shares how authenticity, grit, and a little bit of chaos have shaped his journey. He dives into Marketecture Live, the must-attend adtech conference built for real talk, not fluff, and why he believes mentorship is the industry’s greatest untapped advantage. Plus, get a behind-the-scenes look at what it’s really like to merge media, community, and business—without losing your sanity (or your hoodie). Inside: The bold vision behind Marketecture Live and why it’s shaking up industry events AI, advertising, and the future of mentorship in an industry that never stops evolving Why Jeremy sees himself as the Phil Jackson of adtech, not the MVP From WWF theatrics to Ultimate Warrior nostalgia—because life’s too short for boring If you love media, tech, and a good underdog story, hit play.…
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Breaking Through The Mayhem
What does it take to survive a decade in the media game when the rules keep rewriting themselves? Lisa Cialfi, Horizon Media’s Digital VP, sits down with Ben Lambert to unpack her journey—from slinging digital buys in 2015 to steering teams through the streaming explosion and AI’s takeover of ad metrics. She’s seen viewability obsessions give way to attention wars, and she’s got the scars to prove it. Expect tales of mentorship that shaped her, a culture that kept her, and a no-BS take on mental health at work—plus a Super Bowl call so bold it might jinx the Bills. Inside: How media morphed from linear TV to algorithmic chaos. The mentorship magic behind her VP rise. Why mental health’s the industry’s quiet crisis—and how to fix it. A Bills fan’s 2025 prophecy you’ll want to bet on. This isn’t just shop talk—it’s a front-row seat to media’s madness, perfect for ad nerds, career climbers, and anyone who needs a reminder that mental health matters and taking a break is okay. Hit play.…
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Breaking Through The Mayhem
In this episode of Breaking Through the Mayhem , host Michele Ching talks with Suzie Bao, a transformative marketing leader and diversity advocate, about her journey navigating cultural barriers as an Asian American woman and building a legacy of authenticity and impact. With over 20 years of experience leading strategic marketing campaigns for top brands, Suzie has built a career at the intersection of innovation, inclusion, and business success. Suzie shares how her “joy work”—mentoring, community building, and championing representation—has become central to her role at IW Group, where she leads groundbreaking multicultural campaigns that bridge brands and culture. Key highlights: The power of “joy work” in aligning purpose with career and driving meaningful impact. Overcoming barriers as an Asian American woman in leadership and paving the way for others. Using AI for good in award-winning campaigns, like McDonald’s “Sweet Treats,” which bridged generational language gaps through innovative technology while celebrating intergenerational family bonds. Leading cultural-forward campaigns that empower underrepresented voices. Suzie’s story is a powerful reminder that joy, authenticity, and perseverance can create lasting change for individuals and their communities.…
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Breaking Through The Mayhem
1 PMG's Sam Bloom on Learning, Leading and Never Staying Still 33:08
33:08 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:08
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Adam Katz sits down with Sam Bloom, Head of Partnerships at PMG, to explore his career journey built on resilience, humility, and reinvention. From navigating the rise and fall of Blockbuster during its battle with Netflix to building Camelot's digital capabilities from the ground up and guiding it through a successful acquisition by PMG, Sam reflects on the lessons learned through challenges and reinvention. Sam's story is one of adaptability and curiosity. He shares how early setbacks became opportunities for growth, how rolling up his sleeves and learning the ropes at Camelot prepared him for leadership, and how his passion for innovation drives PMG’s approach to technology and AI. Key highlights: Candid lessons from Blockbuster’s rise and fall and how they shaped his perspective. How humility and a willingness to learn allowed him to build and lead successful teams Balancing tradition and innovation to stay ahead in a fast-changing industry. The importance of loving the process, staying adaptable, and embracing the unfinished work. Sam’s grounded perspective, passion for the craft, and dedication to innovation make this a must-listen for anyone seeking inspiration to navigate challenges and build something extraordinary.…
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Breaking Through The Mayhem
1 Balancing Data-Driven Decisions with Marketing Agility 1:15:55
1:15:55 나중에 재생 나중에 재생 리스트 좋아요 좋아요1:15:55
나중에 재생 나중에 재생 리스트 좋아요 좋아요Join Marissa Price as she sits down with Jamie Seltzer, Global EVP of CSA & MX Analytics at Havas Media Network, for a candid conversation about navigating the ever-evolving digital advertising landscape. In this enlightening discussion, Jamie shares invaluable insights on balancing data-driven decision making with the need for agility in today's fast-paced market. Discover how Havas is reimagining personalization at scale while respecting privacy concerns, and learn about their innovative "Three C's" framework - Connection, Content, and Context - that's reshaping how brands engage with audiences. Jamie offers a fresh perspective on the pendulum swing between audience and contextual targeting, and discusses why being "future ready" beats being "future proof" in today's dynamic media environment. Key takeaways include: How to thrive (not just survive) in an industry where change is the only constant Practical approaches to balancing measurement rigor with speed-to-market opportunities Strategic insights on global expansion and cross-market learnings from Havas's recent growth A compelling look at how culture is reshaping media strategy and brand experiences Whether you're managing campaigns, developing media strategies, or leading brand initiatives, this episode offers actionable insights on evolving your approach to meet tomorrow's challenges while driving results today.…
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Breaking Through The Mayhem
1 Katie Comerford on Creativity, Culture, and Championing Teams 38:50
38:50 나중에 재생 나중에 재생 리스트 좋아요 좋아요38:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요Listen to Sightly CEO Adam Katz and Horizon Next EVP, Chief of Strategy & Operations Katie Comerford discuss navigating leadership, authenticity, and personal growth in the fast-paced marketing world. Katie shares how celebrating wins, embracing discomfort, and focusing on self-reflection have reshaped her approach to work and life. She also highlights the power of psychological safety in fostering creativity and her belief that leadership is a continuous journey. In this episode, you’ll learn: Why shifting your mindset toward self-reflection can transform personal and professional growth How to find value in daily accomplishments with strategies like a “to-done” list What it takes to create a team culture that thrives on trust and creativity How balancing individual growth and team leadership leads to long-term success…
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Breaking Through The Mayhem
1 MikMak CEO Reveals Where Performance Marketing Works Now 31:59
31:59 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:59
나중에 재생 나중에 재생 리스트 좋아요 좋아요In episode 21 of Breaking Through the Mayhem, host Adam Katz, CEO of Sightly, chats with Rachel Tipograph, Founder and CEO of MikMak, about the company’s 10-year journey, growth, and future plans. Tipograph shares how Gen Z and Gen Alpha are reshaping the consumer landscape, why brands like ELF Cosmetics and PacSun are thriving by embracing cultural relevance, and how marketing strategies can drive sales across the entire funnel. She also discusses the trend of brands leaning toward either premium or value offerings, with a focus on consistent investment as key to long-term success. Tune in for Rachel's insights on navigating e-commerce and keeping it real.…
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