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Chris Stone and New Statesman Media Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Stone and New Statesman Media Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters


1 164: Foundations of Podcast Growth: Grow Your Podcast Series Pt. 1 10:41
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Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just about big numbers) The 3 core growth strategies: organic, collaborations, and paid growth What sustainable, realistic growth actually looks like Whether you’re just getting started or looking to scale, this series will give you the tools you need to grow your show strategically. Today's episode is brought to you by Mic Check Society , our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com . Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Time-stamps: Why podcast growth matters (2:09) Three pillars of podcast growth (3:39) Organic growth (3:52) Collaboration and borrowing audiences (4:31) Paid growth opportunities (5:11) What sustainable growth looks like (6:36) Connect with Haylee: instagram.com/hayleegaffin Gaffincreative.com micchecksociety.com Review the Transcript: https://share.descript.com/view/Plzue2YOIAh Hosted on Acast. See acast.com/privacy for more information.…
The Future of Media, Explained - from Press Gazette
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Chris Stone and New Statesman Media Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Stone and New Statesman Media Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
91 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3406922
Chris Stone and New Statesman Media Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Stone and New Statesman Media Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
Hosted on Acast. See acast.com/privacy for more information.
91 에피소드
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The Future of Media, Explained - from Press Gazette

1 Death of the website, the never-ending pivot to video and why Dom loves Substack 27:49
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'The death of the website' was the name of one panel session at a recent publishing industry conference. Press Gazette editor in chief Dominic Ponsford and UK editor Charlotte Tobitt discuss the latest challenges posed to publishers by Google changes and the rise of social. They also analyse the latest publisher pivot to video (more a never-ending pirouette) and Dominic explains why he has become an unpaid brand ambassador for Substack. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Former Mirror editor Alison Phillips talks to Press Gazette's Dominic Ponsford as she launches a new weekly podcast called Crime Scene with former Metropolitan Police chief Bernard Hogan-Howe. Hosted on Acast. See acast.com/privacy for more information.
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The Future of Media, Explained - from Press Gazette

Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic. The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Jim Mullen's legacy at Reach | Value of news to Google | Sun losses, Times profits 28:44
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The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein 30:24
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Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI. How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG. He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach 20:08
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Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA (but they can console themselves with the fact they have strong digital subscriber bases). And Press Gazette editor-in-chief Dominic Ponsford looks at the latest financial results from Reach which reveal growing page views and profits amid a backdrop of overall decline at the UK's biggest commercial news publisher. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline? London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner 26:43
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Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million. She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right. In this masterclass interview she explains how publishers can supercharge their newsletter strategy. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 What works on Substack, how Youtube became newstube and why Harry took the cash 20:51
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Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time. He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls. Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned. They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news, Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you 21:35
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Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months. It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Election endorsements, revolting Guardian journalists and regulating AI 24:29
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Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Bonnier News CEO on power of bundles and personalisation 50:48
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Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue. It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth. Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground. But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group. Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and Mexico in 2026 as well as the value of going deeper - well beyond traditional match reporting - in an age of algorithms and generative AI. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay. Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market 42:53
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The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market. Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Daily Mail CEO Rich Caccappolo on keeping journalism free 36:04
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This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome. He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a tough market. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 The Atlantic's winning subscription strategy with CEO Nicholas Thompson 40:51
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The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April. CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 ADHD, autism and the news business: How different minds can thrive in media 49:22
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Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube. The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How The Economist is attracting younger readers with cut-price daily app 23:06
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Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher. They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Online advertising - how publishers can survive a tsunami of change 38:12
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Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result. Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Beyond Google? Amazon and Microsoft are future says Ricky Sutton 47:06
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Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa. The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Why Reach is upbeat about online ads despite the big cookie switch-off 40:06
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Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher. Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Political reporting in an election year with Christopher Hope and Gloria De Piero 26:33
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In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio. They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want. (As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How publishers can sell online advertising in an awful market 35:55
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Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008. He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month. His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Why bad news can be good for business publishers with Dow Jones CEO Almar Latour 37:30
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Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007. In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focus on as global uncertainty looks set to continue in 2024. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How to make local news pay with Newsquest CEO Henry Faure Walker 27:00
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Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m. This year it is tracking to have ad revenue broadly flat over two years. CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on some fascinating experiments using generative AI in the newsroom. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective. She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok. The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News. Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment. He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November. Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's success and what does the future of media look like without him? Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think). He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue from digital subscriptions. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Launching in a time of turmoil, with Semafor CEO Justin B Smith 28:25
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Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that audience, in the nearer term Semafor is going to look more like a luxury brand. Smith also tells the Future of Media Explained podcast why he won't be spending Semafor's millions in the bank any time soon - and how the brand's signature yellow colour harkens to the grandeur of Chinese emperors. A month after Semafor launched, Press Gazette mapped their global audience. See the map here: https://pressgazette.co.uk/north-america/semafor-global-coverage-mapped/ Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Like most news publishers, The Guardian is still in an experimentation phase with generative AI as it tests the technology’s limits and learns whether it can fit into an editorial workflow. Crucially, however, it has not deployed any gen AI tools yet and is not planning to do so in the immediate future. Head of editorial innovation Chris Moran joined the Future of Media Explained podcast to explain why – and discuss why, despite the threats to the news business from generative AI being introduced into search results and the use of publishers’ content without reward, he is optimistic about what could happen next. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Our latest edition investigates practical applications of generative AI in the newsroom at European news group Mediahuis. Aisha Majid interviews Trui Lanckriet, MediaHuis' group data and insights director Hosted on Acast. See acast.com/privacy for more information.
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The Future of Media, Explained - from Press Gazette

Dominic Ponsford, Charlotte Tobitt and William Turvill from Press Gazette sum up the big news media trends from the first half of 2023. They share what we have learned so far about generative AI, the looming showdown between news publishers and tech giants and a macro-economic climate which is costing thousands of journalists their jobs. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

Times columnist Rachel Sylvester talks to Press Gazette about a pioneering project which is shaping the policy agenda in two major areas of public life: education and health. Over the last two years she has been leading commissions charged with developing concrete solutions for reforming these two areas. The results have been welcomed by politicians and readers alike and spawned numerous editorial spin-offs. She spoke to Press Gazette about how this form of solutions journalism has resonated with readers and created rich source of content for the title (and why any commercial benefits are secondary in her eyes). Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Generative AI and the news business: Don’t get fooled again 33:28
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Dominic Ponsford speaks to CEO of Agate Dominic Young about the threat posed to the news business by generative AI and reveals what publishers can do about it. Young was closely involved in licensing and digital development at News International in the early years of online publishing. He feels news publishers and regulators must learn from the mistakes of the past when tech platforms were given the legislative opt-outs which allowed them to build their current huge empires. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Why Barstool Sports is betting on success during a ‘dark time for media’ 38:10
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In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m. Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit. When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience. More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 Doing battle with the duopoly, with Paul Deegan of News Media Canada 37:03
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Paul Deegan is the president and chief executive of News Media Canada, which represents 560 news publishers across Canada. Since starting in his role around two years ago, Deegan has been at the forefront of Canada’s battle to force Google and Facebook to pay for news. With the nation’s Online News Act approaching passage into law, Press Gazette’s William Turvill interviewed Deegan to learn more about the story behind this legislation – and how big tech has fought back with threats and news-blocking experiments. Canada's bill seeks to build on Australia’s News Media Bargaining Code and will help inform UK legislators as similar rules are drawn up in Westminster. Hosted on Acast. See acast.com/privacy for more information.…
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The Future of Media, Explained - from Press Gazette

1 How publishers can cash in on online shopping: e-commerce and affiliate marketing, with The Independent 31:39
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This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent. The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined, publishers are increasingly turning to other ways to make news pay and e-commerce, which includes affiliate marketing, is a key income stream for the Independent which went online only in 2016. Hosted on Acast. See acast.com/privacy for more information.…
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